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Sweetgreen, Inc.

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5144
SEC CIK
0001477815
Parsed reports
244

Last 12 months

Inside the activity.

34 purchase rows · 6 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202530
Dec 202500
Jan 202600
Feb 202600
Mar 202610
Apr 2026300
May 202604
Jun 202600
Jul 202600
Aug 202602
Sep 202600
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherStock Option (Right to Buy) · Derivative 200,000 $0.00 Strike: $7.77 $0.00
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · derivative · entry 36

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 200,000

Underlying: Class A Common Stock · 200,000 shares

Expires 2029-12-04

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F9 · derivative.exercise_date: Fully vested.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherStock Option (Right to Buy) · Derivative 200,000 $0.00 Strike: $7.77 $0.00
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · derivative · entry 35

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 200,000 shares

Expires 2029-12-04

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F9 · derivative.exercise_date: Fully vested.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherStock Option (Right to Buy) · Derivative 1,200,000 $0.00 Strike: $3.73 $0.00
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · derivative · entry 34

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,200,000

Underlying: Class A Common Stock · 1,200,000 shares

Expires 2028-08-27

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F9 · derivative.exercise_date: Fully vested.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherStock Option (Right to Buy) · Derivative 1,200,000 $0.00 Strike: $3.73 $0.00
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · derivative · entry 33

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,200,000 shares

Expires 2028-08-27

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F9 · derivative.exercise_date: Fully vested.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherStock Option (Right to Buy) · Derivative 14,173 $0.00 Strike: $3.14 $0.00
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · derivative · entry 32

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,173

Underlying: Class A Common Stock · 14,173 shares

Expires 2027-03-13

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F9 · derivative.exercise_date: Fully vested.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherStock Option (Right to Buy) · Derivative 14,173 $0.00 Strike: $3.14 $0.00
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · derivative · entry 31

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 14,173 shares

Expires 2027-03-13

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F9 · derivative.exercise_date: Fully vested.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherStock Option (Right to Buy) · Derivative 275,000 $0.00 Strike: $0.96 $0.00
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · derivative · entry 30

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 275,000

Underlying: Class A Common Stock · 275,000 shares

Expires 2024-12-08

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F9 · derivative.exercise_date: Fully vested.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherStock Option (Right to Buy) · Derivative 275,000 $0.00 Strike: $0.96 $0.00
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · derivative · entry 29

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 275,000 shares

Expires 2024-12-08

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F9 · derivative.exercise_date: Fully vested.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherClass B Common Stock · Derivative 181,886 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · derivative · entry 28

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 181,886

Underlying: Class A Common Stock · 181,886 shares

Expires not disclosed

F10 · derivative.exercise_price: The shares of Class B Common Stock will convert automatically into shares of our Class A Common Stock on the final conversion date defined as the earlier of (i) the nine-month anniversary of the death or permanent disability of the last of the founders; (ii) the last trading day of the fiscal year during which the 10th anniversary of the effectiveness of the IPO registration statement occurs, or (iii) the date specified by a vote of the holders of a majority of the outstanding shares of Class B Common Stock; provided, however, that the final conversion date may be extended by the affirmative vote of the holders of the majority of the voting power of the then-outstanding shares of Class A Common Stock not held by a founder or an affiliate or permitted transferee of a founder and entitled to vote generally in the election of directors, voting together as a single class.

F11 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F6 · kind: Each share of Class A Common Stock was exchanged for one share of Class B Common Stock effective upon the completion of the IPO.

F10 · derivative.exercise_date: The shares of Class B Common Stock will convert automatically into shares of our Class A Common Stock on the final conversion date defined as the earlier of (i) the nine-month anniversary of the death or permanent disability of the last of the founders; (ii) the last trading day of the fiscal year during which the 10th anniversary of the effectiveness of the IPO registration statement occurs, or (iii) the date specified by a vote of the holders of a majority of the outstanding shares of Class B Common Stock; provided, however, that the final conversion date may be extended by the affirmative vote of the holders of the majority of the voting power of the then-outstanding shares of Class A Common Stock not held by a founder or an affiliate or permitted transferee of a founder and entitled to vote generally in the election of directors, voting together as a single class.

F11 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F10 · derivative.expiration_date: The shares of Class B Common Stock will convert automatically into shares of our Class A Common Stock on the final conversion date defined as the earlier of (i) the nine-month anniversary of the death or permanent disability of the last of the founders; (ii) the last trading day of the fiscal year during which the 10th anniversary of the effectiveness of the IPO registration statement occurs, or (iii) the date specified by a vote of the holders of a majority of the outstanding shares of Class B Common Stock; provided, however, that the final conversion date may be extended by the affirmative vote of the holders of the majority of the voting power of the then-outstanding shares of Class A Common Stock not held by a founder or an affiliate or permitted transferee of a founder and entitled to vote generally in the election of directors, voting together as a single class.

F11 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F7 · ownership.nature: The shares are held by Jonathan Neman, as Trustee of the Nathaniel Espinoza Ru 2014 GRAT.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherClass B Common Stock · Derivative 400,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · derivative · entry 27

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 400,000

Underlying: Class A Common Stock · 400,000 shares

Expires not disclosed

F10 · derivative.exercise_price: The shares of Class B Common Stock will convert automatically into shares of our Class A Common Stock on the final conversion date defined as the earlier of (i) the nine-month anniversary of the death or permanent disability of the last of the founders; (ii) the last trading day of the fiscal year during which the 10th anniversary of the effectiveness of the IPO registration statement occurs, or (iii) the date specified by a vote of the holders of a majority of the outstanding shares of Class B Common Stock; provided, however, that the final conversion date may be extended by the affirmative vote of the holders of the majority of the voting power of the then-outstanding shares of Class A Common Stock not held by a founder or an affiliate or permitted transferee of a founder and entitled to vote generally in the election of directors, voting together as a single class.

F11 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F6 · kind: Each share of Class A Common Stock was exchanged for one share of Class B Common Stock effective upon the completion of the IPO.

F10 · derivative.exercise_date: The shares of Class B Common Stock will convert automatically into shares of our Class A Common Stock on the final conversion date defined as the earlier of (i) the nine-month anniversary of the death or permanent disability of the last of the founders; (ii) the last trading day of the fiscal year during which the 10th anniversary of the effectiveness of the IPO registration statement occurs, or (iii) the date specified by a vote of the holders of a majority of the outstanding shares of Class B Common Stock; provided, however, that the final conversion date may be extended by the affirmative vote of the holders of the majority of the voting power of the then-outstanding shares of Class A Common Stock not held by a founder or an affiliate or permitted transferee of a founder and entitled to vote generally in the election of directors, voting together as a single class.

F11 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F10 · derivative.expiration_date: The shares of Class B Common Stock will convert automatically into shares of our Class A Common Stock on the final conversion date defined as the earlier of (i) the nine-month anniversary of the death or permanent disability of the last of the founders; (ii) the last trading day of the fiscal year during which the 10th anniversary of the effectiveness of the IPO registration statement occurs, or (iii) the date specified by a vote of the holders of a majority of the outstanding shares of Class B Common Stock; provided, however, that the final conversion date may be extended by the affirmative vote of the holders of the majority of the voting power of the then-outstanding shares of Class A Common Stock not held by a founder or an affiliate or permitted transferee of a founder and entitled to vote generally in the election of directors, voting together as a single class.

F11 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F2 · ownership.nature: The shares are held by the Ru Descendants Trust U/T/A dated September 17, 2021.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherClass B Common Stock · Derivative 3,813,135 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · derivative · entry 26

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 3,813,135

Underlying: Class A Common Stock · 3,813,135 shares

Expires not disclosed

F10 · derivative.exercise_price: The shares of Class B Common Stock will convert automatically into shares of our Class A Common Stock on the final conversion date defined as the earlier of (i) the nine-month anniversary of the death or permanent disability of the last of the founders; (ii) the last trading day of the fiscal year during which the 10th anniversary of the effectiveness of the IPO registration statement occurs, or (iii) the date specified by a vote of the holders of a majority of the outstanding shares of Class B Common Stock; provided, however, that the final conversion date may be extended by the affirmative vote of the holders of the majority of the voting power of the then-outstanding shares of Class A Common Stock not held by a founder or an affiliate or permitted transferee of a founder and entitled to vote generally in the election of directors, voting together as a single class.

F11 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F6 · kind: Each share of Class A Common Stock was exchanged for one share of Class B Common Stock effective upon the completion of the IPO.

F10 · derivative.exercise_date: The shares of Class B Common Stock will convert automatically into shares of our Class A Common Stock on the final conversion date defined as the earlier of (i) the nine-month anniversary of the death or permanent disability of the last of the founders; (ii) the last trading day of the fiscal year during which the 10th anniversary of the effectiveness of the IPO registration statement occurs, or (iii) the date specified by a vote of the holders of a majority of the outstanding shares of Class B Common Stock; provided, however, that the final conversion date may be extended by the affirmative vote of the holders of the majority of the voting power of the then-outstanding shares of Class A Common Stock not held by a founder or an affiliate or permitted transferee of a founder and entitled to vote generally in the election of directors, voting together as a single class.

F11 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F10 · derivative.expiration_date: The shares of Class B Common Stock will convert automatically into shares of our Class A Common Stock on the final conversion date defined as the earlier of (i) the nine-month anniversary of the death or permanent disability of the last of the founders; (ii) the last trading day of the fiscal year during which the 10th anniversary of the effectiveness of the IPO registration statement occurs, or (iii) the date specified by a vote of the holders of a majority of the outstanding shares of Class B Common Stock; provided, however, that the final conversion date may be extended by the affirmative vote of the holders of the majority of the voting power of the then-outstanding shares of Class A Common Stock not held by a founder or an affiliate or permitted transferee of a founder and entitled to vote generally in the election of directors, voting together as a single class.

F11 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock.

F1 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherClass A Common Stock 2,100,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · nonDerivative · entry 20

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,100,000

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F3 · shares: Represents restricted stock units that vest if and to the extent the issuer's stock price reaches specified levels.

F5 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherCommon Stock 2,100,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · nonDerivative · entry 19

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F3 · shares: Represents restricted stock units that vest if and to the extent the issuer's stock price reaches specified levels.

F5 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherClass A Common Stock 181,886 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · nonDerivative · entry 18

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

F6 · kind: Each share of Class A Common Stock was exchanged for one share of Class B Common Stock effective upon the completion of the IPO.

F6 · price: Each share of Class A Common Stock was exchanged for one share of Class B Common Stock effective upon the completion of the IPO.

F7 · ownership.nature: The shares are held by Jonathan Neman, as Trustee of the Nathaniel Espinoza Ru 2014 GRAT.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherClass A Common Stock 181,886 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · nonDerivative · entry 17

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 181,886

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F5 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F7 · ownership.nature: The shares are held by Jonathan Neman, as Trustee of the Nathaniel Espinoza Ru 2014 GRAT.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherCommon Stock 181,886 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · nonDerivative · entry 16

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F5 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F7 · ownership.nature: The shares are held by Jonathan Neman, as Trustee of the Nathaniel Espinoza Ru 2014 GRAT.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherClass A Common Stock 400,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · nonDerivative · entry 15

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

F6 · kind: Each share of Class A Common Stock was exchanged for one share of Class B Common Stock effective upon the completion of the IPO.

F6 · price: Each share of Class A Common Stock was exchanged for one share of Class B Common Stock effective upon the completion of the IPO.

F2 · ownership.nature: The shares are held by the Ru Descendants Trust U/T/A dated September 17, 2021.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherClass A Common Stock 400,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · nonDerivative · entry 14

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 400,000

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F5 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F2 · ownership.nature: The shares are held by the Ru Descendants Trust U/T/A dated September 17, 2021.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherCommon Stock 400,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · nonDerivative · entry 13

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F5 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F2 · ownership.nature: The shares are held by the Ru Descendants Trust U/T/A dated September 17, 2021.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherClass A Common Stock 3,813,135 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · nonDerivative · entry 12

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

F6 · kind: Each share of Class A Common Stock was exchanged for one share of Class B Common Stock effective upon the completion of the IPO.

F6 · price: Each share of Class A Common Stock was exchanged for one share of Class B Common Stock effective upon the completion of the IPO.

F1 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherClass A Common Stock 3,813,135 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · nonDerivative · entry 11

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 3,813,135

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F5 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F1 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:02 UTC
Ru NathanielDirector · Chief Brand Officer
OtherCommon Stock 3,813,135 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066573 · doc4.xml · nonDerivative · entry 10

Ru Nathaniel · CIK 0001885418 · Director · Chief Brand Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

F5 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F5 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F1 · ownership.nature: The shares are held by Nathaniel Ru Revocable Trust U/T/A dated October 7, 2016.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:16 UTC OtherClass A Common Stock 115,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066600 · doc4.xml · nonDerivative · entry 3

Moon Youngme E · CIK 0001331412 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 115,000

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F2 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F3 · balance_after: Includes 10,000 shares subject to RSUs.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:16 UTC OtherCommon Stock 115,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066600 · doc4.xml · nonDerivative · entry 2

Moon Youngme E · CIK 0001331412 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F2 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:15 UTC PurchaseClass A Common Stock 3,571 $28.00 $99,988.00
Disclosure

SEC source: 0001209191-21-066598 · doc4.xml · nonDerivative · entry 4

JARRETT VALERIE B · CIK 0001208575 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 63,571

F3 · balance_after: Includes 10,000 shares subject to RSUs.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:15 UTC OtherClass A Common Stock 60,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066598 · doc4.xml · nonDerivative · entry 3

JARRETT VALERIE B · CIK 0001208575 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 60,000

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F2 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F3 · balance_after: Includes 10,000 shares subject to RSUs.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:15 UTC OtherCommon Stock 60,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066598 · doc4.xml · nonDerivative · entry 2

JARRETT VALERIE B · CIK 0001208575 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F2 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:13 UTC PurchaseClass A Common Stock 8,928 $28.00 $249,984.00
Disclosure

SEC source: 0001209191-21-066595 · doc4.xml · nonDerivative · entry 4

BURROWS CLIFFORD · CIK 0001429248 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 78,928

F3 · balance_after: Includes 10,000 shares subject to RSUs.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:13 UTC OtherClass A Common Stock 70,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066595 · doc4.xml · nonDerivative · entry 3

BURROWS CLIFFORD · CIK 0001429248 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 70,000

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F2 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F3 · balance_after: Includes 10,000 shares subject to RSUs.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:13 UTC OtherCommon Stock 70,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066595 · doc4.xml · nonDerivative · entry 2

BURROWS CLIFFORD · CIK 0001429248 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F2 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:12 UTC OtherStock Option (Right to Buy) · Derivative 50,000 $0.00 Strike: $10.76 $0.00
Disclosure

SEC source: 0001209191-21-066593 · doc4.xml · derivative · entry 7

Bornstein Julie · CIK 0001712044 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,000

Underlying: Class A Common Stock · 50,000 shares

Expires 2031-05-23

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F4 · derivative.exercise_date: The shares subject to the option vest monthly over 24 months measured from May 7, 2021, subject to the reporting person's continuous service through each applicable vesting date.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:12 UTC OtherStock Option (Right to Buy) · Derivative 50,000 $0.00 Strike: $10.76 $0.00
Disclosure

SEC source: 0001209191-21-066593 · doc4.xml · derivative · entry 6

Bornstein Julie · CIK 0001712044 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 50,000 shares

Expires 2021-05-23

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F4 · derivative.exercise_date: The shares subject to the option vest monthly over 24 months measured from May 7, 2021, subject to the reporting person's continuous service through each applicable vesting date.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:12 UTC PurchaseClass A Common Stock 8,928 $28.00 $249,984.00
Disclosure

SEC source: 0001209191-21-066593 · doc4.xml · nonDerivative · entry 4

Bornstein Julie · CIK 0001712044 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,928

F3 · balance_after: Includes 5,000 shares subject to RSUs.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:12 UTC OtherClass A Common Stock 5,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066593 · doc4.xml · nonDerivative · entry 3

Bornstein Julie · CIK 0001712044 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,000

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F1 · shares: Represents restricted stock units ("RSUs") that are subject to both a time based vesting requirement and a liquidity event vesting requirement. The liquidity event vesting requirement will be met upon the consummation of the initial public offering of the Issuer's Class A Common Stock (the "IPO"). The time based vesting requirement was satisfied with respect to 25% of the shares on November 15, 2021 and will be satisfied with respect to an additional 25% of the shares on each of February 15, 2022, May 15, 2022 and August 15, 2022, subject to the reporting person's continuous service through each applicable vesting date.

F2 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:12 UTC OtherCommon Stock 5,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066593 · doc4.xml · nonDerivative · entry 2

Bornstein Julie · CIK 0001712044 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F1 · shares: Represents restricted stock units ("RSUs") that are subject to both a time based vesting requirement and a liquidity event vesting requirement. The liquidity event vesting requirement will be met upon the consummation of the initial public offering of the Issuer's Class A Common Stock (the "IPO"). The time based vesting requirement was satisfied with respect to 25% of the shares on November 15, 2021 and will be satisfied with respect to an additional 25% of the shares on each of February 15, 2022, May 15, 2022 and August 15, 2022, subject to the reporting person's continuous service through each applicable vesting date.

F2 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:05 UTC
Carr ChrisChief Operating Officer
OtherStock Option (Right to Buy) · Derivative 100,000 $0.00 Strike: $10.76 $0.00
Disclosure

SEC source: 0001209191-21-066577 · doc4.xml · derivative · entry 10

Carr Chris · CIK 0001821096 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 100,000

Underlying: Class A Common Stock · 100,000 shares

Expires 2031-06-15

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F4 · derivative.exercise_date: 25% of the shares vest on January 1, 2022, the one-year anniversary of the vesting commencement date, with the remainder of the shares vesting in 36 equal monthly installments thereafter, subject to the recipient's continuous service through each applicable vesting date.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:05 UTC
Carr ChrisChief Operating Officer
OtherStock Option (Right to Buy) · Derivative 100,000 $0.00 Strike: $10.76 $0.00
Disclosure

SEC source: 0001209191-21-066577 · doc4.xml · derivative · entry 9

Carr Chris · CIK 0001821096 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 100,000 shares

Expires 2031-06-15

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F4 · derivative.exercise_date: 25% of the shares vest on January 1, 2022, the one-year anniversary of the vesting commencement date, with the remainder of the shares vesting in 36 equal monthly installments thereafter, subject to the recipient's continuous service through each applicable vesting date.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:05 UTC
Carr ChrisChief Operating Officer
OtherStock Option (Right to Buy) · Derivative 329,080 $0.00 Strike: $4.78 $0.00
Disclosure

SEC source: 0001209191-21-066577 · doc4.xml · derivative · entry 8

Carr Chris · CIK 0001821096 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 329,080

Underlying: Class A Common Stock · 329,080 shares

Expires 2030-06-29

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F5 · derivative.exercise_date: 25% of the shares subject to the original option vested on May 11, 2021, the one-year anniversary of the vesting commencement date, with the remainder of the shares vesting in 36 equal monthly installments thereafter, subject to the recipient's continuous service through each applicable vesting date.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:05 UTC
Carr ChrisChief Operating Officer
OtherStock Option (Right to Buy) · Derivative 329,080 $0.00 Strike: $4.78 $0.00
Disclosure

SEC source: 0001209191-21-066577 · doc4.xml · derivative · entry 7

Carr Chris · CIK 0001821096 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 329,080 shares

Expires 2030-06-29

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F5 · derivative.exercise_date: 25% of the shares subject to the original option vested on May 11, 2021, the one-year anniversary of the vesting commencement date, with the remainder of the shares vesting in 36 equal monthly installments thereafter, subject to the recipient's continuous service through each applicable vesting date.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:05 UTC
Carr ChrisChief Operating Officer
OtherClass A Common Stock 220,920 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066577 · doc4.xml · nonDerivative · entry 4

Carr Chris · CIK 0001821096 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 220,920

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F2 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F3 · balance_after: Includes 200,000 shares subject to RSUs.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:05 UTC
Carr ChrisChief Operating Officer
OtherCommon Stock 220,920 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-066577 · doc4.xml · nonDerivative · entry 3

Carr Chris · CIK 0001821096 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F2 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F2 · price: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 22:59 UTC
Neman JonathanDirector · Chief Executive Officer
OtherStock Option (Right to Buy) · Derivative 830,000 $0.00 Strike: $10.76 $0.00
Disclosure

SEC source: 0001209191-21-066569 · doc4.xml · derivative · entry 2

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 830,000

Underlying: Class A Common Stock · 830,000 shares

Expires 2031-06-15

F1 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F2 · derivative.exercise_date: 25% of the shares vest on January 1, 2022, the one-year anniversary of the vesting commencement date, with the remainder of the shares vesting in 36 equal monthly installments thereafter, subject to the recipient's continuous service through each applicable vesting date.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 22:59 UTC
Neman JonathanDirector · Chief Executive Officer
OtherStock Option (Right to Buy) · Derivative 830,000 $0.00 Strike: $10.76 $0.00
Disclosure

SEC source: 0001209191-21-066569 · doc4.xml · derivative · entry 1

Neman Jonathan · CIK 0001885247 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 830,000 shares

Expires 2031-06-15

F1 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the IPO.

F2 · derivative.exercise_date: 25% of the shares vest on January 1, 2022, the one-year anniversary of the vesting commencement date, with the remainder of the shares vesting in 36 equal monthly installments thereafter, subject to the recipient's continuous service through each applicable vesting date.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:00 UTC
Jammet NicolasDirector · Chief Concept Officer
OtherStock Option (Right to Buy) · Derivative 830,000 $0.00 Strike: $10.76 $0.00
Disclosure

SEC source: 0001209191-21-066571 · doc4.xml · derivative · entry 38

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 830,000

Underlying: Class A Common Stock · 830,000 shares

Expires 2031-06-15

F4 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the initial public offering of the issuer's Class A Common Stock (the "IPO").

F7 · derivative.exercise_date: 25% of the shares vest on January 1, 2022, the one-year anniversary of the vesting commencement date, with the remainder of the shares vesting in 36 equal monthly installments thereafter, subject to the recipient's continuous service through each applicable vesting date.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:00 UTC
Jammet NicolasDirector · Chief Concept Officer
OtherStock Option (Right to Buy) · Derivative 830,000 $0.00 Strike: $10.76 $0.00
Disclosure

SEC source: 0001209191-21-066571 · doc4.xml · derivative · entry 37

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 830,000 shares

Expires 2031-06-15

F4 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the initial public offering of the issuer's Class A Common Stock (the "IPO").

F7 · derivative.exercise_date: 25% of the shares vest on January 1, 2022, the one-year anniversary of the vesting commencement date, with the remainder of the shares vesting in 36 equal monthly installments thereafter, subject to the recipient's continuous service through each applicable vesting date.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:00 UTC
Jammet NicolasDirector · Chief Concept Officer
OtherStock Option (Right to Buy) · Derivative 248,778 $0.00 Strike: $7.77 $0.00
Disclosure

SEC source: 0001209191-21-066571 · doc4.xml · derivative · entry 36

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 248,778

Underlying: Class A Common Stock · 248,778 shares

Expires 2029-12-04

F4 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the initial public offering of the issuer's Class A Common Stock (the "IPO").

F11 · derivative.exercise_date: The shares subject to the option are immediately exercisable. 25% of the shares subject to the original option vested on January 1, 2020, the one-year anniversary of the vesting commencement date, with the remainder of the shares vesting in 36 equal monthly installments thereafter, subject to the recipient's continuous service through each applicable vesting date.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:00 UTC
Jammet NicolasDirector · Chief Concept Officer
OtherStock Option (Right to Buy) · Derivative 248,778 $0.00 Strike: $7.77 $0.00
Disclosure

SEC source: 0001209191-21-066571 · doc4.xml · derivative · entry 35

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 248,778 shares

Expires 2029-12-04

F4 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the initial public offering of the issuer's Class A Common Stock (the "IPO").

F11 · derivative.exercise_date: The shares subject to the option are immediately exercisable. 25% of the shares subject to the original option vested on January 1, 2020, the one-year anniversary of the vesting commencement date, with the remainder of the shares vesting in 36 equal monthly installments thereafter, subject to the recipient's continuous service through each applicable vesting date.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:00 UTC
Jammet NicolasDirector · Chief Concept Officer
OtherStock Option (Right to Buy) · Derivative 200,000 $0.00 Strike: $7.77 $0.00
Disclosure

SEC source: 0001209191-21-066571 · doc4.xml · derivative · entry 34

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 200,000

Underlying: Class A Common Stock · 200,000 shares

Expires 2029-12-04

F4 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the initial public offering of the issuer's Class A Common Stock (the "IPO").

F8 · derivative.exercise_date: Fully vested.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:00 UTC
Jammet NicolasDirector · Chief Concept Officer
OtherStock Option (Right to Buy) · Derivative 200,000 $0.00 Strike: $7.77 $0.00
Disclosure

SEC source: 0001209191-21-066571 · doc4.xml · derivative · entry 33

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 200,000 shares

Expires 2029-12-04

F4 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the initial public offering of the issuer's Class A Common Stock (the "IPO").

F8 · derivative.exercise_date: Fully vested.

Read SEC document
November 22, 2021 Filed Nov 23, 2021 23:00 UTC
Jammet NicolasDirector · Chief Concept Officer
OtherStock Option (Right to Buy) · Derivative 1,200,000 $0.00 Strike: $3.73 $0.00
Disclosure

SEC source: 0001209191-21-066571 · doc4.xml · derivative · entry 32

Jammet Nicolas · CIK 0001885246 · Director · Chief Concept Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,200,000

Underlying: Class A Common Stock · 1,200,000 shares

Expires 2028-08-27

F4 · kind: Each share of Common Stock was reclassified into one share of Class A Common Stock immediately prior to the completion of the initial public offering of the issuer's Class A Common Stock (the "IPO").

F8 · derivative.exercise_date: Fully vested.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.