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Green Jeffrey Terry

Disclosed activity across 1 company

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22230
SEC CIK
0001671445

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Trade Desk, Inc.TTD · Entity 3752Director · President and CEO · 10% ownerSeptember 14, 2026September 16, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Trade Desk, Inc.

Report date September 14, 2026 · Filed September 16, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Employee Stock Option (Right to Buy)SEC Table II · derivative / convertible security · Conversion / exercise price $14.97 · Expires 2036-09-14Direct7,000,000 Reported balance After 2026-09-14 transaction · row 1 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 1 · 2026-09-14 · Grant · Acquired 7,000,000 · Balance 7,000,000

F1: The shares subject to the option vest in seven tranches--1,200,000 shares, 1,200,000 shares, 1,200,000 shares, 1,000,000 shares, 800,000 shares, 800,000 shares, and 800,000 shares, respectively-- over a ten-year term beginning on September 14, 2026, (the "Grant Date"), and ending on September 14, 2036, if the closing price of the Issuer's Class A Common Stock measured over any 20-consecutive-trading-day period equals or exceeds $18.00, $30.00, $45.00, $60.00, $75.00, $90.00, or $105.00, respectively, subject to continued service as the Issuer's Chief Executive Officer or providing any other service to the Issuer that the Issuer's board of directors determines to be sufficient, each as of the applicable vesting date.

Filing footnotes · ownership attribution and instrument terms

F1: The shares subject to the option vest in seven tranches--1,200,000 shares, 1,200,000 shares, 1,200,000 shares, 1,000,000 shares, 800,000 shares, 800,000 shares, and 800,000 shares, respectively-- over a ten-year term beginning on September 14, 2026, (the "Grant Date"), and ending on September 14, 2036, if the closing price of the Issuer's Class A Common Stock measured over any 20-consecutive-trading-day period equals or exceeds $18.00, $30.00, $45.00, $60.00, $75.00, $90.00, or $105.00, respectively, subject to continued service as the Issuer's Chief Executive Officer or providing any other service to the Issuer that the Issuer's board of directors determines to be sufficient, each as of the applicable vesting date.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
February 25, 2019 Filed Feb 27, 2019 23:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 709 $200.00 $141,800.00
Disclosure

SEC source: 0001209191-19-014214 · doc4.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 93,392

Read SEC document
February 25, 2019 Filed Feb 27, 2019 23:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 24,206 $199.06 $4,818,446.36
Disclosure

SEC source: 0001209191-19-014214 · doc4.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 94,101

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $198.75 to $199.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
February 25, 2019 Filed Feb 27, 2019 23:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 34,845 $198.30 $6,909,763.50
Disclosure

SEC source: 0001209191-19-014214 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 118,307

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $197.75 to $198.735, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
February 25, 2019 Filed Feb 27, 2019 23:38 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 54,613 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-014214 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 153,152

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 01, 2018 Filed Dec 4, 2018 22:03 UTC Trade Desk, Inc. TTD · Entity 3752 GrantEmployee Stock Option (Right to Buy) · Derivative 702 $0.00 Strike: $156.70 $0.00
Disclosure

SEC source: 0001209191-18-060923 · doc4.xml · derivative · entry 5

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 702

Underlying: Class A Common Stock · 702 shares

Expires 2023-12-01

F5 · derivative.exercise_date: The option was granted on December 1, 2018, with a VCD of December 1, 2021. One twelfth (1/12th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 01, 2018 Filed Dec 4, 2018 22:03 UTC Trade Desk, Inc. TTD · Entity 3752 GrantEmployee Stock Option (Right to Buy) · Derivative 50,523 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-18-060923 · doc4.xml · derivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,523

Underlying: Class A Common Stock · 50,523 shares

Expires 2028-12-01

F4 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 12,806 shares will vest during each of the calendar years 2019, 2020 and 2021 and an aggregate of 12,105 shares will vest during calendar year 2022, in each case, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 01, 2018 Filed Dec 4, 2018 22:03 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 5,624 $142.45 $801,138.80
Disclosure

SEC source: 0001209191-18-060923 · doc4.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,539

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 1, 2017.

Read SEC document
December 01, 2018 Filed Dec 4, 2018 22:03 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 4,512 $142.45 $642,734.40
Disclosure

SEC source: 0001209191-18-060923 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 104,163

F2 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 23, 2016.

Read SEC document
December 01, 2018 Filed Dec 4, 2018 22:03 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 27,114 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-060923 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 108,675

F1 · shares: Represents restricted stock with a vesting commencement date ("VCD") of December 1, 2018, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
October 04, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 3,742 $0.00 Strike: $33.17 $0.00
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · derivative · entry 21

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,591

Underlying: Class A Common Stock · 3,742 shares

Expires 2021-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F16 · derivative.exercise_date: The option was granted on December 23, 2016, with a VCD of December 1, 2016. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 2,042 shares will vest during each of the calendar years 2017, 2018 and 2019 and an aggregate of 3,207 shares will vest during calendar year 2020, in each case, subject to continued employment with the Issuer through the applicable vesting date.

Read SEC document
October 04, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 10,483 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · derivative · entry 20

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,859,780

Underlying: Class A Common Stock · 10,483 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F14 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F14 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
October 04, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 10,483 $0.00 Strike: $3.70 $0.00
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · derivative · entry 19

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,321

Underlying: Class B Common Stock · 10,483 shares

Expires 2020-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F15 · derivative.exercise_date: The option was granted on December 9, 2015. The Vesting Commencement Date ("VCD") is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
October 04, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 3,742 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 16

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 81,561

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 03, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 21,641 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · derivative · entry 18

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,849,297

Underlying: Class A Common Stock · 21,641 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F14 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F14 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F14 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
October 03, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 21,641 $140.00 $3,029,740.00
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 15

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,819

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
October 03, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 21,641 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 14

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 99,460

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 428,359 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · derivative · entry 17

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,870,938

Underlying: Class A Common Stock · 428,359 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F14 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F14 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F14 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 4,999 $141.50 $707,358.50
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 13

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,819

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $141.35 to $141.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 8,313 $140.54 $1,168,309.02
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 12

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 82,818

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $140.27 to $141.20, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 22,101 $139.94 $3,092,813.94
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 11

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 91,131

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $139.27 to $140.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 23,566 $138.68 $3,268,132.88
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 10

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 113,232

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $138.27 to $139.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 39,256 $137.72 $5,406,336.32
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 9

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 136,798

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $137.27 to $138.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 36,998 $136.64 $5,055,406.72
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 8

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 176,054

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $136.27 to $137.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 68,447 $135.82 $9,296,471.54
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 7

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 213,052

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $135.27 to $136.265, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 54,530 $134.78 $7,349,553.40
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 6

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 281,499

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $134.27 to $135.265, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 76,336 $133.72 $10,207,649.92
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 5

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 336,029

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $133.27 to $134.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 60,941 $132.83 $8,094,793.03
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 412,365

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $132.27 to $133.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 19,556 $132.01 $2,581,587.56
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 473,306

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $131.27 to $132.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 13,316 $130.85 $1,742,398.60
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 492,862

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $130.27 to $131.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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October 02, 2018 Filed Oct 4, 2018 22:44 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 428,359 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-054313 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 506,178

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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June 01, 2018 Filed Jun 4, 2018 21:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 9,000 $86.10 $774,925.20
Disclosure

SEC source: 0001209191-18-035255 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,819

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.03 to $86.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 10, 2018 Filed May 14, 2018 22:40 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 9,000 $52.87 $475,830.00
Disclosure

SEC source: 0001209191-18-030014 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 86,819

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.86 to $52.90, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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April 17, 2018 Filed Apr 18, 2018 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 9,000 $54.31 $488,790.00
Disclosure

SEC source: 0001209191-18-025469 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,819

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $54.29 to $54.36, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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March 02, 2018 Filed Mar 5, 2018 21:48 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 6,260 $56.26 $352,195.11
Disclosure

SEC source: 0001209191-18-016519 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 104,819

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.26 to $56.28, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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March 01, 2018 Filed Mar 5, 2018 21:48 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,740 $56.26 $154,157.33
Disclosure

SEC source: 0001209191-18-016519 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,079

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.26 to $56.27, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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February 20, 2018 Filed Feb 22, 2018 23:45 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 9,000 $49.10 $441,900.00
Disclosure

SEC source: 0001209191-18-012691 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 113,819

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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January 03, 2018 Filed Jan 3, 2018 22:39 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 9,000 $47.61 $428,508.90
Disclosure

SEC source: 0001209191-18-001185 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 113,744

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December 19, 2017 Filed Dec 20, 2017 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 7,589 $50.11 $380,284.79
Disclosure

SEC source: 0001209191-17-066545 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 122,744

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December 18, 2017 Filed Dec 20, 2017 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,411 $50.25 $70,900.21
Disclosure

SEC source: 0001209191-17-066545 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 130,333

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December 01, 2017 Filed Dec 6, 2017 01:11 UTC Trade Desk, Inc. TTD · Entity 3752 GrantEmployee Stock Option (Right to Buy) · Derivative 2,083 $0.00 Strike: $52.80 $0.00
Disclosure

SEC source: 0001209191-17-064088 · doc4.xml · derivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,083

Underlying: Class A Common Stock · 2,083 shares

Expires 2022-12-01

F4 · derivative.exercise_date: The option was granted on December 1, 2017, with a VCD of December 1, 2020. The option vests over one year in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 2,083 shares will vest during calendar year 2021, subject to continued employment with the Issuer through the applicable vesting dates.

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December 01, 2017 Filed Dec 6, 2017 01:11 UTC Trade Desk, Inc. TTD · Entity 3752 GrantEmployee Stock Option (Right to Buy) · Derivative 73,066 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-17-064088 · doc4.xml · derivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 73,066

Underlying: Class A Common Stock · 73,066 shares

Expires 2027-12-01

F3 · derivative.exercise_date: The option was granted on December 1, 2017, the vesting commencement date ("VCD"). The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 18,780 shares will vest during each of the calendar years 2018, 2019 and 2020 and an aggregate of 16,726 shares will vest during calendar year 2021, in each case, subject to continued employment with the Issuer through the applicable vesting dates.

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December 01, 2017 Filed Dec 6, 2017 01:11 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 3,953 $48.00 $189,744.00
Disclosure

SEC source: 0001209191-17-064088 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 131,744

F2 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 23, 2016.

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December 01, 2017 Filed Dec 6, 2017 01:11 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 36,297 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-064088 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 135,697

F1 · shares: Represents restricted stock with a vesting commencement date ("VCD") of December 1, 2017, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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December 01, 2017 Filed Jan 16, 2018 13:17 UTC Amendment Trade Desk, Inc. TTD · Entity 3752 GrantEmployee Stock Option (Right to Buy) · Derivative 91,738 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-18-003509 · doc4a.xml · derivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 91,738

Underlying: Class A Common Stock · 91,738 shares

Expires 2027-12-01

F2 · shares: On December 5, 2017, the Reporting Person filed a Form 4 which inadvertently reported that he acquired an option to purchase 73,066 shares of issuer's common stock. In fact, as reported in the amendment, the Reporting Person acquired an option to purchase 91,738 shares of issuer's common stock.

F3 · derivative.exercise_date: On December 5, 2017, the Reporting Person filed a Form 4 which had an error in the reported vesting schedule. In fact, as reported in this amendment, the vesting schedule is as follows: "The option was granted on December 1, 2017, the vesting commencement date ("VCD"). The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 23,455 shares will vest during each of the calendar years 2018, 2019 and 2020 and an aggregate of 21,373 shares will vest during calendar year 2021, in each case, subject to continued employment with the issuer through the applicable vesting dates."

F2 · derivative.underlying_shares: On December 5, 2017, the Reporting Person filed a Form 4 which inadvertently reported that he acquired an option to purchase 73,066 shares of issuer's common stock. In fact, as reported in the amendment, the Reporting Person acquired an option to purchase 91,738 shares of issuer's common stock.

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December 01, 2017 Filed Jan 16, 2018 13:17 UTC Amendment Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 45,372 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-003509 · doc4a.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 144,772

F1 · shares: On December 5, 2017, the Reporting Person filed a Form 4 which inadvertently reported that he had acquired 36,297 shares of issuer's common stock. In fact, as reported in this amendment, the Reporting Person acquired 45,372 shares of the issuer's common stock. The vesting schedule in the original Form 4 is accurate. The additional shares that were omitted from the original Form 4 were also omitted from two Form 4s filed by the Reporting Person after his original Form 4 was filed.

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November 15, 2017 Filed Nov 17, 2017 21:32 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 12,624 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-061498 · doc4.xml · derivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,299,297

Underlying: Class A Common Stock · 12,624 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F2 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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November 15, 2017 Filed Nov 17, 2017 21:32 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 12,624 $0.00 Strike: $3.70 $0.00
Disclosure

SEC source: 0001209191-17-061498 · doc4.xml · derivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,804

Underlying: Class B Common Stock · 12,624 shares

Expires 2020-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on December 9, 2015. The vesting commencement date ("VCD") is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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November 01, 2017 Filed Nov 3, 2017 21:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 9,000 $66.26 $596,357.10
Disclosure

SEC source: 0001209191-17-059221 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 99,400

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $66.04 to $66.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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October 04, 2017 Filed Oct 4, 2017 20:19 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,311 $61.51 $80,644.07
Disclosure

SEC source: 0001209191-17-055817 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 108,400

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.51 to $61.555, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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October 02, 2017 Filed Oct 4, 2017 20:19 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 7,689 $61.90 $475,975.24
Disclosure

SEC source: 0001209191-17-055817 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 109,711

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.590 to $62.010, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.