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Stempeck Brian John

Disclosed activity across 1 company

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144080
SEC CIK
0001671413

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Trade Desk, Inc.TTD · Entity 3752DirectorJanuary 04, 2021January 06, 2021

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Trade Desk, Inc.

Report date January 04, 2021 · Filed January 06, 2021

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect19,405 Ending reported balance After 2021-01-04 transaction · row 4
4 source rows · reconciled sequence

Row 1 · 2021-01-04 · Conversion · Acquired 858 · Balance 20,263

Row 2 · 2021-01-04 · Sale · Disposed 340 · Balance 19,923

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $802.40 to $803.13, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Row 3 · 2021-01-04 · Sale · Disposed 374 · Balance 19,549

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $803.73 to $804.30, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Row 4 · 2021-01-04 · Sale · Disposed 144 · Balance 19,405

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $804.77 to $804.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Class B Common StockSEC Table II · derivative / convertible security · Conversion / exercise price $0.00Direct0 Reported balance After 2021-01-04 transaction · row 6 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 6 · 2021-01-04 · Conversion · Disposed 858 · Balance 0

F5: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Class A Common StockSEC Table I · non-derivativeIndirectBy Spouse7,639 Reported balance Holding disclosure · report date 2021-01-04 · row 5 Holding and transaction disclosures are not merged.
1 source row

Row 5 · Balance 7,639

Filing footnotes · ownership attribution and instrument terms

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $802.40 to $803.13, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $803.73 to $804.30, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $804.77 to $804.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F5: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
October 15, 2020 Filed Oct 19, 2020 20:21 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 1,011 $300.01 $303,310.11
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · nonDerivative · entry 5

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,011

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 2,057 $263.34 $541,690.38
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · nonDerivative · entry 4

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 49,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 1,825 $142.45 $259,971.25
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · nonDerivative · entry 3

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,943

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 4,375 $48.00 $210,000.00
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,118

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 902 $30.15 $27,195.30
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,743

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 17, 2020 Filed Sep 21, 2020 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 5,800 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-20-051328 · doc4.xml · derivative · entry 2

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,710

Underlying: Class A Common Stock · 5,800 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
September 17, 2020 Filed Sep 21, 2020 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 5,800 $30.15 $174,870.00
Disclosure

SEC source: 0001209191-20-051328 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,841

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 15, 2020 Filed Aug 18, 2020 23:18 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 167 $465.60 $77,755.20
Disclosure

SEC source: 0001209191-20-047333 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 34,041

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,190 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · derivative · entry 30

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,330

Underlying: Class A Common Stock · 2,190 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F25 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 5,250 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · derivative · entry 29

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,637

Underlying: Class A Common Stock · 5,250 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F24 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 3,220 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · derivative · entry 28

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,510

Underlying: Class A Common Stock · 3,220 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F23 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 867 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · derivative · entry 27

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 858

Underlying: Class A Common Stock · 867 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F22 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F22 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 867 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · derivative · entry 26

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,725

Underlying: Class A Common Stock · 867 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F22 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F22 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 867 $0.00 Strike: $3.36 $0.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · derivative · entry 25

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common Stock · 867 shares

Expires 2025-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F21 · derivative.exercise_date: The option was granted on December 9, 2015. The Vesting Commencement Date ("VCD") is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 500 $362.52 $181,260.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 24

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 34,208

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F20 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $362.30 to $362.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,499 $361.68 $542,158.32
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 23

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 34,708

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F19 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $361.24 to $362.08, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,100 $360.87 $396,957.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 22

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,207

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F18 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $360.21 to $361.20, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,100 $359.52 $395,472.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 21

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,307

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F17 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $359.11 to $359.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 700 $358.33 $250,831.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 20

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,407

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F16 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $358.02 to $358.69, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 600 $357.45 $214,470.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 19

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,107

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F15 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $357.00 to $357.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 200 $355.44 $71,088.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 18

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,707

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F14 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $355.41 to $355.47, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,058 $354.69 $375,262.02
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 17

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,907

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $354.28 to $355.23, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 727 $353.98 $257,343.46
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 16

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,965

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $353.64 to $354.28, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,463 $353.01 $516,453.63
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 15

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,692

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $352.63 to $353.52, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 2,190 $142.45 $311,965.50
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 14

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,155

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,537 $352.32 $541,515.84
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 13

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,965

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $351.86 to $352.63, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,500 $351.28 $878,200.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 12

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,502

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $350.78 to $351.70, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,213 $350.18 $424,768.34
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 11

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,002

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $349.78 to $350.70, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 5,250 $48.00 $252,000.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 10

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,215

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 87 $349.78 $30,430.86
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 9

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,965

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,000 $349.34 $698,680.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 8

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,052

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $348.73 to $349.67, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 700 $348.17 $243,719.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 7

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,052

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $347.66 to $348.64, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 433 $346.85 $150,186.05
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 6

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,752

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $346.45 to $347.31, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 3,220 $30.15 $97,083.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 5

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,185

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 267 $346.06 $92,398.02
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 4

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,965

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $345.90 to $346.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 300 $345.40 $103,620.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 3

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,232

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $344.78 to $345.74, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 300 $343.92 $103,176.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,532

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $343.59 to $344.49, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 12, 2020 Filed Jun 16, 2020 23:30 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 867 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-037097 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,832

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 15, 2020 Filed May 19, 2020 23:47 UTC Trade Desk, Inc. TTD · Entity 3752 GrantEmployee Stock Option (Right to Buy) · Derivative 9,712 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-20-030737 · doc4.xml · derivative · entry 2

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,712

Underlying: Class A Common Stock · 9,712 shares

Expires 2030-05-15

F3 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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May 15, 2020 Filed May 19, 2020 23:47 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 5,383 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-030737 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,965

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of May 15, 2020, and which vests as to one-sixteenth (1/16th) of the granted shares on each quarterly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F2 · balance_after: Includes 200 shares acquired through the Employee Stock Purchase Plan on May 15, 2020.

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January 13, 2020 Filed Jan 16, 2020 00:23 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock · Derivative 1,299 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-20-003555 · doc4.xml · derivative · entry 20

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,520

Underlying: Class A Common Stock · 1,299 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F14 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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January 13, 2020 Filed Jan 16, 2020 00:23 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock · Derivative 2,124 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-20-003555 · doc4.xml · derivative · entry 19

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,730

Underlying: Class A Common Stock · 2,124 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F13 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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January 13, 2020 Filed Jan 16, 2020 00:23 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 2,415 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-20-003555 · doc4.xml · derivative · entry 18

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 858

Underlying: Class A Common Stock · 2,415 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F12 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F12 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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January 13, 2020 Filed Jan 16, 2020 00:23 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 2,415 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-20-003555 · doc4.xml · derivative · entry 17

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,273

Underlying: Class A Common Stock · 2,415 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F12 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F12 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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January 13, 2020 Filed Jan 16, 2020 00:23 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,415 $0.00 Strike: $3.36 $0.00
Disclosure

SEC source: 0001209191-20-003555 · doc4.xml · derivative · entry 16

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 867

Underlying: Class B Common Stock · 2,415 shares

Expires 2025-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F11 · derivative.exercise_date: The option was granted on December 9, 2015. The Vesting Commencement Date ("VCD") is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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January 13, 2020 Filed Jan 16, 2020 00:23 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 81 $293.72 $23,791.32
Disclosure

SEC source: 0001209191-20-003555 · doc4.xml · nonDerivative · entry 15

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,382

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
January 13, 2020 Filed Jan 16, 2020 00:23 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 500 $292.93 $146,465.00
Disclosure

SEC source: 0001209191-20-003555 · doc4.xml · nonDerivative · entry 14

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,463

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $292.67 to $293.41, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
January 13, 2020 Filed Jan 16, 2020 00:23 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 718 $291.89 $209,577.02
Disclosure

SEC source: 0001209191-20-003555 · doc4.xml · nonDerivative · entry 13

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,963

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $291.50 to $292.18, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
January 13, 2020 Filed Jan 16, 2020 00:23 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 1,299 $142.45 $185,042.55
Disclosure

SEC source: 0001209191-20-003555 · doc4.xml · nonDerivative · entry 12

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,681

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
January 13, 2020 Filed Jan 16, 2020 00:23 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 396 $291.07 $115,263.72
Disclosure

SEC source: 0001209191-20-003555 · doc4.xml · nonDerivative · entry 11

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,382

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $290.80 to $291.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.