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Sweetgreen, Inc.

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0001477815
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244

Last 12 months

Inside the activity.

34 purchase rows · 6 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202530
Dec 202500
Jan 202600
Feb 202600
Mar 202610
Apr 2026300
May 202604
Jun 202600
Jul 202600
Aug 202602
Sep 202600
Oct 202600

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
December 20, 2023 Filed Dec 22, 2023 00:04 UTC
Neman JonathanDirector · Chief Executive Officer
SaleClass A Common Stock 5,000 $11.24 $56,200.00
Disclosure

SEC source: 0001209191-23-059489 · doc4.xml · nonDerivative · entry 2

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: Shares sold pursuant to a 10b5-1 trading plan adopted by the reporting person on May 31, 2023.

F4 · price: The price reported in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $10.81 to $11.48. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
December 20, 2023 Filed Dec 22, 2023 00:04 UTC
Neman JonathanDirector · Chief Executive Officer
ConversionClass A Common Stock 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-059489 · doc4.xml · nonDerivative · entry 1

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 5,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
December 04, 2023 Filed Dec 6, 2023 21:12 UTC
Neman JonathanDirector · Chief Executive Officer
ConversionClass B Common Stock · Derivative 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-057599 · doc4.xml · derivative · entry 6

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 3,981,893

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
December 04, 2023 Filed Dec 6, 2023 21:12 UTC
Neman JonathanDirector · Chief Executive Officer
SaleClass A Common Stock 5,000 $10.01 $50,050.00
Disclosure

SEC source: 0001209191-23-057599 · doc4.xml · nonDerivative · entry 2

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: Shares sold pursuant to a 10b5-1 trading plan adopted by the reporting person on May 31, 2023.

F4 · price: The price reported in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $10.00 to $10.03. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
December 04, 2023 Filed Dec 6, 2023 21:12 UTC
Neman JonathanDirector · Chief Executive Officer
ConversionClass A Common Stock 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-057599 · doc4.xml · nonDerivative · entry 1

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 5,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 28, 2023 Filed Nov 28, 2023 22:21 UTC
Jammet NicolasDirector · Chief Concept Officer
ConversionClass B Common Stock · Derivative 45,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-056826 · doc4.xml · derivative · entry 7

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 3,443,497

Underlying: Class A Common Stock · 45,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nicolas Jammet Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 28, 2023 Filed Nov 28, 2023 22:21 UTC
Jammet NicolasDirector · Chief Concept Officer
SaleClass A Common Stock 45,000 $9.66 $434,700.00
Disclosure

SEC source: 0001209191-23-056826 · doc4.xml · nonDerivative · entry 4

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · price: The price reported in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $9.59 to $9.74. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The shares are held by Nicolas Jammet Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 28, 2023 Filed Nov 28, 2023 22:21 UTC
Jammet NicolasDirector · Chief Concept Officer
ConversionClass A Common Stock 45,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-056826 · doc4.xml · nonDerivative · entry 3

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 45,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nicolas Jammet Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 27, 2023 Filed Nov 28, 2023 22:21 UTC
Jammet NicolasDirector · Chief Concept Officer
ConversionClass B Common Stock · Derivative 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-056826 · doc4.xml · derivative · entry 6

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 3,488,497

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nicolas Jammet Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 27, 2023 Filed Nov 28, 2023 22:21 UTC
Jammet NicolasDirector · Chief Concept Officer
SaleClass A Common Stock 5,000 $9.39 $46,950.00
Disclosure

SEC source: 0001209191-23-056826 · doc4.xml · nonDerivative · entry 2

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 0

F2 · ownership.nature: The shares are held by Nicolas Jammet Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 27, 2023 Filed Nov 28, 2023 22:21 UTC
Jammet NicolasDirector · Chief Concept Officer
ConversionClass A Common Stock 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-056826 · doc4.xml · nonDerivative · entry 1

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 5,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nicolas Jammet Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 20, 2023 Filed Nov 22, 2023 22:25 UTC
Ru NathanielDirector · Chief Brand Officer
ConversionClass B Common Stock · Derivative 25,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-056518 · doc4.xml · derivative · entry 4

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 3,577,253

Underlying: Class A Common Stock · 25,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 20, 2023 Filed Nov 22, 2023 22:25 UTC
Ru NathanielDirector · Chief Brand Officer
SaleClass A Common Stock 25,000 $9.86 $246,500.00
Disclosure

SEC source: 0001209191-23-056518 · doc4.xml · nonDerivative · entry 2

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: The shares were sold pursuant to a 10b5-1 trading plan adopted by the reporting person on May 31, 2023.

F4 · price: The price reported in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $9.78 to $9.90. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 20, 2023 Filed Nov 22, 2023 22:25 UTC
Ru NathanielDirector · Chief Brand Officer
ConversionClass A Common Stock 25,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-056518 · doc4.xml · nonDerivative · entry 1

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 25,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 17, 2023 Filed Nov 20, 2023 16:39 UTC
Gemperle AdrienneChief People Officer
SaleClass A Common Stock 6,099 $9.85 $60,075.15
Disclosure

SEC source: 0001209191-23-056082 · doc4.xml · nonDerivative · entry 2

Gemperle Adrienne · CIK 0001886251 · Chief People Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 125,049

F3 · kind: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2022.

Read SEC document
November 16, 2023 Filed Nov 20, 2023 16:38 UTC
Ayele WouletaChief Technology Officer
SaleClass A Common Stock 2,447 $10.09 $24,690.23
Disclosure

SEC source: 0001209191-23-056080 · doc4.xml · nonDerivative · entry 1

Ayele Wouleta · CIK 0001886256 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 133,436

F1 · shares: This sale was mandated by the Issuer's election under its equity incentive plans to require the satisfaction of a tax withholding obligation to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F2 · price: The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $10.00 to $10.09. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
November 16, 2023 Filed Nov 20, 2023 16:37 UTC
Reback MitchChief Financial Officer
SaleClass A Common Stock 5,525 $10.09 $55,747.25
Disclosure

SEC source: 0001209191-23-056079 · doc4.xml · nonDerivative · entry 1

Reback Mitch · CIK 0001886255 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 442,681

F1 · shares: This sale was mandated by the Issuer's election under its equity incentive plans to require the satisfaction of a tax withholding obligation to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F2 · price: The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $10.01 to $10.09. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
November 16, 2023 Filed Nov 20, 2023 16:36 UTC
McPhail JamesChief Development Officer
SaleClass A Common Stock 6,349 $10.09 $64,061.41
Disclosure

SEC source: 0001209191-23-056077 · doc4.xml · nonDerivative · entry 1

McPhail James · CIK 0001886253 · Chief Development Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 118,435

F1 · shares: This sale was mandated by the Issuer's election under its equity incentive plans to require the satisfaction of a tax withholding obligation to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F2 · price: The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $9.99 to $10.09. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
November 16, 2023 Filed Nov 20, 2023 16:39 UTC
Gemperle AdrienneChief People Officer
SaleClass A Common Stock 3,364 $10.09 $33,942.76
Disclosure

SEC source: 0001209191-23-056082 · doc4.xml · nonDerivative · entry 1

Gemperle Adrienne · CIK 0001886251 · Chief People Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 131,148

F1 · shares: This sale was mandated by the Issuer's election under its equity incentive plans to require the satisfaction of a tax withholding obligation to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F2 · price: The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $10.01 to $10.09. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
October 20, 2023 Filed Oct 24, 2023 22:24 UTC
Ru NathanielDirector · Chief Brand Officer
ConversionClass B Common Stock · Derivative 25,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-053498 · doc4.xml · derivative · entry 4

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 3,602,253

Underlying: Class A Common Stock · 25,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
October 20, 2023 Filed Oct 24, 2023 22:24 UTC
Ru NathanielDirector · Chief Brand Officer
SaleClass A Common Stock 25,000 $10.89 $272,250.00
Disclosure

SEC source: 0001209191-23-053498 · doc4.xml · nonDerivative · entry 2

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: The shares were sold pursuant to a 10b5-1 trading plan adopted by the reporting person on May 31, 2023.

F4 · price: The price reported in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $10.72 to $11.07. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
October 20, 2023 Filed Oct 24, 2023 22:24 UTC
Ru NathanielDirector · Chief Brand Officer
ConversionClass A Common Stock 25,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-053498 · doc4.xml · nonDerivative · entry 1

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 25,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
October 20, 2023 Filed Oct 24, 2023 22:23 UTC
Neman JonathanDirector · Chief Executive Officer
ConversionClass B Common Stock · Derivative 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-053497 · doc4.xml · derivative · entry 6

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 3,986,893

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
October 20, 2023 Filed Oct 24, 2023 22:23 UTC
Neman JonathanDirector · Chief Executive Officer
SaleClass A Common Stock 5,000 $10.88 $54,400.00
Disclosure

SEC source: 0001209191-23-053497 · doc4.xml · nonDerivative · entry 2

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: Shares sold pursuant to a 10b5-1 trading plan adopted by the reporting person on May 31, 2023.

F4 · price: The price reported in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $10.715 to $11.035. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
October 20, 2023 Filed Oct 24, 2023 22:23 UTC
Neman JonathanDirector · Chief Executive Officer
ConversionClass A Common Stock 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-053497 · doc4.xml · nonDerivative · entry 1

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 5,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
October 09, 2023 Filed Oct 11, 2023 20:52 UTC
Ru NathanielDirector · Chief Brand Officer
ConversionClass B Common Stock · Derivative 40,373 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-052640 · doc4.xml · derivative · entry 4

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 3,627,253

Underlying: Class A Common Stock · 40,373 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
October 09, 2023 Filed Oct 11, 2023 20:52 UTC
Ru NathanielDirector · Chief Brand Officer
SaleClass A Common Stock 40,373 $11.36 $458,637.28
Disclosure

SEC source: 0001209191-23-052640 · doc4.xml · nonDerivative · entry 2

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: The shares were sold pursuant to a 10b5-1 trading plan adopted by the reporting person on May 31, 2023.

F4 · price: The price reported in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $11.21 to $11.48. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
October 09, 2023 Filed Oct 11, 2023 20:52 UTC
Ru NathanielDirector · Chief Brand Officer
ConversionClass A Common Stock 40,373 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-052640 · doc4.xml · nonDerivative · entry 1

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 40,373

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
October 09, 2023 Filed Oct 11, 2023 20:53 UTC
Neman JonathanDirector · Chief Executive Officer
ConversionClass B Common Stock · Derivative 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-052641 · doc4.xml · derivative · entry 6

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 3,991,893

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
October 09, 2023 Filed Oct 11, 2023 20:53 UTC
Neman JonathanDirector · Chief Executive Officer
SaleClass A Common Stock 5,000 $11.33 $56,650.00
Disclosure

SEC source: 0001209191-23-052641 · doc4.xml · nonDerivative · entry 2

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: Shares sold pursuant to a 10b5-1 trading plan adopted by the reporting person on May 31, 2023.

F4 · price: The price reported in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $11.215 to $11.46. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
October 09, 2023 Filed Oct 11, 2023 20:53 UTC
Neman JonathanDirector · Chief Executive Officer
ConversionClass A Common Stock 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-052641 · doc4.xml · nonDerivative · entry 1

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 5,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
September 07, 2023 Filed Sep 8, 2023 20:49 UTC
Ru NathanielDirector · Chief Brand Officer
ConversionClass B Common Stock · Derivative 96,091 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-048797 · doc4.xml · derivative · entry 4

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 3,667,626

Underlying: Class A Common Stock · 96,091 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
September 07, 2023 Filed Sep 8, 2023 20:49 UTC
Ru NathanielDirector · Chief Brand Officer
SaleClass A Common Stock 96,091 $14.00 $1,345,274.00
Disclosure

SEC source: 0001209191-23-048797 · doc4.xml · nonDerivative · entry 2

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: The shares were sold pursuant to a 10b5-1 trading plan adopted by the reporting person on May 31, 2023.

F4 · price: The price reported in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $13.68 to $14.21. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
September 07, 2023 Filed Sep 8, 2023 20:49 UTC
Ru NathanielDirector · Chief Brand Officer
ConversionClass A Common Stock 96,091 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-048797 · doc4.xml · nonDerivative · entry 1

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 96,091

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
September 07, 2023 Filed Sep 8, 2023 20:50 UTC
Neman JonathanDirector · Chief Executive Officer
ConversionClass B Common Stock · Derivative 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-048798 · doc4.xml · derivative · entry 6

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 3,996,893

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
September 07, 2023 Filed Sep 8, 2023 20:50 UTC
Neman JonathanDirector · Chief Executive Officer
SaleClass A Common Stock 10,000 $14.00 $140,000.00
Disclosure

SEC source: 0001209191-23-048798 · doc4.xml · nonDerivative · entry 2

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: Shares sold pursuant to a 10b5-1 trading plan adopted by the reporting person on May 31, 2023.

F4 · price: The price reported in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $13.69 to $14.18. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
September 07, 2023 Filed Sep 8, 2023 20:50 UTC
Neman JonathanDirector · Chief Executive Officer
ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-048798 · doc4.xml · nonDerivative · entry 1

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 10,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Jonathan Neman Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
August 30, 2023 Filed Sep 1, 2023 21:02 UTC
Jammet NicolasDirector · Chief Concept Officer
ConversionClass B Common Stock · Derivative 25,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-047977 · doc4.xml · derivative · entry 4

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 3,493,497

Underlying: Class A Common Stock · 25,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nicolas Jammet Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
August 30, 2023 Filed Sep 1, 2023 21:02 UTC
Jammet NicolasDirector · Chief Concept Officer
SaleClass A Common Stock 25,000 $14.20 $355,000.00
Disclosure

SEC source: 0001209191-23-047977 · doc4.xml · nonDerivative · entry 2

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · price: The price reported in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $13.97 to $14.33. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The shares are held by Nicolas Jammet Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
August 30, 2023 Filed Sep 1, 2023 21:02 UTC
Jammet NicolasDirector · Chief Concept Officer
ConversionClass A Common Stock 25,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-047977 · doc4.xml · nonDerivative · entry 1

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 25,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by Nicolas Jammet Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
August 25, 2023 Filed Aug 29, 2023 17:55 UTC
Reback MitchChief Financial Officer
SaleClass A Common Stock 14,324 $13.90 $199,103.60
Disclosure

SEC source: 0001209191-23-047657 · doc4.xml · nonDerivative · entry 1

Reback Mitch · CIK 0001886255 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 448,206

F1 · price: The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $13.89 to $13.90. The reporting person will provide to the SEC, the issuer or security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
August 23, 2023 Filed Aug 25, 2023 16:49 UTC
Gemperle AdrienneChief People Officer
SaleClass A Common Stock 5,399 $14.53 $78,447.47
Disclosure

SEC source: 0001209191-23-047355 · doc4.xml · nonDerivative · entry 1

Gemperle Adrienne · CIK 0001886251 · Chief People Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 134,512

F1 · shares: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2022.

Read SEC document
August 16, 2023 Filed Sep 11, 2023 20:42 UTC
Ayele WouletaChief Technology Officer
SaleClass A Common Stock 2,380 $13.39 $31,868.20
Disclosure

SEC source: 0001209191-23-049041 · doc4.xml · nonDerivative · entry 1

Ayele Wouleta · CIK 0001886256 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 135,883

F1 · shares: This sale was mandated by the Issuer's election under its equity incentive plans to require the satisfaction of a tax withholding obligation to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

Read SEC document
August 16, 2023 Filed Sep 11, 2023 20:39 UTC
Reback MitchChief Financial Officer
SaleClass A Common Stock 5,504 $13.39 $73,698.56
Disclosure

SEC source: 0001209191-23-049038 · doc4.xml · nonDerivative · entry 1

Reback Mitch · CIK 0001886255 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 457,026

F1 · shares: This sale was mandated by the Issuer's election under its equity incentive plans to require the satisfaction of a tax withholding obligation to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F2 · balance_after: Reflects the total number of shares as of August 16, 2023 and does not reflect previously reported transactions that occurred after August 16, 2023.

Read SEC document
August 16, 2023 Filed Sep 11, 2023 20:41 UTC
McPhail JamesChief Development Officer
SaleClass A Common Stock 6,323 $13.39 $84,664.97
Disclosure

SEC source: 0001209191-23-049040 · doc4.xml · nonDerivative · entry 1

McPhail James · CIK 0001886253 · Chief Development Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 124,784

F1 · shares: This sale was mandated by the Issuer's election under its equity incentive plans to require the satisfaction of a tax withholding obligation to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

Read SEC document
August 16, 2023 Filed Sep 11, 2023 20:40 UTC
Gemperle AdrienneChief People Officer
SaleClass A Common Stock 3,350 $13.39 $44,856.50
Disclosure

SEC source: 0001209191-23-049039 · doc4.xml · nonDerivative · entry 1

Gemperle Adrienne · CIK 0001886251 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 136,561

F1 · shares: This sale was mandated by the Issuer's election under its equity incentive plans to require the satisfaction of a tax withholding obligation to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F2 · balance_after: Reflects the total number of shares as of August 16, 2023 and does not reflect previously reported transactions that occurred after August 16, 2023.

Read SEC document
August 10, 2023 Filed Aug 11, 2023 17:18 UTC
Reback MitchChief Financial Officer
GiftClass A Common Stock 21,109 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-045476 · doc4.xml · nonDerivative · entry 5

Reback Mitch · CIK 0001886255 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 462,530

Read SEC document
August 10, 2023 Filed Aug 11, 2023 17:18 UTC
Reback MitchChief Financial Officer
GiftClass A Common Stock 21,109 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-045476 · doc4.xml · nonDerivative · entry 4

Reback Mitch · CIK 0001886255 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 79,359

F3 · ownership.nature: The shares are held by Donald Spetner, Trustee of The MRCR GRAT, dated July 27, 2021.

Read SEC document
August 10, 2023 Filed Aug 11, 2023 17:18 UTC
Reback MitchChief Financial Officer
GiftClass A Common Stock 21,109 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-045476 · doc4.xml · nonDerivative · entry 3

Reback Mitch · CIK 0001886255 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 441,421

Read SEC document
August 10, 2023 Filed Aug 11, 2023 17:18 UTC
Reback MitchChief Financial Officer
GiftClass A Common Stock 21,109 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-045476 · doc4.xml · nonDerivative · entry 2

Reback Mitch · CIK 0001886255 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 79,359

F2 · ownership.nature: The shares are held by Donald Spetner, Trustee of The IMCR GRAT, dated July 27, 2021.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.