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Cloudflare, Inc.

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2910
SEC CIK
0001477333
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827

Last 12 months

Inside the activity.

0 purchase rows · 835 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 2025083
Dec 2025049
Jan 2026062
Feb 2026066
Mar 2026062
Apr 2026052
May 2026069
Jun 2026081
Jul 2026092
Aug 20260164
Sep 2026034
Oct 2026021

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
January 07, 2022 Filed Jan 11, 2022 00:30 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 4,510 $105.74 $476,905.44
Disclosure

SEC source: 0000899243-22-001506 · doc4.xml · nonDerivative · entry 5

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 36,205

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.26 to $106.25, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 07, 2022 Filed Jan 11, 2022 00:30 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 5,400 $104.75 $565,657.02
Disclosure

SEC source: 0000899243-22-001506 · doc4.xml · nonDerivative · entry 4

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 40,715

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.25 to $105.22, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 07, 2022 Filed Jan 11, 2022 00:30 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 3,511 $103.85 $364,601.55
Disclosure

SEC source: 0000899243-22-001506 · doc4.xml · nonDerivative · entry 3

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 46,115

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.25 to $104.21, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 07, 2022 Filed Jan 11, 2022 00:30 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 2,759 $102.85 $283,772.81
Disclosure

SEC source: 0000899243-22-001506 · doc4.xml · nonDerivative · entry 2

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 49,626

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.25 to $103.24, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (10) to this Form 4.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 07, 2022 Filed Jan 11, 2022 00:30 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
ConversionClass A Common Stock 52,385 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-22-001506 · doc4.xml · nonDerivative · entry 1

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 52,385

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 06, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
ConversionClass B Common Stock · Derivative 52,385 $0.00 $0.00
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · derivative · entry 24

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 18,016,271

Underlying: Class A Common Stock · 52,385 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F24 · balance_after: Of the reported shares, 1,750,000 vest in 21 months beginning on January 13, 2022.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 06, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 150 $108.29 $16,243.50
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 22

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F23 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $108.28 to $108.30, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 06, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 3,976 $107.68 $428,137.67
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 21

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 150

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F22 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.28 to $108.24, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 06, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 8,466 $106.76 $903,847.09
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 20

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 4,126

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F21 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.28 to $107.27, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 06, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 13,424 $105.84 $1,420,784.08
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 19

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 12,592

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F20 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.28 to $106.27, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 06, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 15,608 $104.84 $1,636,378.62
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 18

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 26,016

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F19 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.28 to $105.27, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 06, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 9,461 $103.83 $982,334.68
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 17

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 41,624

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F18 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.28 to $104.275, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 06, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 1,300 $102.55 $133,320.98
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 16

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 51,085

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F17 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.15 to $102.935, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 06, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
ConversionClass A Common Stock 52,385 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 15

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 52,385

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
ConversionClass B Common Stock · Derivative 52,385 $0.00 $0.00
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · derivative · entry 23

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 18,068,656

Underlying: Class A Common Stock · 52,385 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F24 · balance_after: Of the reported shares, 1,750,000 vest in 21 months beginning on January 13, 2022.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 125 $115.90 $14,487.00
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 14

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F16 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $115.76 to $115.93, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 1,825 $115.00 $209,882.48
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 13

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 125

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F15 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $114.69 to $115.68, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 5,525 $114.12 $630,485.38
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 12

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 1,950

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F14 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $113.69 to $114.67, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 3,625 $113.13 $410,093.35
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 11

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 7,475

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $112.69 to $113.68, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 5,808 $112.20 $651,652.37
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 10

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 11,100

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $111.69 to $112.68, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 4,745 $111.27 $527,967.13
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 9

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 16,908

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $110.69 to $111.67, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 5,013 $110.25 $552,670.72
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 8

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 21,653

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $109.66 to $110.63, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 3,650 $109.09 $398,184.34
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 7

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 26,666

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $108.65 to $109.57, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 4,905 $108.14 $530,411.49
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 6

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 30,316

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.65 to $108.64, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 3,233 $107.27 $346,794.53
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 5

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 35,221

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.65 to $107.64, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 6,239 $106.00 $661,319.03
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 4

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 38,454

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.65 to $106.61, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 3,972 $105.24 $418,028.77
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 3

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 44,693

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.65 to $105.64, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
SaleClass A Common Stock 3,720 $104.17 $387,529.88
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 2

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 48,665

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.63 to $104.62, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (23) to this Form 4.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Read SEC document
January 05, 2022 Filed Jan 8, 2022 01:51 UTC
Prince MatthewDirector · CEO & Chair of the Board · 10% owner
ConversionClass A Common Stock 52,385 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-22-001414 · doc4.xml · nonDerivative · entry 1

Prince Matthew · CIK 0001786925 · Director · CEO & Chair of the Board · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 52,385

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

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January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
ConversionClass B Common Stock · Derivative 20,000 $0.00 $0.00
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · derivative · entry 18

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 258,925

Underlying: Class A Common Stock · 20,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

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January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 20,000 $0.00 $0.00
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · derivative · entry 17

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 278,925

Underlying: Class A Common Stock · 20,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

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January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
Exercise / conversionEmployee Stock Option (right to buy) · Derivative 20,000 $0.00 Strike: $1.95 $0.00
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · derivative · entry 16

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 254,058

Underlying: Class B Common Stock · 20,000 shares

Expires 2027-06-29

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F16 · derivative.exercise_date: The option is subject to an early exercise provision and is immediately exercisable. One-fourth of the total shares vested on June 1, 2018 and the remaining shares vest in 36 equal monthly installments thereafter.

F1 · derivative.underlying: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

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January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 100 $123.82 $12,382.00
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 15

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,156

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

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January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 500 $122.80 $61,402.00
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 14

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,256

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F15 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.16 to $123.15, inclusive.

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January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 740 $120.81 $89,400.58
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 13

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,756

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F14 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.39 to $121.35, inclusive.

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January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 500 $119.90 $59,951.50
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 12

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,496

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $119.34 to $120.28, inclusive.

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January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 475 $118.65 $56,360.75
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 11

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,996

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $118.24 to $118.98, inclusive.

Read SEC document
January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 500 $117.66 $58,830.00
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 10

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,471

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $117.24 to $118.14, inclusive.

Read SEC document
January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 900 $116.47 $104,821.02
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 9

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,971

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $116.14 to $116.81, inclusive.

Read SEC document
January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 1,571 $115.54 $181,509.88
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 8

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 53,871

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $115.14 to $116.13, inclusive.

Read SEC document
January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 6,142 $114.70 $704,495.38
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 7

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 55,442

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $114.14 to $115.09, inclusive.

Read SEC document
January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 2,927 $113.70 $332,794.34
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 6

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 61,584

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $113.12 to $114.07, inclusive.

Read SEC document
January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 1,027 $112.68 $115,719.07
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 5

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 64,511

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $112.10 to $113.07, inclusive.

Read SEC document
January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 1,652 $111.61 $184,387.48
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 4

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 65,538

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $111.09 to $112.06, inclusive.

Read SEC document
January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 800 $110.34 $88,269.04
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 3

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 67,190

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $110.02 to $110.79, inclusive.

Read SEC document
January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 2,166 $109.54 $237,263.21
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 2

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 67,990

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2020.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $109.00 to $109.97, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (3) thorugh (15) to this Form 4.

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January 04, 2022 Filed Jan 6, 2022 01:17 UTC
SEIFERT THOMAS JChief Financial Officer
ConversionClass A Common Stock 20,000 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-22-001042 · doc4.xml · nonDerivative · entry 1

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 70,156

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

Read SEC document
December 22, 2021 Filed Dec 23, 2021 21:48 UTC
Zatlyn MichelleDirector · President and COO
ConversionClass B Common Stock · Derivative 5,555 $0.00 $0.00
Disclosure

SEC source: 0000899243-21-049602 · doc4.xml · derivative · entry 22

Zatlyn Michelle · CIK 0001786951 · Director · President and COO

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 1,631,836

Underlying: Class A Common Stock · 5,555 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F13 · ownership.nature: The shares are held of record by The Sutherland/Zatlyn Irrevocable Remainder Trust dated December 15, 2017, for which the reporting person serves as co-trustee.

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December 22, 2021 Filed Dec 23, 2021 21:48 UTC
Zatlyn MichelleDirector · President and COO
ConversionClass B Common Stock · Derivative 27,775 $0.00 $0.00
Disclosure

SEC source: 0000899243-21-049602 · doc4.xml · derivative · entry 21

Zatlyn Michelle · CIK 0001786951 · Director · President and COO

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 3,882,863

Underlying: Class A Common Stock · 27,775 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F2 · ownership.nature: The shares are held of record by The Sutherland/Zatlyn Revocable Trust dated November 17, 2016, for which the reporting person serves as co-trustee.

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December 22, 2021 Filed Dec 23, 2021 21:48 UTC
Zatlyn MichelleDirector · President and COO
SaleClass A Common Stock 49 $144.99 $7,104.70
Disclosure

SEC source: 0000899243-21-049602 · doc4.xml · nonDerivative · entry 20

Zatlyn Michelle · CIK 0001786951 · Director · President and COO

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2020.

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $144.85 to $145.10, inclusive.

F13 · ownership.nature: The shares are held of record by The Sutherland/Zatlyn Irrevocable Remainder Trust dated December 15, 2017, for which the reporting person serves as co-trustee.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.