Lawrence Steven Paul

SEC source: 0001817358-21-000202 · wf-form4_163719191219404.xml · nonDerivative · entry 3

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 116,673

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The options exercised and sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

SEC source: 0001817358-21-000202 · wf-form4_163719191219404.xml · nonDerivative · entry 2

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 115,206

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The options exercised and sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

SEC source: 0001817358-21-000202 · wf-form4_163719191219404.xml · nonDerivative · entry 1

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,353

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The options exercised and sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

SEC source: 0001817358-21-000200 · wf-form4_163615486763111.xml · derivative · entry 9

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 67,511

Underlying: Common Stock · 1,596 shares

Expires 2030-03-05

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The options exercised and sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F6 · derivative.exercise_date: These time-based options previously granted under the Issuer's 2011 Unit Incentive Plan, or the 2011 Equity Plan, are fully vested due to a Change of Control (as defined in the 2011 Equity Plan) that resulted from the Issuer's secondary public offering that closed on May 10, 2021.

SEC source: 0001817358-21-000200 · wf-form4_163615486763111.xml · derivative · entry 8

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 128,402

Underlying: Common Stock · 2,159 shares

Expires 2029-03-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The options exercised and sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F6 · derivative.exercise_date: These time-based options previously granted under the Issuer's 2011 Unit Incentive Plan, or the 2011 Equity Plan, are fully vested due to a Change of Control (as defined in the 2011 Equity Plan) that resulted from the Issuer's secondary public offering that closed on May 10, 2021.

SEC source: 0001817358-21-000200 · wf-form4_163615486763111.xml · derivative · entry 7

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,225

Underlying: Common Stock · 700 shares

Expires 2029-03-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The options exercised and sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: These performance-based options previously granted under the Issuer's 2011 Unit Incentive Plan, or the 2011 Equity Plan, are fully vested due to a Change of Control (as defined in the 2011 Equity Plan) that resulted from the Issuer's secondary public offering that closed on May 10, 2021.

SEC source: 0001817358-21-000200 · wf-form4_163615486763111.xml · nonDerivative · entry 6

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,553

F1 · kind: The options exercised and sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $48.00 to $48.10, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

SEC source: 0001817358-21-000200 · wf-form4_163615486763111.xml · nonDerivative · entry 5

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 113,149

F1 · kind: The options exercised and sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $48.00 to $48.06, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

SEC source: 0001817358-21-000200 · wf-form4_163615486763111.xml · nonDerivative · entry 4

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 115,308

F1 · kind: The options exercised and sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $48.00 to $48.06, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

SEC source: 0001817358-21-000200 · wf-form4_163615486763111.xml · nonDerivative · entry 3

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 116,008

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The options exercised and sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

SEC source: 0001817358-21-000200 · wf-form4_163615486763111.xml · nonDerivative · entry 2

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,412

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The options exercised and sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

SEC source: 0001817358-21-000200 · wf-form4_163615486763111.xml · nonDerivative · entry 1

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 112,253

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The options exercised and sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · balance_after: Includes shares of Common Stock acquired under the Issuer's employee stock purchase plan.

SEC source: 0001817358-21-000185 · wf-form4_163131249305968.xml · derivative · entry 1

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,862

Underlying: Common Stock · 21,862 shares

Expires not disclosed

F1 · security: Granted under the Company's 2020 Omnibus Incentive Plan.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right upon vesting to receive one share of Issuer common stock, par value $0.01 per share ("Common Stock").

F3 · derivative.exercise_date: On September 10, 2021, subject to the Reporting Person's continued services with the Issuer, the Reporting Person was granted 21,862 time-based restricted stock units that vest 50% on each the second and third anniversary of the date of grant.

F3 · derivative.expiration_date: On September 10, 2021, subject to the Reporting Person's continued services with the Issuer, the Reporting Person was granted 21,862 time-based restricted stock units that vest 50% on each the second and third anniversary of the date of grant.

SEC source: 0001817358-21-000090 · wf-form4_162077193720565.xml · nonDerivative · entry 1

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,337

F1 · shares: Reflects shares withheld to cover the Reporting Person's tax liability in connection with the vesting of restricted stock units previously granted to the Reporting Person.

F2 · balance_after: Includes 91,181 shares of common stock, par value $0.01 per share ("Common Stock"), issued in settlement of restricted stock units previously granted under the Issuer's 2011 Unit Incentive Plan, or the 2011 Equity Plan, that fully vested due to a Change of Control (as defined in the 2011 Equity Plan) that resulted from the Issuer's secondary public offering that closed on May 10, 2021.

SEC source: 0001817358-21-000048 · wf-form4_161740046840858.xml · derivative · entry 3

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 56,843

Underlying: Common Stock · 56,843 shares

Expires 2031-03-31

F1 · security: Granted under the Company's 2020 Omnibus Incentive Plan.

F4 · derivative.exercise_date: These time-based options vest in four equal installments beginning on first anniversary of the grant date.

SEC source: 0001817358-21-000048 · wf-form4_161740046840858.xml · derivative · entry 2

Lawrence Steven Paul · CIK 0001548845 · EVP & CMO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,226

Underlying: Common Stock · 12,226 shares

Expires 2031-03-31

F1 · security: Granted under the Company's 2020 Omnibus Incentive Plan.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right upon vesting to receive one share of Issuer common stock, par value $0.01 per share ("Common Stock").

F3 · derivative.exercise_date: On March 31, 2021, the Reporting Person was granted 12,226 performance-based restricted stock units. These performance-based restricted stock units vest if certain performance criteria and/or Issuer stock price conditions are met and certified by the Issuer's compensation committee. The number of shares of Common Stock that the Reporting Person may be entitled to receive upon vesting, if any, may vary from 0% to 100% of the number shown above based on the Issuer's achievement of certain performance criteria for fiscal 2021, and will vest in four equal annual installments beginning on the date of certification by the Issuer's compensation committee and thereafter on or after the second, third and fourth anniversaries of the Vesting Commencement Date (i.e., January 31, 2021), or upon certification by the Issuer's compensation committee of achievement of certain Issuer stock price conditions as of the fourth anniversary of the Vesting Commencement Date.

F3 · derivative.underlying_shares: On March 31, 2021, the Reporting Person was granted 12,226 performance-based restricted stock units. These performance-based restricted stock units vest if certain performance criteria and/or Issuer stock price conditions are met and certified by the Issuer's compensation committee. The number of shares of Common Stock that the Reporting Person may be entitled to receive upon vesting, if any, may vary from 0% to 100% of the number shown above based on the Issuer's achievement of certain performance criteria for fiscal 2021, and will vest in four equal annual installments beginning on the date of certification by the Issuer's compensation committee and thereafter on or after the second, third and fourth anniversaries of the Vesting Commencement Date (i.e., January 31, 2021), or upon certification by the Issuer's compensation committee of achievement of certain Issuer stock price conditions as of the fourth anniversary of the Vesting Commencement Date.

SEC source: 0001817358-21-000025 · wf-form4_161532679440043.xml · nonDerivative · entry 1

Lawrence Steven Paul · CIK 0001548845 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 170,499

F1 · shares: Reflects shares withheld to cover the Reporting Person's tax liability in connection with the vesting of restricted stock units previously granted to the Reporting Person.

SEC source: 0001817358-21-000018 · wf-form4_161498639962166.xml · nonDerivative · entry 1

Lawrence Steven Paul · CIK 0001548845 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 173,255

F1 · shares: Reflects shares withheld to cover the Reporting Person's tax liability in connection with the vesting of restricted stock units previously granted to the Reporting Person.

SEC source: 0000899243-21-000752 · doc4.xml · nonDerivative · entry 1

Lawrence Steven Paul · CIK 0001548845 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 174,710

F1 · kind: Reflects shares sold to cover the Reporting Person's tax liability in connection with the vesting and settlement of time-based restricted stock units previously granted to the Reporting Person.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $20.61 to $20.85, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

SEC source: 0001510192-18-000109 · primary_doc.xml · nonDerivative · entry 1

Lawrence Steven Paul · CIK 0001548845 · Director · President & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 209,832

F1 · shares: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.08 to $4.14 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range.

SEC source: 0001510192-18-000044 · primary_doc.xml · nonDerivative · entry 1

Lawrence Steven Paul · CIK 0001548845 · Director · President & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 199,832

F1 · shares: Represents shares of restricted stock under the Francesca's Holdings Corporation 2015 Equity Incentive Plan that will vest in one installment on the third anniversary of the grant date, subject to the Reporting Person's continued service to the Issuer.

SEC source: 0001510192-18-000011 · primary_doc.xml · nonDerivative · entry 1

Lawrence Steven Paul · CIK 0001548845 · Director · President & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,599

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.525 to $5.58 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

F2 · balance_after: Includes 32,599 shares of restricted stock under the Francesca's Holdings Corporation 2015 Equity Incentive Plan which vests in one installment on the third anniversary of the grant date, subject to the Reporting Person's continued employment of the Issuer.

SEC source: 0001510192-17-000025 · primary_doc.xml · nonDerivative · entry 1

Lawrence Steven Paul · CIK 0001548845 · Director · President & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,599

F1 · shares: Represents shares of restricted stock under the Francesca's Holdings Corporation 2015 Equity Incentive Plan which vests in one installment on the third anniversary of the grant date, subject to the Reporting Person's continued employment of the Issuer.

SEC source: 0000006885-16-000595 · wf-form4_147397042524990.xml · nonDerivative · entry 1

Lawrence Steven Paul · CIK 0001548845 · Chief Merchandising Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 275,800

F1 · shares: These shares were acquired pursuant to the Stage Stores, Inc. Nonqualified Deferred Compensation Plan.