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Reddit, Inc.

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1075
SEC CIK
0001713445
Parsed reports
302

Last 12 months

Inside the activity.

4 purchase rows · 465 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 2025071
Dec 2025061
Jan 2026078
Feb 2026357
Mar 2026134
Apr 2026020
May 2026030
Jun 2026024
Jul 2026027
Aug 2026033
Sep 2026021
Oct 202609

Latest available

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
March 17, 2025 Filed Mar 19, 2025 23:56 UTC
Wong Jennifer L.Chief Operating Officer
SaleClass A Common Stock 2,924 $124.64 $364,447.36
Disclosure

SEC source: 0001713445-25-000057 · wk-form4_1742428598.xml · nonDerivative · entry 6

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,481,573

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F6 · price: The sales were executed in multiple trades at prices ranging from $124.26 to $125.25.

Read SEC document
March 17, 2025 Filed Mar 19, 2025 23:56 UTC
Wong Jennifer L.Chief Operating Officer
SaleClass A Common Stock 2,977 $123.64 $368,076.28
Disclosure

SEC source: 0001713445-25-000057 · wk-form4_1742428598.xml · nonDerivative · entry 5

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,484,497

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F5 · price: The sales were executed in multiple trades at prices ranging from $123.22 to $124.20

Read SEC document
March 17, 2025 Filed Mar 19, 2025 23:56 UTC
Wong Jennifer L.Chief Operating Officer
SaleClass A Common Stock 6,710 $122.64 $822,914.40
Disclosure

SEC source: 0001713445-25-000057 · wk-form4_1742428598.xml · nonDerivative · entry 4

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,487,474

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F4 · price: The sales were executed in multiple trades at prices ranging from $122.22 to $123.21.

Read SEC document
March 17, 2025 Filed Mar 19, 2025 23:56 UTC
Wong Jennifer L.Chief Operating Officer
SaleClass A Common Stock 4,593 $121.73 $559,105.89
Disclosure

SEC source: 0001713445-25-000057 · wk-form4_1742428598.xml · nonDerivative · entry 3

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,494,184

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F3 · price: The sales were executed in multiple trades at prices ranging from $121.19 to $122.18.

Read SEC document
March 17, 2025 Filed Mar 19, 2025 23:56 UTC
Wong Jennifer L.Chief Operating Officer
SaleClass A Common Stock 675 $120.73 $81,492.75
Disclosure

SEC source: 0001713445-25-000057 · wk-form4_1742428598.xml · nonDerivative · entry 2

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,498,777

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F2 · price: The sales were executed in multiple trades at prices ranging from $120.19 to $121.18. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (17) to this Form 4.

Read SEC document
March 17, 2025 Filed Mar 19, 2025 23:56 UTC
Wong Jennifer L.Chief Operating Officer
Exercise / conversionClass A Common Stock 33,333 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000057 · wk-form4_1742428598.xml · nonDerivative · entry 1

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,499,452

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftStock Option (Right to Buy) · Derivative 1,491,302 $0.00 Strike: $25.29 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 33

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 1,491,302

Underlying: Class B Common Stock · 1,491,302 shares

Expires 2033-12-25

F19 · derivative.exercise_date: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftStock Option (Right to Buy) · Derivative 1,491,302 $0.00 Strike: $25.29 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 32

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common Stock · 1,491,302 shares

Expires 2033-12-25

F19 · derivative.exercise_date: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftStock Option (Right to Buy) · Derivative 996,837 $0.00 Strike: $90.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 31

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 996,837

Underlying: Class A Common Stock · 996,837 shares

Expires 2033-12-25

F19 · derivative.exercise_date: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftStock Option (Right to Buy) · Derivative 996,837 $0.00 Strike: $90.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 30

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 996,837 shares

Expires 2033-12-25

F19 · derivative.exercise_date: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftStock Option (Right to Buy) · Derivative 996,837 $0.00 Strike: $60.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 29

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 996,837

Underlying: Class A Common Stock · 996,837 shares

Expires 2033-12-25

F19 · derivative.exercise_date: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftStock Option (Right to Buy) · Derivative 996,837 $0.00 Strike: $60.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 28

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 996,837 shares

Expires 2033-12-25

F19 · derivative.exercise_date: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftStock Option (Right to Buy) · Derivative 996,837 $0.00 Strike: $45.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 27

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 996,837

Underlying: Class A Common Stock · 996,837 shares

Expires 2033-12-25

F19 · derivative.exercise_date: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftStock Option (Right to Buy) · Derivative 996,837 $0.00 Strike: $45.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 26

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 996,837 shares

Expires 2033-12-25

F19 · derivative.exercise_date: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftStock Option (Right to Buy) · Derivative 1,495,255 $0.00 Strike: $25.29 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 25

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 1,495,255

Underlying: Class A Common Stock · 1,495,255 shares

Expires 2033-12-25

F19 · derivative.exercise_date: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftStock Option (Right to Buy) · Derivative 1,495,255 $0.00 Strike: $25.29 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 24

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 1,495,255 shares

Expires 2033-12-25

F19 · derivative.exercise_date: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
ConversionClass B Common Stock · Derivative 110,408 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 23

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 3,372,340

Underlying: Class A Common Stock · 110,408 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F1 · derivative.exercise_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F1 · derivative.expiration_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
Exercise / conversionClass B Common Stock · Derivative 110,408 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 22

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 3,482,748

Underlying: Class A Common Stock · 110,408 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F1 · derivative.exercise_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F1 · derivative.expiration_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
Exercise / conversionStock Option (Right to Buy) · Derivative 110,408 $0.00 Strike: $1.93 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 21

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 678,223

Underlying: Class B Common Stock · 110,408 shares

Expires 2025-07-09

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F18 · derivative.exercise_date: The stock option is fully vested and currently exercisable.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftClass B Common Stock · Derivative 1,261,563 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 20

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 3,372,340

Underlying: Class A Common Stock · 1,261,563 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F1 · derivative.exercise_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F1 · derivative.expiration_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftClass B Common Stock · Derivative 1,261,563 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · derivative · entry 19

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 1,261,563 shares

Expires not disclosed

F1 · derivative.exercise_price: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F1 · derivative.exercise_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F1 · derivative.expiration_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 936 $130.55 $122,194.80
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 18

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 583,515

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F17 · price: The sales were executed in multiple trades at prices ranging from $130.47 to $130.72.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 6,328 $129.91 $822,070.48
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 17

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 584,451

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F16 · price: The sales were executed in multiple trades at prices ranging from $129.46 to $130.43.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 11,192 $128.86 $1,442,201.12
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 16

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 590,779

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F15 · price: The sales were executed in multiple trades at prices ranging from $128.46 to $129.45.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 36,666 $127.83 $4,687,014.78
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 15

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 601,971

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F14 · price: The sales were executed in multiple trades at prices ranging from $127.46 to $128.45.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 35,568 $127.05 $4,518,914.40
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 14

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 638,637

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F13 · price: The sales were executed in multiple trades at prices ranging from $126.46 to $127.45.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 9,899 $126.03 $1,247,570.97
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 13

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 674,205

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F12 · price: The sales were executed in multiple trades at prices ranging from $125.46 to $126.45.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 4,525 $124.90 $565,172.50
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 12

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 684,104

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F11 · price: The sales were executed in multiple trades at prices ranging from $124.43 to $125.42.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 5,294 $123.93 $656,085.42
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 11

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 688,629

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F10 · price: The sales were executed in multiple trades at prices ranging from $123.41 to $124.40.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
ConversionClass A Common Stock 110,408 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 10

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 693,923

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 500 $130.29 $65,145.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 9

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 583,515

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F9 · price: The sales were executed in multiple trades at prices ranging from $130.18 to $130.39.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 800 $129.50 $103,600.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 8

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 584,015

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F8 · price: The sales were executed in multiple trades at prices ranging from $129.13 to $129.93.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 2,085 $128.43 $267,776.55
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 7

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 584,815

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F7 · price: The sales were executed in multiple trades at prices ranging from $128.00 to $128.95.

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March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 6,664 $127.47 $849,460.08
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 6

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 586,900

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F6 · price: The sales were executed in multiple trades at prices ranging from $127.00 to $127.99.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 1,951 $126.61 $247,016.11
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 5

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 593,564

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F5 · price: The sales were executed in multiple trades at prices ranging from $126.00 to $126.99.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 1,300 $125.47 $163,111.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 4

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 595,515

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F4 · price: The sales were executed in multiple trades at prices ranging from $124.95 to $125.91.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 700 $124.05 $86,835.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 3

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 596,815

F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F3 · price: The sales were executed in multiple trades at prices ranging from $123.92 to $124.31. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (3) to (17) to this Form 4.

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftClass A Common Stock 597,515 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 2

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 597,515

Read SEC document
March 14, 2025 Filed Mar 19, 2025 01:02 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
GiftClass A Common Stock 597,515 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000055 · wk-form4_1742346159.xml · nonDerivative · entry 1

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

Read SEC document
March 13, 2025 Filed Mar 18, 2025 00:15 UTC PurchaseClass A Common Stock 780 $126.07 $98,334.60
Disclosure

SEC source: 0001713445-25-000053 · wk-form4_1742256924.xml · nonDerivative · entry 1

Habiger David C · CIK 0001326409 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 31,588

F1 · price: The purchases were executed in multiple trades at prices ranging from $125.92 to $126.22. The price reported reflects the weighted average price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

Read SEC document
March 12, 2025 Filed Mar 15, 2025 00:02 UTC PurchaseClass A Common Stock 387 $131.00 $50,697.00
Disclosure

SEC source: 0001713445-25-000051 · wk-form4_1741996927.xml · nonDerivative · entry 2

Habiger David C · CIK 0001326409 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 30,808

Read SEC document
March 12, 2025 Filed Mar 15, 2025 00:02 UTC PurchaseClass A Common Stock 387 $129.71 $50,197.77
Disclosure

SEC source: 0001713445-25-000051 · wk-form4_1741996927.xml · nonDerivative · entry 1

Habiger David C · CIK 0001326409 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 30,421

F1 · price: The purchases were executed in multiple trades at prices ranging from $129.64 to $129.71. The price reported reflects the weighted average price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

Read SEC document
March 04, 2025 Filed Mar 7, 2025 01:07 UTC
Reynolds Michelle MarieChief Accounting Officer
SaleClass A Common Stock 200 $164.31 $32,862.00
Disclosure

SEC source: 0001713445-25-000049 · wk-form4_1741309661.xml · nonDerivative · entry 12

Reynolds Michelle Marie · CIK 0001924279 · Chief Accounting Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 48,418

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 3, 2024.

F13 · price: The sales were executed in multiple trades at prices ranging from $164.26 to $164.36.

Read SEC document
March 04, 2025 Filed Mar 7, 2025 01:07 UTC
Reynolds Michelle MarieChief Accounting Officer
SaleClass A Common Stock 300 $163.43 $49,029.00
Disclosure

SEC source: 0001713445-25-000049 · wk-form4_1741309661.xml · nonDerivative · entry 11

Reynolds Michelle Marie · CIK 0001924279 · Chief Accounting Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 48,618

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 3, 2024.

F12 · price: The sales were executed in multiple trades at prices ranging from $163.18 to $163.92.

Read SEC document
March 04, 2025 Filed Mar 7, 2025 01:07 UTC
Reynolds Michelle MarieChief Accounting Officer
SaleClass A Common Stock 700 $162.31 $113,617.00
Disclosure

SEC source: 0001713445-25-000049 · wk-form4_1741309661.xml · nonDerivative · entry 10

Reynolds Michelle Marie · CIK 0001924279 · Chief Accounting Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 48,918

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 3, 2024.

F11 · price: The sales were executed in multiple trades at prices ranging from $161.94 to $162.57.

Read SEC document
March 04, 2025 Filed Mar 7, 2025 01:07 UTC
Reynolds Michelle MarieChief Accounting Officer
SaleClass A Common Stock 1,300 $161.23 $209,599.00
Disclosure

SEC source: 0001713445-25-000049 · wk-form4_1741309661.xml · nonDerivative · entry 9

Reynolds Michelle Marie · CIK 0001924279 · Chief Accounting Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 49,618

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 3, 2024.

F10 · price: The sales were executed in multiple trades at prices ranging from $160.75 to $161.68.

Read SEC document
March 04, 2025 Filed Mar 7, 2025 01:07 UTC
Reynolds Michelle MarieChief Accounting Officer
SaleClass A Common Stock 1,300 $159.67 $207,571.00
Disclosure

SEC source: 0001713445-25-000049 · wk-form4_1741309661.xml · nonDerivative · entry 8

Reynolds Michelle Marie · CIK 0001924279 · Chief Accounting Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 50,918

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 3, 2024.

F9 · price: The sales were executed in multiple trades at prices ranging from $159.36 to $160.27.

Read SEC document
March 04, 2025 Filed Mar 7, 2025 01:07 UTC
Reynolds Michelle MarieChief Accounting Officer
SaleClass A Common Stock 2,765 $158.71 $438,833.15
Disclosure

SEC source: 0001713445-25-000049 · wk-form4_1741309661.xml · nonDerivative · entry 7

Reynolds Michelle Marie · CIK 0001924279 · Chief Accounting Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 52,218

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 3, 2024.

F8 · price: The sales were executed in multiple trades at prices ranging from $158.34 to $159.31.

Read SEC document
March 04, 2025 Filed Mar 7, 2025 01:07 UTC
Reynolds Michelle MarieChief Accounting Officer
SaleClass A Common Stock 900 $156.89 $141,201.00
Disclosure

SEC source: 0001713445-25-000049 · wk-form4_1741309661.xml · nonDerivative · entry 6

Reynolds Michelle Marie · CIK 0001924279 · Chief Accounting Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 54,983

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 3, 2024.

F7 · price: The sales were executed in multiple trades at prices ranging from $156.80 to $157.13.

Read SEC document
March 04, 2025 Filed Mar 7, 2025 01:07 UTC
Reynolds Michelle MarieChief Accounting Officer
SaleClass A Common Stock 1,200 $156.27 $187,524.00
Disclosure

SEC source: 0001713445-25-000049 · wk-form4_1741309661.xml · nonDerivative · entry 5

Reynolds Michelle Marie · CIK 0001924279 · Chief Accounting Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 55,883

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 3, 2024.

F6 · price: The sales were executed in multiple trades at prices ranging from $155.78 to $156.60.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.