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Reddit, Inc.

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1075
SEC CIK
0001713445
Parsed reports
302

Last 12 months

Inside the activity.

4 purchase rows · 465 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 2025071
Dec 2025061
Jan 2026078
Feb 2026357
Mar 2026134
Apr 2026020
May 2026030
Jun 2026024
Jul 2026027
Aug 2026033
Sep 2026021
Oct 202609

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
May 22, 2025 Filed May 22, 2025 23:58 UTC
Slowe Christopher BrianChief Technology Officer
ConversionClass A Common Stock 11,000 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000136 · wk-form4_1747958293.xml · nonDerivative · entry 2

Slowe Christopher Brian · CIK 0001924253 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 277,373

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 20, 2025 Filed May 21, 2025 00:08 UTC
Wong Jennifer L.Chief Operating Officer
Tax withholdingClass A Common Stock 38,112 $107.99 $4,115,714.88
Disclosure

SEC source: 0001713445-25-000128 · wk-form4_1747786126.xml · nonDerivative · entry 8

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,428,007

F8 · shares: These shares were withheld by the Company to satisfy the reporting person's tax withholding obligations. Not a market sale.

Read SEC document
May 20, 2025 Filed May 22, 2025 23:54 UTC
Reynolds Michelle MarieChief Accounting Officer
Tax withholdingClass A Common Stock 3,412 $107.99 $368,461.88
Disclosure

SEC source: 0001713445-25-000132 · wk-form4_1747958054.xml · nonDerivative · entry 1

Reynolds Michelle Marie · CIK 0001924279 · Chief Accounting Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 45,006

F1 · shares: These shares were withheld by the Company to satisfy the reporting person's tax withholding obligations. Not a market sale.

Read SEC document
May 20, 2025 Filed May 22, 2025 23:57 UTC
Lee Benjamin SeongChief Legal Officer
Tax withholdingClass A Common Stock 8,870 $107.99 $957,871.30
Disclosure

SEC source: 0001713445-25-000134 · wk-form4_1747958236.xml · nonDerivative · entry 1

Lee Benjamin Seong · CIK 0001924278 · Chief Legal Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 106,131

F1 · shares: These shares were withheld by the Company to satisfy the reporting person's tax withholding obligations. Not a market sale.

Read SEC document
May 20, 2025 Filed May 22, 2025 23:51 UTC
Vollero AndrewChief Financial Officer
Tax withholdingClass A Common Stock 35,489 $107.99 $3,832,457.11
Disclosure

SEC source: 0001713445-25-000130 · wk-form4_1747957876.xml · nonDerivative · entry 1

Vollero Andrew · CIK 0001699294 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 363,806

F1 · shares: These shares were withheld by the Company to satisfy the reporting person's tax withholding obligations. Not a market sale.

Read SEC document
May 20, 2025 Filed May 23, 2025 00:00 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
ConversionClass B Common Stock · Derivative 37,381 Not disclosed Not disclosed
Disclosure

SEC source: 0001713445-25-000138 · wk-form4_1747958441.xml · derivative · entry 3

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 3,549,662

Underlying: Class A Common Stock · 37,381 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F1 · price: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F1 · derivative.exercise_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F1 · derivative.expiration_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

Read SEC document
May 20, 2025 Filed May 23, 2025 00:00 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
Tax withholdingClass A Common Stock 40,261 $107.99 $4,347,785.39
Disclosure

SEC source: 0001713445-25-000138 · wk-form4_1747958441.xml · nonDerivative · entry 2

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 574,133

F2 · shares: These shares were withheld by the Company to satisfy the reporting person's tax withholding obligations. Not a market sale.

Read SEC document
May 20, 2025 Filed May 23, 2025 00:00 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
ConversionClass A Common Stock 37,381 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000138 · wk-form4_1747958441.xml · nonDerivative · entry 1

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 614,394

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 20, 2025 Filed May 22, 2025 23:58 UTC
Slowe Christopher BrianChief Technology Officer
Tax withholdingClass A Common Stock 14,840 $107.99 $1,602,571.60
Disclosure

SEC source: 0001713445-25-000136 · wk-form4_1747958293.xml · nonDerivative · entry 1

Slowe Christopher Brian · CIK 0001924253 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 266,373

F1 · shares: These shares were withheld by the Company to satisfy the reporting person's tax withholding obligations. Not a market sale.

Read SEC document
May 19, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
Exercise / conversionClass B Common Stock · Derivative 86,749 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · derivative · entry 24

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 3,587,043

Underlying: Class A Common Stock · 86,749 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F17 · derivative.exercise_price: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F17 · derivative.exercise_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F17 · derivative.expiration_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

Read SEC document
May 19, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
Exercise / conversionStock Option (Right to Buy) · Derivative 86,749 $0.00 Strike: $1.93 $0.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · derivative · entry 23

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 197,160

Underlying: Class B Common Stock · 86,749 shares

Expires 2025-07-09

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F18 · derivative.exercise_date: The stock option is fully vested and currently exercisable.

Read SEC document
May 16, 2025 Filed May 21, 2025 00:08 UTC
Wong Jennifer L.Chief Operating Officer
Exercise / conversionStock Option (Right to Buy) · Derivative 33,333 $0.00 Strike: $5.35 $0.00
Disclosure

SEC source: 0001713445-25-000128 · wk-form4_1747786126.xml · derivative · entry 10

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 403,120

Underlying: Class A Common Stock · 33,333 shares

Expires 2028-06-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_date: The stock option is fully vested and currently exercisable.

Read SEC document
May 16, 2025 Filed May 21, 2025 00:08 UTC
Wong Jennifer L.Chief Operating Officer
SaleClass A Common Stock 900 $116.47 $104,823.00
Disclosure

SEC source: 0001713445-25-000128 · wk-form4_1747786126.xml · nonDerivative · entry 7

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,466,119

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F7 · price: The sales were executed in multiple trades at prices ranging from $116.25 to $116.71

Read SEC document
May 16, 2025 Filed May 21, 2025 00:08 UTC
Wong Jennifer L.Chief Operating Officer
SaleClass A Common Stock 1,475 $115.61 $170,524.75
Disclosure

SEC source: 0001713445-25-000128 · wk-form4_1747786126.xml · nonDerivative · entry 6

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,467,019

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F6 · price: The sales were executed in multiple trades at prices ranging from $115.15 to $116.13.

Read SEC document
May 16, 2025 Filed May 21, 2025 00:08 UTC
Wong Jennifer L.Chief Operating Officer
SaleClass A Common Stock 2,157 $114.26 $246,458.82
Disclosure

SEC source: 0001713445-25-000128 · wk-form4_1747786126.xml · nonDerivative · entry 5

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,468,494

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F5 · price: The sales were executed in multiple trades at prices ranging from $114.02 to $114.77.

Read SEC document
May 16, 2025 Filed May 21, 2025 00:08 UTC
Wong Jennifer L.Chief Operating Officer
SaleClass A Common Stock 19,684 $113.45 $2,233,149.80
Disclosure

SEC source: 0001713445-25-000128 · wk-form4_1747786126.xml · nonDerivative · entry 4

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,470,651

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F4 · price: The sales were executed in multiple trades at prices ranging from $113.02 to $114.01.

Read SEC document
May 16, 2025 Filed May 21, 2025 00:08 UTC
Wong Jennifer L.Chief Operating Officer
SaleClass A Common Stock 7,516 $112.55 $845,925.80
Disclosure

SEC source: 0001713445-25-000128 · wk-form4_1747786126.xml · nonDerivative · entry 3

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,490,335

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F3 · price: The sales were executed in multiple trades at prices ranging from $112.02 to $113.01.

Read SEC document
May 16, 2025 Filed May 21, 2025 00:08 UTC
Wong Jennifer L.Chief Operating Officer
SaleClass A Common Stock 1,601 $111.35 $178,271.35
Disclosure

SEC source: 0001713445-25-000128 · wk-form4_1747786126.xml · nonDerivative · entry 2

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,497,851

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F2 · price: The sales were executed in multiple trades at prices ranging from $110.95 to $111.93. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (7) to this Form 4.

Read SEC document
May 16, 2025 Filed May 21, 2025 00:08 UTC
Wong Jennifer L.Chief Operating Officer
Exercise / conversionClass A Common Stock 33,333 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000128 · wk-form4_1747786126.xml · nonDerivative · entry 1

Wong Jennifer L. · CIK 0001663651 · Chief Operating Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 1,499,452

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
ConversionClass B Common Stock · Derivative 110,408 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · derivative · entry 22

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 3,500,294

Underlying: Class A Common Stock · 110,408 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F17 · derivative.exercise_price: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F17 · derivative.exercise_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F17 · derivative.expiration_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
Exercise / conversionClass B Common Stock · Derivative 110,408 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · derivative · entry 21

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 3,610,702

Underlying: Class A Common Stock · 110,408 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F17 · derivative.exercise_price: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F17 · derivative.exercise_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F17 · derivative.expiration_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
Exercise / conversionStock Option (Right to Buy) · Derivative 110,408 $0.00 Strike: $1.93 $0.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · derivative · entry 20

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 283,909

Underlying: Class B Common Stock · 110,408 shares

Expires 2025-07-09

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F18 · derivative.exercise_date: The stock option is fully vested and currently exercisable.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
ConversionClass B Common Stock · Derivative 14,000 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · derivative · entry 19

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 3,500,294

Underlying: Class A Common Stock · 14,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F17 · derivative.exercise_price: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F17 · derivative.exercise_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F17 · derivative.expiration_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 1,300 $120.83 $157,079.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 18

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 577,013

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F16 · price: The sales were executed in multiple trades at prices ranging from $120.66 to $121.12.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 800 $120.04 $96,032.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 17

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 578,313

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F15 · price: The sales were executed in multiple trades at prices ranging from $119.61 to $120.59.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 2,005 $118.82 $238,234.10
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 16

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 579,113

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F14 · price: The sales were executed in multiple trades at prices ranging from $118.25 to $119.24.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 4,408 $117.15 $516,397.20
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 15

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 581,118

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F13 · price: The sales were executed in multiple trades at prices ranging from $116.90 to $117.60.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 11,394 $116.37 $1,325,919.78
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 14

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 585,526

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F12 · price: The sales were executed in multiple trades at prices ranging from $115.89 to $116.88.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 39,125 $115.32 $4,511,895.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 13

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 596,920

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F11 · price: The sales were executed in multiple trades at prices ranging from $114.89 to $115.88.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 15,715 $114.52 $1,799,681.80
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 12

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 636,045

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F10 · price: The sales were executed in multiple trades at prices ranging from $113.89 to $114.88.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 35,661 $113.53 $4,048,593.33
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 11

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 651,760

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F9 · price: The sales were executed in multiple trades at prices ranging from $112.89 to $113.88.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
ConversionClass A Common Stock 110,408 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 10

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 687,421

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 300 $121.40 $36,420.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 9

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 577,013

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F8 · price: The sales were executed in multiple trades at prices ranging from $121.04 to $121.62.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 100 $119.63 $11,963.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 8

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 577,313

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

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May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 200 $118.70 $23,740.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 7

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 577,413

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F7 · price: The sales were executed in multiple trades at prices ranging from $118.54 to $118.85.

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May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 400 $117.38 $46,952.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 6

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 577,613

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F6 · price: The sales were executed in multiple trades at prices ranging from $117.26 to $117.46.

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May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 1,000 $116.70 $116,700.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 5

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 578,013

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F5 · price: The sales were executed in multiple trades at prices ranging from $116.24 to $117.20.

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May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 3,527 $115.57 $407,615.39
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 4

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 579,013

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F4 · price: The sales were executed in multiple trades at prices ranging from $115.24 to $116.19.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 3,462 $114.91 $397,818.42
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 3

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 582,540

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F3 · price: The sales were executed in multiple trades at prices ranging from $114.24 to $115.20.

Read SEC document
May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 5,011 $113.56 $569,049.16
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 2

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 586,002

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F2 · price: The sales were executed in multiple trades at prices ranging from $112.97 to $113.96. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (16) to this Form 4.

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May 15, 2025 Filed May 20, 2025 00:24 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
ConversionClass A Common Stock 14,000 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000121 · wk-form4_1747700671.xml · nonDerivative · entry 1

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 591,013

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 06, 2025 Filed May 9, 2025 00:27 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
ConversionClass B Common Stock · Derivative 14,000 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000106 · wk-form4_1746750421.xml · derivative · entry 8

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 3,514,294

Underlying: Class A Common Stock · 14,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_price: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F8 · derivative.exercise_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

F8 · derivative.expiration_date: The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.

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May 06, 2025 Filed May 9, 2025 00:27 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 600 $114.07 $68,442.00
Disclosure

SEC source: 0001713445-25-000106 · wk-form4_1746750421.xml · nonDerivative · entry 7

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 577,013

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F7 · price: The sales were executed in multiple trades at prices ranging from $113.91 to $114.21.

Read SEC document
May 06, 2025 Filed May 9, 2025 00:27 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 1,342 $113.39 $152,169.38
Disclosure

SEC source: 0001713445-25-000106 · wk-form4_1746750421.xml · nonDerivative · entry 6

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 577,613

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F6 · price: The sales were executed in multiple trades at prices ranging from $112.91 to $113.74.

Read SEC document
May 06, 2025 Filed May 9, 2025 00:27 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 1,700 $112.45 $191,165.00
Disclosure

SEC source: 0001713445-25-000106 · wk-form4_1746750421.xml · nonDerivative · entry 5

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 578,955

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F5 · price: The sales were executed in multiple trades at prices ranging from $111.91 to $112.86.

Read SEC document
May 06, 2025 Filed May 9, 2025 00:27 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 1,100 $111.25 $122,375.00
Disclosure

SEC source: 0001713445-25-000106 · wk-form4_1746750421.xml · nonDerivative · entry 4

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 580,655

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F4 · price: The sales were executed in multiple trades at prices ranging from $110.85 to $111.64.

Read SEC document
May 06, 2025 Filed May 9, 2025 00:27 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 2,758 $110.09 $303,628.22
Disclosure

SEC source: 0001713445-25-000106 · wk-form4_1746750421.xml · nonDerivative · entry 3

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 581,755

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F3 · price: The sales were executed in multiple trades at prices ranging from $109.84 to $110.81.

Read SEC document
May 06, 2025 Filed May 9, 2025 00:27 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
SaleClass A Common Stock 6,500 $109.47 $711,555.00
Disclosure

SEC source: 0001713445-25-000106 · wk-form4_1746750421.xml · nonDerivative · entry 2

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 584,513

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F2 · price: The sales were executed in multiple trades at prices ranging from $108.84 to $109.81. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (7) to this Form 4.

Read SEC document
May 06, 2025 Filed May 9, 2025 00:27 UTC
Huffman Steve LaddDirector · CEO & President · 10% owner
ConversionClass A Common Stock 14,000 $0.00 $0.00
Disclosure

SEC source: 0001713445-25-000106 · wk-form4_1746750421.xml · nonDerivative · entry 1

Huffman Steve Ladd · CIK 0001827011 · Director · CEO & President · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · By The XYZ Revocable Trust

Disclosed balance after: 591,013

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 24, 2025 Filed Apr 25, 2025 00:18 UTC
Slowe Christopher BrianChief Technology Officer
SaleClass A Common Stock 400 $112.65 $45,060.00
Disclosure

SEC source: 0001713445-25-000086 · wk-form4_1745540332.xml · nonDerivative · entry 12

Slowe Christopher Brian · CIK 0001924253 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Indirect · By The Slowe Family Trust dated January 26, 2012

Disclosed balance after: 20,184

F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.

F12 · price: The sales were executed in multiple trades at prices ranging from $112.48 to $112.88.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.