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Barber Paul V

Disclosed activity across 1 company

Tapewire entity
16299
SEC CIK
0001294989

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
ServiceNow, Inc.NOW · Entity 2869DirectorJune 08, 2016June 10, 2016

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

ServiceNow, Inc.

Report date June 08, 2016 · Filed June 10, 2016

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect1,930 Reported balance After 2016-06-08 transaction · row 1
1 source row

Row 1 · 2016-06-08 · Exercise / conversion · Acquired 1,930 · Balance 1,930

F1: Each restricted stock unit represents a contingent right to receive one shares of the Issuer's common stock.

Restricted Stock UnitSEC Table II · derivative / convertible securityDirect0 Reported balance After 2016-06-08 transaction · row 3 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 3 · 2016-06-08 · Exercise / conversion · Disposed 1,930 · Balance 0

F1: Each restricted stock unit represents a contingent right to receive one shares of the Issuer's common stock.

F3: The restricted stock units vested 100% on June 8, 2016, the date of the Issuer's stockholder meeting in 2016. Shares of the Issuer's common stock were delivered to the reporting person upon vesting.

Restricted Stock UnitSEC Table II · derivative / convertible securityDirect4,218 Reported balance After 2016-06-08 transaction · row 4 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 4 · 2016-06-08 · Grant · Acquired 4,218 · Balance 4,218

F1: Each restricted stock unit represents a contingent right to receive one shares of the Issuer's common stock.

F4: The restricted stock units will vest 100% on the earlier of June 8, 2017 and the Issuer's next annual stockholder meeting. Shares of the Issuer's common stock will be delivered to the reporting person upon vesting.

Common StockSEC Table I · non-derivativeIndirectSee Footnote694,291 Reported balance Holding disclosure · report date 2016-06-08 · row 2 Holding and transaction disclosures are not merged.
1 source row

Row 2 · Balance 694,291

F2: Represents shares of common stock held by a revocable, living trust for which Mr. Barber is a beneficiary and for which he may be deemed to control investment decisions (the "Living Trust") and by two family trusts for which Mr. Barber may be deemed to control investment decisions (collectively, the "Family Trusts"). The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by the Living Trust and the Family Trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

Filing footnotes · ownership attribution and instrument terms

F1: Each restricted stock unit represents a contingent right to receive one shares of the Issuer's common stock.

F2: Represents shares of common stock held by a revocable, living trust for which Mr. Barber is a beneficiary and for which he may be deemed to control investment decisions (the "Living Trust") and by two family trusts for which Mr. Barber may be deemed to control investment decisions (collectively, the "Family Trusts"). The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by the Living Trust and the Family Trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F3: The restricted stock units vested 100% on June 8, 2016, the date of the Issuer's stockholder meeting in 2016. Shares of the Issuer's common stock were delivered to the reporting person upon vesting.

F4: The restricted stock units will vest 100% on the earlier of June 8, 2017 and the Issuer's next annual stockholder meeting. Shares of the Issuer's common stock will be delivered to the reporting person upon vesting.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
June 08, 2016 Filed Jun 10, 2016 18:21 UTC ServiceNow, Inc. NOW · Entity 2869 GrantRestricted Stock Unit · Derivative 4,218 $0.00 $0.00
Disclosure

SEC source: 0000899243-16-022459 · doc4.xml · derivative · entry 4

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,218

Underlying: Common Stock · 4,218 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one shares of the Issuer's common stock.

F4 · derivative.exercise_date: The restricted stock units will vest 100% on the earlier of June 8, 2017 and the Issuer's next annual stockholder meeting. Shares of the Issuer's common stock will be delivered to the reporting person upon vesting.

F4 · derivative.expiration_date: The restricted stock units will vest 100% on the earlier of June 8, 2017 and the Issuer's next annual stockholder meeting. Shares of the Issuer's common stock will be delivered to the reporting person upon vesting.

Read SEC document
June 08, 2016 Filed Jun 10, 2016 18:21 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionRestricted Stock Unit · Derivative 1,930 $0.00 $0.00
Disclosure

SEC source: 0000899243-16-022459 · doc4.xml · derivative · entry 3

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,930 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one shares of the Issuer's common stock.

F3 · derivative.exercise_date: The restricted stock units vested 100% on June 8, 2016, the date of the Issuer's stockholder meeting in 2016. Shares of the Issuer's common stock were delivered to the reporting person upon vesting.

F3 · derivative.expiration_date: The restricted stock units vested 100% on June 8, 2016, the date of the Issuer's stockholder meeting in 2016. Shares of the Issuer's common stock were delivered to the reporting person upon vesting.

Read SEC document
June 08, 2016 Filed Jun 10, 2016 18:21 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 1,930 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-16-022459 · doc4.xml · nonDerivative · entry 1

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,930

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each restricted stock unit represents a contingent right to receive one shares of the Issuer's common stock.

Read SEC document
November 13, 2015 Filed Nov 16, 2015 21:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 15,938 $82.82 $1,319,985.16
Disclosure

SEC source: 0000899243-15-008227 · doc4.xml · nonDerivative · entry 2

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 694,291

F2 · shares: Represents shares of Common Stock sold on November 13, 2015 by two family trusts for which Mr. Barber may be deemed to control investment decisions (collectively, the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 110,663 shares of Common Stock. Mr. Barber may additionally be deemed to have beneficial ownership over the shares held by the Living Trust described in footnote (1). The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such Family Trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F4 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $82.70 to $83.04 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F2 · balance_after: Represents shares of Common Stock sold on November 13, 2015 by two family trusts for which Mr. Barber may be deemed to control investment decisions (collectively, the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 110,663 shares of Common Stock. Mr. Barber may additionally be deemed to have beneficial ownership over the shares held by the Living Trust described in footnote (1). The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such Family Trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F2 · ownership.nature: Represents shares of Common Stock sold on November 13, 2015 by two family trusts for which Mr. Barber may be deemed to control investment decisions (collectively, the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 110,663 shares of Common Stock. Mr. Barber may additionally be deemed to have beneficial ownership over the shares held by the Living Trust described in footnote (1). The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such Family Trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

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November 12, 2015 Filed Nov 16, 2015 21:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 84,062 $84.74 $7,123,413.88
Disclosure

SEC source: 0000899243-15-008227 · doc4.xml · nonDerivative · entry 1

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 710,229

F1 · shares: Represents shares of Common Stock sold on November 12, 2015 by a revocable, living trust for which Mr. Barber is a beneficiary and for which he may be deemed to control investment decisions (the "Living Trust"). Immediately following such sale, the Living Trust directly held an aggregate of 583,628 shares of Common Stock. Mr. Barber additionally may be deemed to have beneficial ownership over the shares held by the Family Trusts described in footnote (2). Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trust and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trust, except to the extent of his pecuniary interest, if any, in the shares held by such trust by virtue of his position with such trust.

F3 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $84.50 to $84.88 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F1 · balance_after: Represents shares of Common Stock sold on November 12, 2015 by a revocable, living trust for which Mr. Barber is a beneficiary and for which he may be deemed to control investment decisions (the "Living Trust"). Immediately following such sale, the Living Trust directly held an aggregate of 583,628 shares of Common Stock. Mr. Barber additionally may be deemed to have beneficial ownership over the shares held by the Family Trusts described in footnote (2). Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trust and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trust, except to the extent of his pecuniary interest, if any, in the shares held by such trust by virtue of his position with such trust.

F1 · ownership.nature: Represents shares of Common Stock sold on November 12, 2015 by a revocable, living trust for which Mr. Barber is a beneficiary and for which he may be deemed to control investment decisions (the "Living Trust"). Immediately following such sale, the Living Trust directly held an aggregate of 583,628 shares of Common Stock. Mr. Barber additionally may be deemed to have beneficial ownership over the shares held by the Family Trusts described in footnote (2). Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trust and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trust, except to the extent of his pecuniary interest, if any, in the shares held by such trust by virtue of his position with such trust.

Read SEC document
August 06, 2015 Filed Aug 7, 2015 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 21,000 $76.08 $1,597,680.00
Disclosure

SEC source: 0000899243-15-002658 · doc4.xml · nonDerivative · entry 9

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · shares: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · shares: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

F1 · ownership.direct: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · ownership.direct: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

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August 06, 2015 Filed Aug 7, 2015 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 7,635 $78.03 $595,759.05
Disclosure

SEC source: 0000899243-15-002658 · doc4.xml · nonDerivative · entry 8

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,000

F1 · shares: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · shares: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

F1 · ownership.direct: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · ownership.direct: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

Read SEC document
August 05, 2015 Filed Aug 7, 2015 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 7,030 $78.78 $553,823.40
Disclosure

SEC source: 0000899243-15-002658 · doc4.xml · nonDerivative · entry 7

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,635

F1 · shares: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · shares: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

F1 · ownership.direct: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · ownership.direct: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

Read SEC document
August 05, 2015 Filed Aug 7, 2015 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 7,030 $55.88 $392,836.40
Disclosure

SEC source: 0000899243-15-002658 · doc4.xml · nonDerivative · entry 6

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,665

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · shares: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

F1 · ownership.direct: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · ownership.direct: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

Read SEC document
August 05, 2015 Filed Aug 7, 2015 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 50,000 $78.60 $3,930,000.00
Disclosure

SEC source: 0000899243-15-002658 · doc4.xml · nonDerivative · entry 5

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,635

F1 · shares: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · shares: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

F1 · ownership.direct: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · ownership.direct: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

Read SEC document
August 05, 2015 Filed Aug 7, 2015 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 50,000 $36.74 $1,837,000.00
Disclosure

SEC source: 0000899243-15-002658 · doc4.xml · nonDerivative · entry 4

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 78,635

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · shares: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

F1 · ownership.direct: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · ownership.direct: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

Read SEC document
August 05, 2015 Filed Aug 7, 2015 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 71,365 $78.46 $5,599,297.90
Disclosure

SEC source: 0000899243-15-002658 · doc4.xml · nonDerivative · entry 3

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,635

F1 · shares: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · shares: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

F1 · ownership.direct: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · ownership.direct: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

Read SEC document
August 05, 2015 Filed Aug 7, 2015 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 100,000 $18.00 $1,800,000.00
Disclosure

SEC source: 0000899243-15-002658 · doc4.xml · nonDerivative · entry 2

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 100,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · shares: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

F1 · ownership.direct: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · ownership.direct: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

Read SEC document
August 05, 2015 Filed Aug 7, 2015 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,131 $79.23 $248,069.13
Disclosure

SEC source: 0000899243-15-002658 · doc4.xml · nonDerivative · entry 1

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · shares: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · shares: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

F1 · ownership.direct: The proceeds from the sale of shares of common stock will be delivered to JMI Equity Fund IV, L.P. ("Fund IV"), JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)"), JMI Euro Equity Fund IV, L.P. ("Euro Fund" and, together with Fund IV and Fund IV (AI), collectively, the "Equity IV Funds"), JMI Equity Fund V, L.P. ("Fund V") and JMI Equity Fund V (AI), L.P. ("Fund V (AI)" and together with Fund V, collectively the "Equity V Funds") and JMI Equity Side Fund, L.P. ("Equity Side Fund"), pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F2 · ownership.direct: (Continued From Footnote 1) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

Read SEC document
June 11, 2015 Filed Jun 12, 2015 18:00 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionRestricted Stock Units · Derivative 3,131 $0.00 $0.00
Disclosure

SEC source: 0001209191-15-052926 · doc4.xml · derivative · entry 3

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,131 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F3 · derivative.exercise_date: The restricted stock units vested 100% on June 10, 2015, which was the date of the Issuer's annual stockholder meeting, and were distributed on June 11, 2015.

F3 · derivative.expiration_date: The restricted stock units vested 100% on June 10, 2015, which was the date of the Issuer's annual stockholder meeting, and were distributed on June 11, 2015.

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June 11, 2015 Filed Jun 12, 2015 18:00 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 3,131 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-15-052926 · doc4.xml · nonDerivative · entry 1

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,131

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

Read SEC document
June 10, 2015 Filed Jun 12, 2015 18:00 UTC ServiceNow, Inc. NOW · Entity 2869 GrantDirector Stock Option (Right to Buy) · Derivative 4,506 $0.00 Strike: $77.70 $0.00
Disclosure

SEC source: 0001209191-15-052926 · doc4.xml · derivative · entry 5

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,506

Underlying: Common Stock · 4,506 shares

Expires 2025-06-10

F5 · derivative.exercise_date: The options vest 100% on the earlier of June 10, 2016 and the Issuer's next annual stockholder's meeting.

Read SEC document
June 10, 2015 Filed Jun 12, 2015 18:00 UTC ServiceNow, Inc. NOW · Entity 2869 GrantRestricted Stock Units · Derivative 1,930 $0.00 $0.00
Disclosure

SEC source: 0001209191-15-052926 · doc4.xml · derivative · entry 4

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,930

Underlying: Common Stock · 1,930 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F4 · derivative.exercise_date: The restricted stock units vest 100% on the earlier of June 10, 2016 and the Issuer's next annual stockholder meeting. Shares of the Issuer's common stock will be delivered to the reporting person upon vesting.

F4 · derivative.expiration_date: The restricted stock units vest 100% on the earlier of June 10, 2016 and the Issuer's next annual stockholder meeting. Shares of the Issuer's common stock will be delivered to the reporting person upon vesting.

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July 08, 2014 Filed Jul 10, 2014 18:00 UTC ServiceNow, Inc. NOW · Entity 2869 GrantRestricted Stock Units · Derivative 3,131 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-046692 · doc4.xml · derivative · entry 2

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,131

Underlying: Common Stock · 3,131 shares

Expires not disclosed

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the Issuer's common stock.

F3 · derivative.exercise_date: The restricted stock units will vest on the earlier of a) the Issuer's next Annual Meeting of Stockholders and b) July 8, 2015, and the vested shares will be delivered to the reporting person upon such vesting.

F3 · derivative.expiration_date: The restricted stock units will vest on the earlier of a) the Issuer's next Annual Meeting of Stockholders and b) July 8, 2015, and the vested shares will be delivered to the reporting person upon such vesting.

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July 08, 2014 Filed Jul 10, 2014 18:00 UTC ServiceNow, Inc. NOW · Entity 2869 GrantStock Option (Right to Buy) · Derivative 7,030 $0.00 Strike: $55.88 $0.00
Disclosure

SEC source: 0001209191-14-046692 · doc4.xml · derivative · entry 1

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,030

Underlying: Common Stock · 7,030 shares

Expires 2024-07-08

F1 · derivative.exercise_date: The stock option will vest and become exercisable on the earlier of a) the Issuer's next Annual Meeting of Stockholders and b) July 8, 2015.

Read SEC document
July 08, 2014 Filed Aug 7, 2015 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionStock Option (right to buy) · Derivative 7,030 $0.00 Strike: $55.88 $0.00
Disclosure

SEC source: 0000899243-15-002658 · doc4.xml · derivative · entry 13

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 7,030 shares

Expires 2024-07-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: The stock option vested and became exercisable on June 10, 2015, the date of the Issuer's next Annual Meeting of Stockholders following the grant date.

F5 · derivative.expiration_date: The proceeds from the future sale of shares of common stock issuable upon exercise of the Option (the "Shares") will be delivered to the Equity IV Funds, the Equity V Funds and Equity Side Fund, pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F6 · derivative.expiration_date: (Continued From Footnote 5) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

F5 · ownership.direct: The proceeds from the future sale of shares of common stock issuable upon exercise of the Option (the "Shares") will be delivered to the Equity IV Funds, the Equity V Funds and Equity Side Fund, pursuant to a contractual obligation of Mr. Barber to assign any compensation received for service as a director on the board of directors of the Issuer, to offset the management fees of the Equity IV Funds, Equity V Funds and Equity Side Fund. Mr. Barber is a managing member of JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., the general partners of the Equity IV Funds and the Equity V Funds, respectively.

F6 · ownership.direct: (Continued From Footnote 5) Mr. Barber is an officer of JMI Equity Side Associates, L.L.C., the general partner of Equity Side Fund and is a limited partner of Equity Side Fund. Mr. Barber disclaims Section 16 beneficial ownership of the Shares, except to the extent of his pecuniary interest, if any, in the Shares by virtue of his membership interest in JMI Associates IV, L.L.C. and JMI Associates V, L.L.C., or by virtue of his limited partnership interest in Equity Side Fund.

Read SEC document
May 22, 2014 Filed May 23, 2014 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 4,428 $50.11 $221,887.08
Disclosure

SEC source: 0001209191-14-036818 · doc4.xml · nonDerivative · entry 2

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 126,601

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F3 · shares: Represents shares of Common Stock sold on May 22, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 126,601 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F2 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $50.00 to $50.40 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F3 · balance_after: Represents shares of Common Stock sold on May 22, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 126,601 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F3 · ownership.nature: Represents shares of Common Stock sold on May 22, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 126,601 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

Read SEC document
May 22, 2014 Filed May 23, 2014 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 23,349 $50.11 $1,170,018.39
Disclosure

SEC source: 0001209191-14-036818 · doc4.xml · nonDerivative · entry 1

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 667,690

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F2 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $50.00 to $50.40 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

Read SEC document
April 07, 2014 Filed Apr 9, 2014 19:02 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 63 $52.60 $3,313.80
Disclosure

SEC source: 0001209191-14-026749 · doc4.xml · nonDerivative · entry 6

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 131,029

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F5 · shares: Represents shares of Common Stock sold on April 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 131,029 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F4 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $52.60 to $52.61, per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F5 · balance_after: Represents shares of Common Stock sold on April 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 131,029 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F5 · ownership.nature: Represents shares of Common Stock sold on April 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 131,029 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

Read SEC document
April 07, 2014 Filed Apr 9, 2014 19:02 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,339 $51.89 $69,480.71
Disclosure

SEC source: 0001209191-14-026749 · doc4.xml · nonDerivative · entry 5

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 131,092

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F5 · shares: Represents shares of Common Stock sold on April 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 131,029 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F3 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $51.56 to $52.52, per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F5 · balance_after: Represents shares of Common Stock sold on April 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 131,029 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F5 · ownership.nature: Represents shares of Common Stock sold on April 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 131,029 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

Read SEC document
April 07, 2014 Filed Apr 9, 2014 19:02 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,025 $51.02 $154,335.50
Disclosure

SEC source: 0001209191-14-026749 · doc4.xml · nonDerivative · entry 4

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 132,431

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F5 · shares: Represents shares of Common Stock sold on April 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 131,029 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F2 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $50.56 to $51.55 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F5 · balance_after: Represents shares of Common Stock sold on April 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 131,029 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F5 · ownership.nature: Represents shares of Common Stock sold on April 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 131,029 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

Read SEC document
April 07, 2014 Filed Apr 9, 2014 19:02 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 337 $52.60 $17,726.20
Disclosure

SEC source: 0001209191-14-026749 · doc4.xml · nonDerivative · entry 3

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 691,039

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F4 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $52.60 to $52.61, per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

Read SEC document
April 07, 2014 Filed Apr 9, 2014 19:02 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 7,060 $51.89 $366,343.40
Disclosure

SEC source: 0001209191-14-026749 · doc4.xml · nonDerivative · entry 2

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 691,376

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F3 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $51.56 to $52.52, per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

Read SEC document
April 07, 2014 Filed Apr 9, 2014 19:02 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 15,953 $51.02 $813,922.06
Disclosure

SEC source: 0001209191-14-026749 · doc4.xml · nonDerivative · entry 1

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 698,436

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F2 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $50.56 to $51.55 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

Read SEC document
March 07, 2014 Filed Mar 10, 2014 17:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,168 $68.39 $79,879.52
Disclosure

SEC source: 0001209191-14-018912 · doc4.xml · nonDerivative · entry 4

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 135,456

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F4 · shares: Represents shares of Common Stock sold on March 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 135,456 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F3 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $68.17 to $68.92, per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F4 · balance_after: Represents shares of Common Stock sold on March 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 135,456 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F4 · ownership.nature: Represents shares of Common Stock sold on March 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 135,456 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

Read SEC document
March 07, 2014 Filed Mar 10, 2014 17:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,260 $67.73 $220,799.80
Disclosure

SEC source: 0001209191-14-018912 · doc4.xml · nonDerivative · entry 3

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 136,624

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F4 · shares: Represents shares of Common Stock sold on March 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 135,456 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F2 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $67.17 to $68.16 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F4 · balance_after: Represents shares of Common Stock sold on March 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 135,456 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F4 · ownership.nature: Represents shares of Common Stock sold on March 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 135,456 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

Read SEC document
March 07, 2014 Filed Mar 10, 2014 17:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 6,165 $68.39 $421,624.35
Disclosure

SEC source: 0001209191-14-018912 · doc4.xml · nonDerivative · entry 2

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 714,389

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F3 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $68.17 to $68.92, per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

Read SEC document
March 07, 2014 Filed Mar 10, 2014 17:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 17,184 $67.73 $1,163,872.32
Disclosure

SEC source: 0001209191-14-018912 · doc4.xml · nonDerivative · entry 1

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 720,554

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F2 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $67.17 to $68.16 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

Read SEC document
February 07, 2014 Filed Feb 11, 2014 18:07 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 357 $65.70 $23,454.90
Disclosure

SEC source: 0001209191-14-009230 · doc4.xml · nonDerivative · entry 8

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 139,884

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F6 · shares: Represents shares of Common Stock sold on February 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 139,884 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F5 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $65.55 to $65.92, per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F6 · balance_after: Represents shares of Common Stock sold on February 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 139,884 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F6 · ownership.nature: Represents shares of Common Stock sold on February 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 139,884 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

Read SEC document
February 07, 2014 Filed Feb 11, 2014 18:07 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 2,074 $64.94 $134,685.56
Disclosure

SEC source: 0001209191-14-009230 · doc4.xml · nonDerivative · entry 7

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 140,241

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F6 · shares: Represents shares of Common Stock sold on February 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 139,884 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F4 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $64.49 to $65.45 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F6 · balance_after: Represents shares of Common Stock sold on February 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 139,884 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F6 · ownership.nature: Represents shares of Common Stock sold on February 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 139,884 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

Read SEC document
February 07, 2014 Filed Feb 11, 2014 18:07 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,646 $64.21 $105,689.66
Disclosure

SEC source: 0001209191-14-009230 · doc4.xml · nonDerivative · entry 6

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 142,315

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F6 · shares: Represents shares of Common Stock sold on February 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 139,884 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F3 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $63.48 to $64.47 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F6 · balance_after: Represents shares of Common Stock sold on February 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 139,884 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F6 · ownership.nature: Represents shares of Common Stock sold on February 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 139,884 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

Read SEC document
February 07, 2014 Filed Feb 11, 2014 18:07 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 351 $62.73 $22,018.23
Disclosure

SEC source: 0001209191-14-009230 · doc4.xml · nonDerivative · entry 5

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 143,961

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F6 · shares: Represents shares of Common Stock sold on February 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 139,884 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F2 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $62.16 to $62.96 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F6 · balance_after: Represents shares of Common Stock sold on February 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 139,884 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F6 · ownership.nature: Represents shares of Common Stock sold on February 7, 2014 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sales, the Family Trusts directly held an aggregate of 139,884 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

Read SEC document
February 07, 2014 Filed Feb 11, 2014 18:07 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,876 $65.70 $123,253.20
Disclosure

SEC source: 0001209191-14-009230 · doc4.xml · nonDerivative · entry 4

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 737,738

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F5 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $65.55 to $65.92, per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

Read SEC document
February 07, 2014 Filed Feb 11, 2014 18:07 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 10,937 $64.94 $710,248.78
Disclosure

SEC source: 0001209191-14-009230 · doc4.xml · nonDerivative · entry 3

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 739,614

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F4 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $64.49 to $65.45 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

Read SEC document
February 07, 2014 Filed Feb 11, 2014 18:07 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 8,687 $64.21 $557,792.27
Disclosure

SEC source: 0001209191-14-009230 · doc4.xml · nonDerivative · entry 2

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 750,551

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F3 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $63.48 to $64.47 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

Read SEC document
February 07, 2014 Filed Feb 11, 2014 18:07 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,849 $62.73 $115,987.77
Disclosure

SEC source: 0001209191-14-009230 · doc4.xml · nonDerivative · entry 1

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 759,238

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 27, 2013.

F2 · price: The sale prices reported represent the weighted average sale price of the shares sold ranging from $62.16 to $62.96 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

Read SEC document
August 30, 2013 Filed Sep 3, 2013 20:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 692 $47.01 $32,530.92
Disclosure

SEC source: 0001181431-13-047390 · rrd389569.xml · nonDerivative · entry 4

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 144,312

F4 · shares: Represents shares of Common Stock sold on August 30, 2013 by the Family Trusts. Immediately following such sale, the Family Trusts directly held an aggregate of 144,312 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F2 · price: The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the reported transaction ranged from $47.00 to $47.04 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F4 · balance_after: Represents shares of Common Stock sold on August 30, 2013 by the Family Trusts. Immediately following such sale, the Family Trusts directly held an aggregate of 144,312 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F4 · ownership.nature: Represents shares of Common Stock sold on August 30, 2013 by the Family Trusts. Immediately following such sale, the Family Trusts directly held an aggregate of 144,312 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

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August 30, 2013 Filed Sep 3, 2013 20:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,678 $47.01 $172,902.78
Disclosure

SEC source: 0001181431-13-047390 · rrd389569.xml · nonDerivative · entry 3

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 761,087

F2 · price: The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the reported transaction ranged from $47.00 to $47.04 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

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August 29, 2013 Filed Sep 3, 2013 20:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 2,084 $47.00 $97,948.00
Disclosure

SEC source: 0001181431-13-047390 · rrd389569.xml · nonDerivative · entry 2

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 145,004

F3 · shares: Represents shares of Common Stock sold on August 29, 2013 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sale, the Family Trusts directly held an aggregate of 145,004 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F1 · price: The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the reported transaction ranged from $47.00 to $47.03 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F3 · balance_after: Represents shares of Common Stock sold on August 29, 2013 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sale, the Family Trusts directly held an aggregate of 145,004 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F3 · ownership.nature: Represents shares of Common Stock sold on August 29, 2013 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sale, the Family Trusts directly held an aggregate of 145,004 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

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August 29, 2013 Filed Sep 3, 2013 20:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 11,077 $47.00 $520,619.00
Disclosure

SEC source: 0001181431-13-047390 · rrd389569.xml · nonDerivative · entry 1

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 764,765

F1 · price: The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the reported transaction ranged from $47.00 to $47.03 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

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August 26, 2013 Filed Aug 28, 2013 20:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,960 $47.29 $187,268.40
Disclosure

SEC source: 0001181431-13-046842 · rrd389328.xml · nonDerivative · entry 2

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 147,088

F2 · shares: Represents shares of Common Stock sold on August 26, 2013 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sale, the Family Trusts directly held an aggregate of 147,088 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F1 · price: The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the reported transaction ranged from $47.25 to $47.36 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F2 · balance_after: Represents shares of Common Stock sold on August 26, 2013 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sale, the Family Trusts directly held an aggregate of 147,088 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F2 · ownership.nature: Represents shares of Common Stock sold on August 26, 2013 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sale, the Family Trusts directly held an aggregate of 147,088 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

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August 26, 2013 Filed Aug 28, 2013 20:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 21,040 $47.29 $994,981.60
Disclosure

SEC source: 0001181431-13-046842 · rrd389328.xml · nonDerivative · entry 1

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 775,842

F1 · price: The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the reported transaction ranged from $47.25 to $47.36 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

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August 12, 2013 Filed Aug 13, 2013 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 6,830 $42.38 $289,455.40
Disclosure

SEC source: 0001181431-13-044488 · rrd388244.xml · nonDerivative · entry 4

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 151,048

F4 · shares: Represents shares of Common Stock sold on August 12, 2013 by the Family Trusts. Immediately following such sale, the Family Trusts directly held an aggregate of 151,048 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F2 · price: The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the reported transaction ranged from $42.00 to $42.96 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F4 · balance_after: Represents shares of Common Stock sold on August 12, 2013 by the Family Trusts. Immediately following such sale, the Family Trusts directly held an aggregate of 151,048 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F4 · ownership.nature: Represents shares of Common Stock sold on August 12, 2013 by the Family Trusts. Immediately following such sale, the Family Trusts directly held an aggregate of 151,048 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

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August 12, 2013 Filed Aug 13, 2013 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 36,288 $42.38 $1,537,885.44
Disclosure

SEC source: 0001181431-13-044488 · rrd388244.xml · nonDerivative · entry 3

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 796,882

F2 · price: The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the reported transaction ranged from $42.00 to $42.96 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

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August 09, 2013 Filed Aug 13, 2013 19:00 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 9,010 $42.57 $383,555.70
Disclosure

SEC source: 0001181431-13-044488 · rrd388244.xml · nonDerivative · entry 2

Barber Paul V · CIK 0001294989 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 157,878

F3 · shares: Represents shares of Common Stock sold on August 9, 2013 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sale, the Family Trusts directly held an aggregate of 157,878 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F1 · price: The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the reported transaction ranged from $42.18 to $42.96 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F3 · balance_after: Represents shares of Common Stock sold on August 9, 2013 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sale, the Family Trusts directly held an aggregate of 157,878 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F3 · ownership.nature: Represents shares of Common Stock sold on August 9, 2013 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sale, the Family Trusts directly held an aggregate of 157,878 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.