Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| Freshpet, Inc.FRPT · Entity 1637 | Director · Chief Executive Officer | August 26, 2026 | August 28, 2026 |
| Vital Farms, Inc.VITL · Entity 5571 | Director | June 10, 2026 | June 12, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
Freshpet, Inc.
Report date August 26, 2026 · Filed August 28, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Common StockSEC Table I · non-derivative | Direct | 350,744 |
Last balance in matching sequence
After 2026-08-26 transaction · row 2
Source-order balances reconcile. Account continuity and personal attribution are not independently verified.
2 source rowsRow 1 · 2026-08-26 · Exercise / conversion · Acquired 56,442 · Balance 387,751 F1: The amount reported reflects a de minimis adjustment of one (1) share due to rounding. Row 2 · 2026-08-26 · Sale · Disposed 37,007 · Balance 350,744 F2: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. F3: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.6671 to $74.6674. F4: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. F1: The amount reported reflects a de minimis adjustment of one (1) share due to rounding. |
| Common StockSEC Table I · non-derivative | IndirectBy Spouse | 49,612 |
Reported balance
After 2026-08-26 transaction · row 3
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 3 · 2026-08-26 · Exercise / conversion · Acquired 4,180 · Balance 49,612 |
| Common StockSEC Table I · non-derivative | IndirectBy Spouse | 49,044 |
Reported balance
After 2026-08-26 transaction · row 4
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 4 · 2026-08-26 · Sale · Disposed 568 · Balance 49,044 F2: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. |
| Common StockSEC Table I · non-derivative | IndirectBy Irrevocable Spousal Trust for Linda W. Cyr | 107,640 |
Reported balance
After 2026-08-26 transaction · row 5
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 5 · 2026-08-26 · Exercise / conversion · Acquired 8,170 · Balance 107,640 |
| Common StockSEC Table I · non-derivative | IndirectBy Irrevocable Spousal Trust for Linda W. Cyr | 106,530 |
Reported balance
After 2026-08-26 transaction · row 6
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 6 · 2026-08-26 · Sale · Disposed 1,110 · Balance 106,530 F2: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. |
| Common StockSEC Table I · non-derivative | IndirectBy Linda W. Cyr 2020 Irrevocable Trust for Descendants | 97,656 |
Reported balance
After 2026-08-26 transaction · row 7
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 7 · 2026-08-26 · Exercise / conversion · Acquired 7,209 · Balance 97,656 |
| Common StockSEC Table I · non-derivative | IndirectBy Linda W. Cyr 2020 Irrevocable Trust for Descendants | 96,677 |
Reported balance
After 2026-08-26 transaction · row 8
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 8 · 2026-08-26 · Sale · Disposed 979 · Balance 96,677 F2: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. |
| Options to purchase common stockSEC Table II · derivative / convertible security · Conversion / exercise price $10.23 · Expires 2026-09-06 | Direct | 0 |
Reported balance
After 2026-08-26 transaction · row 9
Instrument identity requires review; Table II rows are not merged.
1 source rowRow 9 · 2026-08-26 · Exercise / conversion · Disposed 56,442 · Balance 0 F1: The amount reported reflects a de minimis adjustment of one (1) share due to rounding. F5: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. |
| Options to purchase common stockSEC Table II · derivative / convertible security · Conversion / exercise price $10.23 · Expires 2026-09-06 | IndirectBy Spouse | 0 |
Reported balance
After 2026-08-26 transaction · row 10
Instrument identity requires review; Table II rows are not merged.
1 source rowRow 10 · 2026-08-26 · Exercise / conversion · Disposed 4,180 · Balance 0 F5: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. |
| Options to purchase common stockSEC Table II · derivative / convertible security · Conversion / exercise price $10.23 · Expires 2026-09-06 | IndirectBy Irrevocable Spousal Trust for Linda W. Cyr | 0 |
Reported balance
After 2026-08-26 transaction · row 11
Instrument identity requires review; Table II rows are not merged.
1 source rowRow 11 · 2026-08-26 · Exercise / conversion · Disposed 8,170 · Balance 0 F5: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. |
| Options to purchase common stockSEC Table II · derivative / convertible security · Conversion / exercise price $10.23 · Expires 2026-09-06 | IndirectBy Linda W. Cyr 2020 Irrevocable Trust for Descendants | 0 |
Reported balance
After 2026-08-26 transaction · row 12
Instrument identity requires review; Table II rows are not merged.
1 source rowRow 12 · 2026-08-26 · Exercise / conversion · Disposed 7,209 · Balance 0 F5: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. |
Filing footnotes · ownership attribution and instrument terms
F1: The amount reported reflects a de minimis adjustment of one (1) share due to rounding.
F2: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.
F3: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.6671 to $74.6674.
F4: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4.
F5: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.
Vital Farms, Inc.
Report date June 10, 2026 · Filed June 12, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Common StockSEC Table I · non-derivative | Direct | 24,230 |
Reported balance
After 2026-06-10 transaction · row 1
1 source rowRow 1 · 2026-06-10 · Grant · Acquired 10,436 · Balance 24,230 F1: Represents a restricted stock unit ("RSU") award. The RSUs will vest on the earlier of (1) June 10, 2027 and (2) the day before the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Filing footnotes · ownership attribution and instrument terms
F1: Represents a restricted stock unit ("RSU") award. The RSUs will vest on the earlier of (1) June 10, 2027 and (2) the day before the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 9,030 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · derivative · entry 27 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Irrevocable Spousal Trust for Linda W. Cyr Disclosed balance after: 71,380 Underlying: Common Stock · 9,030 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F10 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 4,620 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · derivative · entry 25 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Spouse Disclosed balance after: 36,520 Underlying: Common Stock · 4,620 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F10 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 62,369 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · derivative · entry 23 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 493,024 Underlying: Common Stock · 62,369 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F10 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 1,656 | $50.04 | $82,866.24 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 21 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Linda W. Cyr 2020 Irrevocable Trust for Descendants Disclosed balance after: 43,477 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionCommon Stock | 7,981 | $10.23 | $81,645.63 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 20 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Linda W. Cyr 2020 Irrevocable Trust for Descendants Disclosed balance after: 45,133 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 1,874 | $50.04 | $93,774.96 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 17 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Irrevocable Spousal Trust for Linda W. Cyr Disclosed balance after: 46,326 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionCommon Stock | 9,030 | $10.23 | $92,376.90 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 16 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Irrevocable Spousal Trust for Linda W. Cyr Disclosed balance after: 48,200 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 959 | $50.04 | $47,988.36 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 13 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Spouse Disclosed balance after: 18,247 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionCommon Stock | 4,620 | $10.23 | $47,262.60 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 12 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Spouse Disclosed balance after: 19,206 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 1,309 | $51.32 | $67,177.88 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 9 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 185,123 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. F8 · price: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.03 to $51.68. F9 · price: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 7,513 | $50.36 | $378,354.68 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 8 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 186,432 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. F7 · price: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.98 to $50.94. F9 · price: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 1,526 | $49.09 | $74,911.34 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 7 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 193,945 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. F6 · price: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.90 to $49.46. F9 · price: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 32,344 | $48.46 | $1,567,390.24 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 6 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 195,471 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. F5 · price: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.89 to $48.88. F9 · price: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. Read SEC document |
| May 18, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionCommon Stock | 62,369 | $10.23 | $638,034.87 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 5 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 227,815 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 7,981 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · derivative · entry 28 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Linda W. Cyr 2020 Irrevocable Trust for Descendants Disclosed balance after: 71,057 Underlying: Common Stock · 7,981 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F10 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 9,030 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · derivative · entry 26 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Irrevocable Spousal Trust for Linda W. Cyr Disclosed balance after: 80,410 Underlying: Common Stock · 9,030 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F10 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 4,620 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · derivative · entry 24 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Spouse Disclosed balance after: 41,140 Underlying: Common Stock · 4,620 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F10 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 62,369 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · derivative · entry 22 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 555,393 Underlying: Common Stock · 62,369 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F10 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 1,657 | $49.09 | $81,342.13 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 19 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Linda W. Cyr 2020 Irrevocable Trust for Descendants Disclosed balance after: 37,152 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionCommon Stock | 7,981 | $10.23 | $81,645.63 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 18 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Linda W. Cyr 2020 Irrevocable Trust for Descendants Disclosed balance after: 38,809 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 1,874 | $49.09 | $91,994.66 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 15 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Irrevocable Spousal Trust for Linda W. Cyr Disclosed balance after: 39,170 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionCommon Stock | 9,030 | $10.23 | $92,376.90 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 14 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Irrevocable Spousal Trust for Linda W. Cyr Disclosed balance after: 41,044 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 959 | $49.09 | $47,077.31 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 11 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Spouse Disclosed balance after: 14,586 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionCommon Stock | 4,620 | $10.23 | $47,262.60 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 10 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Spouse Disclosed balance after: 15,545 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 300 | $49.85 | $14,955.00 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 4 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 165,446 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. F4 · price: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.83 to $49.89. F9 · price: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 36,289 | $49.46 | $1,794,853.94 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 3 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 165,746 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. F3 · price: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.81 to $49.80. F9 · price: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 6,104 | $48.44 | $295,677.76 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 2 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 202,035 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. F2 · price: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.81 to $48.74. F9 · price: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. Read SEC document |
| May 15, 2026 Filed May 19, 2026 21:52 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionCommon Stock | 62,369 | $10.23 | $638,034.87 |
DisclosureSEC source: 0000929638-26-001928 · form4.xml · nonDerivative · entry 1 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 208,139 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 14, 2026 Filed May 18, 2026 20:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | PurchaseCommon Stock | 6,000 | $8.52 | $51,120.00 |
DisclosureSEC source: 0001193125-26-229082 · ownership.xml · nonDerivative · entry 1 Cyr William B. · CIK 0001680803 · Director 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 13,794 F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.47 to $8.57 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| May 14, 2026 Filed May 21, 2026 20:55 UTC Amendment | Vital Farms, Inc. VITL · Entity 5571 | PurchaseCommon Stock | 6,000 | $8.52 | $51,120.00 |
DisclosureSEC source: 0001193125-26-234746 · ownership.xml · nonDerivative · entry 1 Cyr William B. · CIK 0001680803 · Director 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 13,794 F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $8.47 to $8.57 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 7,981 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · derivative · entry 15 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Linda W. Cyr 2020 Irrevocable Trust for Descendants Disclosed balance after: 79,038 Underlying: Common Stock · 7,981 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 9,030 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · derivative · entry 14 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Irrevocable Spousal Trust for Linda W. Cyr Disclosed balance after: 89,440 Underlying: Common Stock · 9,030 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 4,620 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · derivative · entry 13 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Spouse Disclosed balance after: 45,760 Underlying: Common Stock · 4,620 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 62,369 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · derivative · entry 12 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 617,762 Underlying: Common Stock · 62,369 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 1,594 | $50.63 | $80,704.22 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · nonDerivative · entry 11 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Linda W. Cyr 2020 Irrevocable Trust for Descendants Disclosed balance after: 30,828 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionCommon Stock | 7,981 | $10.23 | $81,645.63 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · nonDerivative · entry 10 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Linda W. Cyr 2020 Irrevocable Trust for Descendants Disclosed balance after: 32,422 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 1,804 | $50.63 | $91,336.52 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · nonDerivative · entry 9 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Irrevocable Spousal Trust for Linda W. Cyr Disclosed balance after: 32,014 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionCommon Stock | 9,030 | $10.23 | $92,376.90 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · nonDerivative · entry 8 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Irrevocable Spousal Trust for Linda W. Cyr Disclosed balance after: 33,818 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 923 | $50.63 | $46,731.49 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · nonDerivative · entry 7 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Spouse Disclosed balance after: 10,925 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionCommon Stock | 4,620 | $10.23 | $47,262.60 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · nonDerivative · entry 6 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Spouse Disclosed balance after: 11,848 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 195 | $51.07 | $9,958.65 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · nonDerivative · entry 5 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 145,770 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. F5 · price: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.99 to $51.09. F6 · price: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 3,691 | $50.32 | $185,731.12 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · nonDerivative · entry 4 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 145,965 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. F4 · price: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.99 to $50.98. F6 · price: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 7,433 | $49.26 | $366,149.58 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · nonDerivative · entry 3 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 149,656 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. F3 · price: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.99 to $49.96. F6 · price: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 31,178 | $48.51 | $1,512,444.78 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · nonDerivative · entry 2 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 157,089 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. F2 · price: The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.99 to $48.98. F6 · price: The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. Read SEC document |
| May 13, 2026 Filed May 15, 2026 20:06 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionCommon Stock | 62,369 | $10.23 | $638,034.87 |
DisclosureSEC source: 0000929638-26-001895 · form4.xml · nonDerivative · entry 1 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 188,267 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 11, 2026 Filed May 13, 2026 22:32 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 7,981 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001838 · form4.xml · derivative · entry 15 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Linda W. Cyr 2020 Irrevocable Trust for Descendants Disclosed balance after: 87,019 Underlying: Common Stock · 7,981 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 11, 2026 Filed May 13, 2026 22:32 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 9,030 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001838 · form4.xml · derivative · entry 14 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Irrevocable Spousal Trust for Linda W. Cyr Disclosed balance after: 98,470 Underlying: Common Stock · 9,030 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 11, 2026 Filed May 13, 2026 22:32 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 4,620 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001838 · form4.xml · derivative · entry 13 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Spouse Disclosed balance after: 50,380 Underlying: Common Stock · 4,620 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 11, 2026 Filed May 13, 2026 22:32 UTC | Freshpet, Inc. FRPT · Entity 1637 | Exercise / conversionOptions to purchase common stock · Derivative | 62,369 | $0.00 Strike: $10.23 | $0.00 |
DisclosureSEC source: 0000929638-26-001838 · form4.xml · derivative · entry 12 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 680,131 Underlying: Common Stock · 62,369 shares Expires 2026-09-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020. Read SEC document |
| May 11, 2026 Filed May 13, 2026 22:32 UTC | Freshpet, Inc. FRPT · Entity 1637 | SaleCommon Stock | 1,540 | $52.73 | $81,196.50 |
DisclosureSEC source: 0000929638-26-001838 · form4.xml · nonDerivative · entry 11 Cyr William B. · CIK 0001680803 · Director · Chief Executive Officer 10b5-1 filing: Plan reported Ownership: Indirect · By Linda W. Cyr 2020 Irrevocable Trust for Descendants Disclosed balance after: 24,441 F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.