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Stempeck Brian John

Disclosed activity across 1 company

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144080
SEC CIK
0001671413

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Trade Desk, Inc.TTD · Entity 3752DirectorJanuary 04, 2021January 06, 2021

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Trade Desk, Inc.

Report date January 04, 2021 · Filed January 06, 2021

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect19,405 Ending reported balance After 2021-01-04 transaction · row 4
4 source rows · reconciled sequence

Row 1 · 2021-01-04 · Conversion · Acquired 858 · Balance 20,263

Row 2 · 2021-01-04 · Sale · Disposed 340 · Balance 19,923

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $802.40 to $803.13, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Row 3 · 2021-01-04 · Sale · Disposed 374 · Balance 19,549

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $803.73 to $804.30, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Row 4 · 2021-01-04 · Sale · Disposed 144 · Balance 19,405

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $804.77 to $804.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Class B Common StockSEC Table II · derivative / convertible security · Conversion / exercise price $0.00Direct0 Reported balance After 2021-01-04 transaction · row 6 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 6 · 2021-01-04 · Conversion · Disposed 858 · Balance 0

F5: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Class A Common StockSEC Table I · non-derivativeIndirectBy Spouse7,639 Reported balance Holding disclosure · report date 2021-01-04 · row 5 Holding and transaction disclosures are not merged.
1 source row

Row 5 · Balance 7,639

Filing footnotes · ownership attribution and instrument terms

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $802.40 to $803.13, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $803.73 to $804.30, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $804.77 to $804.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F5: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
May 01, 2017 Filed May 3, 2017 21:18 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 28,668 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-029728 · doc4.xml · derivative · entry 10

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,000

Underlying: Class A Common Stock · 28,668 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F5 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 01, 2017 Filed May 3, 2017 21:18 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 28,668 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-029728 · doc4.xml · derivative · entry 9

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 148,668

Underlying: Class A Common Stock · 28,668 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F5 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 01, 2017 Filed May 3, 2017 21:18 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 28,668 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-029728 · doc4.xml · derivative · entry 8

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 181,332

Underlying: Class B Common Stock · 28,668 shares

Expires 2022-10-16

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: The option was granted on October 17, 2012, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 01, 2017 Filed May 3, 2017 21:18 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 6,332 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-029728 · doc4.xml · derivative · entry 7

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,000

Underlying: Class A Common Stock · 6,332 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F5 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 01, 2017 Filed May 3, 2017 21:18 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 6,332 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-029728 · doc4.xml · derivative · entry 6

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 126,332

Underlying: Class A Common Stock · 6,332 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F5 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 01, 2017 Filed May 3, 2017 21:18 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 6,332 $0.00 Strike: $0.07 $0.00
Disclosure

SEC source: 0001209191-17-029728 · doc4.xml · derivative · entry 5

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common Stock · 6,332 shares

Expires 2021-07-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on July 8, 2011, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 01, 2017 Filed May 3, 2017 21:18 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 28,668 $37.48 $1,074,476.64
Disclosure

SEC source: 0001209191-17-029728 · doc4.xml · nonDerivative · entry 4

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,900

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.04 to $37.91, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 01, 2017 Filed May 3, 2017 21:18 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 28,668 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-029728 · doc4.xml · nonDerivative · entry 3

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,568

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 01, 2017 Filed May 3, 2017 21:18 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 6,332 $36.97 $234,094.04
Disclosure

SEC source: 0001209191-17-029728 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,900

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.87 to $37.04, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 01, 2017 Filed May 3, 2017 21:18 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 6,332 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-029728 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,232

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 17:14 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 35,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-025507 · doc4.xml · derivative · entry 5

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,000

Underlying: Class A Common Stock · 35,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 17:14 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 35,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-025507 · doc4.xml · derivative · entry 4

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 155,000

Underlying: Class A Common Stock · 35,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 17:14 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 35,000 $0.00 Strike: $0.07 $0.00
Disclosure

SEC source: 0001209191-17-025507 · doc4.xml · derivative · entry 3

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,332

Underlying: Class B Common Stock · 35,000 shares

Expires 2021-07-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on July 8, 2011, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 17:14 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 35,000 $37.17 $1,300,855.50
Disclosure

SEC source: 0001209191-17-025507 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,900

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.86 to $37.61, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 17:14 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 35,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-025507 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,900

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 23:39 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 35,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · derivative · entry 7

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,000

Underlying: Class A Common Stock · 35,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 23:39 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 35,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · derivative · entry 6

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 155,000

Underlying: Class A Common Stock · 35,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 23:39 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 35,000 $0.00 Strike: $0.07 $0.00
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · derivative · entry 5

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,332

Underlying: Class B Common Stock · 35,000 shares

Expires 2021-07-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on July 8, 2011, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 23:39 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 8,716 $37.45 $326,432.50
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · nonDerivative · entry 4

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,900

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.02 to $37.91, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 23:39 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,869 $36.54 $104,834.12
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · nonDerivative · entry 3

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,616

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.013 to $37.000, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 23:39 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 23,415 $35.43 $829,518.52
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,485

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.93 to $35.78, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 23:39 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 35,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,900

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 21, 2017 Filed Mar 23, 2017 23:17 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 90,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-022681 · doc4.xml · derivative · entry 2

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,000

Underlying: Class A Common Stock · 90,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F2 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

Read SEC document
March 21, 2017 Filed Mar 23, 2017 23:17 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 90,000 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-022681 · doc4.xml · derivative · entry 1

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 210,000

Underlying: Class B Common Stock · 90,000 shares

Expires 2022-10-16

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on October 17, 2012, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 03, 2017 Filed Mar 6, 2017 21:29 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 227,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-018314 · doc4.xml · derivative · entry 3

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,000

Underlying: Class A Common Stock · 227,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

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March 03, 2017 Filed Mar 6, 2017 21:29 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 227,000 $35.50 $8,058,500.00
Disclosure

SEC source: 0001209191-17-018314 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,900

Read SEC document
March 03, 2017 Filed Mar 6, 2017 21:29 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 227,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-018314 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 250,900

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

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February 27, 2017 Filed Mar 2, 2017 01:46 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 212,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-016214 · doc4.xml · derivative · entry 6

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 257,000

Underlying: Class A Common Stock · 212,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

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February 27, 2017 Filed Mar 2, 2017 01:46 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 57,001 $0.00 Strike: $0.07 $0.00
Disclosure

SEC source: 0001209191-17-016214 · doc4.xml · derivative · entry 5

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 76,332

Underlying: Class B Common Stock · 57,001 shares

Expires 2021-07-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on July 8, 2011, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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February 27, 2017 Filed Mar 2, 2017 01:46 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 33,333 $0.00 Strike: $0.07 $0.00
Disclosure

SEC source: 0001209191-17-016214 · doc4.xml · derivative · entry 4

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common Stock · 33,333 shares

Expires 2021-04-03

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on April 4, 2011, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 27, 2017 Filed Mar 2, 2017 01:46 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 33,333 $0.00 Strike: $0.07 $0.00
Disclosure

SEC source: 0001209191-17-016214 · doc4.xml · derivative · entry 3

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common Stock · 33,333 shares

Expires 2021-02-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on February 28, 2011, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 27, 2017 Filed Mar 2, 2017 01:46 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 33,333 $0.00 Strike: $0.07 $0.00
Disclosure

SEC source: 0001209191-17-016214 · doc4.xml · derivative · entry 2

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common Stock · 33,333 shares

Expires 2020-10-11

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on October 12, 2010, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 27, 2017 Filed Mar 2, 2017 01:46 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 55,000 $0.00 Strike: $0.07 $0.00
Disclosure

SEC source: 0001209191-17-016214 · doc4.xml · derivative · entry 1

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common Stock · 55,000 shares

Expires 2020-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on July 23, 2010 with a vesting commencement date ("VCD") of June 21, 2010. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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December 23, 2016 Filed Dec 29, 2016 01:54 UTC Trade Desk, Inc. TTD · Entity 3752 GrantEmployee Stock Option (Right to Buy) · Derivative 43,300 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001179110-16-033532 · edgar.xml · derivative · entry 2

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,300

Underlying: Class A Common Stock · 43,300 shares

Expires 2026-12-22

F2 · derivative.exercise_date: The option was granted on December 23, 2016, with a vesting commencement date ("VCD") of December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th ) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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December 23, 2016 Filed Dec 29, 2016 01:54 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 23,900 $0.00 $0.00
Disclosure

SEC source: 0001179110-16-033532 · edgar.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,900

F1 · shares: Represents restricted stock with a vesting commencement date ("VCD") of December 1, 2016, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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October 14, 2016 Filed Oct 18, 2016 15:44 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 30,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001104659-16-150663 · a4.xml · derivative · entry 2

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,000

Underlying: Class A Common Stock · 30,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation.

F3 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation.

Read SEC document
October 14, 2016 Filed Oct 18, 2016 15:44 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 30,000 $0.00 Strike: $0.07 $0.00
Disclosure

SEC source: 0001104659-16-150663 · a4.xml · derivative · entry 1

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 55,000

Underlying: Class B Common Stock · 30,000 shares

Expires 2020-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on July 23, 2010 with a vesting commencement date ("VCD") of June 21, 2010. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.