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Wayfair Inc.

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3426
SEC CIK
0001616707
Parsed reports
1,437

Last 12 months

Inside the activity.

0 purchase rows · 133 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 2025014
Dec 2025012
Jan 202609
Feb 2026023
Mar 2026016
Apr 2026017
May 202600
Jun 202600
Jul 202601
Aug 2026010
Sep 2026019
Oct 2026012

Latest available

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
September 14, 2026 Filed Sep 16, 2026 21:20 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 4,485 $98.27 $440,740.95
Disclosure

SEC source: 0001616707-26-000162 · wk-form4_1789593603.xml · nonDerivative · entry 1

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 355,652

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.80 to $98.67, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 08, 2026 Filed Sep 10, 2026 20:27 UTC
Blotner JonPres., Commercial & Operations
SaleClass A Common Stock 6,968 $100.22 $698,332.96
Disclosure

SEC source: 0001616707-26-000160 · wk-form4_1789072041.xml · nonDerivative · entry 1

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 110,376

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 9, 2026.

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August 12, 2026 Filed Aug 14, 2026 23:22 UTC
JUNG ANDREADirector
GrantClass A Common Stock 2,422 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000152 · wk-form4_1786749767.xml · nonDerivative · entry 1

JUNG ANDREA · CIK 0001051401 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 7,154

F1 · shares: These shares of Class A Common Stock are issuable upon vesting of restricted stock units ("RSUs"). These RSUs vest upon the satisfaction of a service condition. The service condition is satisfied as to 1/4th of the shares on November 1, 2026 and as to an additional 1/4th of the shares for each three-month period of continuous service thereafter.

Read SEC document
August 12, 2026 Filed Aug 14, 2026 23:24 UTC
King JeremyDirector
GrantClass A Common Stock 2,422 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000154 · wk-form4_1786749874.xml · nonDerivative · entry 1

King Jeremy · CIK 0001874500 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 19,965

F1 · shares: These shares of Class A Common Stock are issuable upon vesting of restricted stock units ("RSUs"). These RSUs vest upon the satisfaction of a service condition. The service condition is satisfied as to 1/4th of the shares on November 1, 2026 and as to an additional 1/4th of the shares for each three-month period of continuous service thereafter.

Read SEC document
August 12, 2026 Filed Aug 14, 2026 23:32 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 55 $105.43 $5,798.65
Disclosure

SEC source: 0001616707-26-000158 · wk-form4_1786750340.xml · nonDerivative · entry 5

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 360,137

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

Read SEC document
August 12, 2026 Filed Aug 14, 2026 23:32 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 11,524 $104.68 $1,206,332.32
Disclosure

SEC source: 0001616707-26-000158 · wk-form4_1786750340.xml · nonDerivative · entry 4

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 360,192

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.39 to $105.33, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 12, 2026 Filed Aug 14, 2026 23:32 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 25,137 $103.71 $2,606,958.27
Disclosure

SEC source: 0001616707-26-000158 · wk-form4_1786750340.xml · nonDerivative · entry 3

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 371,716

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.39 to $104.38, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 12, 2026 Filed Aug 14, 2026 23:32 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 23,259 $102.87 $2,392,653.33
Disclosure

SEC source: 0001616707-26-000158 · wk-form4_1786750340.xml · nonDerivative · entry 2

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 396,853

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.39 to $103.38, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 12, 2026 Filed Aug 14, 2026 23:32 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 9,025 $101.98 $920,369.50
Disclosure

SEC source: 0001616707-26-000158 · wk-form4_1786750340.xml · nonDerivative · entry 1

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 420,112

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.39 to $102.38, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 12, 2026 Filed Aug 14, 2026 23:30 UTC SaleClass A Common Stock 175 $105.42 $18,448.50
Disclosure

SEC source: 0001616707-26-000156 · wk-form4_1786750198.xml · nonDerivative · entry 5

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 360,073

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.42 to $105.43, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 12, 2026 Filed Aug 14, 2026 23:30 UTC SaleClass A Common Stock 11,248 $104.69 $1,177,553.12
Disclosure

SEC source: 0001616707-26-000156 · wk-form4_1786750198.xml · nonDerivative · entry 4

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 360,248

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.39 to $105.33, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 12, 2026 Filed Aug 14, 2026 23:30 UTC SaleClass A Common Stock 23,604 $103.72 $2,448,206.88
Disclosure

SEC source: 0001616707-26-000156 · wk-form4_1786750198.xml · nonDerivative · entry 3

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 371,496

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.39 to $104.38, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 12, 2026 Filed Aug 14, 2026 23:30 UTC SaleClass A Common Stock 25,249 $102.89 $2,597,869.61
Disclosure

SEC source: 0001616707-26-000156 · wk-form4_1786750198.xml · nonDerivative · entry 2

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 395,100

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.39 to $103.38, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 12, 2026 Filed Aug 14, 2026 23:30 UTC SaleClass A Common Stock 8,724 $101.98 $889,673.52
Disclosure

SEC source: 0001616707-26-000156 · wk-form4_1786750198.xml · nonDerivative · entry 1

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 420,349

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.39 to $102.38, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
July 02, 2026 Filed Jul 6, 2026 20:54 UTC
Blotner JonPres., Commercial & Operations
SaleClass A Common Stock 5,925 $96.29 $570,518.25
Disclosure

SEC source: 0001616707-26-000127 · wk-form4_1783371247.xml · nonDerivative · entry 5

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 117,344

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 12, 2025.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:56 UTC
Tan FionaChief Technology Officer
Exercise / conversionRestricted Stock Unit ("RSU") · Derivative 27,073 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000131 · wk-form4_1783371373.xml · derivative · entry 6

Tan Fiona · CIK 0001867558 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 81,219

Underlying: Class A Common Stock · 27,073 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F5 · derivative.exercise_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 27,073 shares will vest on October 1, 2026, 27,073 shares will vest on January 1, 2027, and 27,073 shares will vest on April 1, 2027.

F5 · derivative.expiration_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 27,073 shares will vest on October 1, 2026, 27,073 shares will vest on January 1, 2027, and 27,073 shares will vest on April 1, 2027.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:56 UTC
Tan FionaChief Technology Officer
Exercise / conversionRestricted Stock Unit ("RSU") · Derivative 1,198 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000131 · wk-form4_1783371373.xml · derivative · entry 5

Tan Fiona · CIK 0001867558 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,597

Underlying: Class A Common Stock · 1,198 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F4 · derivative.exercise_date: These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 1,199 shares will vest on October 1, 2026, 1,199 shares will vest on January 1, 2027, and 1,199 shares will vest on April 1, 2027.

F4 · derivative.expiration_date: These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 1,199 shares will vest on October 1, 2026, 1,199 shares will vest on January 1, 2027, and 1,199 shares will vest on April 1, 2027.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:56 UTC
Tan FionaChief Technology Officer
Tax withholdingClass A Common Stock 14,357 $95.14 $1,365,924.98
Disclosure

SEC source: 0001616707-26-000131 · wk-form4_1783371373.xml · nonDerivative · entry 3

Tan Fiona · CIK 0001867558 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 25,280

F1 · shares: These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:56 UTC
Tan FionaChief Technology Officer
Exercise / conversionClass A Common Stock 27,073 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000131 · wk-form4_1783371373.xml · nonDerivative · entry 2

Tan Fiona · CIK 0001867558 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 39,637

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:56 UTC
Tan FionaChief Technology Officer
Exercise / conversionClass A Common Stock 1,198 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000131 · wk-form4_1783371373.xml · nonDerivative · entry 1

Tan Fiona · CIK 0001867558 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 12,564

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:55 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionRestricted Stock Unit ("RSU") · Derivative 22,428 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000129 · wk-form4_1783371310.xml · derivative · entry 9

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 67,286

Underlying: Class A Common Stock · 22,428 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F6 · derivative.exercise_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,429 shares will vest on October 1, 2026, 22,428 shares will vest on January 1, 2027, and 22,429 shares will vest on April 1, 2027.

F6 · derivative.expiration_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,429 shares will vest on October 1, 2026, 22,428 shares will vest on January 1, 2027, and 22,429 shares will vest on April 1, 2027.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:55 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 428 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000129 · wk-form4_1783371310.xml · derivative · entry 8

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,284

Underlying: Class A Common Stock · 428 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F5 · derivative.exercise_date: These RSUs, which were granted on February 1, 2023, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 428 shares will vest on October 1, 2026, 428 shares will vest on January 1, 2027, and 428 shares will vest on April 1, 2027.

F5 · derivative.expiration_date: These RSUs, which were granted on February 1, 2023, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 428 shares will vest on October 1, 2026, 428 shares will vest on January 1, 2027, and 428 shares will vest on April 1, 2027.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:55 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionRestricted Stock Unit ("RSU") · Derivative 218 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000129 · wk-form4_1783371310.xml · derivative · entry 7

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 657

Underlying: Class A Common Stock · 218 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F4 · derivative.exercise_date: These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 219 shares will vest on October 1, 2026, 219 shares will vest on January 1, 2027, and 219 shares will vest on April 1, 2027.

F4 · derivative.expiration_date: These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 219 shares will vest on October 1, 2026, 219 shares will vest on January 1, 2027, and 219 shares will vest on April 1, 2027.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:55 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionRestricted Stock Unit ("RSU") · Derivative 392 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000129 · wk-form4_1783371310.xml · derivative · entry 6

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 392

Underlying: Class A Common Stock · 392 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F3 · derivative.exercise_date: These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 392 shares will vest on October 1, 2026.

F3 · derivative.expiration_date: These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 392 shares will vest on October 1, 2026.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:55 UTC
Gulliver KateCFO and Chief Admin Officer
Tax withholdingClass A Common Stock 11,347 $95.14 $1,079,553.58
Disclosure

SEC source: 0001616707-26-000129 · wk-form4_1783371310.xml · nonDerivative · entry 5

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 171,190

F1 · shares: These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:55 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionClass A Common Stock 22,428 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000129 · wk-form4_1783371310.xml · nonDerivative · entry 4

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 182,537

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:55 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionClass A Common Stock 428 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000129 · wk-form4_1783371310.xml · nonDerivative · entry 3

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 160,109

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:55 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionClass A Common Stock 218 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000129 · wk-form4_1783371310.xml · nonDerivative · entry 2

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 159,681

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:55 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionClass A Common Stock 392 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000129 · wk-form4_1783371310.xml · nonDerivative · entry 1

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 159,463

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:54 UTC
Blotner JonPres., Commercial & Operations
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 22,942 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000127 · wk-form4_1783371247.xml · derivative · entry 9

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 68,826

Underlying: Class A Common Stock · 22,942 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F7 · derivative.exercise_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,942 shares will vest on October 1, 2026, 22,942 shares will vest on January 1, 2027, and 22,942 shares will vest on April 1, 2027.

F7 · derivative.expiration_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,942 shares will vest on October 1, 2026, 22,942 shares will vest on January 1, 2027, and 22,942 shares will vest on April 1, 2027.

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July 01, 2026 Filed Jul 6, 2026 20:54 UTC
Blotner JonPres., Commercial & Operations
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 182 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000127 · wk-form4_1783371247.xml · derivative · entry 8

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 547

Underlying: Class A Common Stock · 182 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F6 · derivative.exercise_date: These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 182 shares will vest on October 1, 2026, 182 shares will vest on January 1, 2027, and 183 shares will vest on April 1, 2027.

F6 · derivative.expiration_date: These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 182 shares will vest on October 1, 2026, 182 shares will vest on January 1, 2027, and 183 shares will vest on April 1, 2027.

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July 01, 2026 Filed Jul 6, 2026 20:54 UTC
Blotner JonPres., Commercial & Operations
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 326 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000127 · wk-form4_1783371247.xml · derivative · entry 7

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 327

Underlying: Class A Common Stock · 326 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F5 · derivative.exercise_date: These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 327 shares will vest on October 1, 2026.

F5 · derivative.expiration_date: These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 327 shares will vest on October 1, 2026.

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July 01, 2026 Filed Jul 6, 2026 20:54 UTC
Blotner JonPres., Commercial & Operations
Tax withholdingClass A Common Stock 11,339 $95.14 $1,078,792.46
Disclosure

SEC source: 0001616707-26-000127 · wk-form4_1783371247.xml · nonDerivative · entry 4

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 123,269

F1 · shares: These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.

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July 01, 2026 Filed Jul 6, 2026 20:54 UTC
Blotner JonPres., Commercial & Operations
Exercise / conversionClass A Common Stock 22,942 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000127 · wk-form4_1783371247.xml · nonDerivative · entry 3

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 134,608

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:54 UTC
Blotner JonPres., Commercial & Operations
Exercise / conversionClass A Common Stock 182 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000127 · wk-form4_1783371247.xml · nonDerivative · entry 2

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 111,666

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 01, 2026 Filed Jul 6, 2026 20:54 UTC
Blotner JonPres., Commercial & Operations
Exercise / conversionClass A Common Stock 326 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000127 · wk-form4_1783371247.xml · nonDerivative · entry 1

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 111,484

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 01, 2026 Filed May 4, 2026 20:24 UTC
Gulliver KateCFO and Chief Admin Officer
GrantRestricted Stock Unit ("RSU") · Derivative 89,714 $0.00 $0.00
Disclosure

SEC source: 0001950170-26-000003 · wk-form4_1777926257.xml · derivative · entry 1

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 89,714

Underlying: Class A Common Stock · 89,714 shares

Expires not disclosed

F1 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F2 · derivative.exercise_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. Subject to continued service on each applicable vesting date, 22,428 shares will vest on July 1, 2026, 22,429 shares will vest on October 1, 2026, 22,428 shares will vest on January 1, 2027, and 22,429 shares will vest on April 1, 2027.

F2 · derivative.expiration_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. Subject to continued service on each applicable vesting date, 22,428 shares will vest on July 1, 2026, 22,429 shares will vest on October 1, 2026, 22,428 shares will vest on January 1, 2027, and 22,429 shares will vest on April 1, 2027.

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May 01, 2026 Filed May 4, 2026 20:23 UTC
Blotner JonPres., Commercial & Operations
GrantRestricted Stock Unit ("RSU") · Derivative 91,768 $0.00 $0.00
Disclosure

SEC source: 0001994593-26-000003 · wk-form4_1777926195.xml · derivative · entry 1

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 91,768

Underlying: Class A Common Stock · 91,768 shares

Expires not disclosed

F1 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F2 · derivative.exercise_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. Subject to continued service on each applicable vesting date, 22,942 shares will vest on July 1, 2026, 22,942 shares will vest on October 1, 2026, 22,942 shares will vest on January 1, 2027, and 22,942 shares will vest on April 1, 2027.

F2 · derivative.expiration_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. Subject to continued service on each applicable vesting date, 22,942 shares will vest on July 1, 2026, 22,942 shares will vest on October 1, 2026, 22,942 shares will vest on January 1, 2027, and 22,942 shares will vest on April 1, 2027.

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May 01, 2026 Filed May 4, 2026 20:22 UTC
Tan FionaChief Technology Officer
GrantRestricted Stock Unit ("RSUs") · Derivative 108,292 $0.00 $0.00
Disclosure

SEC source: 0001867558-26-000005 · wk-form4_1777926136.xml · derivative · entry 1

Tan Fiona · CIK 0001867558 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 108,292

Underlying: Class A Common Stock · 108,292 shares

Expires not disclosed

F1 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F2 · derivative.exercise_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. Subject to continued service on each applicable vesting date, 27,073 shares will vest on July 1, 2026, 27,073 shares will vest on October 1, 2026, 27,073 shares will vest on January 1, 2027, and 27,073 shares will vest on April 1, 2027.

F2 · derivative.expiration_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. Subject to continued service on each applicable vesting date, 27,073 shares will vest on July 1, 2026, 27,073 shares will vest on October 1, 2026, 27,073 shares will vest on January 1, 2027, and 27,073 shares will vest on April 1, 2027.

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April 24, 2026 Filed Apr 27, 2026 21:27 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 400 $79.47 $31,788.00
Disclosure

SEC source: 0001616707-26-000099 · wk-form4_1777325245.xml · nonDerivative · entry 8

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 429,137

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.33 to $79.61, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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April 24, 2026 Filed Apr 27, 2026 21:27 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 5,137 $78.66 $404,076.42
Disclosure

SEC source: 0001616707-26-000099 · wk-form4_1777325245.xml · nonDerivative · entry 7

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 429,537

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.31 to $79.27, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 24, 2026 Filed Apr 27, 2026 21:27 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 600 $77.69 $46,614.00
Disclosure

SEC source: 0001616707-26-000099 · wk-form4_1777325245.xml · nonDerivative · entry 6

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 434,674

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.01 to $77.97, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 24, 2026 Filed Apr 27, 2026 21:28 UTC SaleClass A Common Stock 700 $79.26 $55,482.00
Disclosure

SEC source: 0001616707-26-000101 · wk-form4_1777325295.xml · nonDerivative · entry 8

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 429,073

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.03 to $79.60, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 24, 2026 Filed Apr 27, 2026 21:28 UTC SaleClass A Common Stock 5,839 $78.57 $458,770.23
Disclosure

SEC source: 0001616707-26-000101 · wk-form4_1777325295.xml · nonDerivative · entry 7

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 429,773

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.02 to $78.87, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 24, 2026 Filed Apr 27, 2026 21:28 UTC SaleClass A Common Stock 600 $77.54 $46,524.00
Disclosure

SEC source: 0001616707-26-000101 · wk-form4_1777325295.xml · nonDerivative · entry 6

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 435,612

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.97, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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April 23, 2026 Filed Apr 27, 2026 21:27 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 749 $79.85 $59,807.65
Disclosure

SEC source: 0001616707-26-000099 · wk-form4_1777325245.xml · nonDerivative · entry 5

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 435,274

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

Read SEC document
April 23, 2026 Filed Apr 27, 2026 21:27 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 3,785 $79.08 $299,317.80
Disclosure

SEC source: 0001616707-26-000099 · wk-form4_1777325245.xml · nonDerivative · entry 4

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 436,023

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.84 to $79.54, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 23, 2026 Filed Apr 27, 2026 21:27 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 39,477 $78.10 $3,083,153.70
Disclosure

SEC source: 0001616707-26-000099 · wk-form4_1777325245.xml · nonDerivative · entry 3

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 439,808

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.77 to $78.67, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 23, 2026 Filed Apr 27, 2026 21:27 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 53,136 $77.24 $4,104,224.64
Disclosure

SEC source: 0001616707-26-000099 · wk-form4_1777325245.xml · nonDerivative · entry 2

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 479,285

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.77 to $77.76, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 23, 2026 Filed Apr 27, 2026 21:27 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 16,716 $76.37 $1,276,600.92
Disclosure

SEC source: 0001616707-26-000099 · wk-form4_1777325245.xml · nonDerivative · entry 1

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 532,421

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.77 to $76.76, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.