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Wayfair Inc.

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3426
SEC CIK
0001616707
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1,437

Last 12 months

Inside the activity.

0 purchase rows · 133 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
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MonthPurchasesSales
Nov 2025014
Dec 2025012
Jan 202609
Feb 2026023
Mar 2026016
Apr 2026017
May 202600
Jun 202600
Jul 202601
Aug 2026010
Sep 2026019
Oct 2026012

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
March 29, 2017 Filed Mar 30, 2017 20:25 UTC
Conine StevenDirector · Co-Founder · 10% owner
ConversionClass B Common Stock · Derivative 62,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000192 · wf-form4_149090553031967.xml · derivative · entry 3

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,224,588

Underlying: Class A Common Stock · 62,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 29, 2017 Filed Mar 30, 2017 20:25 UTC
Conine StevenDirector · Co-Founder · 10% owner
SaleClass A Common Stock 12,000 $40.04 $480,480.00
Disclosure

SEC source: 0001616707-17-000192 · wf-form4_149090553031967.xml · nonDerivative · entry 2

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 72,950

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.00 to $40.20, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 29, 2017 Filed Mar 30, 2017 20:25 UTC
Conine StevenDirector · Co-Founder · 10% owner
ConversionClass A Common Stock 62,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000192 · wf-form4_149090553031967.xml · nonDerivative · entry 1

Conine Steven · CIK 0001620052 · Director · Co-Founder · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 84,950

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 29, 2017 Filed Mar 30, 2017 20:26 UTC
Oblak SteveSVP and GM, Wayfair.com
SaleClass A Common Stock 50 $40.00 $2,000.00
Disclosure

SEC source: 0001616707-17-000194 · wf-form4_149090557203185.xml · nonDerivative · entry 2

Oblak Steve · CIK 0001620159 · SVP and GM, Wayfair.com

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,272

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
March 29, 2017 Filed Mar 30, 2017 20:26 UTC
Oblak SteveSVP and GM, Wayfair.com
SaleClass A Common Stock 100 $39.44 $3,944.00
Disclosure

SEC source: 0001616707-17-000194 · wf-form4_149090557203185.xml · nonDerivative · entry 1

Oblak Steve · CIK 0001620159 · SVP and GM, Wayfair.com

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,322

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
March 29, 2017 Filed Mar 30, 2017 20:26 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
SaleClass A Common Stock 400 $40.00 $16,000.00
Disclosure

SEC source: 0001616707-17-000193 · wf-form4_149090555263732.xml · nonDerivative · entry 1

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 238,922

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
March 28, 2017 Filed Mar 30, 2017 16:25 UTC
Macri EdmondChief Product/Marketing
SaleClass A Common Stock 600 $39.25 $23,550.00
Disclosure

SEC source: 0001616707-17-000191 · wf-form4_149090550713919.xml · nonDerivative · entry 1

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Indirect · By Revocable Trust

Disclosed balance after: 246,133

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
March 23, 2017 Filed Mar 27, 2017 20:37 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
SaleClass A Common Stock 375 $38.84 $14,565.00
Disclosure

SEC source: 0001616707-17-000184 · wf-form4_149064705558160.xml · nonDerivative · entry 1

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 239,322

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
March 21, 2017 Filed Mar 22, 2017 16:06 UTC
Macri EdmondChief Product/Marketing
GiftClass A Common Stock 15,715 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000182 · wf-form4_149021317662033.xml · nonDerivative · entry 3

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Indirect · By Revocable Trust

Disclosed balance after: 246,733

F2 · kind: Represents a transfer to a revocable trust. The reporting person is the trustee of the revocable trust.

Read SEC document
March 21, 2017 Filed Mar 22, 2017 16:06 UTC
Macri EdmondChief Product/Marketing
GiftClass A Common Stock 15,715 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000182 · wf-form4_149021317662033.xml · nonDerivative · entry 2

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 500

F2 · kind: Represents a transfer to a revocable trust. The reporting person is the trustee of the revocable trust.

Read SEC document
March 21, 2017 Filed Mar 22, 2017 16:06 UTC
Macri EdmondChief Product/Marketing
SaleClass A Common Stock 600 $39.15 $23,490.00
Disclosure

SEC source: 0001616707-17-000182 · wf-form4_149021317662033.xml · nonDerivative · entry 1

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Indirect · By Revocable Trust

Disclosed balance after: 231,018

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
March 21, 2017 Filed Mar 22, 2017 20:06 UTC
FLEISHER MICHAEL DChief Financial Officer
ConversionClass B Common Stock · Derivative 9,467 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000181 · wf-form4_149021315441891.xml · derivative · entry 5

FLEISHER MICHAEL D · CIK 0001187596 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 9,467 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 21, 2017 Filed Mar 22, 2017 20:06 UTC
FLEISHER MICHAEL DChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 9,467 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000181 · wf-form4_149021315441891.xml · derivative · entry 4

FLEISHER MICHAEL D · CIK 0001187596 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,467

Underlying: Class A Common Stock · 9,467 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 21, 2017 Filed Mar 22, 2017 20:06 UTC
FLEISHER MICHAEL DChief Financial Officer
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 9,467 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000181 · wf-form4_149021315441891.xml · derivative · entry 3

FLEISHER MICHAEL D · CIK 0001187596 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 179,867

Underlying: Class B Common Stock · 9,467 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class B Common Stock when vested.

F5 · derivative.exercise_date: These RSUs vest upon the satisfaction of a service condition and an event condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on October 21, 2014 and as to an additional 1/60th of the shares for each month of continuous service thereafter. The event condition was satisfied on the closing of the issuer's initial public offering of Class A Common Stock.

F5 · derivative.expiration_date: These RSUs vest upon the satisfaction of a service condition and an event condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on October 21, 2014 and as to an additional 1/60th of the shares for each month of continuous service thereafter. The event condition was satisfied on the closing of the issuer's initial public offering of Class A Common Stock.

Read SEC document
March 21, 2017 Filed Mar 22, 2017 20:06 UTC
FLEISHER MICHAEL DChief Financial Officer
SaleClass A Common Stock 4,141 $39.14 $162,078.74
Disclosure

SEC source: 0001616707-17-000181 · wf-form4_149021315441891.xml · nonDerivative · entry 2

FLEISHER MICHAEL D · CIK 0001187596 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 64,745

F2 · kind: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II and does not represent a discretionary trade by the reporting person.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $39.06 to $39.27, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 21, 2017 Filed Mar 22, 2017 20:06 UTC
FLEISHER MICHAEL DChief Financial Officer
ConversionClass A Common Stock 9,467 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000181 · wf-form4_149021315441891.xml · nonDerivative · entry 1

FLEISHER MICHAEL D · CIK 0001187596 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 68,886

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 20, 2017 Filed Mar 22, 2017 20:05 UTC
Oblak SteveSVP and GM, Wayfair.com
SaleClass A Common Stock 375 $39.08 $14,655.00
Disclosure

SEC source: 0001616707-17-000180 · wf-form4_149021313333969.xml · nonDerivative · entry 1

Oblak Steve · CIK 0001620159 · SVP and GM, Wayfair.com

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,422

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
March 16, 2017 Filed Mar 20, 2017 20:11 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
SaleClass A Common Stock 200 $38.24 $7,648.00
Disclosure

SEC source: 0001616707-17-000176 · wf-form4_149004069285391.xml · nonDerivative · entry 2

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 239,697

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
March 16, 2017 Filed Mar 20, 2017 20:11 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
SaleClass A Common Stock 175 $38.28 $6,699.00
Disclosure

SEC source: 0001616707-17-000176 · wf-form4_149004069285391.xml · nonDerivative · entry 1

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 239,897

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
March 15, 2017 Filed Mar 15, 2017 23:04 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 20,000 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000156 · wf-form4_148961905096634.xml · derivative · entry 12

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 80,000

Underlying: Class A Common Stock · 20,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F10 · derivative.exercise_date: These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on March 15, 2017 and as to an additional 1/20th of the shares for every three months of continuous service thereafter.

F10 · derivative.expiration_date: These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on March 15, 2017 and as to an additional 1/20th of the shares for every three months of continuous service thereafter.

Read SEC document
March 15, 2017 Filed Mar 15, 2017 23:04 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 452 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000156 · wf-form4_148961905096634.xml · derivative · entry 11

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,321

Underlying: Class A Common Stock · 452 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F9 · derivative.exercise_date: These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on September 15, 2016 and as to an additional 1/20th of the shares for every three months of continuous service thereafter.

F9 · derivative.expiration_date: These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on September 15, 2016 and as to an additional 1/20th of the shares for every three months of continuous service thereafter.

Read SEC document
March 15, 2017 Filed Mar 15, 2017 23:04 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 2,500 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000156 · wf-form4_148961905096634.xml · derivative · entry 10

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,000

Underlying: Class A Common Stock · 2,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F8 · derivative.exercise_date: These RSUs vest upon the satisfaction of a service condition. The service condition is satisfied as to 20% of the shares on March 15, 2016 and as to an additional 5% of the shares for each 3-month period of continuous service thereafter.

F8 · derivative.expiration_date: These RSUs vest upon the satisfaction of a service condition. The service condition is satisfied as to 20% of the shares on March 15, 2016 and as to an additional 5% of the shares for each 3-month period of continuous service thereafter.

Read SEC document
March 15, 2017 Filed Mar 15, 2017 23:04 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
ConversionClass B Common Stock · Derivative 2,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000156 · wf-form4_148961905096634.xml · derivative · entry 9

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 2,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F2 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F2 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F2 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 15, 2017 Filed Mar 15, 2017 23:04 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
Exercise / conversionClass B Common Stock · Derivative 2,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000156 · wf-form4_148961905096634.xml · derivative · entry 8

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,000

Underlying: Class A Common Stock · 2,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F2 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F2 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F2 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 15, 2017 Filed Mar 15, 2017 23:04 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 2,000 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000156 · wf-form4_148961905096634.xml · derivative · entry 7

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,001

Underlying: Class B Common Stock · 2,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class B Common Stock when vested.

F6 · derivative.exercise_date: These RSUs vest upon the satisfaction of a service condition and an event condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on March 15, 2014 and as to an additional 1/60th of the shares for each month of continuous service thereafter. The event condition was satisfied on the closing of the issuer's initial public offering of Class A Common Stock.

F6 · derivative.expiration_date: These RSUs vest upon the satisfaction of a service condition and an event condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on March 15, 2014 and as to an additional 1/60th of the shares for each month of continuous service thereafter. The event condition was satisfied on the closing of the issuer's initial public offering of Class A Common Stock.

Read SEC document
March 15, 2017 Filed Mar 15, 2017 23:04 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
SaleClass A Common Stock 9,822 $36.32 $356,735.04
Disclosure

SEC source: 0001616707-17-000156 · wf-form4_148961905096634.xml · nonDerivative · entry 6

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 240,072

F3 · kind: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II and does not represent a discretionary trade by the reporting person.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.10 to $36.49, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 15, 2017 Filed Mar 15, 2017 23:04 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
Exercise / conversionClass A Common Stock 20,000 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000156 · wf-form4_148961905096634.xml · nonDerivative · entry 5

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 249,894

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 15, 2017 Filed Mar 15, 2017 23:04 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
Exercise / conversionClass A Common Stock 452 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000156 · wf-form4_148961905096634.xml · nonDerivative · entry 4

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 229,894

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 15, 2017 Filed Mar 15, 2017 23:04 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
Exercise / conversionClass A Common Stock 2,500 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000156 · wf-form4_148961905096634.xml · nonDerivative · entry 3

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 229,442

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 15, 2017 Filed Mar 15, 2017 23:04 UTC
Mulliken John ChamplinSVP, Strategic Initiatives
ConversionClass A Common Stock 2,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000156 · wf-form4_148961905096634.xml · nonDerivative · entry 2

Mulliken John Champlin · CIK 0001620147 · SVP, Strategic Initiatives

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 226,942

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 20:26 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
ConversionClass B Common Stock · Derivative 2,500 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000171 · wf-form4_148969598104172.xml · derivative · entry 5

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,286,044

Underlying: Class A Common Stock · 2,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 20:26 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
Exercise / conversionClass B Common Stock · Derivative 2,500 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000171 · wf-form4_148969598104172.xml · derivative · entry 4

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,288,544

Underlying: Class A Common Stock · 2,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 20:26 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 2,500 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000171 · wf-form4_148969598104172.xml · derivative · entry 3

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,501

Underlying: Class B Common Stock · 2,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class B Common Stock when vested.

F4 · derivative.exercise_date: These RSUs vest upon the satisfaction of a service condition and an event condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on October 15, 2014 and as to an additional 1/60th of the shares for each month of continuous service thereafter. The event condition was satisfied on the closing of the issuer's initial public offering of Class A Common Stock.

F4 · derivative.expiration_date: These RSUs vest upon the satisfaction of a service condition and an event condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on October 15, 2014 and as to an additional 1/60th of the shares for each month of continuous service thereafter. The event condition was satisfied on the closing of the issuer's initial public offering of Class A Common Stock.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 20:26 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
SaleClass A Common Stock 829 $37.09 $30,747.61
Disclosure

SEC source: 0001616707-17-000171 · wf-form4_148969598104172.xml · nonDerivative · entry 2

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,986

F2 · kind: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II and does not represent a discretionary trade by the reporting person.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 20:26 UTC
Shah NirajDirector · Chief Executive Officer · 10% owner
ConversionClass A Common Stock 2,500 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000171 · wf-form4_148969598104172.xml · nonDerivative · entry 1

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,815

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 16:24 UTC
Macri EdmondChief Product/Marketing
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 20,000 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000166 · wf-form4_148969587761546.xml · derivative · entry 12

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 80,000

Underlying: Class A Common Stock · 20,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F10 · derivative.exercise_date: These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on March 15, 2017 and as to an additional 1/20th of the shares for every three months of continuous service thereafter.

F10 · derivative.expiration_date: These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on March 15, 2017 and as to an additional 1/20th of the shares for every three months of continuous service thereafter.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 16:24 UTC
Macri EdmondChief Product/Marketing
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 952 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000166 · wf-form4_148969587761546.xml · derivative · entry 11

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,321

Underlying: Class A Common Stock · 952 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F9 · derivative.exercise_date: These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on September 15, 2016 and as to an additional 1/20th of the shares for every three months of continuous service thereafter.

F9 · derivative.expiration_date: These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on September 15, 2016 and as to an additional 1/20th of the shares for every three months of continuous service thereafter.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 16:24 UTC
Macri EdmondChief Product/Marketing
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 2,500 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000166 · wf-form4_148969587761546.xml · derivative · entry 10

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,000

Underlying: Class A Common Stock · 2,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F8 · derivative.exercise_date: These RSUs vest upon the satisfaction of a service condition. The service condition is satisfied as to 20% of the shares on March 15, 2016 and as to an additional 5% of the shares for each 3-month period of continuous service thereafter.

F8 · derivative.expiration_date: These RSUs vest upon the satisfaction of a service condition. The service condition is satisfied as to 20% of the shares on March 15, 2016 and as to an additional 5% of the shares for each 3-month period of continuous service thereafter.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 16:24 UTC
Macri EdmondChief Product/Marketing
ConversionClass B Common Stock · Derivative 2,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000166 · wf-form4_148969587761546.xml · derivative · entry 9

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 2,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F2 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F2 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F2 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 16:24 UTC
Macri EdmondChief Product/Marketing
Exercise / conversionClass B Common Stock · Derivative 2,000 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000166 · wf-form4_148969587761546.xml · derivative · entry 8

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,000

Underlying: Class A Common Stock · 2,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F2 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F2 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

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March 15, 2017 Filed Mar 16, 2017 16:24 UTC
Macri EdmondChief Product/Marketing
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 2,000 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000166 · wf-form4_148969587761546.xml · derivative · entry 7

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,001

Underlying: Class B Common Stock · 2,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class B Common Stock when vested.

F6 · derivative.exercise_date: These RSUs vest upon the satisfaction of a service condition and an event condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on March 15, 2014 and as to an additional 1/60th of the shares for each month of continuous service thereafter. The event condition was satisfied on the closing of the issuer's initial public offering of Class A Common Stock.

F6 · derivative.expiration_date: These RSUs vest upon the satisfaction of a service condition and an event condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on March 15, 2014 and as to an additional 1/60th of the shares for each month of continuous service thereafter. The event condition was satisfied on the closing of the issuer's initial public offering of Class A Common Stock.

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March 15, 2017 Filed Mar 16, 2017 16:24 UTC
Macri EdmondChief Product/Marketing
SaleClass A Common Stock 10,071 $36.59 $368,497.89
Disclosure

SEC source: 0001616707-17-000166 · wf-form4_148969587761546.xml · nonDerivative · entry 6

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,215

F3 · kind: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II and does not represent a discretionary trade by the reporting person.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.56 to $36.64, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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March 15, 2017 Filed Mar 16, 2017 16:24 UTC
Macri EdmondChief Product/Marketing
Exercise / conversionClass A Common Stock 20,000 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000166 · wf-form4_148969587761546.xml · nonDerivative · entry 5

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,286

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 16:24 UTC
Macri EdmondChief Product/Marketing
Exercise / conversionClass A Common Stock 952 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000166 · wf-form4_148969587761546.xml · nonDerivative · entry 4

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,286

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 16:24 UTC
Macri EdmondChief Product/Marketing
Exercise / conversionClass A Common Stock 2,500 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000166 · wf-form4_148969587761546.xml · nonDerivative · entry 3

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,334

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 16:24 UTC
Macri EdmondChief Product/Marketing
ConversionClass A Common Stock 2,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000166 · wf-form4_148969587761546.xml · nonDerivative · entry 2

Macri Edmond · CIK 0001620023 · Chief Product/Marketing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,834

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

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March 15, 2017 Filed Mar 16, 2017 16:25 UTC
Malone NicholasChief Administrative Officer
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 15,000 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000169 · wf-form4_148969593741103.xml · derivative · entry 11

Malone Nicholas · CIK 0001620020 · Chief Administrative Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 60,000

Underlying: Class A Common Stock · 15,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F11 · derivative.exercise_date: These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on March 15, 2017 and as to an additional 1/20th of the shares for every three months of continuous service thereafter.

F11 · derivative.expiration_date: These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on March 15, 2017 and as to an additional 1/20th of the shares for every three months of continuous service thereafter.

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March 15, 2017 Filed Mar 16, 2017 16:25 UTC
Malone NicholasChief Administrative Officer
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 452 $0.00 $0.00
Disclosure

SEC source: 0001616707-17-000169 · wf-form4_148969593741103.xml · derivative · entry 10

Malone Nicholas · CIK 0001620020 · Chief Administrative Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,321

Underlying: Class A Common Stock · 452 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F10 · derivative.exercise_date: These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on September 15, 2016 and as to an additional 1/20th of the shares for every three months of continuous service thereafter.

F10 · derivative.expiration_date: These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is satisfied as to 1/5th of the shares on September 15, 2016 and as to an additional 1/20th of the shares for every three months of continuous service thereafter.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 16:25 UTC
Malone NicholasChief Administrative Officer
ConversionClass B Common Stock · Derivative 2,500 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000169 · wf-form4_148969593741103.xml · derivative · entry 9

Malone Nicholas · CIK 0001620020 · Chief Administrative Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 2,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

Read SEC document
March 15, 2017 Filed Mar 16, 2017 16:25 UTC
Malone NicholasChief Administrative Officer
Exercise / conversionClass B Common Stock · Derivative 2,500 Not disclosed Not disclosed
Disclosure

SEC source: 0001616707-17-000169 · wf-form4_148969593741103.xml · derivative · entry 8

Malone Nicholas · CIK 0001620020 · Chief Administrative Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,500

Underlying: Class A Common Stock · 2,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will automatically convert into one share of Class A Common Stock (a) upon transfer thereof, subject to certain exceptions, (b) upon the date on which the outstanding shares of Class B Common Stock represent less than 10% of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock, or (c) in the event that holders of at least 66 2/3% of the then outstanding shares of Class B Common Stock elect to convert all shares of Class B Common Stock into shares of Class A Common Stock.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.