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Nasdaq · USD

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Trade Desk, Inc.

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3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
August 12, 2019 Filed Aug 14, 2019 21:58 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 7,403 $257.24 $1,904,347.72
Disclosure

SEC source: 0001209191-19-045983 · doc4.xml · nonDerivative · entry 5

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 132,988

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $256.91 to $257.90, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 12, 2019 Filed Aug 14, 2019 21:58 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 28,245 $256.33 $7,240,040.85
Disclosure

SEC source: 0001209191-19-045983 · doc4.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 140,391

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $255.91 to $256.89, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 12, 2019 Filed Aug 14, 2019 21:58 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 24,992 $255.52 $6,385,955.84
Disclosure

SEC source: 0001209191-19-045983 · doc4.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 168,636

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $254.91 to $255.90, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 12, 2019 Filed Aug 14, 2019 21:58 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 2,572 $254.32 $654,111.04
Disclosure

SEC source: 0001209191-19-045983 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 193,628

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $253.88 to $254.78, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 12, 2019 Filed Aug 14, 2019 21:58 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass A Common Stock 102,808 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-045983 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 196,200

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 09, 2019 Filed Aug 12, 2019 22:58 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-045629 · doc4.xml · derivative · entry 11

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,512

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
August 09, 2019 Filed Aug 12, 2019 22:58 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 902 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-045629 · doc4.xml · derivative · entry 10

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,436

Underlying: Class A Common Stock · 902 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
August 09, 2019 Filed Aug 12, 2019 22:58 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-045629 · doc4.xml · derivative · entry 9

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
August 09, 2019 Filed Aug 12, 2019 22:58 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-045629 · doc4.xml · derivative · entry 8

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 905

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
August 09, 2019 Filed Aug 12, 2019 22:58 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 905 $0.00 Strike: $3.36 $0.00
Disclosure

SEC source: 0001209191-19-045629 · doc4.xml · derivative · entry 7

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,566

Underlying: Class B Common Stock · 905 shares

Expires 2025-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 9, 2015. The Vesting Commencement Date ("VCD") is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
August 09, 2019 Filed Aug 12, 2019 22:58 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 875 $279.30 $244,387.50
Disclosure

SEC source: 0001209191-19-045629 · doc4.xml · nonDerivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,879

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
August 09, 2019 Filed Aug 12, 2019 22:58 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-19-045629 · doc4.xml · nonDerivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,754

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 09, 2019 Filed Aug 12, 2019 22:58 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 902 $279.30 $251,928.60
Disclosure

SEC source: 0001209191-19-045629 · doc4.xml · nonDerivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,879

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
August 09, 2019 Filed Aug 12, 2019 22:58 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass A Common Stock 902 $30.15 $27,195.30
Disclosure

SEC source: 0001209191-19-045629 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,781

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 09, 2019 Filed Aug 12, 2019 22:58 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 905 $279.30 $252,766.50
Disclosure

SEC source: 0001209191-19-045629 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,879

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
August 09, 2019 Filed Aug 12, 2019 22:58 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 905 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-045629 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,784

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 02, 2019 Filed Aug 6, 2019 21:38 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 365 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-19-044869 · doc4.xml · derivative · entry 9

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,615

Underlying: Class A Common Stock · 365 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
August 02, 2019 Filed Aug 6, 2019 21:38 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-044869 · doc4.xml · derivative · entry 8

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,512

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD , subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
August 02, 2019 Filed Aug 6, 2019 21:38 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 902 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-044869 · doc4.xml · derivative · entry 7

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,436

Underlying: Class A Common Stock · 902 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 23, 2016. The Vesting Commencement Date ("VCD") is December 1, 2016. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
August 02, 2019 Filed Aug 6, 2019 21:38 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 365 $262.64 $95,863.60
Disclosure

SEC source: 0001209191-19-044869 · doc4.xml · nonDerivative · entry 6

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,464

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
August 02, 2019 Filed Aug 6, 2019 21:38 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass A Common Stock 365 $142.45 $51,994.25
Disclosure

SEC source: 0001209191-19-044869 · doc4.xml · nonDerivative · entry 5

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,829

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 02, 2019 Filed Aug 6, 2019 21:38 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 875 $262.64 $229,810.00
Disclosure

SEC source: 0001209191-19-044869 · doc4.xml · nonDerivative · entry 4

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,464

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
August 02, 2019 Filed Aug 6, 2019 21:38 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-19-044869 · doc4.xml · nonDerivative · entry 3

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,339

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 02, 2019 Filed Aug 6, 2019 21:38 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 902 $262.64 $236,901.28
Disclosure

SEC source: 0001209191-19-044869 · doc4.xml · nonDerivative · entry 2

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,464

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
August 02, 2019 Filed Aug 6, 2019 21:38 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass A Common Stock 902 $30.15 $27,195.30
Disclosure

SEC source: 0001209191-19-044869 · doc4.xml · nonDerivative · entry 1

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,366

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 01, 2019 Filed Aug 5, 2019 22:35 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass B Common Stock · Derivative 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-044698 · doc4.xml · derivative · entry 11

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,388,497

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F11 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F11 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F11 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
August 01, 2019 Filed Aug 5, 2019 22:35 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 500 $273.19 $136,595.00
Disclosure

SEC source: 0001209191-19-044698 · doc4.xml · nonDerivative · entry 10

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 93,392

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $272.89 to $273.70, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 01, 2019 Filed Aug 5, 2019 22:35 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 500 $272.10 $136,050.00
Disclosure

SEC source: 0001209191-19-044698 · doc4.xml · nonDerivative · entry 9

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 93,892

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $271.74 to $272.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 01, 2019 Filed Aug 5, 2019 22:35 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 1,875 $270.91 $507,956.25
Disclosure

SEC source: 0001209191-19-044698 · doc4.xml · nonDerivative · entry 8

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 94,392

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $270.50 to $271.42, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 01, 2019 Filed Aug 5, 2019 22:35 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 467 $268.95 $125,599.65
Disclosure

SEC source: 0001209191-19-044698 · doc4.xml · nonDerivative · entry 7

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 96,267

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $268.75 to $269.36, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 01, 2019 Filed Aug 5, 2019 22:35 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 1,500 $268.10 $402,150.00
Disclosure

SEC source: 0001209191-19-044698 · doc4.xml · nonDerivative · entry 6

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 96,734

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $267.67 to $268.60, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 01, 2019 Filed Aug 5, 2019 22:35 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 1,558 $266.95 $415,908.10
Disclosure

SEC source: 0001209191-19-044698 · doc4.xml · nonDerivative · entry 5

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,234

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $266.60 to $267.52, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 01, 2019 Filed Aug 5, 2019 22:35 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 1,600 $266.01 $425,616.00
Disclosure

SEC source: 0001209191-19-044698 · doc4.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 99,792

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $265.56 to $266.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 01, 2019 Filed Aug 5, 2019 22:35 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 1,500 $265.03 $397,545.00
Disclosure

SEC source: 0001209191-19-044698 · doc4.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 101,392

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $264.49 to $265.44, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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August 01, 2019 Filed Aug 5, 2019 22:35 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 500 $263.73 $131,865.00
Disclosure

SEC source: 0001209191-19-044698 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 102,892

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $263.45 to $264.42, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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August 01, 2019 Filed Aug 5, 2019 22:35 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-044698 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,392

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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August 01, 2019 Filed Aug 5, 2019 22:30 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 365 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-19-044692 · doc4.xml · derivative · entry 6

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,710

Underlying: Class A Common Stock · 365 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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August 01, 2019 Filed Aug 5, 2019 22:30 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-044692 · doc4.xml · derivative · entry 5

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,512

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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August 01, 2019 Filed Aug 5, 2019 22:30 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 365 $264.39 $96,502.35
Disclosure

SEC source: 0001209191-19-044692 · doc4.xml · nonDerivative · entry 4

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,829

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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August 01, 2019 Filed Aug 5, 2019 22:30 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 365 $142.45 $51,994.25
Disclosure

SEC source: 0001209191-19-044692 · doc4.xml · nonDerivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,194

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 01, 2019 Filed Aug 5, 2019 22:30 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 875 $264.39 $231,341.25
Disclosure

SEC source: 0001209191-19-044692 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,829

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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August 01, 2019 Filed Aug 5, 2019 22:30 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-19-044692 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,704

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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July 29, 2019 Filed Jul 31, 2019 20:35 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
ConversionClass B Common Stock · Derivative 20,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-043867 · doc4.xml · derivative · entry 13

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 83,784

Underlying: Class A Common Stock · 20,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F14 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F14 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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July 29, 2019 Filed Jul 31, 2019 20:35 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
SaleClass A Common Stock 1,349 $277.34 $374,131.66
Disclosure

SEC source: 0001209191-19-043867 · doc4.xml · nonDerivative · entry 12

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,012

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $277.03 to $277.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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July 29, 2019 Filed Jul 31, 2019 20:35 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
SaleClass A Common Stock 300 $269.56 $80,868.00
Disclosure

SEC source: 0001209191-19-043867 · doc4.xml · nonDerivative · entry 11

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,361

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $269.27 to $269.85, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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July 29, 2019 Filed Jul 31, 2019 20:35 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
SaleClass A Common Stock 300 $268.60 $80,580.00
Disclosure

SEC source: 0001209191-19-043867 · doc4.xml · nonDerivative · entry 10

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,661

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $268.20 to $269.17, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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July 29, 2019 Filed Jul 31, 2019 20:35 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
SaleClass A Common Stock 200 $267.17 $53,434.00
Disclosure

SEC source: 0001209191-19-043867 · doc4.xml · nonDerivative · entry 9

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,961

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $267.00 to $267.33, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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July 29, 2019 Filed Jul 31, 2019 20:35 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
SaleClass A Common Stock 700 $264.85 $185,395.00
Disclosure

SEC source: 0001209191-19-043867 · doc4.xml · nonDerivative · entry 8

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,161

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $264.70 to $265.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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July 29, 2019 Filed Jul 31, 2019 20:35 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
SaleClass A Common Stock 1,300 $263.95 $343,135.00
Disclosure

SEC source: 0001209191-19-043867 · doc4.xml · nonDerivative · entry 7

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,861

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $263.57 to $264.47, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
July 29, 2019 Filed Jul 31, 2019 20:35 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
SaleClass A Common Stock 2,800 $263.13 $736,764.00
Disclosure

SEC source: 0001209191-19-043867 · doc4.xml · nonDerivative · entry 6

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,161

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $262.53 to $263.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.