Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| Direct Digital Holdings, Inc.DRCT · Entity 2630 | Director · President | January 24, 2026 | June 29, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
Direct Digital Holdings, Inc.
Report date January 24, 2026 · Filed June 29, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivative | Direct | 505 |
Reported balance
After 2026-01-24 transaction · row 1
Account or security details depend on footnotes; rows are not merged.
1 source rowRow 1 · 2026-01-24 · Exercise / conversion · Acquired 204 · Balance 505 F1: On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported in connection with this transaction have been adjusted to reflect the April Reverse Stock Split and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits. F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. |
| Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivative | Direct | 444 |
Reported balance
After 2026-01-24 transaction · row 2
Account or security details depend on footnotes; rows are not merged.
1 source rowRow 2 · 2026-01-24 · Tax withholding · Disposed 61 · Balance 444 F3: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F4: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date. |
| Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivative | Direct | 489 |
Reported balance
After 2026-03-20 transaction · row 3
Account or security details depend on footnotes; rows are not merged.
1 source rowRow 3 · 2026-03-20 · Exercise / conversion · Acquired 45 · Balance 489 F3: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. |
| Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivative | Direct | 475 |
Reported balance
After 2026-03-20 transaction · row 4
Account or security details depend on footnotes; rows are not merged.
1 source rowRow 4 · 2026-03-20 · Tax withholding · Disposed 14 · Balance 475 F3: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F4: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date. |
| Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivative | Direct | 542 |
Reported balance
After 2026-04-01 transaction · row 5
Account or security details depend on footnotes; rows are not merged.
1 source rowRow 5 · 2026-04-01 · Exercise / conversion · Acquired 67 · Balance 542 F3: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. |
| Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivative | Direct | 522 |
Reported balance
After 2026-04-01 transaction · row 6
Account or security details depend on footnotes; rows are not merged.
1 source rowRow 6 · 2026-04-01 · Exercise / conversion · Disposed 20 · Balance 522 F3: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F4: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date. |
| Restricted Stock UnitsSEC Table II · derivative / convertible security | Direct | 0 |
Reported balance
After 2026-01-24 transaction · row 8
Instrument identity requires review; Table II rows are not merged.
1 source rowRow 8 · 2026-01-24 · Exercise / conversion · Disposed 204 · Balance 0 F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. F5: On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. |
| Restricted Stock UnitsSEC Table II · derivative / convertible security | Direct | 0 |
Reported balance
After 2026-03-20 transaction · row 9
Instrument identity requires review; Table II rows are not merged.
1 source rowRow 9 · 2026-03-20 · Exercise / conversion · Disposed 45 · Balance 0 F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. F6: On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 29,910 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. |
| Restricted Stock UnitsSEC Table II · derivative / convertible security | Direct | 136 |
Reported balance
After 2026-04-01 transaction · row 11
Instrument identity requires review; Table II rows are not merged.
1 source rowRow 11 · 2026-04-01 · Exercise / conversion · Disposed 67 · Balance 136 F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. F8: On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. |
| Employee Stock Options (right to buy)SEC Table II · derivative / convertible security · Conversion / exercise price $3.32 · Expires 2036-03-24 | Direct | 8,750 |
Reported balance
After 2026-03-24 transaction · row 10
Instrument identity requires review; Table II rows are not merged.
1 source rowRow 10 · 2026-03-24 · Grant · Acquired 8,750 · Balance 8,750 F3: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F7: This option is scheduled to vest in three equal annual installments beginning on March 24, 2027. |
| Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivative | IndirectBy SKW Financial LLC | 2,114 |
Reported balance
Holding disclosure · report date 2026-01-24 · row 7
Holding and transaction disclosures are not merged.
1 source rowRow 7 · Balance 2,114 F1: On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported in connection with this transaction have been adjusted to reflect the April Reverse Stock Split and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits. |
Filing footnotes · ownership attribution and instrument terms
F1: On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported in connection with this transaction have been adjusted to reflect the April Reverse Stock Split and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits.
F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.
F3: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.
F4: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.
F5: On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.
F6: On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 29,910 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.
F7: This option is scheduled to vest in three equal annual installments beginning on March 24, 2027.
F8: On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| April 01, 2026 Filed Jun 29, 2026 21:09 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Exercise / conversionRestricted Stock Units · Derivative | 67 | $0.00 | $0.00 |
DisclosureSEC source: 0001203452-26-000002 · wk-form4_1782767347.xml · derivative · entry 11 SMITH W KEITH · CIK 0001203452 · Director · President 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 136 Underlying: Class A Common Stock, par value $0.001 per share · 67 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. F8 · shares: On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. F8 · derivative.exercise_date: On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. F8 · derivative.expiration_date: On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. F8 · derivative.underlying_shares: On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. F8 · balance_after: On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. Read SEC document |
| April 01, 2026 Filed Jun 29, 2026 21:09 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Exercise / conversionClass A Common Stock, par value $0.001 per share | 20 | $3.29 | $65.80 |
DisclosureSEC source: 0001203452-26-000002 · wk-form4_1782767347.xml · nonDerivative · entry 6 SMITH W KEITH · CIK 0001203452 · Director · President 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 522 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F4 · shares: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date. F3 · price: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. Read SEC document |
| April 01, 2026 Filed Jun 29, 2026 21:09 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Exercise / conversionClass A Common Stock, par value $0.001 per share | 67 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001203452-26-000002 · wk-form4_1782767347.xml · nonDerivative · entry 5 SMITH W KEITH · CIK 0001203452 · Director · President 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 542 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F2 · price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. Read SEC document |
| March 24, 2026 Filed Jun 29, 2026 21:09 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | GrantEmployee Stock Options (right to buy) · Derivative | 8,750 | $0.00 Strike: $3.32 | $0.00 |
DisclosureSEC source: 0001203452-26-000002 · wk-form4_1782767347.xml · derivative · entry 10 SMITH W KEITH · CIK 0001203452 · Director · President 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 8,750 Underlying: Class A Common Stock, par value $0.001 per share · 8,750 shares Expires 2036-03-24 F3 · derivative.exercise_price: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F3 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F7 · derivative.exercise_date: This option is scheduled to vest in three equal annual installments beginning on March 24, 2027. F3 · derivative.underlying_shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F3 · balance_after: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. Read SEC document |
| March 20, 2026 Filed Jun 29, 2026 21:09 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Exercise / conversionRestricted Stock Units · Derivative | 45 | $0.00 | $0.00 |
DisclosureSEC source: 0001203452-26-000002 · wk-form4_1782767347.xml · derivative · entry 9 SMITH W KEITH · CIK 0001203452 · Director · President 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock, par value $0.001 per share · 45 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. F6 · shares: On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 29,910 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. F6 · derivative.exercise_date: On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 29,910 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. F6 · derivative.expiration_date: On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 29,910 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. F6 · derivative.underlying_shares: On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 29,910 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. Read SEC document |
| March 20, 2026 Filed Jun 29, 2026 21:09 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Tax withholdingClass A Common Stock, par value $0.001 per share | 14 | $3.52 | $49.28 |
DisclosureSEC source: 0001203452-26-000002 · wk-form4_1782767347.xml · nonDerivative · entry 4 SMITH W KEITH · CIK 0001203452 · Director · President 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 475 F3 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F4 · shares: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date. F3 · price: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. Read SEC document |
| March 20, 2026 Filed Jun 29, 2026 21:09 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Exercise / conversionClass A Common Stock, par value $0.001 per share | 45 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001203452-26-000002 · wk-form4_1782767347.xml · nonDerivative · entry 3 SMITH W KEITH · CIK 0001203452 · Director · President 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 489 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F2 · price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. Read SEC document |
| January 24, 2026 Filed Jun 29, 2026 21:09 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Exercise / conversionRestricted Stock Units · Derivative | 204 | $0.00 | $0.00 |
DisclosureSEC source: 0001203452-26-000002 · wk-form4_1782767347.xml · derivative · entry 8 SMITH W KEITH · CIK 0001203452 · Director · President 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock, par value $0.001 per share · 204 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. F5 · shares: On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. F5 · derivative.exercise_date: On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. F5 · derivative.expiration_date: On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. F5 · derivative.underlying_shares: On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. Read SEC document |
| January 24, 2026 Filed Jun 29, 2026 21:09 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Tax withholdingClass A Common Stock, par value $0.001 per share | 61 | $16.48 | $1,005.28 |
DisclosureSEC source: 0001203452-26-000002 · wk-form4_1782767347.xml · nonDerivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 444 F3 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. F4 · shares: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date. F3 · price: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. Read SEC document |
| January 24, 2026 Filed Jun 29, 2026 21:09 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Exercise / conversionClass A Common Stock, par value $0.001 per share | 204 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001203452-26-000002 · wk-form4_1782767347.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 505 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · shares: On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported in connection with this transaction have been adjusted to reflect the April Reverse Stock Split and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits. F2 · price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. F1 · balance_after: On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported in connection with this transaction have been adjusted to reflect the April Reverse Stock Split and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits. Read SEC document |
| November 14, 2025 Filed Nov 17, 2025 21:04 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 100,000 | $0.21 | $21,000.00 |
DisclosureSEC source: 0001203452-25-000010 · wk-form4_1763413489.xml · nonDerivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 457,058 F2 · price: This transaction was executed in multiple trades at prices ranging from $0.20 to $0.23 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| November 13, 2025 Filed Nov 17, 2025 21:04 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 71,242 | $0.37 | $26,359.54 |
DisclosureSEC source: 0001203452-25-000010 · wk-form4_1763413489.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 557,058 F1 · price: This transaction was executed in multiple trades at prices ranging from $0.35 to $0.38 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| September 11, 2025 Filed Oct 2, 2025 20:11 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | ConversionClass A Common Units of Direct Digital Holdings LLC · Derivative | 600,000 | $0.00 | $0.00 |
DisclosureSEC source: 0001203452-25-000008 · wk-form4_1759435857.xml · derivative · entry 3 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Indirect · By Direct Digital Management, LLC Disclosed balance after: 4,594,000 Underlying: Class A Common Stock, par value $0.001 per share · 600,000 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled. F1 · derivative.exercise_date: Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled. F1 · derivative.expiration_date: Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled. Read SEC document |
| September 11, 2025 Filed Oct 2, 2025 20:11 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | ConversionClass A Common Stock, par value $0.001 per share | 600,000 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001203452-25-000008 · wk-form4_1759435857.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 628,300 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled. Read SEC document |
| July 28, 2025 Filed Jul 28, 2025 21:04 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 8,050 | $0.54 | $4,347.00 |
DisclosureSEC source: 0001628280-25-036228 · wk-form4_1753736690.xml · nonDerivative · entry 3 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 28,300 F3 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.53 to $0.56 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| July 25, 2025 Filed Jul 28, 2025 21:04 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 8,900 | $0.53 | $4,717.00 |
DisclosureSEC source: 0001628280-25-036228 · wk-form4_1753736690.xml · nonDerivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 36,350 F2 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.52 to $0.56 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| July 24, 2025 Filed Jul 28, 2025 21:04 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 15,800 | $0.53 | $8,374.00 |
DisclosureSEC source: 0001628280-25-036228 · wk-form4_1753736690.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 45,250 F1 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.52 to $0.55 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| July 23, 2025 Filed Jul 23, 2025 21:47 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 11,934 | $0.51 | $6,086.34 |
DisclosureSEC source: 0001880613-25-000073 · wk-form4_1753307245.xml · nonDerivative · entry 3 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 61,050 F3 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.50 to $0.54 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| July 22, 2025 Filed Jul 23, 2025 21:47 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 15,321 | $0.51 | $7,813.71 |
DisclosureSEC source: 0001880613-25-000073 · wk-form4_1753307245.xml · nonDerivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 72,984 F2 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.50 to $0.54 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| July 21, 2025 Filed Jul 23, 2025 21:47 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 16,987 | $0.52 | $8,833.24 |
DisclosureSEC source: 0001880613-25-000073 · wk-form4_1753307245.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 88,305 F1 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.51 to $0.55 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| July 18, 2025 Filed Jul 18, 2025 21:05 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 19,488 | $0.51 | $9,938.88 |
DisclosureSEC source: 0001880613-25-000068 · wk-form4_1752872739.xml · nonDerivative · entry 3 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 105,292 F3 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.50 to $0.54 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| July 17, 2025 Filed Jul 18, 2025 21:05 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 19,950 | $0.52 | $10,374.00 |
DisclosureSEC source: 0001880613-25-000068 · wk-form4_1752872739.xml · nonDerivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 124,780 F2 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.51 to $0.53 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| July 16, 2025 Filed Jul 18, 2025 21:05 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 11,694 | $0.53 | $6,197.82 |
DisclosureSEC source: 0001880613-25-000068 · wk-form4_1752872739.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 144,730 F1 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.52 to $0.54 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| July 15, 2025 Filed Jul 16, 2025 20:05 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 8,100 | $0.54 | $4,374.00 |
DisclosureSEC source: 0001880613-25-000055 · wk-form4_1752696315.xml · nonDerivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 156,424 F2 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.53 to $0.56 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| July 14, 2025 Filed Jul 16, 2025 20:05 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 20,476 | $0.55 | $11,261.80 |
DisclosureSEC source: 0001880613-25-000055 · wk-form4_1752696315.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 164,524 F1 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.53 to $0.59 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| June 18, 2025 Filed Jun 20, 2025 20:12 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | ConversionClass A Common Units of Direct Digital Holdings LLC · Derivative | 185,000 | $0.00 | $0.00 |
DisclosureSEC source: 0001880613-25-000052 · wk-form4_1750450354.xml · derivative · entry 3 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Indirect · By Direct Digital Management, LLC Disclosed balance after: 5,194,000 Underlying: Class A Common Stock, par value $0.001 per share · 185,000 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled. F1 · derivative.exercise_date: Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled. F1 · derivative.expiration_date: Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled. Read SEC document |
| June 18, 2025 Filed Jun 20, 2025 20:12 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | ConversionClass A Common Stock, par value $0.001 per share | 185,000 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001880613-25-000052 · wk-form4_1750450354.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 185,000 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled. Read SEC document |
| June 10, 2025 Filed Jun 12, 2025 20:20 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Exercise / conversionRestricted Stock Units · Derivative | 20,300 | $0.00 | $0.00 |
DisclosureSEC source: 0001880613-25-000026 · wk-form4_1749759614.xml · derivative · entry 3 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock, par value $0.001 per share · 20,300 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement. F3 · derivative.exercise_date: June 10, 2022, the reporting person was granted 60,900 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 10, 2023, an additional 33 percent vested on June 10, 2024, and the remaining balance of 34 percent of the restricted stock units vested on June 10, 2025. F3 · derivative.expiration_date: June 10, 2022, the reporting person was granted 60,900 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 10, 2023, an additional 33 percent vested on June 10, 2024, and the remaining balance of 34 percent of the restricted stock units vested on June 10, 2025. Read SEC document |
| June 10, 2025 Filed Jun 12, 2025 20:20 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Tax withholdingClass A Common Stock, par value $0.001 per share | 4,944 | $0.56 | $2,768.64 |
DisclosureSEC source: 0001880613-25-000026 · wk-form4_1749759614.xml · nonDerivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 66,370 F2 · shares: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 2,300 shares. Read SEC document |
| June 10, 2025 Filed Jun 12, 2025 20:20 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Exercise / conversionClass A Common Stock, par value $0.001 per share | 20,300 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001880613-25-000026 · wk-form4_1749759614.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 71,314 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement. Read SEC document |
| April 01, 2025 Filed Apr 4, 2025 21:49 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | GrantEmployee Stock Options (right to buy) · Derivative | 45,000 | $0.00 Strike: $0.64 | $0.00 |
DisclosureSEC source: 0001628280-25-016872 · wk-form4_1743803339.xml · derivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 45,000 Underlying: Class A Common Stock, par value $0.001 per share · 45,000 shares Expires 2035-04-01 F3 · derivative.exercise_date: This option is scheduled to vest in three equal annual installments beginning on April 1, 2026. Read SEC document |
| April 01, 2025 Filed Apr 4, 2025 21:49 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | GrantRestricted Stock Units · Derivative | 45,000 | $0.00 | $0.00 |
DisclosureSEC source: 0001628280-25-016872 · wk-form4_1743803339.xml · derivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 45,000 Underlying: Class A Common Stock, par value $0.001 per share · 45,000 shares Expires not disclosed F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement. F2 · derivative.exercise_date: The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of the grant date. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). F2 · derivative.expiration_date: The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of the grant date. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). Read SEC document |
| March 27, 2025 Filed Mar 27, 2025 23:55 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 12,186 | $0.78 | $9,505.08 |
DisclosureSEC source: 0001628280-25-015294 · wk-form4_1743119721.xml · nonDerivative · entry 5 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 0 F5 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.70 to $0.87 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| March 26, 2025 Filed Mar 27, 2025 23:55 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 20,563 | $0.78 | $16,039.14 |
DisclosureSEC source: 0001628280-25-015294 · wk-form4_1743119721.xml · nonDerivative · entry 4 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 12,186 F4 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.75 to $0.82 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| March 25, 2025 Filed Mar 27, 2025 23:55 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 7,700 | $0.76 | $5,852.00 |
DisclosureSEC source: 0001628280-25-015294 · wk-form4_1743119721.xml · nonDerivative · entry 3 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 32,749 F3 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.75 to $0.77 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| March 24, 2025 Filed Mar 24, 2025 22:49 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 10,300 | $0.76 | $7,828.00 |
DisclosureSEC source: 0001628280-25-014575 · wk-form4_1742856573.xml · nonDerivative · entry 3 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 40,449 F3 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.74 to $0.81 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| March 21, 2025 Filed Mar 24, 2025 22:49 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 5,831 | $0.76 | $4,431.56 |
DisclosureSEC source: 0001628280-25-014575 · wk-form4_1742856573.xml · nonDerivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 50,749 F2 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.74 to $0.78 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| March 20, 2025 Filed Mar 24, 2025 22:49 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 15,631 | $0.79 | $12,348.49 |
DisclosureSEC source: 0001628280-25-014575 · wk-form4_1742856573.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 56,580 F1 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.74 to $0.85 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| March 20, 2025 Filed Mar 27, 2025 23:55 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Exercise / conversionRestricted Stock Units · Derivative | 9,970 | $0.00 | $0.00 |
DisclosureSEC source: 0001628280-25-015294 · wk-form4_1743119721.xml · derivative · entry 7 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 9,970 Underlying: Class A Common Stock, par value $0.001 per share · 9,970 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement. F6 · derivative.exercise_date: On March 20, 2023, the reporting person was granted 29,910 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). F6 · derivative.expiration_date: On March 20, 2023, the reporting person was granted 29,910 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). Read SEC document |
| March 20, 2025 Filed Mar 27, 2025 23:55 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Tax withholdingClass A Common Stock, par value $0.001 per share | 2,957 | $0.79 | $2,336.03 |
DisclosureSEC source: 0001628280-25-015294 · wk-form4_1743119721.xml · nonDerivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 51,014 F2 · shares: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 9,970 shares. Read SEC document |
| March 20, 2025 Filed Mar 27, 2025 23:55 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Exercise / conversionClass A Common Stock, par value $0.001 per share | 9,970 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001628280-25-015294 · wk-form4_1743119721.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 53,971 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement. Read SEC document |
| March 19, 2025 Filed Mar 19, 2025 22:42 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 10,171 | $0.80 | $8,136.80 |
DisclosureSEC source: 0001628280-25-013907 · wk-form4_1742424151.xml · nonDerivative · entry 3 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 72,211 F3 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.76 to $0.83 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| March 18, 2025 Filed Mar 19, 2025 22:42 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 5,125 | $0.80 | $4,100.00 |
DisclosureSEC source: 0001628280-25-013907 · wk-form4_1742424151.xml · nonDerivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 82,382 F2 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.80 to $0.83 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| March 17, 2025 Filed Mar 19, 2025 22:42 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 8,657 | $0.73 | $6,319.61 |
DisclosureSEC source: 0001628280-25-013907 · wk-form4_1742424151.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 87,507 F1 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.65 to $0.79 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| March 14, 2025 Filed Mar 17, 2025 11:37 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 15,874 | $0.77 | $12,222.98 |
DisclosureSEC source: 0001628280-25-012905 · wk-form4_1742211438.xml · nonDerivative · entry 3 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 96,164 F3 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.75 to $0.83 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| March 13, 2025 Filed Mar 17, 2025 11:37 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 3,803 | $0.81 | $3,080.43 |
DisclosureSEC source: 0001628280-25-012905 · wk-form4_1742211438.xml · nonDerivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 112,038 F2 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.79 to $0.84 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| March 12, 2025 Filed Mar 17, 2025 11:37 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | SaleClass A Common Stock, par value $0.001 per share | 14,881 | $0.83 | $12,351.23 |
DisclosureSEC source: 0001628280-25-012905 · wk-form4_1742211438.xml · nonDerivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · By SKW Financial LLC Disclosed balance after: 115,841 F1 · price: This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.79 to $0.94 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. Read SEC document |
| January 24, 2025 Filed Jan 28, 2025 21:37 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | GrantEmployee Stock Options (right to buy) · Derivative | 45,000 | $0.00 Strike: $1.38 | $0.00 |
DisclosureSEC source: 0001628280-25-002812 · wk-form4_1738100235.xml · derivative · entry 2 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 45,000 Underlying: Class A Common Stock, par value $0.001 per share · 45,000 shares Expires 2035-01-24 F3 · derivative.exercise_date: This option will vest one year from the date of grant conditioned on continued employment as of the vesting date. Read SEC document |
| January 24, 2025 Filed Jan 28, 2025 21:37 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | GrantRestricted Stock Units · Derivative | 45,000 | $0.00 | $0.00 |
DisclosureSEC source: 0001628280-25-002812 · wk-form4_1738100235.xml · derivative · entry 1 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 45,000 Underlying: Class A Common Stock, par value $0.001 per share · 45,000 shares Expires not disclosed F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement. F2 · derivative.exercise_date: Grant of restricted stock units under the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan. The restricted stock units will vest one year from the date of grant conditioned on continued employment as of the vesting date. F2 · derivative.expiration_date: Grant of restricted stock units under the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan. The restricted stock units will vest one year from the date of grant conditioned on continued employment as of the vesting date. Read SEC document |
| December 13, 2024 Filed Jan 15, 2025 21:02 UTC | Direct Digital Holdings, Inc. DRCT · Entity 2630 | Disposition to issuerRestricted Stock Units · Derivative | 9,970 | $0.00 | $0.00 |
DisclosureSEC source: 0001628280-25-001598 · wk-form4_1736974961.xml · derivative · entry 5 SMITH W KEITH · CIK 0001203452 · Director · President · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock, par value $0.001 per share · 9,970 shares Expires not disclosed F1 · derivative.exercise_price: On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024. F1 · kind: On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024. F1 · derivative.exercise_date: On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024. F1 · derivative.expiration_date: On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024. F1 · balance_after: On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024. F1 · ownership.direct: On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.