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Wayfair Inc.

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3426
SEC CIK
0001616707
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1,437

Last 12 months

Inside the activity.

0 purchase rows · 133 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
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MonthPurchasesSales
Nov 2025014
Dec 2025012
Jan 202609
Feb 2026023
Mar 2026016
Apr 2026017
May 202600
Jun 202600
Jul 202601
Aug 2026010
Sep 2026019
Oct 2026012

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
August 09, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 1,188 $75.25 $89,397.00
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 14

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,230

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F14 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.75 to $75.57, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 09, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 3,400 $74.21 $252,314.00
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 13

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,418

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.58 to $74.50, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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August 09, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 6,812 $73.07 $497,752.84
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 12

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,818

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.55 to $73.47, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 09, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 800 $76.01 $60,808.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 15

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,630

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F15 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.55 to $76.30, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 09, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 1,300 $75.04 $97,552.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 14

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,430

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F14 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.55 to $75.54, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 09, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 3,300 $74.12 $244,596.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 13

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,730

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.55 to $74.50, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 09, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 6,600 $73.08 $482,328.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 12

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,030

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.55 to $73.51, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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August 09, 2017 Filed Aug 11, 2017 16:31 UTC
Macri EdmondChief Product/Marketing
SaleClass A Common Stock 600 $72.77 $43,662.00
Disclosure

SEC source: 0001616707-17-000521 · wf-form4_150248344729834.xml · nonDerivative · entry 1

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Indirect · By Revocable Trust

Disclosed balance after: 244,105

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.55 to $73.05, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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August 09, 2017 Filed Aug 11, 2017 12:15 UTC OtherClass A Common Stock 38,101 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-051283 · a4.xml · nonDerivative · entry 4

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 88,900

F4 · kind: Great Hill Partners GP, IV, L.P. made a further pro rata distribution for no consideration of an aggregate of 335,076 shares of Class A Common Stock of Wayfair, Inc., 38,101 of which were distributed to Michael A. Kumin, on August 9, 2017.

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August 09, 2017 Filed Aug 11, 2017 12:15 UTC OtherClass A Common Stock 335,076 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-051283 · a4.xml · nonDerivative · entry 3

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Great Hill Partners GP IV, L.P.

Disclosed balance after: 0

F4 · kind: Great Hill Partners GP, IV, L.P. made a further pro rata distribution for no consideration of an aggregate of 335,076 shares of Class A Common Stock of Wayfair, Inc., 38,101 of which were distributed to Michael A. Kumin, on August 9, 2017.

F3 · ownership.nature: These securities are owned by Great Hill Partners GP IV, L.P. GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

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August 09, 2017 Filed Aug 11, 2017 12:15 UTC OtherClass A Common Stock 335,076 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-051283 · a4.xml · nonDerivative · entry 2

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Great Hill Partners GP IV, L.P.

Disclosed balance after: 335,076

F1 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 1,495,870 shares of Class A Common Stock of Wayfair Inc., 335,076 of which were distributed to its general partner , and 1,160,794 of which were distributed to its limited partners, on August 9, 2017.

F3 · ownership.nature: These securities are owned by Great Hill Partners GP IV, L.P. GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

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August 09, 2017 Filed Aug 11, 2017 12:15 UTC OtherClass A Common Stock 1,495,870 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-051283 · a4.xml · nonDerivative · entry 1

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Great Hill Equity Partners IV, L.P.

Disclosed balance after: 2,651,576

F1 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 1,495,870 shares of Class A Common Stock of Wayfair Inc., 335,076 of which were distributed to its general partner , and 1,160,794 of which were distributed to its limited partners, on August 9, 2017.

F2 · ownership.nature: These securities are owned by Great Hill Equity Partners IV, L.P. Great Hill Partners GP IV, L.P. is the sole general partner of Great Hill Equity Partners IV, L.P. and GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 200 $79.99 $15,998.00
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 11

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,630

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 300 $78.83 $23,649.00
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 10

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,830

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.44 to $79.02, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 700 $77.45 $54,215.00
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 9

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,130

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.09 to $77.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 2,400 $76.37 $183,288.00
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 8

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,830

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.08 to $77.00, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 9,300 $75.39 $701,127.00
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 7

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,230

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.05 to $76.00, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 9,100 $74.52 $678,132.00
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 6

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,530

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.04 to $75.02, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 1,000 $73.61 $73,610.00
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 5

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,630

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.00 to $73.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 200 $79.99 $15,998.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 11

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,630

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 300 $78.83 $23,649.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 10

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,830

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.44 to $79.02, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 700 $77.45 $54,215.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 9

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,130

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.09 to $77.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 2,800 $76.30 $213,640.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 8

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,830

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.00 to $76.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 9,625 $75.32 $724,955.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 7

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,630

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.98 to $75.96, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 8,575 $74.47 $638,580.25
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 6

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,255

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.97 to $74.95, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 08, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 800 $73.47 $58,776.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 5

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,830

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.95 to $73.92, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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August 07, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
ConversionClass B Common Stock · Derivative 50,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · derivative · entry 16

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,441,546

Underlying: Class A Common Stock · 50,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 7,500 $80.72 $605,400.00
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 4

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,630

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.27 to $81.24, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 9,700 $79.87 $774,739.00
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 3

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 60,130

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.27 to $80.26, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 2,800 $78.65 $220,220.00
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 2

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 69,830

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.27 to $79.15, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 20:10 UTC
Conine StevenDirector · Co-Founder · 10% owner
ConversionClass A Common Stock 50,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000518 · wf-form4_150230940268734.xml · nonDerivative · entry 1

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 72,630

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
ConversionClass B Common Stock · Derivative 50,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · derivative · entry 16

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,441,044

Underlying: Class A Common Stock · 50,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 7,600 $80.71 $613,396.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 4

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,630

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.28 to $81.21, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 9,500 $79.88 $758,860.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 3

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 60,230

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.28 to $80.27, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 2,900 $78.69 $228,201.00
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 2

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 69,730

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.27 to $79.26, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 20:09 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
ConversionClass A Common Stock 50,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000515 · wf-form4_150230935054240.xml · nonDerivative · entry 1

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 72,630

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 16:09 UTC
Malone NicholasChief Administrative Officer
SaleClass A Common Stock 200 $78.66 $15,732.00
Disclosure

SEC source: 0001616707-17-000517 · wf-form4_150230938311581.xml · nonDerivative · entry 3

Malone Nicholas · CIK 0001620020 · Chief Administrative Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · By Revocable Trust

Disclosed balance after: 118,628

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.45 to $78.87, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 16:09 UTC
Malone NicholasChief Administrative Officer
SaleClass A Common Stock 300 $79.67 $23,901.00
Disclosure

SEC source: 0001616707-17-000517 · wf-form4_150230938311581.xml · nonDerivative · entry 2

Malone Nicholas · CIK 0001620020 · Chief Administrative Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · By Revocable Trust

Disclosed balance after: 118,828

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.29 to $79.90, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 16:09 UTC
Malone NicholasChief Administrative Officer
SaleClass A Common Stock 1,000 $80.29 $80,290.00
Disclosure

SEC source: 0001616707-17-000517 · wf-form4_150230938311581.xml · nonDerivative · entry 1

Malone Nicholas · CIK 0001620020 · Chief Administrative Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · By Revocable Trust

Disclosed balance after: 119,128

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.92, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 20:09 UTC
Savarese JamesChief Operating Officer
SaleClass A Common Stock 2,821 $81.02 $228,557.42
Disclosure

SEC source: 0001616707-17-000516 · wf-form4_150230936661112.xml · nonDerivative · entry 2

Savarese James · CIK 0001620005 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 531,000

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.91 to $81.48, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 07, 2017 Filed Aug 9, 2017 20:09 UTC
Savarese JamesChief Operating Officer
SaleClass A Common Stock 18,842 $80.22 $1,511,505.24
Disclosure

SEC source: 0001616707-17-000516 · wf-form4_150230936661112.xml · nonDerivative · entry 1

Savarese James · CIK 0001620005 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 533,821

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.90 to $80.88, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 07, 2017 Filed Jan 5, 2018 16:04 UTC GiftClass A Common Stock 609 $0.00 $0.00
Disclosure

SEC source: 0001616707-18-000008 · wf-form4_151518624362616.xml · nonDerivative · entry 1

Bradley Julie MB · CIK 0001333488 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,606

F1 · kind: Represents a transfer to an irrevocable trust. The reporting person does not exercise voting or investment control, directly or indirectly, over the shares following the transfer.

Read SEC document
August 04, 2017 Filed Aug 7, 2017 20:13 UTC
Mulliken John ChamplinChief Technology Officer
SaleClass A Common Stock 3,000 $80.00 $240,000.00
Disclosure

SEC source: 0001616707-17-000504 · wf-form4_150213663632703.xml · nonDerivative · entry 2

Mulliken John Champlin · CIK 0001620147 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 187,015

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.02, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 04, 2017 Filed Aug 7, 2017 20:13 UTC
Savarese JamesChief Operating Officer
SaleClass A Common Stock 37,437 $80.15 $3,000,575.55
Disclosure

SEC source: 0001616707-17-000505 · wf-form4_150213679330079.xml · nonDerivative · entry 1

Savarese James · CIK 0001620005 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 552,663

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.90 to $80.49, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 03, 2017 Filed Aug 7, 2017 20:13 UTC
Mulliken John ChamplinChief Technology Officer
SaleClass A Common Stock 700 $74.46 $52,122.00
Disclosure

SEC source: 0001616707-17-000504 · wf-form4_150213663632703.xml · nonDerivative · entry 1

Mulliken John Champlin · CIK 0001620147 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 190,015

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.36 to $74.56, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 02, 2017 Filed Aug 2, 2017 20:30 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 1,100 $75.59 $83,149.00
Disclosure

SEC source: 0001616707-17-000492 · wf-form4_150170584124771.xml · nonDerivative · entry 10

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,630

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.32 to $75.92, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 02, 2017 Filed Aug 2, 2017 20:30 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 5,787 $74.73 $432,462.51
Disclosure

SEC source: 0001616707-17-000492 · wf-form4_150170584124771.xml · nonDerivative · entry 9

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,730

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.31 to $75.29, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 02, 2017 Filed Aug 2, 2017 20:30 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 5,113 $73.95 $378,106.35
Disclosure

SEC source: 0001616707-17-000492 · wf-form4_150170584124771.xml · nonDerivative · entry 8

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,517

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.30 to $74.28, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 02, 2017 Filed Aug 2, 2017 20:31 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 1,200 $75.57 $90,684.00
Disclosure

SEC source: 0001616707-17-000493 · wf-form4_150170585835967.xml · nonDerivative · entry 10

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,630

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.30 to $75.94, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 02, 2017 Filed Aug 2, 2017 20:31 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 5,940 $74.71 $443,777.40
Disclosure

SEC source: 0001616707-17-000493 · wf-form4_150170585835967.xml · nonDerivative · entry 9

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,830

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.30 to $75.24, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.