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person · Reporting owner

Ross Paul

Disclosed activity across 1 company

Tapewire entity
152800
SEC CIK
0001327112

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Reported relationships

Latest disclosed role at each company.

No relationships currently tracked through insider filings.

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

No balances currently tracked through insider filings.

Past disclosures · reporting ended (1)

No longer tracked through insider filings. These historical balances do not imply present ownership or a zero position.

Trade Desk, Inc.

Report date December 09, 2019 · Filed January 01, 2020

Section 16 reporting ended · disclosed 2020-01-01. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect23,165 Reported balance After 2019-12-09 transaction · row 1
1 source row

Row 1 · 2019-12-09 · Gift · Disposed 309 · Balance 23,165

F1: Bona fide gift not for value of Class A Common Stock to a charity.

Filing footnotes · ownership attribution and instrument terms

F1: Bona fide gift not for value of Class A Common Stock to a charity.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
June 06, 2017 Filed Jun 8, 2017 00:31 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 18,123 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-038444 · doc4.xml · derivative · entry 12

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 18,123 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 06, 2017 Filed Jun 8, 2017 00:31 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 18,123 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-038444 · doc4.xml · derivative · entry 11

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,123

Underlying: Class A Common Stock · 18,123 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 06, 2017 Filed Jun 8, 2017 00:31 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 18,123 $0.82 Strike: $0.82 $14,842.74
Disclosure

SEC source: 0001209191-17-038444 · doc4.xml · derivative · entry 10

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,233

Underlying: Class B Common Stock · 18,123 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on January 20, 2015. The vesting commencement date ("VCD")is November 3, 2014. 25% of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 06, 2017 Filed Jun 8, 2017 00:31 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 15,300 $55.65 $851,445.00
Disclosure

SEC source: 0001209191-17-038444 · doc4.xml · nonDerivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,877

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.50 to $56.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 06, 2017 Filed Jun 8, 2017 00:31 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 15,300 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-038444 · doc4.xml · nonDerivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 61,177

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 06, 2017 Filed Jun 8, 2017 00:31 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 18,123 $56.28 $1,019,962.44
Disclosure

SEC source: 0001209191-17-038444 · doc4.xml · nonDerivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,877

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.94 to $56.74, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 06, 2017 Filed Jun 8, 2017 00:31 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 18,123 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-038444 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 64,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 05, 2017 Filed Jun 8, 2017 00:31 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 37,977 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-038444 · doc4.xml · derivative · entry 9

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 37,977 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 05, 2017 Filed Jun 8, 2017 00:31 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 37,977 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-038444 · doc4.xml · derivative · entry 8

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,977

Underlying: Class A Common Stock · 37,977 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 05, 2017 Filed Jun 8, 2017 00:31 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 37,977 $0.82 Strike: $0.82 $31,103.16
Disclosure

SEC source: 0001209191-17-038444 · doc4.xml · derivative · entry 7

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 65,356

Underlying: Class B Common Stock · 37,977 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on January 20, 2015. The vesting commencement date ("VCD")is November 3, 2014. 25% of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 05, 2017 Filed Jun 8, 2017 00:31 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 37,977 $55.76 $2,117,597.52
Disclosure

SEC source: 0001209191-17-038444 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,877

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.50 to $56.41, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 05, 2017 Filed Jun 8, 2017 00:31 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 37,977 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-038444 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 83,854

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 25, 2017 Filed May 25, 2017 22:27 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 700 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-035565 · doc4.xml · derivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 700 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 25, 2017 Filed May 25, 2017 22:27 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 700 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-035565 · doc4.xml · derivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 700

Underlying: Class A Common Stock · 700 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 25, 2017 Filed May 25, 2017 22:27 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 700 $0.82 Strike: $0.82 $573.30
Disclosure

SEC source: 0001209191-17-035565 · doc4.xml · derivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,721

Underlying: Class B Common Stock · 700 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on January 20, 2015, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 25, 2017 Filed May 25, 2017 22:27 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 700 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-035565 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,877

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F2 · balance_after: Includes 1,389 shares acquired through the Employee Stock Purchase Plan on May 15, 2017.

Read SEC document
May 16, 2017 Filed May 18, 2017 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-033648 · doc4.xml · derivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 16, 2017 Filed May 18, 2017 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-033648 · doc4.xml · derivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,000

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 16, 2017 Filed May 18, 2017 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 10,000 $0.82 Strike: $0.82 $8,190.00
Disclosure

SEC source: 0001209191-17-033648 · doc4.xml · derivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,333

Underlying: Class B Common Stock · 10,000 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on January 20, 2015. The vesting commencement date ("VCD")is November 3, 2014. 25% of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 16, 2017 Filed May 18, 2017 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,727 $53.21 $91,896.09
Disclosure

SEC source: 0001209191-17-033648 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,788

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.03 to $54.0299, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 16, 2017 Filed May 18, 2017 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 8,273 $52.49 $434,239.84
Disclosure

SEC source: 0001209191-17-033648 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,515

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.03 to $53.0299, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 16, 2017 Filed May 18, 2017 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-033648 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 53,788

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 27, 2017 Filed May 1, 2017 21:08 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 700 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-028973 · doc4.xml · derivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 700 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 27, 2017 Filed May 1, 2017 21:08 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 700 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-028973 · doc4.xml · derivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 700

Underlying: Class A Common Stock · 700 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 27, 2017 Filed May 1, 2017 21:08 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 700 $0.82 Strike: $0.82 $573.30
Disclosure

SEC source: 0001209191-17-028973 · doc4.xml · derivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,421

Underlying: Class B Common Stock · 700 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on January 20, 2015, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 27, 2017 Filed May 1, 2017 21:08 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 700 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-028973 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,788

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 18, 2017 Filed Apr 20, 2017 15:04 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-027632 · doc4.xml · derivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common St · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 18, 2017 Filed Apr 20, 2017 15:04 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-027632 · doc4.xml · derivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,000

Underlying: Class A Common St · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 18, 2017 Filed Apr 20, 2017 15:04 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $0.82 $0.00
Disclosure

SEC source: 0001209191-17-027632 · doc4.xml · derivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 113,333

Underlying: Class B Common Stock · 10,000 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on January 20, 2015. The vesting commencement date ("VCD") is November 3, 2014. 25% of the shares subject to the option vest on the first annual anniversary of the VCD, with one-forty eighth (1/48th) of the shares of the original option amount vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 18, 2017 Filed Apr 20, 2017 15:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 600 $36.21 $21,724.98
Disclosure

SEC source: 0001209191-17-027632 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,088

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.15 to $36.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 18, 2017 Filed Apr 20, 2017 15:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 9,400 $35.42 $332,962.10
Disclosure

SEC source: 0001209191-17-027632 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,688

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.08 to $36.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 18, 2017 Filed Apr 20, 2017 15:04 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-027632 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 53,088

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 28, 2017 Filed Mar 30, 2017 20:23 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 2,800 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023687 · doc4.xml · derivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 2,800 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 28, 2017 Filed Mar 30, 2017 20:23 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 2,800 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023687 · doc4.xml · derivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,800

Underlying: Class A Common Stock · 2,800 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 28, 2017 Filed Mar 30, 2017 20:23 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,800 $0.00 Strike: $0.82 $0.00
Disclosure

SEC source: 0001209191-17-023687 · doc4.xml · derivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,121

Underlying: Class B Common Stock · 2,800 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on January 20, 2015, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 28, 2017 Filed Mar 30, 2017 20:23 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 2,800 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023687 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,088

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 21, 2017 Filed Mar 23, 2017 23:15 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-022679 · doc4.xml · derivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

Read SEC document
March 21, 2017 Filed Mar 23, 2017 23:15 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-022679 · doc4.xml · derivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,000

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

Read SEC document
March 21, 2017 Filed Mar 23, 2017 23:15 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $0.82 $0.00
Disclosure

SEC source: 0001209191-17-022679 · doc4.xml · derivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 123,333

Underlying: Class B Common Stock · 10,000 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The vesting reported on the Form 3 filed on September 20, 2016 for this grant was in error. The option was granted on January 20, 2015. The vesting commencement date ("VCD") is November 3, 2014. 25% of the shares subject to the option vest on the first annual anniversary of the VCD, with one-forty eighth (1/48th) of the shares of the original option amount vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 21, 2017 Filed Mar 23, 2017 23:15 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 5,199 $38.03 $197,706.01
Disclosure

SEC source: 0001209191-17-022679 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,288

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.7700 to $38.7699, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 21, 2017 Filed Mar 23, 2017 23:15 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 4,801 $37.38 $179,484.42
Disclosure

SEC source: 0001209191-17-022679 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,487

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.7700 to $37.7699, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 21, 2017 Filed Mar 23, 2017 23:15 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-022679 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,288

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

Read SEC document
March 02, 2017 Filed Mar 3, 2017 22:51 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 5,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-017888 · doc4.xml · derivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,000

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F2 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

Read SEC document
March 02, 2017 Filed Mar 3, 2017 22:51 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 5,000 $0.00 Strike: $0.82 $0.00
Disclosure

SEC source: 0001209191-17-017888 · doc4.xml · derivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,921

Underlying: Class B Common Stock · 5,000 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on January 20, 2015, the vesting commencement date ("VCD") . One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th ) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 02, 2017 Filed Mar 6, 2017 21:15 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-018290 · doc4.xml · derivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

Read SEC document
March 02, 2017 Filed Mar 6, 2017 21:15 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-018290 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,288

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

Read SEC document
December 23, 2016 Filed Dec 29, 2016 01:57 UTC Trade Desk, Inc. TTD · Entity 3752 GrantEmployee Stock Option (Right to Buy) · Derivative 43,300 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001179110-16-033534 · edgar.xml · derivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,300

Underlying: Class A Common Stock · 43,300 shares

Expires 2026-12-22

F2 · derivative.exercise_date: The option was granted on December 23, 2016, with a vesting commencement date ("VCD") of December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th ) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 23, 2016 Filed Dec 29, 2016 01:57 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 23,900 $0.00 $0.00
Disclosure

SEC source: 0001179110-16-033534 · edgar.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,900

F1 · shares: Represents restricted stock with a vesting commencement date ("VCD") of December 1, 2016, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 14, 2016 Filed Dec 16, 2016 00:03 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 9,900 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001179110-16-033049 · edgar.xml · derivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 9,900 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

Read SEC document
December 14, 2016 Filed Dec 16, 2016 00:03 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 9,900 $0.00 $0.00
Disclosure

SEC source: 0001179110-16-033049 · edgar.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.