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person · Reporting owner

Schneider David

Disclosed activity across 2 companies

Tapewire entity
15822
SEC CIK
0001402350

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
ServiceNow, Inc.NOW · Entity 2869PRESIDENT, GLOBAL CUSTOMER OPSMay 15, 2020May 19, 2020
Zscaler, Inc.ZS · Entity 3153DirectorJanuary 12, 2026January 13, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

ServiceNow, Inc.

Report date May 15, 2020 · Filed May 19, 2020

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect36,858 Ending reported balance After 2020-05-18 transaction · row 4
4 source rows · reconciled sequence

Row 1 · 2020-05-15 · Sale · Disposed 3,738 · Balance 37,903

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Row 2 · 2020-05-15 · Exercise / conversion · Acquired 324 · Balance 38,227

Row 3 · 2020-05-15 · Tax withholding · Disposed 171 · Balance 38,056

F2: Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

Row 4 · 2020-05-18 · Sale · Disposed 1,198 · Balance 36,858

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Restricted Stock UnitsSEC Table II · derivative / convertible securityDirect4,874 Reported balance After 2020-05-15 transaction · row 6 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 6 · 2020-05-15 · Exercise / conversion · Disposed 324 · Balance 4,874

F3: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F4: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on May 17, 2020, and subject to the continued service of the Reporting Person on each vesting date.

Common StockSEC Table I · non-derivativeIndirectBy Schneider 2001 Living Trust190 Reported balance Holding disclosure · report date 2020-05-15 · row 5 Holding and transaction disclosures are not merged.
1 source row

Row 5 · Balance 190

Filing footnotes · ownership attribution and instrument terms

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

F3: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F4: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on May 17, 2020, and subject to the continued service of the Reporting Person on each vesting date.

Zscaler, Inc.

Report date January 12, 2026 · Filed January 13, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect24,912 Reported balance After 2026-01-12 transaction · row 1
1 source row

Row 1 · 2026-01-12 · Grant · Acquired 1,076 · Balance 24,912

F1: The reported shares are represented by restricted stock units, which vest in four equal quarterly installments beginning on March 15, 2026.

Filing footnotes · ownership attribution and instrument terms

F1: The reported shares are represented by restricted stock units, which vest in four equal quarterly installments beginning on March 15, 2026.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
August 06, 2013 Filed Aug 8, 2013 18:40 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 28,000 $3.00 $84,000.00
Disclosure

SEC source: 0001373715-13-000065 · wf-form4_137600164505362.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,730

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · balance_after: Includes 730 shares acquired under the Issuer's Employee Stock Purchase Plan on July 31, 2013

Read SEC document
July 12, 2013 Filed Jul 16, 2013 18:28 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 25,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-13-000048 · wf-form4_137401371089180.xml · derivative · entry 4

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 966,694

Underlying: Common Stock · 25,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: Immediately exercisable.

F5 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
July 12, 2013 Filed Jul 16, 2013 18:28 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 25,000 $46.16 $1,154,095.00
Disclosure

SEC source: 0001373715-13-000048 · wf-form4_137401371089180.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.15 to $46.18 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 12, 2013 Filed Jul 16, 2013 18:28 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 25,000 $3.00 $75,000.00
Disclosure

SEC source: 0001373715-13-000048 · wf-form4_137401371089180.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
July 12, 2013 Filed Aug 27, 2013 18:43 UTC Amendment ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 25,000 $3.00 Strike: $3.00 $75,000.00
Disclosure

SEC source: 0001373715-13-000073 · wf-form4a_137764340332828.xml · derivative · entry 4

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 142,184

Underlying: Common Stock · 25,000 shares

Expires 2021-09-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · security: This Form 4/A amends the Form 4 filed on July 16, 2013, which inadvertently reported an exercise of 25,000 stock options from the incorrect employee stock option grant.

F5 · derivative.exercise_date: Immediately exercisable.

F6 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
July 12, 2013 Filed Aug 27, 2013 18:43 UTC Amendment ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 25,000 $46.16 $1,154,095.00
Disclosure

SEC source: 0001373715-13-000073 · wf-form4a_137764340332828.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.15 to $46.18 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 12, 2013 Filed Aug 27, 2013 18:43 UTC Amendment ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 25,000 $3.00 $75,000.00
Disclosure

SEC source: 0001373715-13-000073 · wf-form4a_137764340332828.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
July 10, 2013 Filed Jul 12, 2013 16:21 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 31,500 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-13-000046 · wf-form4_137366047265326.xml · derivative · entry 4

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 991,694

Underlying: Common Stock · 31,500 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: Immediately exercisable.

F5 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
July 10, 2013 Filed Jul 12, 2013 16:21 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 31,500 $43.66 $1,375,393.95
Disclosure

SEC source: 0001373715-13-000046 · wf-form4_137366047265326.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $43.00 to $43.96 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 10, 2013 Filed Jul 12, 2013 16:21 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 31,500 $3.00 $94,500.00
Disclosure

SEC source: 0001373715-13-000046 · wf-form4_137366047265326.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,500

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
June 11, 2013 Filed Jun 13, 2013 17:20 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 27,500 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-13-000036 · wf-form4_137115842712552.xml · derivative · entry 4

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,023,194

Underlying: Common Stock · 27,500 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: Immediately exercisable.

F5 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
June 11, 2013 Filed Jun 13, 2013 17:20 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 27,500 $39.79 $1,094,181.00
Disclosure

SEC source: 0001373715-13-000036 · wf-form4_137115842712552.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $39.20 to $39.99 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 11, 2013 Filed Jun 13, 2013 17:20 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 27,500 $3.00 $82,500.00
Disclosure

SEC source: 0001373715-13-000036 · wf-form4_137115842712552.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,500

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
May 15, 2013 Filed May 16, 2013 20:14 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 25,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001140361-13-021460 · doc1.xml · derivative · entry 7

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,050,694

Underlying: Common Stock · 25,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: Immediately exercisable.

F6 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
May 15, 2013 Filed May 16, 2013 20:14 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 25,000 $40.65 $1,016,162.50
Disclosure

SEC source: 0001140361-13-021460 · doc1.xml · nonDerivative · entry 4

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $40.13 to $40.95 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
May 15, 2013 Filed May 16, 2013 20:14 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 25,000 $3.00 $75,000.00
Disclosure

SEC source: 0001140361-13-021460 · doc1.xml · nonDerivative · entry 3

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
May 14, 2013 Filed May 16, 2013 20:14 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 7,500 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001140361-13-021460 · doc1.xml · derivative · entry 6

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,075,694

Underlying: Common Stock · 7,500 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: Immediately exercisable.

F6 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
May 14, 2013 Filed May 16, 2013 20:14 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 7,500 $39.56 $296,708.25
Disclosure

SEC source: 0001140361-13-021460 · doc1.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $39.43 to $39.72 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
May 14, 2013 Filed May 16, 2013 20:14 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 7,500 $3.00 $22,500.00
Disclosure

SEC source: 0001140361-13-021460 · doc1.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,500

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
May 08, 2013 Filed May 10, 2013 16:42 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 17,500 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001140361-13-020097 · doc1.xml · derivative · entry 4

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,083,194

Underlying: Common Stock · 17,500 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: Immediately exercisable.

F5 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
May 08, 2013 Filed May 10, 2013 16:42 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 17,500 $39.49 $691,124.00
Disclosure

SEC source: 0001140361-13-020097 · doc1.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $39.30 to $39.71 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
May 08, 2013 Filed May 10, 2013 16:42 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 17,500 $3.00 $52,500.00
Disclosure

SEC source: 0001140361-13-020097 · doc1.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,500

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
May 06, 2013 Filed May 8, 2013 20:39 UTC ServiceNow, Inc. NOW · Entity 2869 OtherCommon Stock 190 $0.00 $0.00
Disclosure

SEC source: 0001140361-13-019559 · doc1.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Indirect · By Schneider 2001 Living Trust

Disclosed balance after: 190

F1 · kind: Pro rata in-kind distribution from Greylock XIII-A Limited Partnership. The Reporting Person does not exert voting or investment control over shares held by Greylock XIII-A Limited Partnership

F2 · ownership.nature: The Reporting Person is a trustee of the Schneider 2001 Living Trust.

Read SEC document
April 25, 2013 Filed Apr 29, 2013 18:05 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 45,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001140361-13-017786 · doc1.xml · derivative · entry 7

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 167,184

Underlying: Common Stock · 45,000 shares

Expires 2021-09-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: Immediately exercisable.

F7 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
April 25, 2013 Filed Apr 29, 2013 18:05 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 50,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001140361-13-017786 · doc1.xml · derivative · entry 6

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,100,694

Underlying: Common Stock · 50,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: Immediately exercisable.

F6 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
April 25, 2013 Filed Apr 29, 2013 18:05 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 22,500 $43.80 $985,401.00
Disclosure

SEC source: 0001140361-13-017786 · doc1.xml · nonDerivative · entry 5

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $43.75 to $43.83 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
April 25, 2013 Filed Apr 29, 2013 18:05 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 22,500 $41.61 $936,254.25
Disclosure

SEC source: 0001140361-13-017786 · doc1.xml · nonDerivative · entry 4

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,500

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $41.50 to $41.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
April 25, 2013 Filed Apr 29, 2013 18:05 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 50,000 $40.23 $2,011,500.00
Disclosure

SEC source: 0001140361-13-017786 · doc1.xml · nonDerivative · entry 3

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
April 25, 2013 Filed Apr 29, 2013 18:05 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 45,000 $3.00 $135,000.00
Disclosure

SEC source: 0001140361-13-017786 · doc1.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
April 25, 2013 Filed Apr 29, 2013 18:05 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 50,000 $3.00 $150,000.00
Disclosure

SEC source: 0001140361-13-017786 · doc1.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
April 22, 2013 Filed Apr 24, 2013 16:06 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 12,500 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001140361-13-017312 · doc1.xml · derivative · entry 3

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,150,694

Underlying: Common Stock · 12,500 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: Immediately exercisable.

F5 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
April 22, 2013 Filed Apr 24, 2013 16:06 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 12,500 $36.23 $452,867.50
Disclosure

SEC source: 0001140361-13-017312 · doc1.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $36.05 to $36.32 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
April 22, 2013 Filed Apr 24, 2013 16:06 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 12,500 $3.00 $37,500.00
Disclosure

SEC source: 0001140361-13-017312 · doc1.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,500

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
April 17, 2013 Filed Apr 18, 2013 18:48 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001140361-13-016857 · doc1.xml · derivative · entry 6

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,163,194

Underlying: Common Stock · 10,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: Immediately exercisable.

F5 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
April 17, 2013 Filed Apr 18, 2013 18:48 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 10,000 $35.86 $358,600.00
Disclosure

SEC source: 0001140361-13-016857 · doc1.xml · nonDerivative · entry 4

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
April 17, 2013 Filed Apr 18, 2013 18:48 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 10,000 $3.00 $30,000.00
Disclosure

SEC source: 0001140361-13-016857 · doc1.xml · nonDerivative · entry 3

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
April 16, 2013 Filed Apr 18, 2013 18:48 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001140361-13-016857 · doc1.xml · derivative · entry 5

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,173,194

Underlying: Common Stock · 10,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: Immediately exercisable.

F5 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
April 16, 2013 Filed Apr 18, 2013 18:48 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 10,000 $35.08 $350,811.00
Disclosure

SEC source: 0001140361-13-016857 · doc1.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $34.95 to $35.16 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
April 16, 2013 Filed Apr 18, 2013 18:48 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 10,000 $3.00 $30,000.00
Disclosure

SEC source: 0001140361-13-016857 · doc1.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
March 06, 2013 Filed Mar 7, 2013 18:58 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 42,500 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001140361-13-011385 · doc1.xml · derivative · entry 8

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,183,194

Underlying: Common Stock · 42,500 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F6 · derivative.exercise_date: Immediately exercisable.

F7 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
March 06, 2013 Filed Mar 7, 2013 18:58 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 5,500 $37.22 $204,707.25
Disclosure

SEC source: 0001140361-13-011385 · doc1.xml · nonDerivative · entry 6

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $36.93 to $37.42 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
March 06, 2013 Filed Mar 7, 2013 18:58 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 37,000 $36.65 $1,355,865.00
Disclosure

SEC source: 0001140361-13-011385 · doc1.xml · nonDerivative · entry 5

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,500

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $35.93 to $36.92 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
March 06, 2013 Filed Mar 7, 2013 18:58 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 42,500 $3.00 $127,500.00
Disclosure

SEC source: 0001140361-13-011385 · doc1.xml · nonDerivative · entry 4

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,500

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
March 05, 2013 Filed Mar 7, 2013 18:58 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 40,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001140361-13-011385 · doc1.xml · derivative · entry 7

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,225,694

Underlying: Common Stock · 40,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F6 · derivative.exercise_date: Immediately exercisable.

F7 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
March 05, 2013 Filed Mar 7, 2013 18:58 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 40,000 $35.48 $1,419,256.00
Disclosure

SEC source: 0001140361-13-011385 · doc1.xml · nonDerivative · entry 3

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $35.43 to $35.56 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
March 05, 2013 Filed Mar 7, 2013 18:58 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 40,000 $3.00 $120,000.00
Disclosure

SEC source: 0001140361-13-011385 · doc1.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
February 27, 2013 Filed Feb 28, 2013 21:42 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 18,350 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001140361-13-009880 · doc1.xml · derivative · entry 8

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,265,694

Underlying: Common Stock · 18,350 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: Immediately exercisable.

F7 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
February 27, 2013 Filed Feb 28, 2013 21:42 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 30,460 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001140361-13-009880 · doc1.xml · derivative · entry 7

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 212,184

Underlying: Common Stock · 30,460 shares

Expires 2021-09-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: Immediately exercisable.

F6 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
February 27, 2013 Filed Feb 28, 2013 21:42 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 48,810 $31.91 $1,557,580.79
Disclosure

SEC source: 0001140361-13-009880 · doc1.xml · nonDerivative · entry 5

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,500

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $31.62 to $32.10 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
February 27, 2013 Filed Feb 28, 2013 21:42 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 18,350 $3.00 $55,050.00
Disclosure

SEC source: 0001140361-13-009880 · doc1.xml · nonDerivative · entry 4

Schneider David · CIK 0001402350 · SVP WORLDWIDE SALES & SERVICES

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,310

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.