NOW

SEC source: 0001373715-24-000189 · wk-form4_1715288131.xml · derivative · entry 3

Canney Jacqueline P · CIK 0001649609 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 4,521

Underlying: Common Stock · 155 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F3 · derivative.exercise_date: 3.33% of the shares subject to the restricted stock units will vest on each of May 7, 2024, and August 7, 2024, 3.34% of the shares subject to the restricted stock units will vest on November 7, 2024, and the remaining 90% of the shares subject to the restricted stock units will vest quarterly beginning on February 7, 2025, and subject to the reporting person's continued service to the Issuer on each vesting date.

F3 · derivative.expiration_date: 3.33% of the shares subject to the restricted stock units will vest on each of May 7, 2024, and August 7, 2024, 3.34% of the shares subject to the restricted stock units will vest on November 7, 2024, and the remaining 90% of the shares subject to the restricted stock units will vest quarterly beginning on February 7, 2025, and subject to the reporting person's continued service to the Issuer on each vesting date.

SEC source: 0001373715-24-000189 · wk-form4_1715288131.xml · nonDerivative · entry 2

Canney Jacqueline P · CIK 0001649609 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,513

F1 · shares: Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

SEC source: 0001373715-24-000189 · wk-form4_1715288131.xml · nonDerivative · entry 1

Canney Jacqueline P · CIK 0001649609 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,593

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001373715-24-000152 · wk-form4_1713384341.xml · derivative · entry 3

Canney Jacqueline P · CIK 0001649609 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,619

Underlying: Common Stock · 724 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F3 · derivative.exercise_date: The restricted stock units vest as to one-fourth (1/4th) of the total shares on July 15, 2022 and thereafter shall vest in equal quarterly installments over the next three (3) years, and subject to the continued service of the Reporting Person on each vesting date.

F3 · derivative.expiration_date: The restricted stock units vest as to one-fourth (1/4th) of the total shares on July 15, 2022 and thereafter shall vest in equal quarterly installments over the next three (3) years, and subject to the continued service of the Reporting Person on each vesting date.

SEC source: 0001373715-24-000152 · wk-form4_1713384341.xml · nonDerivative · entry 2

Canney Jacqueline P · CIK 0001649609 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,438

F1 · shares: Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

SEC source: 0001373715-24-000152 · wk-form4_1713384341.xml · nonDerivative · entry 1

Canney Jacqueline P · CIK 0001649609 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,808

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001373715-24-000137 · wk-form4_1709154609.xml · nonDerivative · entry 4

Smith Paul John · CIK 0001909194 · Chief Commercial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,853

F1 · shares: Represents the aggregate of sales effected on the same day at different prices.

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $769.64 to $769.91 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000137 · wk-form4_1709154609.xml · nonDerivative · entry 3

Smith Paul John · CIK 0001909194 · Chief Commercial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,164

F1 · shares: Represents the aggregate of sales effected on the same day at different prices.

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $768.45 to $769.16 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000137 · wk-form4_1709154609.xml · nonDerivative · entry 2

Smith Paul John · CIK 0001909194 · Chief Commercial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,899

F1 · shares: Represents the aggregate of sales effected on the same day at different prices.

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $767.30 to $768.11 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000137 · wk-form4_1709154609.xml · nonDerivative · entry 1

Smith Paul John · CIK 0001909194 · Chief Commercial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 4,199

F1 · shares: Represents the aggregate of sales effected on the same day at different prices.

F2 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $765.26 to $766.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000136 · wk-form4_1709154569.xml · nonDerivative · entry 1

Bedi Christopher · CIK 0001908850 · Chief Digital Information Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 15,463

SEC source: 0001373715-24-000138 · wk-form4_1709154631.xml · nonDerivative · entry 1

Canney Jacqueline P · CIK 0001649609 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,084

SEC source: 0001373715-24-000125 · wk-form4_1708561952.xml · nonDerivative · entry 4

Smith Paul John · CIK 0001909194 · Chief Commercial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,453

F1 · kind: Shares sold to cover tax obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its 2012 and 2021 Equity Incentive Plans, and does not represent a discretionary trade by the Reporting Person.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 24

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 0

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F20 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $759.28 to $759.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 23

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 400

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F19 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $757.66 to $757.67 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 22

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 639

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F18 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $754.17 to $755.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 21

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 939

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F17 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $752.74 to $752.77 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 20

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 1,157

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F16 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $751.65 to $752.62 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 19

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 2,875

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F15 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $750.64 to $751.62 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 18

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 5,808

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F14 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $749.58 to $750.48 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 17

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 8,258

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F13 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $748.52 to $749.48 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 16

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 10,058

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F12 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $747.26 to $748.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 15

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 14,132

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F11 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $746.03 to $747.01 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 14

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 17,600

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F10 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $744.99 to $745.81 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 13

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 19,800

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F9 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $743.98 to $744.96 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 12

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 22,505

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $742.98 to $743.85 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 11

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 24,317

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $741.98 to $742.97 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 10

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 26,349

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $740.90 to $741.86 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 9

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 28,149

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $739.85 to $740.80 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 8

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Indirect · by Trust

Disclosed balance after: 29,989

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices.

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $738.80 to $739.32 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

SEC source: 0001373715-24-000127 · wk-form4_1708562042.xml · nonDerivative · entry 7

McDermott William R · CIK 0001334944 · Director · Chairman & CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 17,177

F2 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 31, 2023. Subsequent to the transactions reported on this Form 4, Mr. McDermott retains a large equity stake in ServiceNow, including 17,177 vested shares and over 100,000 vested but unexercised options. Mr. McDermott also has approximately 32,000 additional shares scheduled to vest by year end.

SEC source: 0001373715-24-000124 · wk-form4_1708561866.xml · derivative · entry 12

Tzitzon Nicholas · CIK 0001891538 · Chief Strat & Corp Affairs Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,998

Underlying: Common Stock · 166 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F7 · derivative.exercise_date: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

F7 · derivative.expiration_date: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

SEC source: 0001373715-24-000124 · wk-form4_1708561866.xml · derivative · entry 11

Tzitzon Nicholas · CIK 0001891538 · Chief Strat & Corp Affairs Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 383 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F6 · derivative.exercise_date: The restricted stock units vest as to one-fourth (1/4th) of the total shares on February 17, 2021 and thereafter shall vest in equal quarterly installments over the next three (3) years, and subject to the continued service of the Reporting Person on each vesting date.

F6 · derivative.expiration_date: The restricted stock units vest as to one-fourth (1/4th) of the total shares on February 17, 2021 and thereafter shall vest in equal quarterly installments over the next three (3) years, and subject to the continued service of the Reporting Person on each vesting date.

SEC source: 0001373715-24-000124 · wk-form4_1708561866.xml · derivative · entry 10

Tzitzon Nicholas · CIK 0001891538 · Chief Strat & Corp Affairs Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 386

Underlying: Common Stock · 129 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F5 · derivative.exercise_date: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on February 17, 2021, and subject to the continued service of the Reporting Person on each vesting date.

F5 · derivative.expiration_date: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on February 17, 2021, and subject to the continued service of the Reporting Person on each vesting date.

SEC source: 0001373715-24-000124 · wk-form4_1708561866.xml · derivative · entry 9

Tzitzon Nicholas · CIK 0001891538 · Chief Strat & Corp Affairs Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 8,111

Underlying: Common Stock · 3,476 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F3 · derivative.exercise_date: Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2023 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2023 until December 31, 2023, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on January 22, 2024.

F4 · derivative.exercise_date: 30% of the shares subject to the restricted stock units will vest on February 17, 2024, 15% of the shares subject to the restricted stock units will vest on each of August 17, 2024 and February 17, 2025, 20% of the shares subject to the restricted stock units will vest on August 17, 2025, and the final vest on February 17, 2026 of 20% of the shares subject to the restricted stock units is subject to adjustment based on the Issuer's 3-year relative total stockholder return performance against the S&P 500 index for the period from January 1, 2023 to December 31, 2025, subject to the reporting person's continued service to the Issuer on each vesting date.

F3 · derivative.expiration_date: Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2023 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2023 until December 31, 2023, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on January 22, 2024.

F4 · derivative.expiration_date: 30% of the shares subject to the restricted stock units will vest on February 17, 2024, 15% of the shares subject to the restricted stock units will vest on each of August 17, 2024 and February 17, 2025, 20% of the shares subject to the restricted stock units will vest on August 17, 2025, and the final vest on February 17, 2026 of 20% of the shares subject to the restricted stock units is subject to adjustment based on the Issuer's 3-year relative total stockholder return performance against the S&P 500 index for the period from January 1, 2023 to December 31, 2025, subject to the reporting person's continued service to the Issuer on each vesting date.

SEC source: 0001373715-24-000124 · wk-form4_1708561866.xml · nonDerivative · entry 8

Tzitzon Nicholas · CIK 0001891538 · Chief Strat & Corp Affairs Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,337

F1 · shares: Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

SEC source: 0001373715-24-000124 · wk-form4_1708561866.xml · nonDerivative · entry 7

Tzitzon Nicholas · CIK 0001891538 · Chief Strat & Corp Affairs Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,418

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001373715-24-000124 · wk-form4_1708561866.xml · nonDerivative · entry 6

Tzitzon Nicholas · CIK 0001891538 · Chief Strat & Corp Affairs Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,252

F1 · shares: Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

SEC source: 0001373715-24-000124 · wk-form4_1708561866.xml · nonDerivative · entry 5

Tzitzon Nicholas · CIK 0001891538 · Chief Strat & Corp Affairs Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,438

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001373715-24-000124 · wk-form4_1708561866.xml · nonDerivative · entry 4

Tzitzon Nicholas · CIK 0001891538 · Chief Strat & Corp Affairs Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,055

F1 · shares: Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

SEC source: 0001373715-24-000124 · wk-form4_1708561866.xml · nonDerivative · entry 3

Tzitzon Nicholas · CIK 0001891538 · Chief Strat & Corp Affairs Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,118

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001373715-24-000124 · wk-form4_1708561866.xml · nonDerivative · entry 2

Tzitzon Nicholas · CIK 0001891538 · Chief Strat & Corp Affairs Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 4,989

F1 · shares: Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

SEC source: 0001373715-24-000124 · wk-form4_1708561866.xml · nonDerivative · entry 1

Tzitzon Nicholas · CIK 0001891538 · Chief Strat & Corp Affairs Ofc

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 6,670

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001373715-24-000125 · wk-form4_1708561952.xml · derivative · entry 7

Smith Paul John · CIK 0001909194 · Chief Commercial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 4,659

Underlying: Common Stock · 389 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F6 · derivative.exercise_date: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

F6 · derivative.expiration_date: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

SEC source: 0001373715-24-000125 · wk-form4_1708561952.xml · derivative · entry 6

Smith Paul John · CIK 0001909194 · Chief Commercial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,443

Underlying: Common Stock · 721 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F5 · derivative.exercise_date: The restricted stock units vest as to one-fourth (1/4th) of the total shares on August 17, 2021 and thereafter shall vest in equal quarterly installments over the next three (3) years, and subject to the continued service of the Reporting Person on each vesting date.

F5 · derivative.expiration_date: The restricted stock units vest as to one-fourth (1/4th) of the total shares on August 17, 2021 and thereafter shall vest in equal quarterly installments over the next three (3) years, and subject to the continued service of the Reporting Person on each vesting date.

SEC source: 0001373715-24-000125 · wk-form4_1708561952.xml · derivative · entry 5

Smith Paul John · CIK 0001909194 · Chief Commercial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 18,924

Underlying: Common Stock · 8,110 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F3 · derivative.exercise_date: 30% of the shares subject to the restricted stock units will vest on February 17, 2024, 15% of the shares subject to the restricted stock units will vest on each of August 17, 2024 and February 17, 2025, 20% of the shares subject to the restricted stock units will vest on August 17, 2025, and the final vest on February 17, 2026 of 20% of the shares subject to the restricted stock units is subject to adjustment based on the Issuer's 3-year relative total stockholder return performance against the S&P 500 index for the period from January 1, 2023 to December 31, 2025, subject to the reporting person's continued service to the Issuer on each vesting date.

F4 · derivative.exercise_date: Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2023 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2023 until December 31, 2023, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on January 22, 2024.

F3 · derivative.expiration_date: 30% of the shares subject to the restricted stock units will vest on February 17, 2024, 15% of the shares subject to the restricted stock units will vest on each of August 17, 2024 and February 17, 2025, 20% of the shares subject to the restricted stock units will vest on August 17, 2025, and the final vest on February 17, 2026 of 20% of the shares subject to the restricted stock units is subject to adjustment based on the Issuer's 3-year relative total stockholder return performance against the S&P 500 index for the period from January 1, 2023 to December 31, 2025, subject to the reporting person's continued service to the Issuer on each vesting date.

F4 · derivative.expiration_date: Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2023 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2023 until December 31, 2023, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on January 22, 2024.

SEC source: 0001373715-24-000125 · wk-form4_1708561952.xml · nonDerivative · entry 3

Smith Paul John · CIK 0001909194 · Chief Commercial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,612

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001373715-24-000125 · wk-form4_1708561952.xml · nonDerivative · entry 2

Smith Paul John · CIK 0001909194 · Chief Commercial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,223

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001373715-24-000125 · wk-form4_1708561952.xml · nonDerivative · entry 1

Smith Paul John · CIK 0001909194 · Chief Commercial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 9,502

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001373715-24-000126 · wk-form4_1708561982.xml · derivative · entry 6

McBride Kevin Thomas · CIK 0001723374 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 567

Underlying: Common Stock · 47 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock

F6 · derivative.exercise_date: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

F6 · derivative.expiration_date: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.