TapewireFind a company

person · Reporting owner

PIACENTINI DIEGO

Disclosed activity across 3 companies

Tapewire entity
12363
SEC CIK
0001184755

Export transaction history ↓

Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
AMAZON COM INCAMZN · Entity 1956Senior Vice PresidentAugust 15, 2016August 17, 2016
DoorDash, Inc.DASH · Entity 1541DirectorJune 10, 2026June 12, 2026
Nu Holdings Ltd.NU · Entity 2979DirectorAugust 24, 2026August 26, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

AMAZON COM INC

Report date August 15, 2016 · Filed August 17, 2016

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common Stock, par value $.01 per shareSEC Table I · non-derivativeIndirectIn trust84,623 Reported balance After 2016-08-15 transaction · row 1 Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source row

Row 1 · 2016-08-15 · Exercise / conversion · Acquired 5,477 · Balance 84,623

Common Stock, par value $.01 per shareSEC Table I · non-derivativeIndirectIn trust82,811 Reported balance After 2016-08-15 transaction · row 2 Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source row

Row 2 · 2016-08-15 · Sale · Disposed 1,812 · Balance 82,811

F1: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2: Represents the weighted average sale price. The highest price at which shares were sold was $768.88 and the lowest price at which shares were sold was $767.99.

Common Stock, par value $.01 per shareSEC Table I · non-derivativeIndirectIn trust81,189 Reported balance After 2016-08-15 transaction · row 3 Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source row

Row 3 · 2016-08-15 · Sale · Disposed 1,622 · Balance 81,189

F1: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3: Represents the weighted average sale price. The highest price at which shares were sold was $770.03 and the lowest price at which shares were sold was $769.04.

Common Stock, par value $.01 per shareSEC Table I · non-derivativeIndirectIn trust79,481 Reported balance After 2016-08-15 transaction · row 4 Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source row

Row 4 · 2016-08-15 · Sale · Disposed 1,708 · Balance 79,481

F1: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4: Represents the weighted average sale price. The highest price at which shares were sold was $770.91 and the lowest price at which shares were sold was $770.05.

Common Stock, par value $.01 per shareSEC Table I · non-derivativeIndirectIn trust79,146 Reported balance After 2016-08-15 transaction · row 5 Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source row

Row 5 · 2016-08-15 · Sale · Disposed 335 · Balance 79,146

F1: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F5: Represents the weighted average sale price. The highest price at which shares were sold was $771.92 and the lowest price at which shares were sold was $771.55.

Restricted Stock Unit AwardSEC Table II · derivative / convertible security · Conversion / exercise price $0.00 · Expires 2018-02-15Direct27,836 Reported balance After 2016-08-15 transaction · row 6 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 6 · 2016-08-15 · Exercise / conversion · Disposed 5,477 · Balance 27,836

F6: Converts into Common Stock on a one-for-one basis.

F7: This award vests based upon the following vesting schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 1,779 shares on each of May 15, 2013, August 15, 2013, November 15, 2013, and February 15, 2014; 2,319 shares on each of May 15, 2014 and August 15, 2014; 2,318 shares on each of November 15, 2014 and February 15, 2015; 1,267 shares on May 15, 2015; 1,266 shares on each of August 15, 2015, November 15, 2015, and February 15, 2016; 5,478 shares on May 15, 2016; 5,477 shares on each of August 15, 2016, November 15, 2016, and February 15, 2017; 4,221 shares on each of May 15, 2017 and August 15, 2017; and 4,220 shares on each of November 15, 2017 and February 15, 2018.

Filing footnotes · ownership attribution and instrument terms

F1: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2: Represents the weighted average sale price. The highest price at which shares were sold was $768.88 and the lowest price at which shares were sold was $767.99.

F3: Represents the weighted average sale price. The highest price at which shares were sold was $770.03 and the lowest price at which shares were sold was $769.04.

F4: Represents the weighted average sale price. The highest price at which shares were sold was $770.91 and the lowest price at which shares were sold was $770.05.

F5: Represents the weighted average sale price. The highest price at which shares were sold was $771.92 and the lowest price at which shares were sold was $771.55.

F6: Converts into Common Stock on a one-for-one basis.

F7: This award vests based upon the following vesting schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 1,779 shares on each of May 15, 2013, August 15, 2013, November 15, 2013, and February 15, 2014; 2,319 shares on each of May 15, 2014 and August 15, 2014; 2,318 shares on each of November 15, 2014 and February 15, 2015; 1,267 shares on May 15, 2015; 1,266 shares on each of August 15, 2015, November 15, 2015, and February 15, 2016; 5,478 shares on May 15, 2016; 5,477 shares on each of August 15, 2016, November 15, 2016, and February 15, 2017; 4,221 shares on each of May 15, 2017 and August 15, 2017; and 4,220 shares on each of November 15, 2017 and February 15, 2018.

DoorDash, Inc.

Report date June 10, 2026 · Filed June 12, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect13,350 Reported balance After 2026-06-10 transaction · row 1 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 1 · 2026-06-10 · Grant · Acquired 1,986 · Balance 13,350

F1: Each share is represented by a restricted stock unit ("RSU"). The RSUs will vest on the earlier of (i) the one year anniversary of the grant date, or (ii) the day prior to the date of the Issuer's next annual meeting of shareholders, in each case subject to the Reporting Person continuing to be a service provider through the applicable vesting date.

F2: Certain of these securities are represented by RSUs.

Class A Common StockSEC Table I · non-derivativeIndirectSee footnote3,719 Reported balance Holding disclosure · report date 2026-06-10 · row 2 Holding and transaction disclosures are not merged.
1 source row

Row 2 · Balance 3,719

F3: Shares are held by View Different, Inc. The Reporting Person is President of this entity and has sole voting and dispositive power over the shares.

Filing footnotes · ownership attribution and instrument terms

F1: Each share is represented by a restricted stock unit ("RSU"). The RSUs will vest on the earlier of (i) the one year anniversary of the grant date, or (ii) the day prior to the date of the Issuer's next annual meeting of shareholders, in each case subject to the Reporting Person continuing to be a service provider through the applicable vesting date.

F2: Certain of these securities are represented by RSUs.

F3: Shares are held by View Different, Inc. The Reporting Person is President of this entity and has sole voting and dispositive power over the shares.

Nu Holdings Ltd.

Report date August 24, 2026 · Filed August 26, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A ordinary shares ("Class A Shares")SEC Table I · non-derivativeDirect32,342 Reported balance After 2026-08-24 transaction · row 1 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 1 · 2026-08-24 · Grant · Acquired 1,356 · Balance 32,342

F1: Figure includes 23,483 Class A Shares underlying unvested Restricted Share Units (RSUs) associated with grant(s) made prior to this current grant of RSUs. Each RSU represents a contingent right to receive one Class A Share. These RSUs are subject to the Reporting Person's continued service through the vesting date.

Class A SharesSEC Table I · non-derivativeIndirectBy Family-Owned Corporation346,330 Reported balance Holding disclosure · report date 2026-08-24 · row 2 Holding and transaction disclosures are not merged.
1 source row

Row 2 · Balance 346,330

F2: The reporting person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein.

Filing footnotes · ownership attribution and instrument terms

F1: Figure includes 23,483 Class A Shares underlying unvested Restricted Share Units (RSUs) associated with grant(s) made prior to this current grant of RSUs. Each RSU represents a contingent right to receive one Class A Share. These RSUs are subject to the Reporting Person's continued service through the vesting date.

F2: The reporting person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein.

Transaction history

JSON API
Reset

Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
August 15, 2011 Filed Aug 16, 2011 01:00 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 1,700 $201.74 $342,950.01
Disclosure

SEC source: 0001359804-11-000060 · edgar.xml · nonDerivative · entry 5

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,946

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F5 · price: Represents the weighted average sale price. The highest price at which shares were sold was $201.97 and the lowest price at which shares were sold was $201.23.

Read SEC document
August 15, 2011 Filed Aug 16, 2011 01:00 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 4,000 $202.44 $809,755.20
Disclosure

SEC source: 0001359804-11-000060 · edgar.xml · nonDerivative · entry 4

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 113,646

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4 · price: Represents the weighted average sale price. The highest price at which shares were sold was $202.98 and the lowest price at which shares were sold was $202.05.

Read SEC document
August 15, 2011 Filed Aug 16, 2011 01:00 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 1,200 $203.27 $243,918.00
Disclosure

SEC source: 0001359804-11-000060 · edgar.xml · nonDerivative · entry 3

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 117,646

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: Represents the weighted average sale price. The highest price at which shares were sold was $204.00 and the lowest price at which shares were sold was $203.02.

Read SEC document
August 15, 2011 Filed Aug 16, 2011 01:00 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 800 $204.56 $163,644.00
Disclosure

SEC source: 0001359804-11-000060 · edgar.xml · nonDerivative · entry 2

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 118,846

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: Represents the weighted average sale price. The highest price at which shares were sold was $205.02 and the lowest price at which shares were sold was $204.19.

Read SEC document
August 15, 2011 Filed Aug 16, 2011 01:00 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionCommon Stock, par value $.01 per share 10,000 $0.00 $0.00
Disclosure

SEC source: 0001359804-11-000060 · edgar.xml · nonDerivative · entry 1

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 119,646

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 16, 2011 Filed May 17, 2011 23:39 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 4,500 $197.67 $889,515.00
Disclosure

SEC source: 0001359804-11-000038 · edgar.xml · nonDerivative · entry 4

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 109,646

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4 · price: Represents the weighted average sale price. The highest price at which shares were sold was $197.93 and the lowest price at which shares were sold was $197.25.

Read SEC document
May 16, 2011 Filed May 17, 2011 23:39 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 3,700 $198.29 $733,663.01
Disclosure

SEC source: 0001359804-11-000038 · edgar.xml · nonDerivative · entry 3

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,146

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: Represents the weighted average sale price. The highest price at which shares were sold was $198.93 and the lowest price at which shares were sold was $197.94.

Read SEC document
May 16, 2011 Filed May 17, 2011 23:39 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 1,800 $199.99 $359,985.06
Disclosure

SEC source: 0001359804-11-000038 · edgar.xml · nonDerivative · entry 2

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 117,846

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: Represents the weighted average sale price. The highest price at which shares were sold was $200.53 and the lowest price at which shares were sold was $199.69.

Read SEC document
May 15, 2011 Filed May 17, 2011 23:39 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionRestricted Stock Unit Award · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001359804-11-000038 · edgar.xml · derivative · entry 5

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 90,000

Underlying: Common Stock, par value $.01 per share · 10,000 shares

Expires 2014-02-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Converts into Common Stock on a one-for-one basis.

F6 · derivative.exercise_date: This award vests based upon the following vesting schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 10,000 shares on each of May 15, 2011, August 15, 2011, November 15, 2011 and February 15, 2012 and 7,500 shares on each of May 15, 2012, August 15, 2012, November 15, 2012, February 15, 2013, May 15, 2013, August 15, 2013, November 15, 2013 and February 15, 2014.

Read SEC document
May 15, 2011 Filed May 17, 2011 23:39 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionCommon Stock, par value $.01 per share 10,000 $0.00 $0.00
Disclosure

SEC source: 0001359804-11-000038 · edgar.xml · nonDerivative · entry 1

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 119,646

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 15, 2011 Filed Feb 17, 2011 02:47 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionRestricted Stock Unit Award · Derivative 14,767 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001359804-11-000012 · edgar.xml · derivative · entry 4

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock, par value $.01 per share · 14,767 shares

Expires 2011-02-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Converts into Common Stock on a one-for-one basis.

F5 · derivative.exercise_date: This award vested based upon the following schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 7.59% on May 15, 2008 and an additional 7.59% upon completion of each 3-month period thereafter through February 15, 2009; 9.02% on May 15, 2009 and an additional 9.02% upon completion of each 3-month period thereafter through February 15, 2010; 8.39% on May 15, 2010 and an additional 8.39% upon completion of each 3-month period thereafter through February 15, 2011.

Read SEC document
February 15, 2011 Filed Feb 17, 2011 02:47 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 4,667 $188.93 $881,717.18
Disclosure

SEC source: 0001359804-11-000012 · edgar.xml · nonDerivative · entry 3

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 109,646

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: Represents the weighted average sale price. The highest price at which shares were sold was $189.16 and the lowest price at which shares were sold was $188.30.

Read SEC document
February 15, 2011 Filed Feb 17, 2011 02:47 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 10,100 $189.53 $1,914,245.93
Disclosure

SEC source: 0001359804-11-000012 · edgar.xml · nonDerivative · entry 2

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,313

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: Represents the weighted average sale price. The highest price at which shares were sold was $190.16 and the lowest price at which shares were sold was $189.17.

Read SEC document
February 15, 2011 Filed Feb 17, 2011 02:47 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionCommon Stock, par value $.01 per share 14,767 $0.00 $0.00
Disclosure

SEC source: 0001359804-11-000012 · edgar.xml · nonDerivative · entry 1

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 124,413

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 15, 2010 Filed Nov 18, 2010 01:29 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionRestricted Stock Unit Award · Derivative 14,767 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001359804-10-000082 · edgar.xml · derivative · entry 6

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,767

Underlying: Common Stock, par value $.01 per share · 14,767 shares

Expires 2011-02-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Converts into Common Stock on a one-for-one basis.

F7 · derivative.exercise_date: This award vests based upon the following schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 7.59% on May 15, 2008 and an additional 7.59% upon completion of each 3-month period thereafter through February 15, 2009; 9.02% on May 15, 2009 and an additional 9.02% upon completion of each 3-month period thereafter through February 15, 2010; 8.39% on May 15, 2010 and an additional 8.39% upon completion of each 3-month period thereafter through February 15, 2011.

Read SEC document
November 15, 2010 Filed Nov 18, 2010 01:29 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 6,167 $160.58 $990,309.81
Disclosure

SEC source: 0001359804-10-000082 · edgar.xml · nonDerivative · entry 5

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 109,646

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F5 · price: Represents the weighted average sale price. The highest price at which shares were sold was $161.00 and the lowest price at which shares were sold was $160.14.

Read SEC document
November 15, 2010 Filed Nov 18, 2010 01:29 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 6,100 $161.31 $983,989.78
Disclosure

SEC source: 0001359804-10-000082 · edgar.xml · nonDerivative · entry 4

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 115,813

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4 · price: Represents the weighted average sale price. The highest price at which shares were sold was $162.00 and the lowest price at which shares were sold was $161.02.

Read SEC document
November 15, 2010 Filed Nov 18, 2010 01:29 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 1,900 $162.44 $308,629.35
Disclosure

SEC source: 0001359804-10-000082 · edgar.xml · nonDerivative · entry 3

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 121,913

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: Represents the weighted average sale price. The highest price at which shares were sold was $163.00 and the lowest price at which shares were sold was $162.01.

Read SEC document
November 15, 2010 Filed Nov 18, 2010 01:29 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 600 $163.47 $98,080.98
Disclosure

SEC source: 0001359804-10-000082 · edgar.xml · nonDerivative · entry 2

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 123,813

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: Represents the weighted average sale price. The highest price at which shares were sold was $164.00 and the lowest price at which shares were sold was $163.09.

Read SEC document
November 15, 2010 Filed Nov 18, 2010 01:29 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionCommon Stock, par value $.01 per share 14,767 $0.00 $0.00
Disclosure

SEC source: 0001359804-10-000082 · edgar.xml · nonDerivative · entry 1

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 124,413

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 18, 2010 Filed Aug 18, 2010 23:44 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 4,430 $130.00 $575,900.00
Disclosure

SEC source: 0001359804-10-000057 · edgar.xml · nonDerivative · entry 1

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 109,646

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
August 16, 2010 Filed Aug 17, 2010 21:23 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 1,000 $123.43 $123,433.00
Disclosure

SEC source: 0001359804-10-000051 · edgar.xml · nonDerivative · entry 5

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,076

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F5 · price: Represents the weighted average sale price. The highest price at which shares were sold was $123.76 and the lowest price at which shares were sold was $123.12.

Read SEC document
August 16, 2010 Filed Aug 17, 2010 21:23 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 1,900 $124.63 $236,790.92
Disclosure

SEC source: 0001359804-10-000051 · edgar.xml · nonDerivative · entry 4

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 115,076

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4 · price: Represents the weighted average sale price. The highest price at which shares were sold was $124.96 and the lowest price at which shares were sold was $123.99.

Read SEC document
August 16, 2010 Filed Aug 17, 2010 21:23 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 3,000 $125.48 $376,444.50
Disclosure

SEC source: 0001359804-10-000051 · edgar.xml · nonDerivative · entry 3

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 116,976

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: Represents the weighted average sale price. The highest price at which shares were sold was $125.97 and the lowest price at which shares were sold was $125.03.

Read SEC document
August 16, 2010 Filed Aug 17, 2010 21:23 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 4,437 $126.40 $560,846.56
Disclosure

SEC source: 0001359804-10-000051 · edgar.xml · nonDerivative · entry 2

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 119,976

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: Represents the weighted average sale price. The highest price at which shares were sold was $127.00 and the lowest price at which shares were sold was $126.07.

Read SEC document
August 15, 2010 Filed Aug 17, 2010 21:23 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionRestricted Stock Unit Award · Derivative 14,767 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001359804-10-000051 · edgar.xml · derivative · entry 6

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,534

Underlying: Common Stock, par value $.01 per share · 14,767 shares

Expires 2011-02-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Converts into Common Stock on a one-for-one basis.

F7 · derivative.exercise_date: This award vests based upon the following schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 7.59% on May 15, 2008 and an additional 7.59% upon completion of each 3-month period thereafter through February 15, 2009; 9.02% on May 15, 2009 and an additional 9.02% upon completion of each 3-month period thereafter through February 15, 2010; 8.39% on May 15, 2010 and an additional 8.39% upon completion of each 3-month period thereafter through February 15, 2011.

Read SEC document
August 15, 2010 Filed Aug 17, 2010 21:23 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionCommon Stock, par value $.01 per share 14,767 $0.00 $0.00
Disclosure

SEC source: 0001359804-10-000051 · edgar.xml · nonDerivative · entry 1

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 124,413

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 18, 2010 Filed May 19, 2010 00:15 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 4,430 $130.00 $575,900.00
Disclosure

SEC source: 0001359804-10-000040 · edgar.xml · nonDerivative · entry 5

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 109,646

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
May 17, 2010 Filed May 19, 2010 00:15 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 329 $127.24 $41,862.39
Disclosure

SEC source: 0001359804-10-000040 · edgar.xml · nonDerivative · entry 4

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,076

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4 · price: Represents the weighted average sale price. The highest price at which shares were sold was $127.36 and the lowest price at which shares were sold was $126.91. The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price.

Read SEC document
May 17, 2010 Filed May 19, 2010 00:15 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 6,709 $128.00 $858,762.73
Disclosure

SEC source: 0001359804-10-000040 · edgar.xml · nonDerivative · entry 3

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,405

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: Represents the weighted average sale price. The highest price at which shares were sold was $128.50 and the lowest price at which shares were sold was $127.51. The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price.

Read SEC document
May 17, 2010 Filed May 19, 2010 00:15 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 3,300 $128.82 $425,103.03
Disclosure

SEC source: 0001359804-10-000040 · edgar.xml · nonDerivative · entry 2

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 121,114

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: Represents the weighted average sale price. The highest price at which shares were sold was $129.51 and the lowest price at which shares were sold was $128.52. The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price.

Read SEC document
May 15, 2010 Filed May 19, 2010 00:15 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionRestricted Stock Unit Award · Derivative 14,768 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001359804-10-000040 · edgar.xml · derivative · entry 6

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,301

Underlying: Common Stock, par value $.01 per share · 14,768 shares

Expires 2011-02-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Converts into Common Stock on a one-for-one basis.

F6 · derivative.exercise_date: This award vests based upon the following schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 7.59% on May 15, 2008 and an additional 7.59% upon completion of each 3-month period thereafter through February 15, 2009; 9.02% on May 15, 2009 and an additional 9.02% upon completion of each 3-month period thereafter through February 15, 2010; 8.39% on May 15, 2010 and an additional 8.39% upon completion of each 3-month period thereafter through February 15, 2011.

Read SEC document
May 15, 2010 Filed May 19, 2010 00:15 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionCommon Stock, par value $.01 per share 14,768 $0.00 $0.00
Disclosure

SEC source: 0001359804-10-000040 · edgar.xml · nonDerivative · entry 1

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 124,414

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 13, 2010 Filed Apr 15, 2010 23:41 UTC AMAZON COM INC AMZN · Entity 1956 GrantRestricted Stock Unit Award · Derivative 46,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001359804-10-000025 · edgar.xml · derivative · entry 1

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,000

Underlying: Common Stock, par value $.01 per share · 46,000 shares

Expires 2016-02-15

F1 · derivative.exercise_price: Converts into Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: This award vests based upon the following vesting schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 5,750 shares on each of May 15, 2014, August 15, 2014, November 15, 2014, February 15, 2015, May 15, 2015, August 15, 2015, November 15, 2015 and February 15, 2016.

Read SEC document
March 08, 2010 Filed Mar 10, 2010 22:03 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 5,062 $130.00 $658,060.00
Disclosure

SEC source: 0001359804-10-000014 · edgar.xml · nonDerivative · entry 1

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 109,646

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
February 16, 2010 Filed Feb 18, 2010 01:02 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 600 $118.14 $70,885.02
Disclosure

SEC source: 0001359804-10-000004 · edgar.xml · nonDerivative · entry 5

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,708

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4 · price: Represents the weighted average sale price. The highest price at which shares were sold was $118.21 and the lowest price at which shares were sold was $118.05. The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price.

Read SEC document
February 16, 2010 Filed Feb 18, 2010 01:02 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 5,384 $118.63 $638,684.00
Disclosure

SEC source: 0001359804-10-000004 · edgar.xml · nonDerivative · entry 4

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 115,308

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: Represents the weighted average sale price. The highest price at which shares were sold was $119.22 and the lowest price at which shares were sold was $118.23. The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price.

Read SEC document
February 16, 2010 Filed Feb 18, 2010 01:02 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 5,828 $120.03 $699,516.19
Disclosure

SEC source: 0001359804-10-000004 · edgar.xml · nonDerivative · entry 3

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,692

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: Represents the weighted average sale price. The highest price at which shares were sold was $120.24 and the lowest price at which shares were sold was $119.25. The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price.

Read SEC document
February 15, 2010 Filed Feb 18, 2010 01:02 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionRestricted Stock Unit Award · Derivative 15,870 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001359804-10-000004 · edgar.xml · derivative · entry 7

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,069

Underlying: Common Stock, par value $.01 per share · 15,870 shares

Expires 2011-02-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Converts into Common Stock on a one-for-one basis.

F7 · derivative.exercise_date: This award vests based upon the following schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 7.59% on May 15, 2008 and an additional 7.59% upon completion of each 3-month period thereafter through February 15, 2009; 9.02% on May 15, 2009 and an additional 9.02% upon completion of each 3-month period thereafter through February 15, 2010; 8.39% on May 15, 2010 and an additional 8.39% upon completion of each 3-month period thereafter through February 15, 2011.

Read SEC document
February 15, 2010 Filed Feb 18, 2010 01:02 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionRestricted Stock Unit Award · Derivative 1,004 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001359804-10-000004 · edgar.xml · derivative · entry 6

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock, par value $.01 per share · 1,004 shares

Expires 2010-02-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Converts into Common Stock on a one-for-one basis.

F6 · derivative.exercise_date: This award vested based upon the following schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 18.75% on May 15, 2008 and an additional 18.75% upon completion of each 3-month period thereafter through February 15, 2009; 6.25% on May 15, 2009 and an additional 6.25% upon completion of each 3-month period thereafter through February 15, 2010.

Read SEC document
February 15, 2010 Filed Feb 18, 2010 01:02 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionCommon Stock, par value $.01 per share 15,870 $0.00 $0.00
Disclosure

SEC source: 0001359804-10-000004 · edgar.xml · nonDerivative · entry 2

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 126,520

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 15, 2010 Filed Feb 18, 2010 01:02 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionCommon Stock, par value $.01 per share 1,004 $0.00 $0.00
Disclosure

SEC source: 0001359804-10-000004 · edgar.xml · nonDerivative · entry 1

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 110,650

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 16, 2009 Filed Nov 17, 2009 22:46 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 700 $132.01 $92,409.80
Disclosure

SEC source: 0001359804-09-000075 · edgar.xml · nonDerivative · entry 5

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 109,646

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4 · price: Represents the weighted average sale price. The highest price at which shares were sold was $132.47 and the lowest price at which shares were sold was $131.60. The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price.

Read SEC document
November 16, 2009 Filed Nov 17, 2009 22:46 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 7,160 $133.09 $952,932.99
Disclosure

SEC source: 0001359804-09-000075 · edgar.xml · nonDerivative · entry 4

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 110,346

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: Represents the weighted average sale price. The highest price at which shares were sold was $133.48 and the lowest price at which shares were sold was $132.60. The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price.

Read SEC document
November 16, 2009 Filed Nov 17, 2009 22:46 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 2,890 $133.86 $386,860.60
Disclosure

SEC source: 0001359804-09-000075 · edgar.xml · nonDerivative · entry 3

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 117,506

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: Represents the weighted average sale price. The highest price at which shares were sold was $134.49 and the lowest price at which shares were sold was $133.50. The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price.

Read SEC document
November 15, 2009 Filed Nov 17, 2009 22:46 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionRestricted Stock Unit Award · Derivative 15,870 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001359804-09-000075 · edgar.xml · derivative · entry 7

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 74,939

Underlying: Common Stock, par value $.01 per share · 15,870 shares

Expires 2011-02-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Converts into Common Stock on a one-for-one basis.

F7 · derivative.exercise_date: This award vests based upon the following schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 7.59% on May 15, 2008 and an additional 7.59% upon completion of each 3-month period thereafter through February 15, 2009; 9.02% on May 15, 2009 and an additional 9.02% upon completion of each 3-month period thereafter through February 15, 2010; 8.39% on May 15, 2010 and an additional 8.39% upon completion of each 3-month period thereafter through February 15, 2011.

Read SEC document
November 15, 2009 Filed Nov 17, 2009 22:46 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionRestricted Stock Unit Award · Derivative 1,004 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001359804-09-000075 · edgar.xml · derivative · entry 6

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,004

Underlying: Common Stock, par value $.01 per share · 1,004 shares

Expires 2010-02-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Converts into Common Stock on a one-for-one basis.

F6 · derivative.exercise_date: This award vests based upon the following schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 18.75% on May 15, 2008 and an additional 18.75% upon completion of each 3-month period thereafter through February 15, 2009; 6.25% on May 15, 2009 and an additional 6.25% upon completion of each 3-month period thereafter through February 15, 2010.

Read SEC document
November 15, 2009 Filed Nov 17, 2009 22:46 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionCommon Stock, par value $.01 per share 15,870 $0.00 $0.00
Disclosure

SEC source: 0001359804-09-000075 · edgar.xml · nonDerivative · entry 2

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,396

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 15, 2009 Filed Nov 17, 2009 22:46 UTC AMAZON COM INC AMZN · Entity 1956 Exercise / conversionCommon Stock, par value $.01 per share 1,004 $0.00 $0.00
Disclosure

SEC source: 0001359804-09-000075 · edgar.xml · nonDerivative · entry 1

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 104,526

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 16, 2009 Filed Sep 17, 2009 23:28 UTC AMAZON COM INC AMZN · Entity 1956 SaleCommon Stock, par value $.01 per share 8,000 $90.00 $720,000.00
Disclosure

SEC source: 0001359804-09-000055 · edgar.xml · nonDerivative · entry 1

PIACENTINI DIEGO · CIK 0001184755 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,522

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.