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Thompson Patrick Ryan

Disclosed activity across 1 company

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23088
SEC CIK
0001897386

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
MediaAlpha, Inc.MAX · Entity 1093See RemarksAugust 15, 2026August 18, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

MediaAlpha, Inc.

Report date August 15, 2026 · Filed August 18, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect1,080,127 Ending reported balance After 2026-08-15 transaction · row 4
4 source rows · reconciled sequence

Row 1 · 2026-08-15 · Tax withholding · Disposed 5,258 · Balance 1,099,078

F1: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Row 2 · 2026-08-15 · Tax withholding · Disposed 4,366 · Balance 1,094,712

F1: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Row 3 · 2026-08-15 · Tax withholding · Disposed 8,333 · Balance 1,086,379

F1: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Row 4 · 2026-08-15 · Tax withholding · Disposed 6,252 · Balance 1,080,127

F1: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Filing footnotes · ownership attribution and instrument terms

F1: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
August 15, 2026 Filed Aug 18, 2026 01:53 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 6,252 $13.17 $82,338.84
Disclosure

SEC source: 0001818383-26-000215 · wk-form4_1787018027.xml · nonDerivative · entry 4

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,080,127

F1 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
August 15, 2026 Filed Aug 18, 2026 01:53 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 8,333 $13.17 $109,745.61
Disclosure

SEC source: 0001818383-26-000215 · wk-form4_1787018027.xml · nonDerivative · entry 3

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,086,379

F1 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
August 15, 2026 Filed Aug 18, 2026 01:53 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 4,366 $13.17 $57,500.22
Disclosure

SEC source: 0001818383-26-000215 · wk-form4_1787018027.xml · nonDerivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,094,712

F1 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
August 15, 2026 Filed Aug 18, 2026 01:53 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 5,258 $13.17 $69,247.86
Disclosure

SEC source: 0001818383-26-000215 · wk-form4_1787018027.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,099,078

F1 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
May 15, 2026 Filed May 19, 2026 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 6,252 $8.05 $50,328.60
Disclosure

SEC source: 0001818383-26-000151 · wk-form4_1779223240.xml · nonDerivative · entry 4

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,104,336

F1 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
May 15, 2026 Filed May 19, 2026 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 8,087 $8.05 $65,100.35
Disclosure

SEC source: 0001818383-26-000151 · wk-form4_1779223240.xml · nonDerivative · entry 3

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,110,588

F1 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
May 15, 2026 Filed May 19, 2026 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 2,702 $8.05 $21,751.10
Disclosure

SEC source: 0001818383-26-000151 · wk-form4_1779223240.xml · nonDerivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,118,675

F1 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
May 15, 2026 Filed May 19, 2026 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 3,253 $8.05 $26,186.65
Disclosure

SEC source: 0001818383-26-000151 · wk-form4_1779223240.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,121,377

F1 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
March 15, 2026 Filed Mar 18, 2026 01:15 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantPerformance Restricted Stock Units (2026 PRSUs) · Derivative 84,750 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000070 · wk-form4_1773796530.xml · derivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 84,750

Underlying: Class A Common Stock · 84,750 shares

Expires not disclosed

F2 · derivative.exercise_price: Represents Performance Based Restricted Stock Units (PRSUs) granted to the Reporting Person on March 15, 2026, pursuant to the Issuer's Omnibus Equity Incentive Plan. Each PRSU represents a contingent right to receive shares of Issuer's Class A Common Stock.

F3 · derivative.exercise_date: The PRSUs will be earned subject to achievement of Adjusted EBITDA goals for fiscal 2026, fiscal 2027, and fiscal 2028, with each fiscal year measured separately for purposes of determining PRSU vesting. One-third of the PRSU grants are tied to Adjusted EBITDA performance against pre-established threshold, target, and maximum Adjusted EBITDA goals for each fiscal year, corresponding to vesting of 50%, 100% and 200% of the target shares, respectively. Following the completion of each performance period, any earned PRSUs for that performance period will remain subject to continued service-based vesting through the end of the three-year period."

F4 · derivative.exercise_date: If PRSUs become eligible to vest after approval from the Compensation Committee of the Board of Directors of the Issuer on the achievement of the performance measures, the eligible units will settle on March 15, 2029.

F3 · derivative.expiration_date: The PRSUs will be earned subject to achievement of Adjusted EBITDA goals for fiscal 2026, fiscal 2027, and fiscal 2028, with each fiscal year measured separately for purposes of determining PRSU vesting. One-third of the PRSU grants are tied to Adjusted EBITDA performance against pre-established threshold, target, and maximum Adjusted EBITDA goals for each fiscal year, corresponding to vesting of 50%, 100% and 200% of the target shares, respectively. Following the completion of each performance period, any earned PRSUs for that performance period will remain subject to continued service-based vesting through the end of the three-year period."

F4 · derivative.expiration_date: If PRSUs become eligible to vest after approval from the Compensation Committee of the Board of Directors of the Issuer on the achievement of the performance measures, the eligible units will settle on March 15, 2029.

Read SEC document
March 15, 2026 Filed Mar 18, 2026 01:15 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 254,200 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000070 · wk-form4_1773796530.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,124,630

F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the remainder will vest quarterly over the following four years, in each case subject to continued employment. with the Issuer through each vesting date.

Read SEC document
February 15, 2026 Filed Feb 18, 2026 02:22 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 5,157 $7.17 $36,975.69
Disclosure

SEC source: 0001818383-26-000036 · wk-form4_1771381374.xml · nonDerivative · entry 3

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 870,430

F1 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
February 15, 2026 Filed Feb 18, 2026 02:22 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 2,904 $7.17 $20,821.68
Disclosure

SEC source: 0001818383-26-000036 · wk-form4_1771381374.xml · nonDerivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 875,587

F1 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
February 15, 2026 Filed Feb 18, 2026 02:22 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 4,069 $7.17 $29,174.73
Disclosure

SEC source: 0001818383-26-000036 · wk-form4_1771381374.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 878,491

F1 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000149 · wk-form4_1763507897.xml · derivative · entry 6

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 9,772 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.

F5 · derivative.exercise_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

F5 · derivative.expiration_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 8,333 $12.42 $103,495.86
Disclosure

SEC source: 0001818383-25-000149 · wk-form4_1763507897.xml · nonDerivative · entry 5

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 882,560

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 4,366 $12.42 $54,225.72
Disclosure

SEC source: 0001818383-25-000149 · wk-form4_1763507897.xml · nonDerivative · entry 4

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 890,893

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 5,258 $12.42 $65,304.36
Disclosure

SEC source: 0001818383-25-000149 · wk-form4_1763507897.xml · nonDerivative · entry 3

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 895,259

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 3,846 $12.42 $47,767.32
Disclosure

SEC source: 0001818383-25-000149 · wk-form4_1763507897.xml · nonDerivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 900,517

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000149 · wk-form4_1763507897.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 904,363

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:25 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000112 · wk-form4_1755548749.xml · derivative · entry 6

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 9,772

Underlying: Class A Common Stock · 9,772 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.

F5 · derivative.exercise_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

F5 · derivative.expiration_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:25 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 8,333 $10.14 $84,496.62
Disclosure

SEC source: 0001818383-25-000112 · wk-form4_1755548749.xml · nonDerivative · entry 5

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 894,591

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:25 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 4,366 $10.14 $44,271.24
Disclosure

SEC source: 0001818383-25-000112 · wk-form4_1755548749.xml · nonDerivative · entry 4

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 902,924

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:25 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 5,257 $10.14 $53,305.98
Disclosure

SEC source: 0001818383-25-000112 · wk-form4_1755548749.xml · nonDerivative · entry 3

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 907,290

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:25 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 3,846 $10.14 $38,998.44
Disclosure

SEC source: 0001818383-25-000112 · wk-form4_1755548749.xml · nonDerivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 912,547

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:25 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000112 · wk-form4_1755548749.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 916,393

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
May 15, 2025 Filed May 16, 2025 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000070 · wk-form4_1747428035.xml · derivative · entry 6

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 19,544

Underlying: Class A Common Stock · 9,772 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.

F5 · derivative.exercise_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

F5 · derivative.expiration_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

Read SEC document
May 15, 2025 Filed May 16, 2025 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 8,333 $10.39 $86,579.87
Disclosure

SEC source: 0001818383-25-000070 · wk-form4_1747428035.xml · nonDerivative · entry 5

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 906,621

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
May 15, 2025 Filed May 16, 2025 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 4,366 $10.39 $45,362.74
Disclosure

SEC source: 0001818383-25-000070 · wk-form4_1747428035.xml · nonDerivative · entry 4

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 914,954

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
May 15, 2025 Filed May 16, 2025 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 5,257 $10.39 $54,620.23
Disclosure

SEC source: 0001818383-25-000070 · wk-form4_1747428035.xml · nonDerivative · entry 3

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 919,320

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
May 15, 2025 Filed May 16, 2025 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 3,846 $10.39 $39,959.94
Disclosure

SEC source: 0001818383-25-000070 · wk-form4_1747428035.xml · nonDerivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 924,577

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
May 15, 2025 Filed May 16, 2025 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000070 · wk-form4_1747428035.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 928,423

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
March 15, 2025 Filed Mar 18, 2025 22:01 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 338,800 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000039 · wk-form4_1742335283.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 918,651

F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2025 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
February 15, 2025 Filed Feb 18, 2025 23:07 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000014 · wk-form4_1739920065.xml · derivative · entry 5

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 29,316

Underlying: Class A Common Stock · 9,772 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.

F5 · derivative.exercise_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

F5 · derivative.expiration_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

Read SEC document
February 15, 2025 Filed Feb 18, 2025 23:07 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 2,702 $12.78 $34,531.56
Disclosure

SEC source: 0001818383-25-000014 · wk-form4_1739920065.xml · nonDerivative · entry 4

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 579,851

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
February 15, 2025 Filed Feb 18, 2025 23:07 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 3,243 $12.78 $41,445.54
Disclosure

SEC source: 0001818383-25-000014 · wk-form4_1739920065.xml · nonDerivative · entry 3

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 582,553

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
February 15, 2025 Filed Feb 18, 2025 23:07 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 2,914 $12.78 $37,240.92
Disclosure

SEC source: 0001818383-25-000014 · wk-form4_1739920065.xml · nonDerivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 585,796

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
February 15, 2025 Filed Feb 18, 2025 23:07 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000014 · wk-form4_1739920065.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 588,710

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

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November 15, 2024 Filed Nov 19, 2024 00:22 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000100 · wk-form4_1731975720.xml · derivative · entry 5

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 39,088

Underlying: Class A Common Stock · 9,772 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.

F5 · derivative.exercise_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

F5 · derivative.expiration_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

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November 15, 2024 Filed Nov 19, 2024 00:22 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 4,366 $12.37 $54,007.42
Disclosure

SEC source: 0001818383-24-000100 · wk-form4_1731975720.xml · nonDerivative · entry 4

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 578,938

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
November 15, 2024 Filed Nov 19, 2024 00:22 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 5,257 $12.37 $65,029.09
Disclosure

SEC source: 0001818383-24-000100 · wk-form4_1731975720.xml · nonDerivative · entry 3

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 583,304

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
November 15, 2024 Filed Nov 19, 2024 00:22 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 3,846 $12.37 $47,575.02
Disclosure

SEC source: 0001818383-24-000100 · wk-form4_1731975720.xml · nonDerivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 588,561

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
November 15, 2024 Filed Nov 19, 2024 00:22 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000100 · wk-form4_1731975720.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 592,407

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2024 Filed Aug 15, 2024 23:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000076 · wk-form4_1723765773.xml · derivative · entry 5

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 48,860

Underlying: Class A Common Stock · 9,772 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.

F5 · derivative.exercise_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

F5 · derivative.expiration_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

Read SEC document
August 15, 2024 Filed Aug 15, 2024 23:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 4,366 $16.97 $74,091.02
Disclosure

SEC source: 0001818383-24-000076 · wk-form4_1723765773.xml · nonDerivative · entry 4

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 582,635

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
August 15, 2024 Filed Aug 15, 2024 23:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 5,258 $16.97 $89,228.26
Disclosure

SEC source: 0001818383-24-000076 · wk-form4_1723765773.xml · nonDerivative · entry 3

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 587,001

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
August 15, 2024 Filed Aug 15, 2024 23:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 3,846 $16.97 $65,266.62
Disclosure

SEC source: 0001818383-24-000076 · wk-form4_1723765773.xml · nonDerivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 592,259

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
August 15, 2024 Filed Aug 15, 2024 23:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000076 · wk-form4_1723765773.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 596,105

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
May 15, 2024 Filed May 20, 2024 23:15 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 9,772 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000056 · wk-form4_1716246890.xml · derivative · entry 5

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 58,632

Underlying: Class A Common Stock · 9,772 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.

F5 · derivative.exercise_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

F5 · derivative.expiration_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

Read SEC document
May 15, 2024 Filed May 20, 2024 23:15 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 4,155 $18.99 $78,903.45
Disclosure

SEC source: 0001818383-24-000056 · wk-form4_1716246890.xml · nonDerivative · entry 4

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 586,333

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
May 15, 2024 Filed May 20, 2024 23:15 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 3,253 $18.99 $61,774.47
Disclosure

SEC source: 0001818383-24-000056 · wk-form4_1716246890.xml · nonDerivative · entry 3

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 590,488

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.