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Yeh Kuanling Amy

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22910
SEC CIK
0001829969

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
MediaAlpha, Inc.MAX · Entity 1093Chief Technology OfficerSeptember 25, 2026September 25, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

MediaAlpha, Inc.

Report date September 25, 2026 · Filed September 25, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect546,091 Reported balance After 2026-09-25 transaction · row 1
1 source row

Row 1 · 2026-09-25 · Sale · Disposed 3,000 · Balance 546,091

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

Filing footnotes · ownership attribution and instrument terms

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
September 25, 2026 Filed Sep 25, 2026 23:21 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,000 $9.40 $28,200.00
Disclosure

SEC source: 0001818383-26-000243 · wk-form4_1790378480.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 546,091

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

Read SEC document
September 04, 2026 Filed Sep 9, 2026 22:22 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,000 $12.00 $36,000.00
Disclosure

SEC source: 0001818383-26-000233 · wk-form4_1788992558.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 549,091

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

Read SEC document
August 15, 2026 Filed Aug 18, 2026 01:53 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 4,803 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000213 · wk-form4_1787018013.xml · derivative · entry 5

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 28,819

Underlying: Class A Common Stock · 4,803 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024.

F7 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F7 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2026 Filed Aug 18, 2026 01:53 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 5,303 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000213 · wk-form4_1787018013.xml · derivative · entry 4

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 10,607

Underlying: Class A Common Stock · 5,303 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023.

F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2026 Filed Aug 18, 2026 01:53 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 4,803 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000213 · wk-form4_1787018013.xml · nonDerivative · entry 3

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 552,091

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2026 Filed Aug 18, 2026 01:53 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 5,303 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000213 · wk-form4_1787018013.xml · nonDerivative · entry 2

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 547,288

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 14, 2026 Filed Aug 18, 2026 01:53 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 12,000 $13.55 $162,616.80
Disclosure

SEC source: 0001818383-26-000213 · wk-form4_1787018013.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 541,985

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.435 to $13.68 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 17, 2026 Filed Jul 18, 2026 00:44 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,000 $13.95 $41,850.00
Disclosure

SEC source: 0001818383-26-000190 · wk-form4_1784335492.xml · nonDerivative · entry 2

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 553,985

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

Read SEC document
July 16, 2026 Filed Jul 18, 2026 00:44 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 10,000 $14.51 $145,080.00
Disclosure

SEC source: 0001818383-26-000190 · wk-form4_1784335492.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 556,985

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.50 to $14.51 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
June 26, 2026 Filed Jun 26, 2026 22:57 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,000 $11.16 $33,480.00
Disclosure

SEC source: 0001818383-26-000170 · wk-form4_1782514624.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 566,985

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

Read SEC document
June 05, 2026 Filed Jun 5, 2026 20:23 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,000 $8.89 $26,668.80
Disclosure

SEC source: 0001818383-26-000158 · wk-form4_1780690987.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 569,985

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $8.675 to $9.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
May 15, 2026 Filed May 19, 2026 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 4,803 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000150 · wk-form4_1779223235.xml · derivative · entry 5

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 33,622

Underlying: Class A Common Stock · 4,803 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024.

F7 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F7 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
May 15, 2026 Filed May 19, 2026 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 5,303 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000150 · wk-form4_1779223235.xml · derivative · entry 4

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 15,910

Underlying: Class A Common Stock · 5,303 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023.

F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
May 15, 2026 Filed May 19, 2026 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 12,000 $8.05 $96,639.60
Disclosure

SEC source: 0001818383-26-000150 · wk-form4_1779223235.xml · nonDerivative · entry 3

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 572,985

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.95 to $8.19 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
May 15, 2026 Filed May 19, 2026 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 4,803 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000150 · wk-form4_1779223235.xml · nonDerivative · entry 2

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 584,985

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
May 15, 2026 Filed May 19, 2026 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 5,303 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000150 · wk-form4_1779223235.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 580,182

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
April 10, 2026 Filed Apr 10, 2026 20:56 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,000 $9.25 $27,750.00
Disclosure

SEC source: 0001818383-26-000103 · wk-form4_1775854598.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 574,879

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

Read SEC document
March 27, 2026 Filed Mar 27, 2026 21:41 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,000 $9.44 $28,320.00
Disclosure

SEC source: 0001818383-26-000094 · wk-form4_1774647675.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 577,879

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

Read SEC document
March 15, 2026 Filed Mar 18, 2026 01:16 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantPerformance Restricted Stock Units (2026 PRSUs) · Derivative 62,300 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000072 · wk-form4_1773796606.xml · derivative · entry 2

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 62,300

Underlying: Class A Common Stock · 62,300 shares

Expires not disclosed

F2 · derivative.exercise_price: Represents Performance Based Restricted Stock Units (PRSUs) granted to the Reporting Person on March 15, 2026, pursuant to the Issuer's Omnibus Equity Incentive Plan. Each PRSU represents a contingent right to receive shares of Issuer's Class A Common Stock.

F3 · derivative.exercise_date: The PRSUs will be earned subject to achievement of Adjusted EBITDA goals for fiscal 2026, fiscal 2027, and fiscal 2028, with each fiscal year measured separately for purposes of determining PRSU vesting. One-third of the PRSU grants are tied to Adjusted EBITDA performance against pre-established threshold, target, and maximum Adjusted EBITDA goals for each fiscal year, corresponding to vesting of 50%, 100% and 200% of the target shares, respectively. Following the completion of each performance period, any earned PRSUs for that performance period will remain subject to continued service-based vesting through the end of the three-year period."

F4 · derivative.exercise_date: If PRSUs become eligible to vest after approval from the Compensation Committee of the Board of Directors of the Issuer on the achievement of the performance measures, the eligible units will settle on March 15, 2029.

F3 · derivative.expiration_date: The PRSUs will be earned subject to achievement of Adjusted EBITDA goals for fiscal 2026, fiscal 2027, and fiscal 2028, with each fiscal year measured separately for purposes of determining PRSU vesting. One-third of the PRSU grants are tied to Adjusted EBITDA performance against pre-established threshold, target, and maximum Adjusted EBITDA goals for each fiscal year, corresponding to vesting of 50%, 100% and 200% of the target shares, respectively. Following the completion of each performance period, any earned PRSUs for that performance period will remain subject to continued service-based vesting through the end of the three-year period."

F4 · derivative.expiration_date: If PRSUs become eligible to vest after approval from the Compensation Committee of the Board of Directors of the Issuer on the achievement of the performance measures, the eligible units will settle on March 15, 2029.

Read SEC document
March 15, 2026 Filed Mar 18, 2026 01:16 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 186,900 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000072 · wk-form4_1773796606.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 580,879

F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the remainder will vest quarterly over the following four years, in each case subject to continued employment. with the Issuer through each vesting date.

Read SEC document
March 06, 2026 Filed Mar 6, 2026 21:43 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,000 $10.34 $31,020.00
Disclosure

SEC source: 0001818383-26-000059 · wk-form4_1772833393.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 393,979

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

Read SEC document
February 15, 2026 Filed Feb 18, 2026 02:23 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 4,804 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000037 · wk-form4_1771381379.xml · derivative · entry 7

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 38,425

Underlying: Class A Common Stock · 4,804 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024.

F9 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F9 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
February 15, 2026 Filed Feb 18, 2026 02:23 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 5,303 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000037 · wk-form4_1771381379.xml · derivative · entry 6

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 21,213

Underlying: Class A Common Stock · 5,303 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023.

F7 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F7 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
February 15, 2026 Filed Feb 18, 2026 02:23 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 5,210 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000037 · wk-form4_1771381379.xml · derivative · entry 5

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 5,210 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 25, 2022.

F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
February 15, 2026 Filed Feb 18, 2026 02:23 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 4,804 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000037 · wk-form4_1771381379.xml · nonDerivative · entry 4

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 396,979

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
February 15, 2026 Filed Feb 18, 2026 02:23 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 5,303 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000037 · wk-form4_1771381379.xml · nonDerivative · entry 3

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 392,175

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
February 15, 2026 Filed Feb 18, 2026 02:23 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 5,210 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000037 · wk-form4_1771381379.xml · nonDerivative · entry 2

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 386,872

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
February 13, 2026 Filed Feb 18, 2026 02:23 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 12,000 $7.31 $87,688.80
Disclosure

SEC source: 0001818383-26-000037 · wk-form4_1771381379.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 381,662

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.25 to $7.41 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 16, 2026 Filed Jan 16, 2026 21:46 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,000 $11.48 $34,440.00
Disclosure

SEC source: 0001818383-26-000014 · wk-form4_1768599985.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 393,662

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

Read SEC document
January 02, 2026 Filed Jan 2, 2026 23:03 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,000 $12.95 $38,850.00
Disclosure

SEC source: 0001818383-26-000002 · wk-form4_1767394987.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 396,662

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

Read SEC document
December 12, 2025 Filed Dec 12, 2025 23:10 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,000 $13.16 $39,472.50
Disclosure

SEC source: 0001818383-25-000176 · wk-form4_1765581037.xml · nonDerivative · entry 2

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 399,662

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.00 to $13.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 10, 2025 Filed Dec 12, 2025 23:10 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 12,000 $13.49 $161,870.40
Disclosure

SEC source: 0001818383-25-000176 · wk-form4_1765581037.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 402,662

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.31 to $13.67 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 4,803 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000148 · wk-form4_1763507891.xml · derivative · entry 6

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 43,229

Underlying: Class A Common Stock · 4,803 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024.

F7 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F7 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 5,303 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000148 · wk-form4_1763507891.xml · derivative · entry 5

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 26,516

Underlying: Class A Common Stock · 5,303 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023.

F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 5,209 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000148 · wk-form4_1763507891.xml · derivative · entry 4

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,210

Underlying: Class A Common Stock · 5,209 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 25, 2022.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 4,803 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000148 · wk-form4_1763507891.xml · nonDerivative · entry 3

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 414,662

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 5,303 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000148 · wk-form4_1763507891.xml · nonDerivative · entry 2

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 409,859

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 5,209 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000148 · wk-form4_1763507891.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 404,556

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:26 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 4,803 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000114 · wk-form4_1755548765.xml · derivative · entry 7

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 48,032

Underlying: Class A Common Stock · 4,803 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024.

F9 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F9 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:26 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 5,303 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000114 · wk-form4_1755548765.xml · derivative · entry 6

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 31,819

Underlying: Class A Common Stock · 5,303 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023.

F7 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F7 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:26 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 5,210 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000114 · wk-form4_1755548765.xml · derivative · entry 5

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 10,419

Underlying: Class A Common Stock · 5,210 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 25, 2022.

F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:26 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 6,000 $10.20 $61,171.80
Disclosure

SEC source: 0001818383-25-000114 · wk-form4_1755548765.xml · nonDerivative · entry 4

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 399,347

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.02 to $10.27 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:26 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 4,803 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000114 · wk-form4_1755548765.xml · nonDerivative · entry 3

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 405,347

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:26 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 5,303 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000114 · wk-form4_1755548765.xml · nonDerivative · entry 2

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 400,544

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:26 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 5,210 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000114 · wk-form4_1755548765.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 395,241

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 02, 2021 Filed Nov 4, 2021 00:13 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 4,586 $16.57 $75,999.65
Disclosure

SEC source: 0001818383-21-000148 · wf-form4_163598480906458.xml · nonDerivative · entry 3

Yeh Kuanling Amy · CIK 0001829969 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,159

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $16.00 to $16.88 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
November 02, 2021 Filed Nov 4, 2021 00:13 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,114 $15.72 $48,951.46
Disclosure

SEC source: 0001818383-21-000148 · wf-form4_163598480906458.xml · nonDerivative · entry 2

Yeh Kuanling Amy · CIK 0001829969 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,745

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.53 to $15.93 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
October 30, 2021 Filed Nov 4, 2021 00:13 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 15,314 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000148 · wf-form4_163598480906458.xml · derivative · entry 4

Yeh Kuanling Amy · CIK 0001829969 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 122,519

Underlying: Class A Common Stock · 15,314 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F6 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 183,777 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F6 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 183,777 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
October 30, 2021 Filed Nov 4, 2021 00:13 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 15,314 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000148 · wf-form4_163598480906458.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,859

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
September 01, 2021 Filed Sep 3, 2021 22:27 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass B-1 Units of QL Holdings LLC and Class B Common Stock · Derivative 9,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000100 · wf-form4_163070801551374.xml · derivative · entry 2

Yeh Kuanling Amy · CIK 0001829969 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 151,913

Underlying: Class A Common Stock · 9,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: On September 1, 2021, the Reporting Person exchanged 9,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 9,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F1 · price: On September 1, 2021, the Reporting Person exchanged 9,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 9,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

F2 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.