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Wayfair Inc.

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3426
SEC CIK
0001616707
Parsed reports
1,437

Last 12 months

Inside the activity.

0 purchase rows · 133 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 2025014
Dec 2025012
Jan 202609
Feb 2026023
Mar 2026016
Apr 2026017
May 202600
Jun 202600
Jul 202601
Aug 2026010
Sep 2026019
Oct 2026012

Latest available

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
October 12, 2026 Filed Oct 14, 2026 21:21 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 594 $107.31 $63,742.14
Disclosure

SEC source: 0001616707-26-000174 · wk-form4_1792012878.xml · nonDerivative · entry 5

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 222,137

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.26 to $107.37, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 12, 2026 Filed Oct 14, 2026 21:21 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 15,597 $106.68 $1,663,887.96
Disclosure

SEC source: 0001616707-26-000174 · wk-form4_1792012878.xml · nonDerivative · entry 4

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 222,731

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.23 to $107.22, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 12, 2026 Filed Oct 14, 2026 21:21 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 39,108 $105.81 $4,138,017.48
Disclosure

SEC source: 0001616707-26-000174 · wk-form4_1792012878.xml · nonDerivative · entry 3

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 238,328

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.23 to $106.22, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 12, 2026 Filed Oct 14, 2026 21:21 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 8,651 $104.91 $907,576.41
Disclosure

SEC source: 0001616707-26-000174 · wk-form4_1792012878.xml · nonDerivative · entry 2

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 277,436

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.23 to $105.22, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 12, 2026 Filed Oct 14, 2026 21:21 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 5,050 $103.66 $523,483.00
Disclosure

SEC source: 0001616707-26-000174 · wk-form4_1792012878.xml · nonDerivative · entry 1

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 286,087

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.23 to $104.20, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 12, 2026 Filed Oct 14, 2026 21:20 UTC SaleClass A Common Stock 594 $107.31 $63,742.14
Disclosure

SEC source: 0001616707-26-000172 · wk-form4_1792012820.xml · nonDerivative · entry 5

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 222,073

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.26 to $107.37, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 12, 2026 Filed Oct 14, 2026 21:20 UTC SaleClass A Common Stock 15,599 $106.68 $1,664,101.32
Disclosure

SEC source: 0001616707-26-000172 · wk-form4_1792012820.xml · nonDerivative · entry 4

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 222,667

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.23 to $107.22, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 12, 2026 Filed Oct 14, 2026 21:20 UTC SaleClass A Common Stock 39,106 $105.81 $4,137,805.86
Disclosure

SEC source: 0001616707-26-000172 · wk-form4_1792012820.xml · nonDerivative · entry 3

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 238,266

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.23 to $106.22, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 12, 2026 Filed Oct 14, 2026 21:20 UTC SaleClass A Common Stock 8,651 $104.91 $907,576.41
Disclosure

SEC source: 0001616707-26-000172 · wk-form4_1792012820.xml · nonDerivative · entry 2

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 277,372

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.23 to $105.22, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 12, 2026 Filed Oct 14, 2026 21:20 UTC SaleClass A Common Stock 5,050 $103.66 $523,483.00
Disclosure

SEC source: 0001616707-26-000172 · wk-form4_1792012820.xml · nonDerivative · entry 1

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 286,023

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.23 to $104.20, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2026 Filed Oct 5, 2026 22:52 UTC
Blotner JonPres., Commercial & Operations
SaleClass A Common Stock 6,056 $104.13 $630,611.28
Disclosure

SEC source: 0001616707-26-000166 · wk-form4_1791240753.xml · nonDerivative · entry 5

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 116,431

F2 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 9, 2026.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:55 UTC
Tan FionaChief Technology Officer
Exercise / conversionRestricted Stock Unit ("RSU") · Derivative 27,073 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000170 · wk-form4_1791240900.xml · derivative · entry 6

Tan Fiona · CIK 0001867558 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 54,146

Underlying: Class A Common Stock · 27,073 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F6 · derivative.exercise_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 27,073 shares will vest on January 1, 2027, and 27,073 shares will vest on April 1, 2027.

F6 · derivative.expiration_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 27,073 shares will vest on January 1, 2027, and 27,073 shares will vest on April 1, 2027.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:55 UTC
Tan FionaChief Technology Officer
Exercise / conversionRestricted Stock Unit ("RSU") · Derivative 1,199 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000170 · wk-form4_1791240900.xml · derivative · entry 5

Tan Fiona · CIK 0001867558 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,398

Underlying: Class A Common Stock · 1,199 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F5 · derivative.exercise_date: These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 1,199 shares will vest on January 1, 2027, and 1,199 shares will vest on April 1, 2027.

F5 · derivative.expiration_date: These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 1,199 shares will vest on January 1, 2027, and 1,199 shares will vest on April 1, 2027.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:55 UTC
Tan FionaChief Technology Officer
SaleClass A Common Stock 7,000 $102.18 $715,260.00
Disclosure

SEC source: 0001616707-26-000170 · wk-form4_1791240900.xml · nonDerivative · entry 4

Tan Fiona · CIK 0001867558 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Indirect · By Revocable Trust

Disclosed balance after: 204,698

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on behalf of the revocable trust, as trustee, on June 1, 2026.

F3 · ownership.direct: The reporting person is the trustee of the revocable trust, and members of the reporting person's immediate family are the sole beneficiaries of the revocable trust.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:55 UTC
Tan FionaChief Technology Officer
Tax withholdingClass A Common Stock 14,357 $101.37 $1,455,369.09
Disclosure

SEC source: 0001616707-26-000170 · wk-form4_1791240900.xml · nonDerivative · entry 3

Tan Fiona · CIK 0001867558 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 39,195

F1 · shares: These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:55 UTC
Tan FionaChief Technology Officer
Exercise / conversionClass A Common Stock 27,073 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000170 · wk-form4_1791240900.xml · nonDerivative · entry 2

Tan Fiona · CIK 0001867558 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 53,552

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:55 UTC
Tan FionaChief Technology Officer
Exercise / conversionClass A Common Stock 1,199 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000170 · wk-form4_1791240900.xml · nonDerivative · entry 1

Tan Fiona · CIK 0001867558 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 26,479

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:53 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionRestricted Stock Unit ("RSU") · Derivative 22,429 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000168 · wk-form4_1791240824.xml · derivative · entry 9

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 44,857

Underlying: Class A Common Stock · 22,429 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F6 · derivative.exercise_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,428 shares will vest on January 1, 2027, and 22,429 shares will vest on April 1, 2027.

F6 · derivative.expiration_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,428 shares will vest on January 1, 2027, and 22,429 shares will vest on April 1, 2027.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:53 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 428 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000168 · wk-form4_1791240824.xml · derivative · entry 8

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 856

Underlying: Class A Common Stock · 428 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F5 · derivative.exercise_date: These RSUs, which were granted on February 1, 2023, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 428 shares will vest on January 1, 2027, and 428 shares will vest on April 1, 2027.

F5 · derivative.expiration_date: These RSUs, which were granted on February 1, 2023, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 428 shares will vest on January 1, 2027, and 428 shares will vest on April 1, 2027.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:53 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionRestricted Stock Unit ("RSU") · Derivative 219 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000168 · wk-form4_1791240824.xml · derivative · entry 7

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 438

Underlying: Class A Common Stock · 219 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F4 · derivative.exercise_date: These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 219 shares will vest on January 1, 2027, and 219 shares will vest on April 1, 2027.

F4 · derivative.expiration_date: These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 219 shares will vest on January 1, 2027, and 219 shares will vest on April 1, 2027.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:53 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionRestricted Stock Unit ("RSU") · Derivative 392 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000168 · wk-form4_1791240824.xml · derivative · entry 6

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 392 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F3 · derivative.exercise_date: These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. The service condition was fully satisfied on October 1, 2026.

F3 · derivative.expiration_date: These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. The service condition was fully satisfied on October 1, 2026.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:53 UTC
Gulliver KateCFO and Chief Admin Officer
Tax withholdingClass A Common Stock 11,348 $101.37 $1,150,346.76
Disclosure

SEC source: 0001616707-26-000168 · wk-form4_1791240824.xml · nonDerivative · entry 5

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 183,310

F1 · shares: These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:53 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionClass A Common Stock 22,429 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000168 · wk-form4_1791240824.xml · nonDerivative · entry 4

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 194,658

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:53 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionClass A Common Stock 428 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000168 · wk-form4_1791240824.xml · nonDerivative · entry 3

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 172,229

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:53 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionClass A Common Stock 219 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000168 · wk-form4_1791240824.xml · nonDerivative · entry 2

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 171,801

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:53 UTC
Gulliver KateCFO and Chief Admin Officer
Exercise / conversionClass A Common Stock 392 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000168 · wk-form4_1791240824.xml · nonDerivative · entry 1

Gulliver Kate · CIK 0001950170 · CFO and Chief Admin Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 171,582

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:52 UTC
Blotner JonPres., Commercial & Operations
Exercise / conversionRestricted Stock Unit ("RSU") · Derivative 22,942 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000166 · wk-form4_1791240753.xml · derivative · entry 9

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 45,884

Underlying: Class A Common Stock · 22,942 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F7 · derivative.exercise_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,942 shares will vest on January 1, 2027, and 22,942 shares will vest on April 1, 2027.

F7 · derivative.expiration_date: These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,942 shares will vest on January 1, 2027, and 22,942 shares will vest on April 1, 2027.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:52 UTC
Blotner JonPres., Commercial & Operations
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 182 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000166 · wk-form4_1791240753.xml · derivative · entry 8

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 365

Underlying: Class A Common Stock · 182 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F6 · derivative.exercise_date: These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 182 shares will vest on January 1, 2027, and 183 shares will vest on April 1, 2027.

F6 · derivative.expiration_date: These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 182 shares will vest on January 1, 2027, and 183 shares will vest on April 1, 2027.

Read SEC document
October 01, 2026 Filed Oct 5, 2026 22:52 UTC
Blotner JonPres., Commercial & Operations
Exercise / conversionRestricted Stock Units ("RSUs") · Derivative 327 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000166 · wk-form4_1791240753.xml · derivative · entry 7

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 327 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

F5 · derivative.exercise_date: These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. The service condition was fully satisfied on October 1, 2026.

F5 · derivative.expiration_date: These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. The service condition was fully satisfied on October 1, 2026.

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October 01, 2026 Filed Oct 5, 2026 22:52 UTC
Blotner JonPres., Commercial & Operations
Tax withholdingClass A Common Stock 11,340 $101.37 $1,149,535.80
Disclosure

SEC source: 0001616707-26-000166 · wk-form4_1791240753.xml · nonDerivative · entry 4

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 122,487

F1 · shares: These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.

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October 01, 2026 Filed Oct 5, 2026 22:52 UTC
Blotner JonPres., Commercial & Operations
Exercise / conversionClass A Common Stock 22,942 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000166 · wk-form4_1791240753.xml · nonDerivative · entry 3

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 133,827

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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October 01, 2026 Filed Oct 5, 2026 22:52 UTC
Blotner JonPres., Commercial & Operations
Exercise / conversionClass A Common Stock 182 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000166 · wk-form4_1791240753.xml · nonDerivative · entry 2

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 110,885

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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October 01, 2026 Filed Oct 5, 2026 22:52 UTC
Blotner JonPres., Commercial & Operations
Exercise / conversionClass A Common Stock 327 $0.00 $0.00
Disclosure

SEC source: 0001616707-26-000166 · wk-form4_1791240753.xml · nonDerivative · entry 1

Blotner Jon · CIK 0001994593 · Pres., Commercial & Operations

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 110,703

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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September 14, 2026 Filed Sep 16, 2026 21:22 UTC SaleClass A Common Stock 7,538 $106.09 $799,706.42
Disclosure

SEC source: 0001616707-26-000164 · wk-form4_1789593755.xml · nonDerivative · entry 9

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 291,073

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.87 to $106.36, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 14, 2026 Filed Sep 16, 2026 21:22 UTC SaleClass A Common Stock 12,808 $105.40 $1,349,963.20
Disclosure

SEC source: 0001616707-26-000164 · wk-form4_1789593755.xml · nonDerivative · entry 8

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 298,611

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.87 to $105.86, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 14, 2026 Filed Sep 16, 2026 21:22 UTC SaleClass A Common Stock 19,159 $104.42 $2,000,582.78
Disclosure

SEC source: 0001616707-26-000164 · wk-form4_1789593755.xml · nonDerivative · entry 7

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 311,419

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.87 to $104.86, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 14, 2026 Filed Sep 16, 2026 21:22 UTC SaleClass A Common Stock 7,654 $103.39 $791,347.06
Disclosure

SEC source: 0001616707-26-000164 · wk-form4_1789593755.xml · nonDerivative · entry 6

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 330,578

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.87 to $103.86, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 14, 2026 Filed Sep 16, 2026 21:22 UTC SaleClass A Common Stock 4,102 $102.40 $420,044.80
Disclosure

SEC source: 0001616707-26-000164 · wk-form4_1789593755.xml · nonDerivative · entry 5

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 338,232

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.87 to $102.81, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 14, 2026 Filed Sep 16, 2026 21:22 UTC SaleClass A Common Stock 3,525 $101.43 $357,540.75
Disclosure

SEC source: 0001616707-26-000164 · wk-form4_1789593755.xml · nonDerivative · entry 4

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 342,334

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.85 to $101.82, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 14, 2026 Filed Sep 16, 2026 21:22 UTC SaleClass A Common Stock 4,801 $100.39 $481,972.39
Disclosure

SEC source: 0001616707-26-000164 · wk-form4_1789593755.xml · nonDerivative · entry 3

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 345,859

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $99.84 to $100.82, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 14, 2026 Filed Sep 16, 2026 21:22 UTC SaleClass A Common Stock 4,896 $99.42 $486,760.32
Disclosure

SEC source: 0001616707-26-000164 · wk-form4_1789593755.xml · nonDerivative · entry 2

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 350,660

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.84 to $99.83, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 14, 2026 Filed Sep 16, 2026 21:22 UTC SaleClass A Common Stock 4,517 $98.32 $444,111.44
Disclosure

SEC source: 0001616707-26-000164 · wk-form4_1789593755.xml · nonDerivative · entry 1

Conine Steven · CIK 0001620052 · Director

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 355,556

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.82 to $98.80, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 14, 2026 Filed Sep 16, 2026 21:20 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 7,434 $106.09 $788,673.06
Disclosure

SEC source: 0001616707-26-000162 · wk-form4_1789593603.xml · nonDerivative · entry 9

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 291,137

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.85 to $106.35, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 14, 2026 Filed Sep 16, 2026 21:20 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 12,943 $105.41 $1,364,321.63
Disclosure

SEC source: 0001616707-26-000162 · wk-form4_1789593603.xml · nonDerivative · entry 8

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 298,571

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.85 to $105.84, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 14, 2026 Filed Sep 16, 2026 21:20 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 19,374 $104.41 $2,022,839.34
Disclosure

SEC source: 0001616707-26-000162 · wk-form4_1789593603.xml · nonDerivative · entry 7

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 311,514

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.85 to $104.84, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 14, 2026 Filed Sep 16, 2026 21:20 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 7,258 $103.37 $750,259.46
Disclosure

SEC source: 0001616707-26-000162 · wk-form4_1789593603.xml · nonDerivative · entry 6

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 330,888

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.85 to $103.84, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 14, 2026 Filed Sep 16, 2026 21:20 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 4,437 $102.36 $454,171.32
Disclosure

SEC source: 0001616707-26-000162 · wk-form4_1789593603.xml · nonDerivative · entry 5

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 338,146

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.82 to $102.79, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 14, 2026 Filed Sep 16, 2026 21:20 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 3,779 $101.33 $382,926.07
Disclosure

SEC source: 0001616707-26-000162 · wk-form4_1789593603.xml · nonDerivative · entry 4

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 342,583

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.81 to $101.79, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 14, 2026 Filed Sep 16, 2026 21:20 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 4,732 $100.31 $474,666.92
Disclosure

SEC source: 0001616707-26-000162 · wk-form4_1789593603.xml · nonDerivative · entry 3

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 346,362

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $99.81 to $100.80, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 14, 2026 Filed Sep 16, 2026 21:20 UTC
Shah NirajDirector · Chief Executive Officer
SaleClass A Common Stock 4,558 $99.34 $452,791.72
Disclosure

SEC source: 0001616707-26-000162 · wk-form4_1789593603.xml · nonDerivative · entry 2

Shah Niraj · CIK 0001620093 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 351,094

F1 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.80 to $99.78, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.