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Nasdaq · USD

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Trade Desk, Inc.

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3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
April 03, 2017 Filed Apr 5, 2017 13:11 UTC
Perdue Robert DavidDirector · Chief Operating Officer
ConversionClass B Common Stock · Derivative 5,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-025505 · doc4.xml · derivative · entry 5

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 13:11 UTC
Perdue Robert DavidDirector · Chief Operating Officer
Exercise / conversionClass B Common Stock · Derivative 5,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-025505 · doc4.xml · derivative · entry 4

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 100,000

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 13:11 UTC
Perdue Robert DavidDirector · Chief Operating Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 5,000 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-025505 · doc4.xml · derivative · entry 3

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 208,000

Underlying: Class B Common Stock · 5,000 shares

Expires 2023-02-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 13:11 UTC
Perdue Robert DavidDirector · Chief Operating Officer
SaleClass A Common Stock 5,000 $37.18 $185,887.00
Disclosure

SEC source: 0001209191-17-025505 · doc4.xml · nonDerivative · entry 2

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,566

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.91 to $37.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 13:11 UTC
Perdue Robert DavidDirector · Chief Operating Officer
ConversionClass A Common Stock 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-025505 · doc4.xml · nonDerivative · entry 1

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 82,566

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 17:14 UTC
Stempeck Brian JohnChief Client Officer
ConversionClass B Common Stock · Derivative 35,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-025507 · doc4.xml · derivative · entry 5

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,000

Underlying: Class A Common Stock · 35,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 17:14 UTC
Stempeck Brian JohnChief Client Officer
Exercise / conversionClass B Common Stock · Derivative 35,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-025507 · doc4.xml · derivative · entry 4

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 155,000

Underlying: Class A Common Stock · 35,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 17:14 UTC
Stempeck Brian JohnChief Client Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 35,000 $0.00 Strike: $0.07 $0.00
Disclosure

SEC source: 0001209191-17-025507 · doc4.xml · derivative · entry 3

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,332

Underlying: Class B Common Stock · 35,000 shares

Expires 2021-07-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on July 8, 2011, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 17:14 UTC
Stempeck Brian JohnChief Client Officer
SaleClass A Common Stock 35,000 $37.17 $1,300,855.50
Disclosure

SEC source: 0001209191-17-025507 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,900

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.86 to $37.61, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 03, 2017 Filed Apr 5, 2017 17:14 UTC
Stempeck Brian JohnChief Client Officer
ConversionClass A Common Stock 35,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-025507 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,900

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 31, 2017 Filed Mar 31, 2017 20:13 UTC SaleClass A Common Stock 505,700 $36.60 $18,508,620.00
Disclosure

SEC source: 0001104659-17-020699 · a4.xml · nonDerivative · entry 2

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,178,167

Read SEC document
March 31, 2017 Filed Apr 12, 2017 20:55 UTC Amendment SaleClass A Common Stock 489,260 $36.60 $17,906,916.00
Disclosure

SEC source: 0001104659-17-023111 · a4a.xml · nonDerivative · entry 1

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,194,607

F1 · shares: The reporting person's original Form 4 erroneously reported that 505,700 shares of Class A Common Stock were sold.

Read SEC document
March 30, 2017 Filed Mar 31, 2017 20:13 UTC SaleClass A Common Stock 26,600 $38.47 $1,023,169.00
Disclosure

SEC source: 0001104659-17-020699 · a4.xml · nonDerivative · entry 1

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,683,867

Read SEC document
March 29, 2017 Filed Mar 30, 2017 20:13 UTC SaleClass A Common Stock 122,700 $37.84 $4,642,563.09
Disclosure

SEC source: 0001104659-17-020370 · a4.xml · nonDerivative · entry 2

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,710,467

Read SEC document
March 28, 2017 Filed Mar 30, 2017 20:23 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 2,800 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023687 · doc4.xml · derivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 2,800 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 28, 2017 Filed Mar 30, 2017 20:23 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 2,800 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023687 · doc4.xml · derivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,800

Underlying: Class A Common Stock · 2,800 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 28, 2017 Filed Mar 30, 2017 20:23 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,800 $0.00 Strike: $0.82 $0.00
Disclosure

SEC source: 0001209191-17-023687 · doc4.xml · derivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,121

Underlying: Class B Common Stock · 2,800 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on January 20, 2015, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 28, 2017 Filed Mar 30, 2017 20:23 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 2,800 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023687 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,088

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 28, 2017 Filed Mar 30, 2017 20:13 UTC SaleClass A Common Stock 38,700 $36.35 $1,406,923.02
Disclosure

SEC source: 0001104659-17-020370 · a4.xml · nonDerivative · entry 1

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,833,167

F1 · balance_after: All of the reporting person's previously reported Class B Common Stock has been converted to Class A Common Stock on a one-for-one basis. Accordingly, the reporting person no longer holds any Class B Common Stock.

Read SEC document
March 27, 2017 Filed Mar 28, 2017 20:16 UTC SaleClass B Common Stock · Derivative 84,832 $37.22 $3,157,650.64
Disclosure

SEC source: 0001104659-17-019678 · a4.xml · derivative · entry 12

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,871,867

Underlying: Class A Common Stock · 84,832 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

F2 · derivative.exercise_date: Each share of Class B Common Stock converts automatically into one share of Class A Common Stock upon any transfer.

F1 · derivative.expiration_date: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

Read SEC document
March 27, 2017 Filed Mar 28, 2017 20:16 UTC SaleClass B Common Stock · Derivative 24,200 $37.11 $898,149.12
Disclosure

SEC source: 0001104659-17-019678 · a4.xml · derivative · entry 11

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,956,699

Underlying: Class A Common Stock · 24,200 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

F2 · derivative.exercise_date: Each share of Class B Common Stock converts automatically into one share of Class A Common Stock upon any transfer.

F1 · derivative.expiration_date: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

Read SEC document
March 27, 2017 Filed Mar 28, 2017 20:16 UTC SaleClass B Common Stock · Derivative 32,000 $35.54 $1,137,280.00
Disclosure

SEC source: 0001104659-17-019678 · a4.xml · derivative · entry 10

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,980,899

Underlying: Class A Common Stock · 32,000 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

F2 · derivative.exercise_date: Each share of Class B Common Stock converts automatically into one share of Class A Common Stock upon any transfer.

F1 · derivative.expiration_date: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

Read SEC document
March 27, 2017 Filed Mar 28, 2017 20:16 UTC SaleClass B Common Stock · Derivative 7,708 $36.59 $282,049.59
Disclosure

SEC source: 0001104659-17-019678 · a4.xml · derivative · entry 9

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,012,899

Underlying: Class A Common Stock · 7,708 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

F2 · derivative.exercise_date: Each share of Class B Common Stock converts automatically into one share of Class A Common Stock upon any transfer.

F1 · derivative.expiration_date: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

Read SEC document
March 27, 2017 Filed Mar 28, 2017 20:16 UTC SaleClass B Common Stock · Derivative 24,000 $36.32 $871,792.80
Disclosure

SEC source: 0001104659-17-019678 · a4.xml · derivative · entry 8

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,020,607

Underlying: Class A Common Stock · 24,000 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

F2 · derivative.exercise_date: Each share of Class B Common Stock converts automatically into one share of Class A Common Stock upon any transfer.

F1 · derivative.expiration_date: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 19:37 UTC
Perdue Robert DavidDirector · Chief Operating Officer
ConversionClass B Common Stock · Derivative 5,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023623 · doc4.xml · derivative · entry 7

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 19:37 UTC
Perdue Robert DavidDirector · Chief Operating Officer
Exercise / conversionClass B Common Stock · Derivative 5,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023623 · doc4.xml · derivative · entry 6

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 100,000

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 19:37 UTC
Perdue Robert DavidDirector · Chief Operating Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 5,000 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-023623 · doc4.xml · derivative · entry 5

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 213,000

Underlying: Class B Common Stock · 5,000 shares

Expires 2023-02-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 19:37 UTC
Perdue Robert DavidDirector · Chief Operating Officer
SaleClass A Common Stock 726 $37.67 $27,351.18
Disclosure

SEC source: 0001209191-17-023623 · doc4.xml · nonDerivative · entry 4

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,566

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.52 to $37.84, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 19:37 UTC
Perdue Robert DavidDirector · Chief Operating Officer
SaleClass A Common Stock 1,133 $36.97 $41,881.80
Disclosure

SEC source: 0001209191-17-023623 · doc4.xml · nonDerivative · entry 3

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 78,292

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.51 to $37.32, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 19:37 UTC
Perdue Robert DavidDirector · Chief Operating Officer
SaleClass A Common Stock 3,141 $35.35 $111,040.00
Disclosure

SEC source: 0001209191-17-023623 · doc4.xml · nonDerivative · entry 2

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 79,425

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.14 to $35.79, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 19:37 UTC
Perdue Robert DavidDirector · Chief Operating Officer
ConversionClass A Common Stock 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023623 · doc4.xml · nonDerivative · entry 1

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 82,566

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 27, 2017 Filed Mar 29, 2017 23:39 UTC
Stempeck Brian JohnChief Client Officer
ConversionClass B Common Stock · Derivative 35,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · derivative · entry 7

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,000

Underlying: Class A Common Stock · 35,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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March 27, 2017 Filed Mar 29, 2017 23:39 UTC
Stempeck Brian JohnChief Client Officer
Exercise / conversionClass B Common Stock · Derivative 35,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · derivative · entry 6

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 155,000

Underlying: Class A Common Stock · 35,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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March 27, 2017 Filed Mar 29, 2017 23:39 UTC
Stempeck Brian JohnChief Client Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 35,000 $0.00 Strike: $0.07 $0.00
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · derivative · entry 5

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,332

Underlying: Class B Common Stock · 35,000 shares

Expires 2021-07-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on July 8, 2011, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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March 27, 2017 Filed Mar 29, 2017 23:39 UTC
Stempeck Brian JohnChief Client Officer
SaleClass A Common Stock 8,716 $37.45 $326,432.50
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · nonDerivative · entry 4

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,900

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.02 to $37.91, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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March 27, 2017 Filed Mar 29, 2017 23:39 UTC
Stempeck Brian JohnChief Client Officer
SaleClass A Common Stock 2,869 $36.54 $104,834.12
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · nonDerivative · entry 3

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,616

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.013 to $37.000, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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March 27, 2017 Filed Mar 29, 2017 23:39 UTC
Stempeck Brian JohnChief Client Officer
SaleClass A Common Stock 23,415 $35.43 $829,518.52
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,485

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.93 to $35.78, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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March 27, 2017 Filed Mar 29, 2017 23:39 UTC
Stempeck Brian JohnChief Client Officer
ConversionClass A Common Stock 35,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023624 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,900

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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March 24, 2017 Filed Mar 28, 2017 20:16 UTC SaleClass B Common Stock · Derivative 900 $37.21 $33,489.99
Disclosure

SEC source: 0001104659-17-019678 · a4.xml · derivative · entry 7

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,044,607

Underlying: Class A Common Stock · 900 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

F2 · derivative.exercise_date: Each share of Class B Common Stock converts automatically into one share of Class A Common Stock upon any transfer.

F1 · derivative.expiration_date: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

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March 24, 2017 Filed Mar 28, 2017 20:16 UTC SaleClass B Common Stock · Derivative 29,571 $36.65 $1,083,753.49
Disclosure

SEC source: 0001104659-17-019678 · a4.xml · derivative · entry 6

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,045,507

Underlying: Class A Common Stock · 29,571 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

F2 · derivative.exercise_date: Each share of Class B Common Stock converts automatically into one share of Class A Common Stock upon any transfer.

F1 · derivative.expiration_date: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

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March 24, 2017 Filed Mar 28, 2017 20:16 UTC SaleClass B Common Stock · Derivative 23,744 $36.26 $860,912.33
Disclosure

SEC source: 0001104659-17-019678 · a4.xml · derivative · entry 5

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,075,078

Underlying: Class A Common Stock · 23,744 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

F2 · derivative.exercise_date: Each share of Class B Common Stock converts automatically into one share of Class A Common Stock upon any transfer.

F1 · derivative.expiration_date: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

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March 23, 2017 Filed Mar 28, 2017 20:16 UTC SaleClass B Common Stock · Derivative 43,700 $37.16 $1,624,014.36
Disclosure

SEC source: 0001104659-17-019678 · a4.xml · derivative · entry 4

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,098,822

Underlying: Class A Common Stock · 43,700 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

F2 · derivative.exercise_date: Each share of Class B Common Stock converts automatically into one share of Class A Common Stock upon any transfer.

F1 · derivative.expiration_date: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

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March 22, 2017 Filed Mar 28, 2017 20:16 UTC SaleClass B Common Stock · Derivative 577 $38.62 $22,282.64
Disclosure

SEC source: 0001104659-17-019678 · a4.xml · derivative · entry 3

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,142,522

Underlying: Class A Common Stock · 577 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

F2 · derivative.exercise_date: Each share of Class B Common Stock converts automatically into one share of Class A Common Stock upon any transfer.

F1 · derivative.expiration_date: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

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March 22, 2017 Filed Mar 28, 2017 20:16 UTC SaleClass B Common Stock · Derivative 35,600 $38.60 $1,374,035.40
Disclosure

SEC source: 0001104659-17-019678 · a4.xml · derivative · entry 2

Hadley Harbor Master Investors (Cayman) L.P. · CIK 0001641080 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,143,099

Underlying: Class A Common Stock · 35,600 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

F2 · derivative.exercise_date: Each share of Class B Common Stock converts automatically into one share of Class A Common Stock upon any transfer.

F1 · derivative.expiration_date: The Class B Common Stock is convertible into Class A Common Stock on a one-for-one basis and has no expiration date.

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March 21, 2017 Filed Mar 23, 2017 23:17 UTC
Stempeck Brian JohnChief Client Officer
Exercise / conversionClass B Common Stock · Derivative 90,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-022681 · doc4.xml · derivative · entry 2

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,000

Underlying: Class A Common Stock · 90,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F2 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

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March 21, 2017 Filed Mar 23, 2017 23:17 UTC
Stempeck Brian JohnChief Client Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 90,000 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-022681 · doc4.xml · derivative · entry 1

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 210,000

Underlying: Class B Common Stock · 90,000 shares

Expires 2022-10-16

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on October 17, 2012, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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March 21, 2017 Filed Mar 23, 2017 23:15 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-022679 · doc4.xml · derivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

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March 21, 2017 Filed Mar 23, 2017 23:15 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-022679 · doc4.xml · derivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,000

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.

Read SEC document
March 21, 2017 Filed Mar 23, 2017 23:15 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $0.82 $0.00
Disclosure

SEC source: 0001209191-17-022679 · doc4.xml · derivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 123,333

Underlying: Class B Common Stock · 10,000 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The vesting reported on the Form 3 filed on September 20, 2016 for this grant was in error. The option was granted on January 20, 2015. The vesting commencement date ("VCD") is November 3, 2014. 25% of the shares subject to the option vest on the first annual anniversary of the VCD, with one-forty eighth (1/48th) of the shares of the original option amount vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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March 21, 2017 Filed Mar 23, 2017 23:15 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 5,199 $38.03 $197,706.01
Disclosure

SEC source: 0001209191-17-022679 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,288

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.7700 to $38.7699, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.