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LUDDY FREDERIC B

Disclosed activity across 1 company

Tapewire entity
14622
SEC CIK
0001259158

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
ServiceNow, Inc.NOW · Entity 2869DirectorMay 21, 2026May 26, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

ServiceNow, Inc.

Report date May 21, 2026 · Filed May 26, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect4,855 Reported balance After 2026-05-21 transaction · row 1 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 1 · 2026-05-21 · Grant · Acquired 3,260 · Balance 4,855

F1: Represents an award of restricted stock units ("RSUs"). 100% of the RSUs vest on the earlier of May 21, 2027 and the date of the Issuer's next annual stockholder meeting in 2027. Each RSU represents a contingent right to receive one share of the Issuer's common stock upon settlement for no consideration.

F2: On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.

Common StockSEC Table I · non-derivativeIndirectby Trust615,565 Reported balance Holding disclosure · report date 2026-05-21 · row 2 Holding and transaction disclosures are not merged.
1 source row

Row 2 · Balance 615,565

F2: On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.

Common StockSEC Table I · non-derivativeIndirectby LLC153,000 Reported balance Holding disclosure · report date 2026-05-21 · row 3 Holding and transaction disclosures are not merged.
1 source row

Row 3 · Balance 153,000

F2: On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.

Filing footnotes · ownership attribution and instrument terms

F1: Represents an award of restricted stock units ("RSUs"). 100% of the RSUs vest on the earlier of May 21, 2027 and the date of the Issuer's next annual stockholder meeting in 2027. Each RSU represents a contingent right to receive one share of the Issuer's common stock upon settlement for no consideration.

F2: On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
November 07, 2016 Filed Nov 10, 2016 00:27 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionRestricted Stock Units · Derivative 10,110 $0.00 $0.00
Disclosure

SEC source: 0001373715-16-000431 · wf-form4_147873766425861.xml · derivative · entry 9

LUDDY FREDERIC B · CIK 0001259158 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,220

Underlying: Common Stock · 10,110 shares

Expires 2017-05-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F4 · derivative.exercise_date: The restricted stock units were granted upon achievement of certain performance objectives pursuant to the performance-based restricted stock units granted February 7, 2015 under the Issuer's 2012 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2015 until December 31, 2015, with vesting subject to approval of the performance calculation by the Issuer's Compensation Committee. This approval was obtained on January 26, 2016. As a result, 25% of the restricted stock units will vest on each of August 7, 2016, November 7, 2016, February 7, 2017 and May 7, 2017.

Read SEC document
November 07, 2016 Filed Nov 10, 2016 00:27 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionRestricted Stock Units · Derivative 32,842 $0.00 $0.00
Disclosure

SEC source: 0001373715-16-000431 · wf-form4_147873766425861.xml · derivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 32,842 shares

Expires 2016-11-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F3 · derivative.exercise_date: The restricted stock units were granted upon achievement of certain performance objectives pursuant to the performance-based restricted stock units granted February 7, 2014 under the Issuer's 2012 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2014 until December 31, 2014, with vesting subject to approval of the performance calculation by the Issuer's Compensation Committee. This approval was obtained on January 27, 2015. As a result, 25% of the restricted stock units will vest on each of February 7, 2016, May 7, 2016, August 7, 2016 and November 7, 2016.

Read SEC document
November 07, 2016 Filed Nov 10, 2016 00:27 UTC ServiceNow, Inc. NOW · Entity 2869 Tax withholdingCommon Stock 22,413 $0.00 $0.00
Disclosure

SEC source: 0001373715-16-000431 · wf-form4_147873766425861.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,126

F1 · kind: Represents shares relinquished by the Reporting Person and cancelled by the Issuer in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting fromthe vesting of RSUs, in accordance with Rule 16b-3.

Read SEC document
November 07, 2016 Filed Nov 10, 2016 00:27 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 10,110 $0.00 $0.00
Disclosure

SEC source: 0001373715-16-000431 · wf-form4_147873766425861.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,539

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 07, 2016 Filed Nov 10, 2016 00:27 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 32,842 $0.00 $0.00
Disclosure

SEC source: 0001373715-16-000431 · wf-form4_147873766425861.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 34,429

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 18, 2016 Filed Oct 19, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 100 $77.74 $7,774.00
Disclosure

SEC source: 0001373715-16-000415 · wf-form4_147691229941588.xml · nonDerivative · entry 9

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 2,726,588

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
October 18, 2016 Filed Oct 19, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,038 $77.05 $234,078.81
Disclosure

SEC source: 0001373715-16-000415 · wf-form4_147691229941588.xml · nonDerivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 2,726,688

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $76.72 to $77.48 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 18, 2016 Filed Oct 19, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 71,862 $76.18 $5,474,238.76
Disclosure

SEC source: 0001373715-16-000415 · wf-form4_147691229941588.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 2,729,726

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $75.64 to $76.63 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 17, 2016 Filed Oct 19, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 100 $75.54 $7,554.00
Disclosure

SEC source: 0001373715-16-000415 · wf-form4_147691229941588.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse's Trust

Disclosed balance after: 18,500

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
October 17, 2016 Filed Oct 19, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 2,400 $74.87 $179,685.84
Disclosure

SEC source: 0001373715-16-000415 · wf-form4_147691229941588.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse's Trust

Disclosed balance after: 18,600

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $74.51 to $75.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 17, 2016 Filed Oct 19, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 100 $75.54 $7,554.00
Disclosure

SEC source: 0001373715-16-000415 · wf-form4_147691229941588.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 14,500

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
October 17, 2016 Filed Oct 19, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,400 $74.88 $104,833.96
Disclosure

SEC source: 0001373715-16-000415 · wf-form4_147691229941588.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 14,600

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $74.50 to $75.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 17, 2016 Filed Oct 19, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,760 $75.54 $284,041.68
Disclosure

SEC source: 0001373715-16-000415 · wf-form4_147691229941588.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 2,801,588

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $75.33 to $75.73 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 17, 2016 Filed Oct 19, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 71,240 $74.83 $5,331,067.30
Disclosure

SEC source: 0001373715-16-000415 · wf-form4_147691229941588.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 2,805,348

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $74.32 to $75.31 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 22, 2016 Filed Sep 23, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 5,740 $78.05 $448,022.50
Disclosure

SEC source: 0001373715-16-000412 · wf-form4_147466619170872.xml · nonDerivative · entry 12

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 560,000

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F14 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $77.94 to $78.17 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 22, 2016 Filed Sep 23, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 16,760 $77.46 $1,298,209.49
Disclosure

SEC source: 0001373715-16-000412 · wf-form4_147466619170872.xml · nonDerivative · entry 11

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 565,740

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F13 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $76.94 to $77.93 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 22, 2016 Filed Sep 23, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 22,207 $78.04 $1,732,941.01
Disclosure

SEC source: 0001373715-16-000412 · wf-form4_147466619170872.xml · nonDerivative · entry 10

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 2,876,588

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F12 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $77.92 to $78.17 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 22, 2016 Filed Sep 23, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 52,793 $77.44 $4,088,089.31
Disclosure

SEC source: 0001373715-16-000412 · wf-form4_147466619170872.xml · nonDerivative · entry 9

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 2,898,795

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F11 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $76.92 to $77.91 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 21, 2016 Filed Sep 23, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 700 $76.42 $53,490.92
Disclosure

SEC source: 0001373715-16-000412 · wf-form4_147466619170872.xml · nonDerivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse's Trust

Disclosed balance after: 21,000

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F10 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $76.09 to $76.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 21, 2016 Filed Sep 23, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,800 $75.47 $135,839.52
Disclosure

SEC source: 0001373715-16-000412 · wf-form4_147466619170872.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse's Trust

Disclosed balance after: 21,700

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F9 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $75.00 to $75.95 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 21, 2016 Filed Sep 23, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 412 $76.40 $31,476.68
Disclosure

SEC source: 0001373715-16-000412 · wf-form4_147466619170872.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 16,000

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $76.15 to $76.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 21, 2016 Filed Sep 23, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,088 $75.42 $82,061.96
Disclosure

SEC source: 0001373715-16-000412 · wf-form4_147466619170872.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 16,412

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $75.05 to $75.84 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 21, 2016 Filed Sep 23, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 7,851 $76.41 $599,885.49
Disclosure

SEC source: 0001373715-16-000412 · wf-form4_147466619170872.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 582,500

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $76.02 to $76.86 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 21, 2016 Filed Sep 23, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 14,649 $75.45 $1,105,204.06
Disclosure

SEC source: 0001373715-16-000412 · wf-form4_147466619170872.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 590,351

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $75.00 to $75.99 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 21, 2016 Filed Sep 23, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 27,508 $76.40 $2,101,553.43
Disclosure

SEC source: 0001373715-16-000412 · wf-form4_147466619170872.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 2,951,588

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $75.97 to $76.86 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 21, 2016 Filed Sep 23, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 47,492 $75.44 $3,582,620.76
Disclosure

SEC source: 0001373715-16-000412 · wf-form4_147466619170872.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 2,979,096

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $74.97 to $75.96 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 23, 2016 Filed Aug 24, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 87,201 $72.73 $6,341,858.41
Disclosure

SEC source: 0001373715-16-000408 · wf-form4_147207421613418.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,587

F1 · shares: Represents the aggregate of sales effected on the same day at different prices.

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $72.54 to $72.99 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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August 22, 2016 Filed Aug 24, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 17,055 $72.38 $1,234,471.60
Disclosure

SEC source: 0001373715-16-000408 · wf-form4_147207421613418.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 88,788

F1 · shares: Represents the aggregate of sales effected on the same day at different prices.

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $72.26 to $72.59 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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August 22, 2016 Filed Aug 24, 2016 21:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 69,945 $71.52 $5,002,466.40
Disclosure

SEC source: 0001373715-16-000408 · wf-form4_147207421613418.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 105,843

F1 · shares: Represents the aggregate of sales effected on the same day at different prices.

F2 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $71.26 to $72.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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August 12, 2016 Filed Aug 15, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 75,000 $75.61 $5,670,382.50
Disclosure

SEC source: 0001373715-16-000405 · wf-form4_147129629605482.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 3,026,588

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F9 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $75.00 to $75.79 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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August 11, 2016 Filed Aug 15, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,300 $76.07 $98,889.96
Disclosure

SEC source: 0001373715-16-000405 · wf-form4_147129629605482.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse's Trust

Disclosed balance after: 23,500

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $75.91 to $76.24 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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August 11, 2016 Filed Aug 15, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,200 $75.26 $90,317.04
Disclosure

SEC source: 0001373715-16-000405 · wf-form4_147129629605482.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse's Trust

Disclosed balance after: 24,800

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $74.89 to $75.78 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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August 11, 2016 Filed Aug 15, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 700 $76.07 $53,249.98
Disclosure

SEC source: 0001373715-16-000405 · wf-form4_147129629605482.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 17,500

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $75.91 to $76.16 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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August 11, 2016 Filed Aug 15, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 800 $75.29 $60,233.04
Disclosure

SEC source: 0001373715-16-000405 · wf-form4_147129629605482.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 18,200

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $74.89 to $75.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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August 11, 2016 Filed Aug 15, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 50,508 $76.02 $3,839,390.87
Disclosure

SEC source: 0001373715-16-000405 · wf-form4_147129629605482.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 3,101,588

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $75.50 to $76.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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August 11, 2016 Filed Aug 15, 2016 21:25 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 24,492 $75.17 $1,841,046.50
Disclosure

SEC source: 0001373715-16-000405 · wf-form4_147129629605482.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 3,152,096

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $74.50 to $75.49 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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August 05, 2016 Filed Aug 8, 2016 23:03 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionRestricted Stock Units · Derivative 10,110 $0.00 $0.00
Disclosure

SEC source: 0001373715-16-000398 · wf-form4_147069741690343.xml · derivative · entry 9

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,330

Underlying: Common Stock · 10,110 shares

Expires 2017-05-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F4 · derivative.exercise_date: The restricted stock units were granted upon achievement of certain performance objectives pursuant to the performance-based restricted stock units granted February 7, 2015 under the Issuer's 2012 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2015 until December 31, 2015, with vesting subject to approval of the performance calculation by the Issuer's Compensation Committee. This approval was obtained on January 26, 2016. As a result, 25% of the restricted stock units will vest on each of August 7, 2016, November 7, 2016, February 7, 2017 and May 7, 2017.

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August 05, 2016 Filed Aug 8, 2016 23:03 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionRestricted Stock Units · Derivative 32,843 $0.00 $0.00
Disclosure

SEC source: 0001373715-16-000398 · wf-form4_147069741690343.xml · derivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,842

Underlying: Common Stock · 32,843 shares

Expires 2016-11-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F3 · derivative.exercise_date: The restricted stock units were granted upon achievement of certain performance objectives pursuant to the performance-based restricted stock units granted February 7, 2014 under the Issuer's 2012 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2014 until December 31, 2014, with vesting subject to approval of the performance calculation by the Issuer's Compensation Committee. This approval was obtained on January 27, 2015. As a result, 25% of the restricted stock units will vest on each of February 7, 2016, May 7, 2016, August 7, 2016 and November 7, 2016.

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August 05, 2016 Filed Aug 8, 2016 23:03 UTC ServiceNow, Inc. NOW · Entity 2869 Tax withholdingCommon Stock 22,414 $0.00 $0.00
Disclosure

SEC source: 0001373715-16-000398 · wf-form4_147069741690343.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 175,788

F1 · kind: Represents shares relinquished by the Reporting Person and cancelled by the Issuer in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting fromthe vesting of RSUs, in accordance with Rule 16b-3.

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August 05, 2016 Filed Aug 8, 2016 23:03 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 10,110 $0.00 $0.00
Disclosure

SEC source: 0001373715-16-000398 · wf-form4_147069741690343.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 198,202

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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August 05, 2016 Filed Aug 8, 2016 23:03 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 32,843 $0.00 $0.00
Disclosure

SEC source: 0001373715-16-000398 · wf-form4_147069741690343.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 188,092

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 20, 2016 Filed Jul 21, 2016 21:55 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,300 $73.32 $241,951.05
Disclosure

SEC source: 0001373715-16-000387 · wf-form4_146913809375393.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 3,176,588

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $73.27 to $73.38 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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July 20, 2016 Filed Jul 21, 2016 21:55 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 33,879 $72.82 $2,467,034.90
Disclosure

SEC source: 0001373715-16-000387 · wf-form4_146913809375393.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 3,179,888

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $72.25 to $73.24 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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July 20, 2016 Filed Jul 21, 2016 21:55 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 25,921 $71.63 $1,856,622.73
Disclosure

SEC source: 0001373715-16-000387 · wf-form4_146913809375393.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 3,213,767

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $71.25 to $72.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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July 20, 2016 Filed Jul 21, 2016 21:55 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 11,900 $70.81 $842,591.40
Disclosure

SEC source: 0001373715-16-000387 · wf-form4_146913809375393.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 3,239,688

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $70.24 to $71.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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July 19, 2016 Filed Jul 21, 2016 21:55 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,500 $70.86 $248,010.00
Disclosure

SEC source: 0001373715-16-000387 · wf-form4_146913809375393.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 3,251,588

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $70.83 to $70.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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July 19, 2016 Filed Jul 21, 2016 21:55 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 71,500 $70.25 $5,023,075.20
Disclosure

SEC source: 0001373715-16-000387 · wf-form4_146913809375393.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 3,255,088

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $69.83 to $70.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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June 08, 2016 Filed Jun 9, 2016 22:43 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 20,900 $77.15 $1,612,349.31
Disclosure

SEC source: 0001373715-16-000374 · wf-form4_146551220914862.xml · nonDerivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 605,000

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F9 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $76.82 to $77.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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June 08, 2016 Filed Jun 9, 2016 22:43 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,600 $76.35 $122,157.44
Disclosure

SEC source: 0001373715-16-000374 · wf-form4_146551220914862.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 625,900

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $75.80 to $76.77 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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June 08, 2016 Filed Jun 9, 2016 22:43 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 69,900 $77.14 $5,392,323.66
Disclosure

SEC source: 0001373715-16-000374 · wf-form4_146551220914862.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 3,326,588

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $76.81 to $77.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.