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Nasdaq · USD

TRUP

TRUPANION, INC.

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Tapewire entity
4822
SEC CIK
0001371285
Parsed reports
1,118

Last 12 months

Inside the activity.

0 purchase rows · 29 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202504
Dec 202503
Jan 202601
Feb 202604
Mar 202602
Apr 202601
May 202604
Jun 202602
Jul 202601
Aug 202604
Sep 202602
Oct 202601

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
May 25, 2019 Filed May 29, 2019 17:51 UTC
PLOUF TRICIAChief Financial Officer
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 1,219 $0.00 Strike: $28.01 $0.00
Disclosure

SEC source: 0001371285-19-000154 · wf-form4_155916667889269.xml · derivative · entry 3

PLOUF TRICIA · CIK 0001673762 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,415

Underlying: Common Stock · 1,219 shares

Expires 2022-02-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The RSU vests and will convert to common stock of the Issuer as to 1/4th of the total shares on February 25, 2019, after which 1/16th of the total shares vest quarterly, subject to continued service through each vesting date.

Read SEC document
May 25, 2019 Filed May 29, 2019 17:51 UTC
PLOUF TRICIAChief Financial Officer
Tax withholdingCommon Stock 296 $0.00 $0.00
Disclosure

SEC source: 0001371285-19-000154 · wf-form4_155916667889269.xml · nonDerivative · entry 2

PLOUF TRICIA · CIK 0001673762 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,614

F1 · shares: This Form 4 discloses the shares of common stock that have been withheld by the issuer to satisfy its income tax withholding and remittance obligations in connection with the vesting of the restricted stock units, and does not represent a sale by the reporting person.

Read SEC document
May 25, 2019 Filed May 29, 2019 17:51 UTC
PLOUF TRICIAChief Financial Officer
Exercise / conversionCommon Stock 1,219 $0.00 $0.00
Disclosure

SEC source: 0001371285-19-000154 · wf-form4_155916667889269.xml · nonDerivative · entry 1

PLOUF TRICIA · CIK 0001673762 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,910

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 25, 2019 Filed May 29, 2019 21:50 UTC
Tooth MargaretChief Revenue Officer
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 1,219 $0.00 Strike: $28.01 $0.00
Disclosure

SEC source: 0001371285-19-000152 · wf-form4_155916662107003.xml · derivative · entry 3

Tooth Margaret · CIK 0001657025 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,415

Underlying: Common Stock · 1,219 shares

Expires 2022-02-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The RSU vests and will convert to common stock of the Issuer as to 1/4th of the total shares on February 25, 2019, after which 1/16th of the total shares vest quarterly, subject to continued service through each vesting date.

Read SEC document
May 25, 2019 Filed May 29, 2019 21:50 UTC
Tooth MargaretChief Revenue Officer
Tax withholdingCommon Stock 296 $0.00 $0.00
Disclosure

SEC source: 0001371285-19-000152 · wf-form4_155916662107003.xml · nonDerivative · entry 2

Tooth Margaret · CIK 0001657025 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,616

F1 · shares: This Form 4 discloses the shares of common stock that have been withheld by the issuer to satisfy its income tax withholding and remittance obligations in connection with the vesting of the restricted stock units, and does not represent a sale by the reporting person.

Read SEC document
May 25, 2019 Filed May 29, 2019 21:50 UTC
Tooth MargaretChief Revenue Officer
Exercise / conversionCommon Stock 1,219 $0.00 $0.00
Disclosure

SEC source: 0001371285-19-000152 · wf-form4_155916662107003.xml · nonDerivative · entry 1

Tooth Margaret · CIK 0001657025 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,912

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 25, 2019 Filed May 29, 2019 21:51 UTC
BEARMAN ASHERChief Strategy Officer
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 1,219 $0.00 Strike: $28.01 $0.00
Disclosure

SEC source: 0001371285-19-000153 · wf-form4_155916665071013.xml · derivative · entry 3

BEARMAN ASHER · CIK 0001622728 · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,415

Underlying: Common Stock · 1,219 shares

Expires 2022-02-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The RSU vests and will convert to common stock of the Issuer as to 1/4th of the total shares on February 25, 2019, after which 1/16th of the total shares vest quarterly, subject to continued service through each vesting date.

Read SEC document
May 25, 2019 Filed May 29, 2019 21:51 UTC
BEARMAN ASHERChief Strategy Officer
Tax withholdingCommon Stock 296 $0.00 $0.00
Disclosure

SEC source: 0001371285-19-000153 · wf-form4_155916665071013.xml · nonDerivative · entry 2

BEARMAN ASHER · CIK 0001622728 · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,914

F1 · shares: This Form 4 discloses the shares of common stock that have been withheld by the issuer to satisfy its income tax withholding and remittance obligations in connection with the vesting of the restricted stock units, and does not represent a sale by the reporting person.

Read SEC document
May 25, 2019 Filed May 29, 2019 21:51 UTC
BEARMAN ASHERChief Strategy Officer
Exercise / conversionCommon Stock 1,219 $0.00 $0.00
Disclosure

SEC source: 0001371285-19-000153 · wf-form4_155916665071013.xml · nonDerivative · entry 1

BEARMAN ASHER · CIK 0001622728 · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,210

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 25, 2019 Filed May 29, 2019 21:52 UTC
RAWLINGS DARRYLDirector · President and CEO
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 1,219 $0.00 Strike: $28.01 $0.00
Disclosure

SEC source: 0001371285-19-000155 · wf-form4_155916670689827.xml · derivative · entry 3

RAWLINGS DARRYL · CIK 0001611679 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,415

Underlying: Common Stock · 1,219 shares

Expires 2022-02-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The RSU vests and will convert to common stock of the Issuer as to 1/4th of the total shares on February 25, 2019, after which 1/16th of the total shares vest quarterly, subject to continued service through each vesting date.

Read SEC document
May 25, 2019 Filed May 29, 2019 21:52 UTC
RAWLINGS DARRYLDirector · President and CEO
Tax withholdingCommon Stock 479 $0.00 $0.00
Disclosure

SEC source: 0001371285-19-000155 · wf-form4_155916670689827.xml · nonDerivative · entry 2

RAWLINGS DARRYL · CIK 0001611679 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,531,120

F1 · shares: This Form 4 discloses the shares of common stock that have been withheld by the issuer to satisfy its income tax withholding and remittance obligations in connection with the vesting of the restricted stock units, and does not represent a sale by the reporting person.

Read SEC document
May 25, 2019 Filed May 29, 2019 21:52 UTC
RAWLINGS DARRYLDirector · President and CEO
Exercise / conversionCommon Stock 1,219 $0.00 $0.00
Disclosure

SEC source: 0001371285-19-000155 · wf-form4_155916670689827.xml · nonDerivative · entry 1

RAWLINGS DARRYL · CIK 0001611679 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,531,599

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 25, 2019 Filed May 29, 2019 21:50 UTC
Houk Thomas JChief Member Exper. Officer
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 1,219 $0.00 Strike: $28.01 $0.00
Disclosure

SEC source: 0001371285-19-000151 · wf-form4_155916659217347.xml · derivative · entry 3

Houk Thomas J · CIK 0001767572 · Chief Member Exper. Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,415

Underlying: Common Stock · 1,219 shares

Expires 2022-02-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The RSU vests and will convert to common stock of the Issuer as to 1/4th of the total shares on February 25, 2019, after which 1/16th of the total shares vest quarterly, subject to continued service through each vesting date.

Read SEC document
May 25, 2019 Filed May 29, 2019 21:50 UTC
Houk Thomas JChief Member Exper. Officer
Tax withholdingCommon Stock 296 $0.00 $0.00
Disclosure

SEC source: 0001371285-19-000151 · wf-form4_155916659217347.xml · nonDerivative · entry 2

Houk Thomas J · CIK 0001767572 · Chief Member Exper. Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,124

F1 · shares: This Form 4 discloses the shares of common stock that have been withheld by the issuer to satisfy its income tax withholding and remittance obligations in connection with the vesting of the restricted stock units, and does not represent a sale by the reporting person.

Read SEC document
May 25, 2019 Filed May 29, 2019 21:50 UTC
Houk Thomas JChief Member Exper. Officer
Exercise / conversionCommon Stock 1,219 $0.00 $0.00
Disclosure

SEC source: 0001371285-19-000151 · wf-form4_155916659217347.xml · nonDerivative · entry 1

Houk Thomas J · CIK 0001767572 · Chief Member Exper. Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,420

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 22, 2019 Filed May 24, 2019 23:10 UTC Exercise / conversionStock Option (right to buy) · Derivative 188,079 $0.00 Strike: $1.04 $0.00
Disclosure

SEC source: 0001371285-19-000144 · wf-form4_155873940394659.xml · derivative · entry 2

RUBIN HOWARD E · CIK 0001613034 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 188,079 shares

Expires 2020-03-16

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option is fully vested.

Read SEC document
May 22, 2019 Filed May 24, 2019 23:10 UTC Exercise / conversionCommon Stock 188,079 $1.04 $195,602.16
Disclosure

SEC source: 0001371285-19-000144 · wf-form4_155873940394659.xml · nonDerivative · entry 1

RUBIN HOWARD E · CIK 0001613034 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 294,795

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 22, 2019 Filed May 24, 2019 19:10 UTC
PLOUF TRICIAChief Financial Officer
Exercise / conversionStock Option (right to buy) · Derivative 500 $0.00 Strike: $8.74 $0.00
Disclosure

SEC source: 0001371285-19-000145 · wf-form4_155873943946263.xml · derivative · entry 3

PLOUF TRICIA · CIK 0001673762 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,300

Underlying: Common Stock · 500 shares

Expires 2024-09-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sale reported was effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on August 29, 2018, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

F2 · derivative.exercise_date: This stock option grant is fully vested.

Read SEC document
May 22, 2019 Filed May 24, 2019 19:10 UTC
PLOUF TRICIAChief Financial Officer
SaleCommon Stock 500 $30.64 $15,320.00
Disclosure

SEC source: 0001371285-19-000145 · wf-form4_155873943946263.xml · nonDerivative · entry 2

PLOUF TRICIA · CIK 0001673762 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,691

F1 · kind: The sale reported was effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on August 29, 2018, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

Read SEC document
May 22, 2019 Filed May 24, 2019 19:10 UTC
PLOUF TRICIAChief Financial Officer
Exercise / conversionCommon Stock 500 $8.74 $4,370.00
Disclosure

SEC source: 0001371285-19-000145 · wf-form4_155873943946263.xml · nonDerivative · entry 1

PLOUF TRICIA · CIK 0001673762 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,191

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sale reported was effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on August 29, 2018, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

Read SEC document
May 20, 2019 Filed May 22, 2019 21:34 UTC
Tooth MargaretChief Revenue Officer
Exercise / conversionStock Option (right to buy) · Derivative 1,000 $0.00 Strike: $4.80 $0.00
Disclosure

SEC source: 0001371285-19-000140 · wf-form4_155856087042318.xml · derivative · entry 3

Tooth Margaret · CIK 0001657025 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,550

Underlying: Common Stock · 1,000 shares

Expires 2023-11-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The exercise and sale reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on February 19, 2019 in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

F3 · derivative.exercise_date: This stock option grant is fully vested.

Read SEC document
May 20, 2019 Filed May 22, 2019 21:34 UTC
Tooth MargaretChief Revenue Officer
SaleCommon Stock 1,000 $31.37 $31,365.60
Disclosure

SEC source: 0001371285-19-000140 · wf-form4_155856087042318.xml · nonDerivative · entry 2

Tooth Margaret · CIK 0001657025 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,693

F1 · kind: The exercise and sale reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on February 19, 2019 in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.30 to $31.58 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

Read SEC document
May 20, 2019 Filed May 22, 2019 21:34 UTC
Tooth MargaretChief Revenue Officer
Exercise / conversionCommon Stock 1,000 $4.80 $4,800.00
Disclosure

SEC source: 0001371285-19-000140 · wf-form4_155856087042318.xml · nonDerivative · entry 1

Tooth Margaret · CIK 0001657025 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,693

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The exercise and sale reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on February 19, 2019 in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

Read SEC document
May 20, 2019 Filed May 22, 2019 21:35 UTC
RAWLINGS DARRYLDirector · President and CEO
SaleCommon Stock 4,000 $31.17 $124,677.20
Disclosure

SEC source: 0001371285-19-000141 · wf-form4_155856089915601.xml · nonDerivative · entry 1

RAWLINGS DARRYL · CIK 0001611679 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,530,380

F1 · kind: The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on November 13, 2018, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction. In aggregate, the reporting person's plan is Rule 10b5-1 trading plan is part of a diversification strategy on the part of the reporting person to diversify up to 25% of the reporting person's holdings as of the date of the Company's initial public offering in July 2014 from the inception of the Rule 10b5-1 trading plan through 2025.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.45 to $31.85 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

Read SEC document
May 17, 2019 Filed May 20, 2019 15:01 UTC
Levitan DanDirector
OtherCommon Stock 5,492 $0.00 $0.00
Disclosure

SEC source: 0001144204-19-027274 · tv522074_4.xml · nonDerivative · entry 8

LEVITAN DAN · CIK 0001202435 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 73,487

F13 · kind: Shares acquired by the reporting person in connection with the distribution of such shares to the partners of Maveron Associates.

Read SEC document
May 17, 2019 Filed May 20, 2019 15:01 UTC
Levitan DanDirector
OtherCommon Stock 131 $0.00 $0.00
Disclosure

SEC source: 0001144204-19-027274 · tv522074_4.xml · nonDerivative · entry 7

LEVITAN DAN · CIK 0001202435 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 4,398

F11 · kind: Shares acquired by Maveron LLC in connection with the distribution of such shares to the partners of Maveron Associates.

F12 · ownership.nature: Shares are owned directly by Maveron LLC. The reporting person is a member of Maveron LLC, and may be deemed to share voting and investment power over the securities held by Maveron LLC. The reporting person disclaims beneficial ownership over such securities except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes.

Read SEC document
May 17, 2019 Filed May 20, 2019 15:01 UTC
Levitan DanDirector
OtherCommon Stock 1,533 $0.00 $0.00
Disclosure

SEC source: 0001144204-19-027274 · tv522074_4.xml · nonDerivative · entry 6

LEVITAN DAN · CIK 0001202435 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 5,779

F9 · kind: Maveron GP distributed for no consideration 1,533 shares of common stock of the issuer to its members on May 17, 2019.

F10 · ownership.nature: Shares owned directly by Maveron GP.

Read SEC document
May 17, 2019 Filed May 20, 2019 15:01 UTC
Levitan DanDirector
OtherCommon Stock 108 $0.00 $0.00
Disclosure

SEC source: 0001144204-19-027274 · tv522074_4.xml · nonDerivative · entry 5

LEVITAN DAN · CIK 0001202435 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 7,312

F8 · kind: Shares acquired and owned directly by Maveron GP in connection with the distribution of such shares to the partners of Maveron Entrepreneurs. The reporting person disclaims beneficial ownership over such securities except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes.

F8 · ownership.nature: Shares acquired and owned directly by Maveron GP in connection with the distribution of such shares to the partners of Maveron Entrepreneurs. The reporting person disclaims beneficial ownership over such securities except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes.

Read SEC document
May 17, 2019 Filed May 20, 2019 15:01 UTC
Levitan DanDirector
OtherCommon Stock 10,791 $0.00 $0.00
Disclosure

SEC source: 0001144204-19-027274 · tv522074_4.xml · nonDerivative · entry 4

LEVITAN DAN · CIK 0001202435 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 36,098

F6 · kind: Maveron III Entrepreneurs Fund, L.P. ("Maveron Entrepreneurs") made pro rata distributions for no consideration of 10,791 shares of common stock of the issuer to its partners on May 17, 2019.

F7 · ownership.nature: Shares are owned directly by Maveron Entrepreneurs. The reporting person, together with Clayton Lewis, Peter McCormick and Jason Stoffer, are members of Maveron GP, which is the general partner of Maveron Entrepreneurs, and may be deemed to share voting and investment power over the securities held by Maveron Entrepreneurs. The reporting person disclaims beneficial ownership over such securities except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes.

Read SEC document
May 17, 2019 Filed May 20, 2019 15:01 UTC
Levitan DanDirector
OtherCommon Stock 34,873 $0.00 $0.00
Disclosure

SEC source: 0001144204-19-027274 · tv522074_4.xml · nonDerivative · entry 3

LEVITAN DAN · CIK 0001202435 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 116,660

F4 · kind: MEP Associates III, L.P. ("Maveron Associates") made pro rata distributions for no consideration of 34,873 shares of common stock of the issuer to its partners on May 17, 2019.

F5 · ownership.nature: Shares are owned directly by Maveron Associates. The reporting person, together with Clayton Lewis, Peter McCormick and Jason Stoffer, are members of Maveron GP, which is the general partner of Maveron Associates, and may be deemed to share voting and investment power over the securities held by Maveron Associates. The reporting person disclaims beneficial ownership over such securities except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes.

Read SEC document
May 17, 2019 Filed May 20, 2019 15:01 UTC
Levitan DanDirector
OtherCommon Stock 2,543 $0.00 $0.00
Disclosure

SEC source: 0001144204-19-027274 · tv522074_4.xml · nonDerivative · entry 2

LEVITAN DAN · CIK 0001202435 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 7,204

F3 · kind: Shares acquired and owned directly by Maveron GP in connection with the distribution of such shares to the partners of Maveron Equity. The reporting person disclaims beneficial ownership over such securities except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes.

F3 · ownership.nature: Shares acquired and owned directly by Maveron GP in connection with the distribution of such shares to the partners of Maveron Equity. The reporting person disclaims beneficial ownership over such securities except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes.

Read SEC document
May 17, 2019 Filed May 20, 2019 15:01 UTC
Levitan DanDirector
OtherCommon Stock 254,336 $0.00 $0.00
Disclosure

SEC source: 0001144204-19-027274 · tv522074_4.xml · nonDerivative · entry 1

LEVITAN DAN · CIK 0001202435 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 850,828

F1 · kind: Maveron Equity Partners III, L.P. ("Maveron Equity") made pro rata distributions for no consideration of 254,336 shares of common stock of the issuer to its partners on May 17, 2019.

F2 · ownership.nature: Shares are owned directly by Maveron Equity. The reporting person, together with Clayton Lewis, Peter McCormick and Jason Stoffer, are members of Maveron General Partner III LLC ("Maveron GP"), which is the general partner of Maveron Equity, and may be deemed to share voting and investment power over the securities held by Maveron Equity. The reporting person disclaims beneficial ownership over such securities except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes.

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May 14, 2019 Filed May 14, 2019 18:27 UTC
LOW MURRAY BDirector
SaleCommon Stock 4,697 $31.68 $148,781.23
Disclosure

SEC source: 0001371285-19-000134 · wf-form4_155787286236611.xml · nonDerivative · entry 2

LOW MURRAY B · CIK 0001231933 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 182,170

F1 · kind: The sale reported is effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on February 20, 2019, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.67 to $31.69 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

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May 10, 2019 Filed May 14, 2019 18:27 UTC
LOW MURRAY BDirector
SaleCommon Stock 5,303 $31.83 $168,773.81
Disclosure

SEC source: 0001371285-19-000134 · wf-form4_155787286236611.xml · nonDerivative · entry 1

LOW MURRAY B · CIK 0001231933 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 186,867

F1 · kind: The sale reported is effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on February 20, 2019, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.67 to $31.92 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F3 · balance_after: On a Form 5 dated February 14, 2019, the reporting person previously reported a gift of 194,281 shares to Murray B. Low Revocable Trust U/A 3-9-2018, Murray B. Low, Trustee. The reporting person is making a correction to report that the previously reported Form 5 transaction did not occur and that the shares are still directly held as reported in this Column 5.

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May 02, 2019 Filed May 6, 2019 22:06 UTC
RAWLINGS DARRYLDirector · President and CEO
SaleCommon Stock 4,000 $33.19 $132,768.40
Disclosure

SEC source: 0001371285-19-000132 · wf-form4_155718036375277.xml · nonDerivative · entry 1

RAWLINGS DARRYL · CIK 0001611679 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,534,380

F1 · kind: The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on November 13, 2018, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction. In aggregate, the reporting person's plan is Rule 10b5-1 trading plan is part of a diversification strategy on the part of the reporting person to diversify up to 25% of the reporting person's holdings as of the date of the Company's initial public offering in July 2014 from the inception of the Rule 10b5-1 trading plan through 2025.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.45 to $34.23 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

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April 29, 2019 Filed May 1, 2019 21:58 UTC
BEARMAN ASHERChief Strategy Officer
SaleCommon Stock 400 $33.00 $13,200.00
Disclosure

SEC source: 0001371285-19-000122 · wf-form4_155674790251036.xml · nonDerivative · entry 1

BEARMAN ASHER · CIK 0001622728 · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,991

F1 · kind: The exercise and sale reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on August 24, 2018, as amended on February 27, 2019, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

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April 18, 2019 Filed Apr 22, 2019 23:16 UTC
Tooth MargaretChief Revenue Officer
Exercise / conversionStock Option (right to buy) · Derivative 1,000 $0.00 Strike: $4.80 $0.00
Disclosure

SEC source: 0001371285-19-000113 · wf-form4_155597496090692.xml · derivative · entry 3

Tooth Margaret · CIK 0001657025 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,550

Underlying: Common Stock · 1,000 shares

Expires 2023-11-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The exercise and sale reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on February 19, 2019 in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

F3 · derivative.exercise_date: This stock option grant is fully vested.

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April 18, 2019 Filed Apr 22, 2019 23:16 UTC
Tooth MargaretChief Revenue Officer
SaleCommon Stock 1,000 $33.52 $33,520.40
Disclosure

SEC source: 0001371285-19-000113 · wf-form4_155597496090692.xml · nonDerivative · entry 2

Tooth Margaret · CIK 0001657025 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,693

F1 · kind: The exercise and sale reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on February 19, 2019 in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.26 to $33.85 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

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April 18, 2019 Filed Apr 22, 2019 23:16 UTC
Tooth MargaretChief Revenue Officer
Exercise / conversionCommon Stock 1,000 $4.80 $4,800.00
Disclosure

SEC source: 0001371285-19-000113 · wf-form4_155597496090692.xml · nonDerivative · entry 1

Tooth Margaret · CIK 0001657025 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,693

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The exercise and sale reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on February 19, 2019 in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

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April 17, 2019 Filed Apr 18, 2019 16:26 UTC
PLOUF TRICIAChief Financial Officer
Exercise / conversionStock Option (right to buy) · Derivative 500 $0.00 Strike: $8.74 $0.00
Disclosure

SEC source: 0001371285-19-000111 · wf-form4_155561919072367.xml · derivative · entry 3

PLOUF TRICIA · CIK 0001673762 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,800

Underlying: Common Stock · 500 shares

Expires 2024-09-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: This stock option grant is fully vested.

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April 17, 2019 Filed Apr 18, 2019 16:26 UTC
PLOUF TRICIAChief Financial Officer
SaleCommon Stock 500 $34.80 $17,400.00
Disclosure

SEC source: 0001371285-19-000111 · wf-form4_155561919072367.xml · nonDerivative · entry 2

PLOUF TRICIA · CIK 0001673762 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,691

F1 · kind: The sale reported was effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on August 29, 2018, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

Read SEC document
April 17, 2019 Filed Apr 18, 2019 16:26 UTC
PLOUF TRICIAChief Financial Officer
Exercise / conversionCommon Stock 500 $8.74 $4,370.00
Disclosure

SEC source: 0001371285-19-000111 · wf-form4_155561919072367.xml · nonDerivative · entry 1

PLOUF TRICIA · CIK 0001673762 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,191

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 16, 2019 Filed Apr 17, 2019 21:03 UTC
RAWLINGS DARRYLDirector · President and CEO
SaleCommon Stock 4,000 $35.04 $140,161.20
Disclosure

SEC source: 0001371285-19-000109 · wf-form4_155553496758335.xml · nonDerivative · entry 1

RAWLINGS DARRYL · CIK 0001611679 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,538,380

F1 · kind: The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on November 13, 2018, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction. In aggregate, the reporting person's plan is Rule 10b5-1 trading plan is part of a diversification strategy on the part of the reporting person to diversify up to 25% of the reporting person's holdings as of the date of the Company's initial public offering in July 2014 from the inception of the Rule 10b5-1 trading plan through 2025.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.58 to $35.55 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

Read SEC document
April 02, 2019 Filed Apr 3, 2019 21:21 UTC
BEARMAN ASHERChief Strategy Officer
Exercise / conversionStock Option (right to buy) · Derivative 12,500 $0.00 Strike: $4.77 $0.00
Disclosure

SEC source: 0001371285-19-000091 · wf-form4_155432649760395.xml · derivative · entry 3

BEARMAN ASHER · CIK 0001622728 · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 85,921

Underlying: Common Stock · 12,500 shares

Expires 2023-08-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: This stock option grant is fully vested.

Read SEC document
April 02, 2019 Filed Apr 3, 2019 21:21 UTC
BEARMAN ASHERChief Strategy Officer
SaleCommon Stock 12,500 $35.00 $437,500.00
Disclosure

SEC source: 0001371285-19-000091 · wf-form4_155432649760395.xml · nonDerivative · entry 2

BEARMAN ASHER · CIK 0001622728 · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,391

F1 · kind: The exercise and sale reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on August 24, 2018, as amended on February 27, 2019, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

Read SEC document
April 02, 2019 Filed Apr 3, 2019 21:21 UTC
BEARMAN ASHERChief Strategy Officer
Exercise / conversionCommon Stock 12,500 $4.77 $59,625.00
Disclosure

SEC source: 0001371285-19-000091 · wf-form4_155432649760395.xml · nonDerivative · entry 1

BEARMAN ASHER · CIK 0001622728 · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,891

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The exercise and sale reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on August 24, 2018, as amended on February 27, 2019, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

Read SEC document
March 31, 2019 Filed Apr 4, 2019 00:14 UTC Exercise / conversionRestricted Stock Unit (RSU) · Derivative 391 $0.00 Strike: $29.93 $0.00
Disclosure

SEC source: 0001371285-19-000101 · wf-form4_155433688444378.xml · derivative · entry 2

RUBIN HOWARD E · CIK 0001613034 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,173

Underlying: Common Stock · 391 shares

Expires 2019-12-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The RSU vests and will convert into common stock of the Issuer as to 25% of the total shares on each of March 31, 2019, June 30, 2019, September 30, 2019, and December 31, 2019, subject to continued service through each vesting date.

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March 31, 2019 Filed Apr 4, 2019 00:14 UTC Exercise / conversionCommon Stock 391 $0.00 $0.00
Disclosure

SEC source: 0001371285-19-000101 · wf-form4_155433688444378.xml · nonDerivative · entry 1

RUBIN HOWARD E · CIK 0001613034 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 106,716

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: The RSU converts into common stock on a one-for-one basis.

Read SEC document
March 31, 2019 Filed Apr 3, 2019 20:18 UTC
LOW MURRAY BDirector
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 885 $0.00 Strike: $29.93 $0.00
Disclosure

SEC source: 0001371285-19-000106 · wf-form4_155433709047050.xml · derivative · entry 2

LOW MURRAY B · CIK 0001231933 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,660

Underlying: Common Stock · 885 shares

Expires 2019-12-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The RSU vests and will convert into common stock of the Issuer as to 25% of the total shares on each of March 31, 2019, June 30, 2019, September 30, 2019, and December 31, 2019, subject to continued service through each vesting date.

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March 31, 2019 Filed Apr 3, 2019 20:18 UTC
LOW MURRAY BDirector
Exercise / conversionCommon Stock 885 $0.00 $0.00
Disclosure

SEC source: 0001371285-19-000106 · wf-form4_155433709047050.xml · nonDerivative · entry 1

LOW MURRAY B · CIK 0001231933 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,889

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: The RSU converts into common stock on a one-for-one basis.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.