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person · Reporting owner

Bailey John P.

Disclosed activity across 2 companies

Tapewire entity
36074
SEC CIK
0001684319

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Pattern Group Inc.PTRN · Entity 1831Director · 10% ownerJune 18, 2026June 23, 2026
e.l.f. Beauty, Inc.ELF · Entity 2379President and CFOMarch 08, 2019March 12, 2019

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Pattern Group Inc.

Report date June 18, 2026 · Filed June 23, 2026

Jointly reported with KL Pattern Holdings LP, KLC Fund I GP LP, KLC Fund I UGP LLC

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Series A Common StockSEC Table I · non-derivativeIndirectSee footnote18,976,542 Reported balance After 2026-06-18 transaction · row 1 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 1 · 2026-06-18 · Sale · Disposed 9,200,000 · Balance 18,976,542

F1: The reported price represents the public offering price, less underwriting discounts and commissions, received by KL Pattern Holdings LP (the "KL Shareholder") in connection with a registered offering.

F2: 17,375,341 of the reported securities are held directly by the KL Shareholder, 302,256 of the reported securities are held directly by KLC Fund I LP ("KLC Fund I") and, after giving effect to a distribution by the KL Shareholder in connection with the reported sale, 1,298,945 of the reported securities are held directly by KL Pattern Co-Invest Partners LP ("KL Pattern Co-Invest"). The management of the KL Shareholder and the management of KLC Fund I are controlled by KLC Fund I GP LP ("KLC Fund GP"). The management of KL Pattern Co-Invest is controlled by KL CIP GP LP ("KL CIP GP"). KLC Fund I UGP LLC ("KLC Fund UGP") is the general partner of KLC Fund GP and KL CIP GP. The management of KLC Fund UGP is controlled by its managing member, John Bailey. As such, Mr. Bailey may be deemed to have voting and dispositive power with respect to the shares held by the KL Shareholder,

F3: (Continued from footnote 2) KLC Fund I and KL Pattern Co-Invest but disclaims beneficial ownership except to the extent of his pecuniary interest therein.

Filing footnotes · ownership attribution and instrument terms

F1: The reported price represents the public offering price, less underwriting discounts and commissions, received by KL Pattern Holdings LP (the "KL Shareholder") in connection with a registered offering.

F2: 17,375,341 of the reported securities are held directly by the KL Shareholder, 302,256 of the reported securities are held directly by KLC Fund I LP ("KLC Fund I") and, after giving effect to a distribution by the KL Shareholder in connection with the reported sale, 1,298,945 of the reported securities are held directly by KL Pattern Co-Invest Partners LP ("KL Pattern Co-Invest"). The management of the KL Shareholder and the management of KLC Fund I are controlled by KLC Fund I GP LP ("KLC Fund GP"). The management of KL Pattern Co-Invest is controlled by KL CIP GP LP ("KL CIP GP"). KLC Fund I UGP LLC ("KLC Fund UGP") is the general partner of KLC Fund GP and KL CIP GP. The management of KLC Fund UGP is controlled by its managing member, John Bailey. As such, Mr. Bailey may be deemed to have voting and dispositive power with respect to the shares held by the KL Shareholder,

F3: (Continued from footnote 2) KLC Fund I and KL Pattern Co-Invest but disclaims beneficial ownership except to the extent of his pecuniary interest therein.

e.l.f. Beauty, Inc.

Report date March 08, 2019 · Filed March 12, 2019

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common Stock, $0.01 par valueSEC Table I · non-derivativeDirect258,630 Last balance in matching sequence After 2019-03-11 transaction · row 3 Source-order balances reconcile. Account continuity and personal attribution are not independently verified.
3 source rows

Row 1 · 2019-03-08 · Exercise / conversion · Acquired 16,655 · Balance 311,107

F2: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Row 2 · 2019-03-08 · Sale · Disposed 16,655 · Balance 294,452

F3: The transaction was executed in multiple trades in prices ranging from $7.72 to $7.93, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Row 3 · 2019-03-11 · Sale · Disposed 35,822 · Balance 258,630

F1: Transaction made pursuant to a 10b5-1 plan adopted by the Reporting Person.

F4: The transaction was executed in multiple trades in prices ranging from $7.88 to $8.16, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Stock Option (Right to Buy)SEC Table II · derivative / convertible security · Conversion / exercise price $1.84 · Expires 2025-08-12Direct0 Reported balance After 2019-03-08 transaction · row 4 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 4 · 2019-03-08 · Exercise / conversion · Disposed 16,655 · Balance 0

F1: Transaction made pursuant to a 10b5-1 plan adopted by the Reporting Person.

F5: The option was previously granted with vesting dependent upon the achievement of performance milestones; such milestones were subsequently met, and the option is now fully vested and immediately exercisable.

Filing footnotes · ownership attribution and instrument terms

F1: Transaction made pursuant to a 10b5-1 plan adopted by the Reporting Person.

F2: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

F3: The transaction was executed in multiple trades in prices ranging from $7.72 to $7.93, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F4: The transaction was executed in multiple trades in prices ranging from $7.88 to $8.16, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F5: The option was previously granted with vesting dependent upon the achievement of performance milestones; such milestones were subsequently met, and the option is now fully vested and immediately exercisable.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
June 18, 2026 Filed Jun 23, 2026 20:30 UTC Pattern Group Inc. PTRN · Entity 1831 SaleSeries A Common Stock 9,200,000 $18.15 $166,934,000.00
Disclosure

SEC source: 0001193125-26-279538 · ownership.xml · nonDerivative · entry 1

KL Pattern Holdings LP · CIK 0002087149 · 10% owner

KLC Fund I GP LP · CIK 0002087049 · 10% owner

KLC Fund I UGP LLC · CIK 0002086943 · 10% owner

Bailey John P. · CIK 0001684319 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 18,976,542

F1 · price: The reported price represents the public offering price, less underwriting discounts and commissions, received by KL Pattern Holdings LP (the "KL Shareholder") in connection with a registered offering.

F2 · ownership.nature: 17,375,341 of the reported securities are held directly by the KL Shareholder, 302,256 of the reported securities are held directly by KLC Fund I LP ("KLC Fund I") and, after giving effect to a distribution by the KL Shareholder in connection with the reported sale, 1,298,945 of the reported securities are held directly by KL Pattern Co-Invest Partners LP ("KL Pattern Co-Invest"). The management of the KL Shareholder and the management of KLC Fund I are controlled by KLC Fund I GP LP ("KLC Fund GP"). The management of KL Pattern Co-Invest is controlled by KL CIP GP LP ("KL CIP GP"). KLC Fund I UGP LLC ("KLC Fund UGP") is the general partner of KLC Fund GP and KL CIP GP. The management of KLC Fund UGP is controlled by its managing member, John Bailey. As such, Mr. Bailey may be deemed to have voting and dispositive power with respect to the shares held by the KL Shareholder,

F3 · ownership.nature: (Continued from footnote 2) KLC Fund I and KL Pattern Co-Invest but disclaims beneficial ownership except to the extent of his pecuniary interest therein.

Read SEC document
May 15, 2026 Filed May 19, 2026 20:51 UTC Pattern Group Inc. PTRN · Entity 1831 GrantSeries A Common Stock 11,356 $0.00 $0.00
Disclosure

SEC source: 0001684319-26-000002 · wk-form4_1779223886.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 11,356

F1 · shares: These shares represent restricted stock units (RSUs) granted on May 15, 2026, which fully vest on the earlier of (i) May 15, 2027, or (ii) the date of the issuer's 2027 Annual Meeting of Stockholders, subject to the continued service of the reporting person to the issuer through the applicable vesting date. Each RSU represents a contingent right to receive one share of Series A common stock.

Read SEC document
September 25, 2025 Filed Sep 26, 2025 22:20 UTC Pattern Group Inc. PTRN · Entity 1831 PurchaseSeries A Common Stock 200,000 $12.47 $2,493,080.00
Disclosure

SEC source: 0001193125-25-220889 · ownership.xml · nonDerivative · entry 2

KL Pattern Holdings LP · CIK 0002087149 · 10% owner

KLC Fund I GP LP · CIK 0002087049 · 10% owner

KLC Fund I UGP LLC · CIK 0002086943 · 10% owner

Bailey John P. · CIK 0001684319 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 28,176,542

F1 · shares: Represents shares of Series A Common Stock acquired by KLC Fund I LP ("KLC Fund I").

F3 · price: The reported price is a VWAP. The reported securities were purchased in open market transactions at prices ranging from $12.00 to $12.81, inclusive. The reporting persons undertake to provide to the SEC, the Issuer or any stockholder of the Issuer, upon request, the number of shares purchased at each price within such range.

F4 · ownership.nature: The reported securities are held directly by KL Pattern Holdings LP (the "KL Shareholder") and KLC Fund I. The management of the KL Shareholder and the management of KLC Fund I are controlled by KLC Fund I GP LP ("KLC Fund GP"). KLC Fund I UGP LLC ("KLC Fund UGP") is the general partner of KLC Fund GP. The management of KLC Fund UGP is controlled by its managing member, John Bailey. As such, Mr. Bailey may be deemed to have voting and dispositive power with respect to the shares held by the KL Shareholder and KLC Fund I but disclaims beneficial ownership except to the extent of his pecuniary interest therein.

Read SEC document
September 24, 2025 Filed Sep 26, 2025 22:20 UTC Pattern Group Inc. PTRN · Entity 1831 PurchaseSeries A Common Stock 102,256 $13.38 $1,367,898.96
Disclosure

SEC source: 0001193125-25-220889 · ownership.xml · nonDerivative · entry 1

KL Pattern Holdings LP · CIK 0002087149 · 10% owner

KLC Fund I GP LP · CIK 0002087049 · 10% owner

KLC Fund I UGP LLC · CIK 0002086943 · 10% owner

Bailey John P. · CIK 0001684319 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 27,976,542

F1 · shares: Represents shares of Series A Common Stock acquired by KLC Fund I LP ("KLC Fund I").

F2 · price: The reported price is a volume weighted average price ("VWAP"). The reported securities were purchased in open market transactions at prices ranging from $13.15 to $13.49, inclusive. The reporting persons undertake to provide to the Securities & Exchange Commission ("SEC"), the Issuer or any stockholder of the Issuer, upon request, the number of shares purchased at each price within such range.

F4 · ownership.nature: The reported securities are held directly by KL Pattern Holdings LP (the "KL Shareholder") and KLC Fund I. The management of the KL Shareholder and the management of KLC Fund I are controlled by KLC Fund I GP LP ("KLC Fund GP"). KLC Fund I UGP LLC ("KLC Fund UGP") is the general partner of KLC Fund GP. The management of KLC Fund UGP is controlled by its managing member, John Bailey. As such, Mr. Bailey may be deemed to have voting and dispositive power with respect to the shares held by the KL Shareholder and KLC Fund I but disclaims beneficial ownership except to the extent of his pecuniary interest therein.

Read SEC document
March 11, 2019 Filed Mar 12, 2019 21:37 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 35,822 $8.05 $288,374.26
Disclosure

SEC source: 0001567619-19-006718 · doc1.xml · nonDerivative · entry 3

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 258,630

F1 · kind: Transaction made pursuant to a 10b5-1 plan adopted by the Reporting Person.

F4 · price: The transaction was executed in multiple trades in prices ranging from $7.88 to $8.16, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
March 08, 2019 Filed Mar 12, 2019 21:37 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionStock Option (Right to Buy) · Derivative 16,655 $1.84 Strike: $1.84 $30,645.20
Disclosure

SEC source: 0001567619-19-006718 · doc1.xml · derivative · entry 4

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 16,655 shares

Expires 2025-08-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 plan adopted by the Reporting Person.

F5 · derivative.exercise_date: The option was previously granted with vesting dependent upon the achievement of performance milestones; such milestones were subsequently met, and the option is now fully vested and immediately exercisable.

Read SEC document
March 08, 2019 Filed Mar 12, 2019 21:37 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 16,655 $7.83 $130,465.28
Disclosure

SEC source: 0001567619-19-006718 · doc1.xml · nonDerivative · entry 2

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 294,452

F3 · price: The transaction was executed in multiple trades in prices ranging from $7.72 to $7.93, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
March 08, 2019 Filed Mar 12, 2019 21:37 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionCommon Stock, $0.01 par value 16,655 $1.84 $30,645.20
Disclosure

SEC source: 0001567619-19-006718 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 311,107

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
March 05, 2019 Filed Mar 6, 2019 02:23 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 19,086 $7.92 $151,161.12
Disclosure

SEC source: 0001567619-19-006245 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 294,452

F1 · kind: The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of Restricted Stock Awards ("RSAs") of the Issuer.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
February 25, 2019 Filed Feb 27, 2019 21:20 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 30,300 $9.58 $290,174.01
Disclosure

SEC source: 0001567619-19-005482 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 313,538

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · price: The transaction was executed in multiple trades in prices ranging from $9.39 to $9.87, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F3 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
February 11, 2019 Filed Feb 13, 2019 21:51 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 39,325 $9.35 $367,562.91
Disclosure

SEC source: 0001567619-19-003812 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Bailey Family Trust dated April 3, 2015

Disclosed balance after: 0

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · price: The transaction was executed in multiple trades in prices ranging from $9.25 to $9.46, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Read SEC document
January 23, 2019 Filed Jan 25, 2019 21:21 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 86,600 $8.19 $709,574.42
Disclosure

SEC source: 0001567619-19-001671 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Bailey Family Trust dated April 3, 2015

Disclosed balance after: 39,325

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · price: The transaction was executed in multiple trades in prices ranging from $8.07 to $8.32, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Read SEC document
January 09, 2019 Filed Jan 11, 2019 23:45 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionStock Option (Right to Buy) · Derivative 21,475 $1.84 Strike: $1.84 $39,514.00
Disclosure

SEC source: 0001567619-19-001061 · doc1.xml · derivative · entry 4

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,655

Underlying: Common Stock · 21,475 shares

Expires 2025-08-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: The option was previously granted with vesting dependent upon the achievement of performance milestones, such milestones were subsequently met, and the option is now fully vested and immediately exercisable.

Read SEC document
January 09, 2019 Filed Jan 11, 2019 23:45 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 65,125 $9.76 $635,678.61
Disclosure

SEC source: 0001567619-19-001061 · doc1.xml · nonDerivative · entry 3

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Bailey Family Trust dated April 3, 2015

Disclosed balance after: 125,925

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F4 · price: The transaction was executed in multiple trades in prices ranging from $9.55 to $10.01, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Read SEC document
January 09, 2019 Filed Jan 11, 2019 23:45 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 21,475 $9.76 $209,677.61
Disclosure

SEC source: 0001567619-19-001061 · doc1.xml · nonDerivative · entry 2

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343,838

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F3 · price: The transaction was executed in multiple trades in prices ranging from $9.54 to $10.00, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
January 09, 2019 Filed Jan 11, 2019 23:45 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionCommon Stock, $0.01 par value 21,475 $1.84 $39,514.00
Disclosure

SEC source: 0001567619-19-001061 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 365,313

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
December 24, 2018 Filed Dec 26, 2018 21:02 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionStock Option (Right to Buy) · Derivative 86,600 $1.84 Strike: $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-008587 · doc1.xml · derivative · entry 4

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,130

Underlying: Common Stock · 86,600 shares

Expires 2025-08-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: The option was previously granted with vesting dependent upon the achievement of performance milestones, such milestones were subsequently met, and the option is now fully vested and immediately exercisable.

Read SEC document
December 24, 2018 Filed Dec 26, 2018 21:02 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 86,600 $7.90 $683,888.86
Disclosure

SEC source: 0001567619-18-008587 · doc1.xml · nonDerivative · entry 2

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343,838

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F3 · price: The transaction was executed in multiple trades in prices ranging from $7.74 to $8.26, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
December 24, 2018 Filed Dec 26, 2018 21:02 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionCommon Stock, $0.01 par value 86,600 $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-008587 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 430,438

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
December 10, 2018 Filed Dec 11, 2018 22:08 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionStock Option (Right to Buy) · Derivative 86,600 $1.84 Strike: $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-007713 · doc1.xml · derivative · entry 4

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 124,730

Underlying: Common Stock · 86,600 shares

Expires 2025-08-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: The option was previously granted with vesting dependent upon the achievement of performance milestones, such milestones were subsequently met, and the option is now fully vested and immediately exercisable.

Read SEC document
December 10, 2018 Filed Dec 11, 2018 22:08 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 86,600 $10.83 $938,042.54
Disclosure

SEC source: 0001567619-18-007713 · doc1.xml · nonDerivative · entry 2

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343,838

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F3 · price: The transaction was executed in multiple trades in prices ranging from $10.62 to $11.24, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
December 10, 2018 Filed Dec 11, 2018 22:08 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionCommon Stock, $0.01 par value 86,600 $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-007713 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 430,438

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
November 26, 2018 Filed Nov 27, 2018 21:12 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 49,505 $12.34 $610,975.86
Disclosure

SEC source: 0001567619-18-006987 · doc1.xml · nonDerivative · entry 3

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343,838

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F4 · price: The transaction was executed in multiple trades in prices ranging from $12.06 to $12.56, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
November 23, 2018 Filed Nov 27, 2018 21:12 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionStock Option (Right to Buy) · Derivative 86,600 $1.84 Strike: $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-006987 · doc1.xml · derivative · entry 5

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 211,330

Underlying: Common Stock · 86,600 shares

Expires 2025-08-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: The option was previously granted with vesting dependent upon the achievement of performance milestones, such milestones were subsequently met, and the option is now fully vested and immediately exercisable.

Read SEC document
November 23, 2018 Filed Nov 27, 2018 21:12 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 37,095 $12.07 $447,814.55
Disclosure

SEC source: 0001567619-18-006987 · doc1.xml · nonDerivative · entry 2

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 393,343

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F3 · price: The transaction was executed in multiple trades in prices ranging from $11.96 to $12.35, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
November 23, 2018 Filed Nov 27, 2018 21:12 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionCommon Stock, $0.01 par value 86,600 $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-006987 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 430,438

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
November 09, 2018 Filed Nov 13, 2018 22:14 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionStock Option (Right to Buy) · Derivative 86,600 $1.84 Strike: $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-005846 · doc1.xml · derivative · entry 4

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 297,930

Underlying: Common Stock · 86,600 shares

Expires 2025-08-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: The option was previously granted with vesting dependent upon the achievement of performance milestones, such milestones were subsequently met, and the option is now fully vested and immediately exercisable.

Read SEC document
November 09, 2018 Filed Nov 13, 2018 22:14 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 86,600 $12.79 $1,107,873.80
Disclosure

SEC source: 0001567619-18-005846 · doc1.xml · nonDerivative · entry 2

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343,838

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F3 · price: The transaction was executed in multiple trades in prices ranging from $12.63 to $13.14, inclusive. The price reported in Column 4 above reflects the weighted verage sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
November 09, 2018 Filed Nov 13, 2018 22:14 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionCommon Stock, $0.01 par value 86,600 $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-005846 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 430,438

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
October 23, 2018 Filed Oct 25, 2018 21:21 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionStock Option (Right to Buy) · Derivative 86,600 $1.84 Strike: $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-004570 · doc1.xml · derivative · entry 4

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 384,530

Underlying: Common Stock · 86,600 shares

Expires 2025-08-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: The option was previously granted with vesting dependent upon the achievement of performance milestones, such milestones were subsequently met, and the option is now fully vested and immediately exercisable.

Read SEC document
October 23, 2018 Filed Oct 25, 2018 21:21 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 86,600 $10.61 $918,704.76
Disclosure

SEC source: 0001567619-18-004570 · doc1.xml · nonDerivative · entry 2

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343,838

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F3 · price: The transaction was executed in multiple trades in prices ranging from $10.42 to $10.75, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
October 23, 2018 Filed Oct 25, 2018 21:21 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionCommon Stock, $0.01 par value 86,600 $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-004570 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 430,438

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
October 09, 2018 Filed Oct 10, 2018 22:52 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionStock Option (Right to Buy) · Derivative 86,600 $1.84 Strike: $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-003938 · doc1.xml · derivative · entry 4

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 471,130

Underlying: Common Stock · 86,600 shares

Expires 2025-08-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: The option was previously granted with vesting dependent upon the achievement of performance milestones, such milestones were subsequently met, and the option is now fully vested and immediately exercisable.

Read SEC document
October 09, 2018 Filed Oct 10, 2018 22:52 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 86,600 $12.54 $1,085,565.64
Disclosure

SEC source: 0001567619-18-003938 · doc1.xml · nonDerivative · entry 2

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343,838

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F3 · price: The transaction was executed in multiple trades in prices ranging from $12.39 to $12.84, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
October 09, 2018 Filed Oct 10, 2018 22:52 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionCommon Stock, $0.01 par value 86,600 $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-003938 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 430,438

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
September 28, 2018 Filed Oct 3, 2018 00:13 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionStock Option (Right to Buy) · Derivative 69,945 $1.84 Strike: $1.84 $128,698.80
Disclosure

SEC source: 0001567619-18-003588 · doc1.xml · derivative · entry 4

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 557,730

Underlying: Common Stock · 69,945 shares

Expires 2025-08-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: The option was previously granted with vesting dependent upon the achievement of performance milestones, such milestones were subsequently met, and the option is now fully vested and immediately exercisable.

Read SEC document
September 28, 2018 Filed Oct 3, 2018 00:13 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 86,600 $12.69 $1,099,231.12
Disclosure

SEC source: 0001567619-18-003588 · doc1.xml · nonDerivative · entry 2

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343,838

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F3 · price: The transaction was executed in multiple trades in prices ranging from $12.57 to $12.88, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
September 28, 2018 Filed Oct 3, 2018 00:13 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionCommon Stock, $0.01 par value 69,945 $1.84 $128,698.80
Disclosure

SEC source: 0001567619-18-003588 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 430,438

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · balance_after: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
September 17, 2018 Filed Sep 19, 2018 22:10 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionStock Option (Right to Buy) · Derivative 86,600 $0.00 Strike: $1.84 $0.00
Disclosure

SEC source: 0001567619-18-002903 · doc1.xml · derivative · entry 4

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 627,675

Underlying: Common Stock · 86,600 shares

Expires 2025-08-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: The option was previously granted with vesting dependent upon the achievement of performance milestones; such milestones were subsequently met, and the option is now fully vested and immediately exercisable.

F5 · balance_after: Amount decreased by four shares to correct for administrative error in Form 3 filed on September 21, 2016.

Read SEC document
September 17, 2018 Filed Sep 19, 2018 22:10 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 86,600 $13.35 $1,156,058.04
Disclosure

SEC source: 0001567619-18-002903 · doc1.xml · nonDerivative · entry 2

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 360,493

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F3 · price: The transaction was executed in multiple trades in prices ranging from $13.04 to $13.51, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F2 · balance_after: Includes 49,963 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
September 17, 2018 Filed Sep 19, 2018 22:10 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 Exercise / conversionCommon Stock, $0.01 par value 86,600 $1.84 $159,344.00
Disclosure

SEC source: 0001567619-18-002903 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 447,093

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · balance_after: Includes 49,963 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
July 05, 2018 Filed Jul 6, 2018 21:24 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 43,300 $16.26 $704,265.84
Disclosure

SEC source: 0001140361-18-031803 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Bailey Family Trust dated April 3, 2015

Disclosed balance after: 191,050

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person's family trust.

F2 · price: This transaction was executed in multiple trades in prices ranging from $15.99 to $16.54, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F3 · balance_after: Reflects the transfer of 46,955 shares of common stock previously held directly by the Reporting Person into the Reporting Person's trust.

Read SEC document
March 01, 2018 Filed Mar 9, 2018 22:59 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 GrantStock Option (Right to Buy) · Derivative 194,500 $0.00 Strike: $18.43 $0.00
Disclosure

SEC source: 0001140361-18-012884 · doc1.xml · derivative · entry 3

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 194,500

Underlying: Common Stock · 194,500 shares

Expires 2028-03-01

F2 · derivative.exercise_date: Option vests with respect to 25% of the total shares subject thereto on each of the first, second, third and fourth anniversary of March 1, 2018, subject to the Reporting Person continuing to provide services to the Issuer as an employee, consultant, director or officer of the Company through each applicable vesting date.

Read SEC document
March 01, 2018 Filed Mar 9, 2018 22:59 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 GrantCommon Stock, $0.01 par value 219,630 $0.00 $0.00
Disclosure

SEC source: 0001140361-18-012884 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 407,448

F1 · balance_after: Includes 66,618 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Read SEC document
August 17, 2017 Filed Aug 21, 2017 21:57 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 6,159 $24.72 $152,274.50
Disclosure

SEC source: 0001140361-17-032871 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Bailey Family Trust dated April 3, 2015

Disclosed balance after: 187,395

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person's family trust on May 22, 2017.

F2 · shares: This transaction was executed in multiple trades in prices ranging from $24.62 to $25.00, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Read SEC document
July 25, 2017 Filed Jul 27, 2017 22:02 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 6,159 $26.18 $161,242.62
Disclosure

SEC source: 0001140361-17-028938 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Bailey Family Trust dated April 3, 2015

Disclosed balance after: 193,554

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person's family trust on May 22, 2017.

Read SEC document
July 17, 2017 Filed Jul 19, 2017 22:23 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 6,159 $24.86 $153,099.81
Disclosure

SEC source: 0001140361-17-028219 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Bailey Family Trust dated April 3, 2015

Disclosed balance after: 199,713

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person's family trust on May 22, 2017.

F2 · price: This transaction was executed in multiple trades in prices ranging from $24.71 to $25.10, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Read SEC document
June 27, 2017 Filed Jun 29, 2017 20:38 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 16,666 $28.00 $466,648.00
Disclosure

SEC source: 0001140361-17-026676 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Bailey Family Trust dated April 3, 2015

Disclosed balance after: 205,872

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person's family trust on May 22, 2017.

Read SEC document
June 21, 2017 Filed Jun 23, 2017 21:36 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 500 $27.06 $13,531.00
Disclosure

SEC source: 0001140361-17-026021 · doc1.xml · nonDerivative · entry 2

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Bailey Family Trust dated April 3, 2015

Disclosed balance after: 222,538

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person's family trust on May 22, 2017.

F3 · price: This transaction was executed in multiple trades in prices ranging from $27.02 to $27.13, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Read SEC document
June 21, 2017 Filed Jun 23, 2017 21:36 UTC e.l.f. Beauty, Inc. ELF · Entity 2379 SaleCommon Stock, $0.01 par value 32,834 $26.30 $863,688.52
Disclosure

SEC source: 0001140361-17-026021 · doc1.xml · nonDerivative · entry 1

Bailey John P. · CIK 0001684319 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Bailey Family Trust dated April 3, 2015

Disclosed balance after: 223,038

F1 · kind: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person's family trust on May 22, 2017.

F2 · price: This transaction was executed in multiple trades in prices ranging from $26.00 to $26.99, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.