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Nasdaq · USD

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Trade Desk, Inc.

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3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
November 09, 2020 Filed Nov 10, 2020 02:33 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 2,263 $800.00 $1,810,400.00
Disclosure

SEC source: 0001209191-20-057539 · doc4.xml · nonDerivative · entry 4

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,558

Read SEC document
November 09, 2020 Filed Nov 10, 2020 02:33 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 2,263 $263.34 $595,938.42
Disclosure

SEC source: 0001209191-20-057539 · doc4.xml · nonDerivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,821

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 09, 2020 Filed Nov 10, 2020 23:59 UTC
Paley Eric BDirector
SaleClass A Common Stock 950 $797.96 $758,062.00
Disclosure

SEC source: 0001209191-20-057764 · doc4.xml · nonDerivative · entry 6

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,500

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $797.79 to $798.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 09, 2020 Filed Nov 10, 2020 23:59 UTC
Paley Eric BDirector
SaleClass A Common Stock 420 $797.28 $334,857.60
Disclosure

SEC source: 0001209191-20-057764 · doc4.xml · nonDerivative · entry 5

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,450

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $796.65 to $797.64, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 09, 2020 Filed Nov 10, 2020 23:59 UTC
Paley Eric BDirector
SaleClass A Common Stock 500 $796.18 $398,090.00
Disclosure

SEC source: 0001209191-20-057764 · doc4.xml · nonDerivative · entry 4

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,870

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $795.57 to $796.56, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 09, 2020 Filed Nov 10, 2020 23:59 UTC
Paley Eric BDirector
SaleClass A Common Stock 652 $794.95 $518,307.40
Disclosure

SEC source: 0001209191-20-057764 · doc4.xml · nonDerivative · entry 3

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,370

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $794.55 to $795.29, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 09, 2020 Filed Nov 10, 2020 23:59 UTC
Paley Eric BDirector
SaleClass A Common Stock 110 $793.65 $87,301.50
Disclosure

SEC source: 0001209191-20-057764 · doc4.xml · nonDerivative · entry 2

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,022

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $793.24 to $793.69, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 09, 2020 Filed Nov 10, 2020 23:59 UTC
Paley Eric BDirector
SaleClass A Common Stock 368 $792.60 $291,676.80
Disclosure

SEC source: 0001209191-20-057764 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,132

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $792.21 to $792.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 05, 2020 Filed Nov 10, 2020 02:33 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 1,913 $651.62 $1,246,549.06
Disclosure

SEC source: 0001209191-20-057539 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,558

F3 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
November 02, 2020 Filed Nov 5, 2020 02:43 UTC GiftClass A Common Stock 16,139 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-057072 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Spouse

Disclosed balance after: 16,139

F1 · kind: Represents a transfer of shares from the Reporting Person to a trust held by spouse.

Read SEC document
November 02, 2020 Filed Nov 5, 2020 02:43 UTC GiftClass A Common Stock 16,139 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-057072 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,872

F1 · kind: Represents a transfer of shares from the Reporting Person to a trust held by spouse.

Read SEC document
November 02, 2020 Filed Nov 4, 2020 23:06 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 365 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-20-056977 · doc4.xml · derivative · entry 6

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,140

Underlying: Class A Common Stock · 365 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
November 02, 2020 Filed Nov 4, 2020 23:06 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-20-056977 · doc4.xml · derivative · entry 5

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,387

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
November 02, 2020 Filed Nov 4, 2020 23:06 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 365 $571.54 $208,612.10
Disclosure

SEC source: 0001209191-20-056977 · doc4.xml · nonDerivative · entry 4

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,308

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
November 02, 2020 Filed Nov 4, 2020 23:06 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 365 $142.45 $51,994.25
Disclosure

SEC source: 0001209191-20-056977 · doc4.xml · nonDerivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,673

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 02, 2020 Filed Nov 4, 2020 23:06 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 875 $571.54 $500,097.50
Disclosure

SEC source: 0001209191-20-056977 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,308

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
November 02, 2020 Filed Nov 4, 2020 23:06 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-20-056977 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,183

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 01, 2020 Filed Nov 10, 2020 02:33 UTC
VOBEJDA SUSANChief Marketing Officer
Tax withholdingClass A Common Stock 1,837 $566.45 $1,040,568.65
Disclosure

SEC source: 0001209191-20-057539 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,471

F1 · kind: This transaction is being reported late on this Form 4 filed November 9, 2020.

F2 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of restricted stock units granted on November 1, 2017.

Read SEC document
October 19, 2020 Filed Oct 21, 2020 20:14 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 84 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-20-055466 · doc4.xml · derivative · entry 7

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,461

Underlying: Class A Common Stock · 84 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
October 19, 2020 Filed Oct 21, 2020 20:14 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 79 $0.00 Strike: $272.35 $0.00
Disclosure

SEC source: 0001209191-20-055466 · doc4.xml · derivative · entry 6

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,861

Underlying: Class A Common Stock · 79 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
October 19, 2020 Filed Oct 21, 2020 20:14 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 88 $608.59 $53,555.92
Disclosure

SEC source: 0001209191-20-055466 · doc4.xml · nonDerivative · entry 5

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,911

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
October 19, 2020 Filed Oct 21, 2020 20:14 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 84 $608.59 $51,121.56
Disclosure

SEC source: 0001209191-20-055466 · doc4.xml · nonDerivative · entry 4

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,999

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
October 19, 2020 Filed Oct 21, 2020 20:14 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 84 $300.01 $25,200.84
Disclosure

SEC source: 0001209191-20-055466 · doc4.xml · nonDerivative · entry 3

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,083

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 19, 2020 Filed Oct 21, 2020 20:14 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 79 $608.59 $48,078.61
Disclosure

SEC source: 0001209191-20-055466 · doc4.xml · nonDerivative · entry 2

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,999

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
October 19, 2020 Filed Oct 21, 2020 20:14 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 79 $272.35 $21,515.65
Disclosure

SEC source: 0001209191-20-055466 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,078

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,011 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · derivative · entry 10

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,701

Underlying: Class A Common Stock · 1,011 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,057 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · derivative · entry 9

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,819

Underlying: Class A Common Stock · 2,057 shares

Expires 2029-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,825 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · derivative · entry 8

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,505

Underlying: Class A Common Stock · 1,825 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 4,375 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · derivative · entry 7

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,262

Underlying: Class A Common Stock · 4,375 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 902 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · derivative · entry 6

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,808

Underlying: Class A Common Stock · 902 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on December 23, 2016. The Vesting Commencement Date ("VCD") is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionClass A Common Stock 1,011 $300.01 $303,310.11
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · nonDerivative · entry 5

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,011

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionClass A Common Stock 2,057 $263.34 $541,690.38
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · nonDerivative · entry 4

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 49,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionClass A Common Stock 1,825 $142.45 $259,971.25
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · nonDerivative · entry 3

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,943

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionClass A Common Stock 4,375 $48.00 $210,000.00
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,118

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 15, 2020 Filed Oct 19, 2020 20:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionClass A Common Stock 902 $30.15 $27,195.30
Disclosure

SEC source: 0001209191-20-055270 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,743

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 05, 2020 Filed Oct 7, 2020 22:33 UTC
GRANT JAY RChief Legal Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 4,920 $0.00 Strike: $573.91 $0.00
Disclosure

SEC source: 0001209191-20-054207 · doc4.xml · derivative · entry 2

GRANT JAY R · CIK 0001826731 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,920

Underlying: Class A Common Stock · 4,920 shares

Expires 2030-10-05

F2 · derivative.exercise_date: The option was granted on October 5, 2020, the VCD. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
October 05, 2020 Filed Oct 7, 2020 22:33 UTC
GRANT JAY RChief Legal Officer
GrantClass A Common Stock 2,648 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-054207 · doc4.xml · nonDerivative · entry 1

GRANT JAY R · CIK 0001826731 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,648

F1 · shares: Represents a restricted stock award with a vesting commencement date ("VCD") of October 5, 2020. One-fourth (1/4th) of the granted shares vest on November 15, 2021 and the remainder of the granted shares vest ratably over 12 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
October 02, 2020 Filed Oct 5, 2020 22:49 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 365 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-20-053879 · doc4.xml · derivative · entry 6

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,505

Underlying: Class A Common Stock · 365 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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October 02, 2020 Filed Oct 5, 2020 22:49 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-20-053879 · doc4.xml · derivative · entry 5

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,262

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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October 02, 2020 Filed Oct 5, 2020 22:49 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 365 $533.77 $194,826.05
Disclosure

SEC source: 0001209191-20-053879 · doc4.xml · nonDerivative · entry 4

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,308

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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October 02, 2020 Filed Oct 5, 2020 22:49 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 365 $142.45 $51,994.25
Disclosure

SEC source: 0001209191-20-053879 · doc4.xml · nonDerivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,673

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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October 02, 2020 Filed Oct 5, 2020 22:49 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 875 $533.77 $467,048.75
Disclosure

SEC source: 0001209191-20-053879 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,308

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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October 02, 2020 Filed Oct 5, 2020 22:49 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-20-053879 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,183

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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September 29, 2020 Filed Oct 1, 2020 20:56 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 71 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-20-052648 · doc4.xml · derivative · entry 6

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,545

Underlying: Class A Common Stock · 71 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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September 29, 2020 Filed Oct 1, 2020 20:56 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 66 $0.00 Strike: $272.35 $0.00
Disclosure

SEC source: 0001209191-20-052648 · doc4.xml · derivative · entry 5

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,940

Underlying: Class A Common Stock · 66 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") is December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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September 29, 2020 Filed Oct 1, 2020 20:56 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 71 $500.00 $35,500.00
Disclosure

SEC source: 0001209191-20-052648 · doc4.xml · nonDerivative · entry 4

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,999

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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September 29, 2020 Filed Oct 1, 2020 20:56 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 71 $300.01 $21,300.71
Disclosure

SEC source: 0001209191-20-052648 · doc4.xml · nonDerivative · entry 3

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,070

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 29, 2020 Filed Oct 1, 2020 20:56 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 66 $500.00 $33,000.00
Disclosure

SEC source: 0001209191-20-052648 · doc4.xml · nonDerivative · entry 2

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,999

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
September 29, 2020 Filed Oct 1, 2020 20:56 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 66 $272.35 $17,975.10
Disclosure

SEC source: 0001209191-20-052648 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,065

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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September 17, 2020 Filed Sep 21, 2020 21:47 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 5,800 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-20-051328 · doc4.xml · derivative · entry 2

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,710

Underlying: Class A Common Stock · 5,800 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.