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Nasdaq · USD

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Trade Desk, Inc.

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3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
February 28, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 26,955 $56.44 $1,521,213.51
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 23

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 0

F18 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.06 to $56.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (18) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 28, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 26,578 $55.47 $1,474,332.16
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 22

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 26,955

F17 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.06 to $56.05, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (17) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 28, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 1,372 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · derivative · entry 17

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 1,372 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
February 28, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Comon Stock · Derivative 1,372 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · derivative · entry 16

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,372

Underlying: Class A Common Stock · 1,372 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
February 28, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 1,372 $0.82 Strike: $0.82 $1,123.67
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · derivative · entry 15

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,544

Underlying: Class B Common · 1,372 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: The option was granted on January 20, 2015, which was also the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 28, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 1,372 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · nonDerivative · entry 8

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 72,473

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 27, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 4,029 $56.95 $229,448.33
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 21

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 15,630

F16 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.75 to $57.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (16) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 27, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 41,653 $56.07 $2,335,371.25
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 20

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 19,659

F15 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.75 to $56.74, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (15) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 27, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 13,798 $56.95 $785,785.06
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 19

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 53,533

F16 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.75 to $57.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (16) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 27, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 142,653 $56.07 $7,998,168.55
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 18

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 67,331

F15 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.75 to $56.74, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (15) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 27, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 3,620 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · derivative · entry 14

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 3,620 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
February 27, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 3,620 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · derivative · entry 13

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,620

Underlying: Class A Common Stock · 3,620 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
February 27, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 3,620 $3.36 Strike: $3.36 $12,163.20
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · derivative · entry 12

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,856

Underlying: Class B Common Stock · 3,620 shares

Expires 2025-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: The option was granted on December 9, 2015. The VCD is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 27, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 5,554 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · derivative · entry 11

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 5,554 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
February 27, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 5,554 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · derivative · entry 10

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,554

Underlying: Class A Common Stock · 5,554 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
February 27, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 5,554 $0.08 Strike: $0.82 $454.87
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · derivative · entry 9

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,002

Underlying: Class B Common Stock · 5,554 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on January 20, 2015, with a vesting commencement date ("VCD") of November 3, 2014. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 27, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 3,620 $56.87 $205,869.40
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · nonDerivative · entry 7

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 71,101

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 27, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 3,620 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · nonDerivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 74,721

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 27, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 700 $57.28 $40,096.00
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · nonDerivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 71,101

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.97 to $57.43, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
February 27, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 700 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · nonDerivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 71,801

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 27, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 4,854 $55.29 $268,377.66
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 71,101

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.96 to $56.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
February 27, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 4,854 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 75,955

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
ConversionClass B Common Stock · Derivative 217,880 $0.00 $0.00
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · derivative · entry 27

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 0

Underlying: Class A Common Stock · 217,880 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F19 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F19 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
ConversionClass B Common Stock · Derivative 746,198 $0.00 $0.00
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · derivative · entry 26

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 0

Underlying: Class A Common Stock · 746,198 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F19 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F19 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
OtherClass A Common Stock 5,061 $0.00 $0.00
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 17

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,675

F9 · kind: Represents a pro rata distribution without additional consideration by Founder LLC to its members.

F9 · balance_after: Represents a pro rata distribution without additional consideration by Founder LLC to its members.

F11 · ownership.direct: The reported securities are owned directly by the Reporting Person.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
OtherClass A Common Stock 7,063 $0.00 $0.00
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 16

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 7,063

F8 · kind: Represents a pro rata distribution without additional consideration by Founder LP to its limited partners and general partner.

F14 · ownership.nature: The reported securities are owned directly by Eric Paley 2017 Annuity Trust (the "2017 Annuity Trust"). The Reporting Person is a beneficiary of the 2017 Annuity Trust.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
OtherClass A Common Stock 5,759 $0.00 $0.00
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 15

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 5,759

F8 · kind: Represents a pro rata distribution without additional consideration by Founder LP to its limited partners and general partner.

F13 · ownership.nature: The reported securities are owned directly by Eric Paley 2016 Annuity Trust (the "2016 Annuity Trust"). The Reporting Person is a beneficiary of the 2016 Annuity Trust.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
OtherClass A Common Stock 4,392 $0.00 $0.00
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 14

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 4,392

F8 · kind: Represents a pro rata distribution without additional consideration by Founder LP to its limited partners and general partner.

F12 · ownership.nature: The reported securities are owned directly by Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust"). The Reporting Person is a beneficiary of the 2015 Remainder Trust.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
OtherClass A Common Stock 17,213 $0.00 $0.00
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 13

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,614

F8 · kind: Represents a pro rata distribution without additional consideration by Founder LP to its limited partners and general partner.

F10 · balance_after: Includes 4,401 shares of common stock underlying restricted stock unit awards that are subject to time-based vesting and settlement.

F11 · ownership.direct: The reported securities are owned directly by the Reporting Person.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
OtherClass A Common Stock 108,940 $0.00 $0.00
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 12

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 61,312

F9 · kind: Represents a pro rata distribution without additional consideration by Founder LLC to its members.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
OtherClass A Common Stock 373,099 $0.00 $0.00
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 11

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 209,984

F8 · kind: Represents a pro rata distribution without additional consideration by Founder LP to its limited partners and general partner.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 12,476 $60.34 $752,760.67
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 10

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 170,252

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.00 to $60.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (7) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 22,596 $59.61 $1,346,965.64
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 9

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 182,728

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $59.00 to $59.995, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (6) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 7,321 $58.36 $427,218.42
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 8

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 205,324

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.00 to $58.61, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (5) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 5,235 $57.18 $299,313.22
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 7

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 212,645

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $57.00 to $57.53, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities Exchange Commission ("SEC"), upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (4) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
ConversionClass A Common Stock 217,880 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 6

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 217,880

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 42,729 $60.34 $2,578,126.85
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 5

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 583,083

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.00 to $60.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (7) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 77,381 $59.61 $4,612,743.31
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 4

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 625,812

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $59.00 to $59.995, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (6) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 25,075 $58.36 $1,463,256.64
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 3

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 703,193

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.00 to $58.61, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (5) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
SaleClass A Common Stock 17,930 $57.18 $1,025,154.92
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 2

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 728,268

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $57.00 to $57.53, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities Exchange Commission ("SEC"), upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (4) to this Form 4.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Mar 1, 2018 01:25 UTC
Paley Eric BDirector
ConversionClass A Common Stock 746,198 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-18-005892 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 746,198

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
February 26, 2018 Filed Feb 28, 2018 22:25 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 3,729 $59.71 $222,639.95
Disclosure

SEC source: 0001209191-18-014594 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 71,101

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $59.65 to $59.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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February 20, 2018 Filed Feb 22, 2018 18:43 UTC
Perdue Robert DavidDirector · Chief Operating Officer
ConversionClass B Common Stock · Derivative 17,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-012682 · doc4.xml · derivative · entry 5

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Underlying: Class A Common Stock · 17,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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February 20, 2018 Filed Feb 22, 2018 18:43 UTC
Perdue Robert DavidDirector · Chief Operating Officer
Exercise / conversionClass B Common Stock · Derivative 17,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-012682 · doc4.xml · derivative · entry 4

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 112,500

Underlying: Class A Common Stock · 17,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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February 20, 2018 Filed Feb 22, 2018 18:43 UTC
Perdue Robert DavidDirector · Chief Operating Officer
Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 17,500 $0.17 Strike: $0.17 $2,992.50
Disclosure

SEC source: 0001209191-18-012682 · doc4.xml · derivative · entry 3

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common Stock · 17,500 shares

Expires 2023-02-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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February 20, 2018 Filed Feb 22, 2018 18:43 UTC
Perdue Robert DavidDirector · Chief Operating Officer
SaleClass A Common Stock 17,500 $50.00 $875,000.00
Disclosure

SEC source: 0001209191-18-012682 · doc4.xml · nonDerivative · entry 2

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 133,443

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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February 20, 2018 Filed Feb 22, 2018 18:43 UTC
Perdue Robert DavidDirector · Chief Operating Officer
ConversionClass A Common Stock 17,500 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-012682 · doc4.xml · nonDerivative · entry 1

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 150,943

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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February 20, 2018 Filed Feb 22, 2018 23:45 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 9,000 $49.10 $441,900.00
Disclosure

SEC source: 0001209191-18-012691 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 113,819

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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February 04, 2018 Filed Feb 6, 2019 21:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
SaleClass A Common Stock 19,303 $155.01 $2,992,206.29
Disclosure

SEC source: 0001209191-19-007727 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $155.00 to $155.11, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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February 04, 2018 Filed Feb 6, 2019 21:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionClass A Common Stock 7,793 $30.15 $234,958.95
Disclosure

SEC source: 0001209191-19-007727 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 57,262

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.