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2790
SEC CIK
0001326801
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3,132

Last 12 months

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0 purchase rows · 276 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
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MonthPurchasesSales
Dec 2025011
Jan 202605
Feb 2026040
Mar 2026021
Apr 2026031
May 2026038
Jun 2026011
Jul 2026027
Aug 2026030
Sep 2026052
Oct 2026010
Nov 202600

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
August 19, 2014 Filed Aug 19, 2014 23:01 UTC
Schroepfer Michael ToddChief Technology Officer
Exercise / conversionClass B Common Stock · Derivative 85,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053550 · doc4.xml · derivative · entry 11

Schroepfer Michael Todd · CIK 0001509441 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 85,000

Underlying: Class A Common Stock · 85,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 19, 2014 Filed Aug 19, 2014 23:01 UTC
Schroepfer Michael ToddChief Technology Officer
Exercise / conversionStock Option (Right to Buy Class B Common Stock) · Derivative 85,000 $0.00 Strike: $1.85 $0.00
Disclosure

SEC source: 0001209191-14-053550 · doc4.xml · derivative · entry 10

Schroepfer Michael Todd · CIK 0001509441 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,227,805

Underlying: Class B Common Stock · 85,000 shares

Expires 2019-01-11

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F11 · derivative.exercise_date: The option was 100% vested on August 13, 2013. In connection with certain estate planning transfers, options to purchase an aggregate of 736,060 vested shares are held by Michael Schroepfer and Erin Hoffmann, Co-Trustees of the HS Trust u/a/d 9/28/11.

F9 · derivative.underlying: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 19, 2014 Filed Aug 19, 2014 23:01 UTC
Schroepfer Michael ToddChief Technology Officer
SaleClass A Common Stock 65,000 $74.94 $4,871,100.00
Disclosure

SEC source: 0001209191-14-053550 · doc4.xml · nonDerivative · entry 6

Schroepfer Michael Todd · CIK 0001509441 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 270,401

F6 · kind: The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
August 19, 2014 Filed Aug 19, 2014 23:01 UTC
Schroepfer Michael ToddChief Technology Officer
SaleClass A Common Stock 20,000 $74.83 $1,496,600.00
Disclosure

SEC source: 0001209191-14-053550 · doc4.xml · nonDerivative · entry 5

Schroepfer Michael Todd · CIK 0001509441 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 335,401

F6 · kind: The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
August 19, 2014 Filed Aug 19, 2014 23:01 UTC
Schroepfer Michael ToddChief Technology Officer
ConversionClass A Common Stock 85,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053550 · doc4.xml · nonDerivative · entry 4

Schroepfer Michael Todd · CIK 0001509441 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 355,401

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · shares: Represents the number of shares that were acquired upon conversion of Class B Common Stock to Class A Common Stock in connection with the exercise of vested stock options.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:53 UTC
Athwal JasChief Accounting Officer
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 4,451 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053540 · doc4.xml · derivative · entry 12

Athwal Jas · CIK 0001575625 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,513

Underlying: Class A Common Stock · 4,451 shares

Expires 2023-05-05

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive 1 share of the issuer's Class A Common Stock upon settlement.

F12 · derivative.exercise_date: The RSUs vest as to 1/4th of the total shares on February 15, 2014, and then 1/16th of the total shares vest quarterly thereafter, subject to continued service through each vesting date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:53 UTC
Athwal JasChief Accounting Officer
ConversionClass B Common Stock · Derivative 516 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053540 · doc4.xml · derivative · entry 11

Athwal Jas · CIK 0001575625 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 516 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F10 · shares: The holder elected to convert the shares of Class B Common Stock to Class A Common Stock on a 1-for-1 basis.

F9 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:53 UTC
Athwal JasChief Accounting Officer
Exercise / conversionClass B Common Stock · Derivative 516 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053540 · doc4.xml · derivative · entry 10

Athwal Jas · CIK 0001575625 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 516

Underlying: Class A Common Stock · 516 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:53 UTC
Athwal JasChief Accounting Officer
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 516 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053540 · doc4.xml · derivative · entry 9

Athwal Jas · CIK 0001575625 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,098

Underlying: Class B Common Stock · 516 shares

Expires 2022-05-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Each RSU represents a contingent right to receive 1 share of the issuer's Class B Common Stock upon settlement.

F11 · derivative.exercise_date: The RSU vested as to 1/4th of the total shares on February 15, 2013, and then 1/16th of the total shares vest quarterly thereafter, subject to continued service through each vesting date.

F9 · derivative.underlying: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:53 UTC
Athwal JasChief Accounting Officer
ConversionClass B Common Stock · Derivative 7,085 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053540 · doc4.xml · derivative · entry 8

Athwal Jas · CIK 0001575625 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 7,085 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F10 · shares: The holder elected to convert the shares of Class B Common Stock to Class A Common Stock on a 1-for-1 basis.

F9 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:53 UTC
Athwal JasChief Accounting Officer
Exercise / conversionClass B Common Stock · Derivative 7,085 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053540 · doc4.xml · derivative · entry 7

Athwal Jas · CIK 0001575625 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,085

Underlying: Class A Common Stock · 7,085 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:53 UTC
Athwal JasChief Accounting Officer
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 7,085 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053540 · doc4.xml · derivative · entry 6

Athwal Jas · CIK 0001575625 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common Stock · 7,085 shares

Expires 2020-08-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Each RSU represents a contingent right to receive 1 share of the issuer's Class B Common Stock upon settlement.

F8 · derivative.exercise_date: The RSUs were granted with both (a) a liquidity event-based vesting condition and (b) a service-based vesting condition, both of which conditions must be satisfied in order for the RSUs to vest. The liquidity event-based condition was satisfied on November 17, 2012. The service-based condition was satisfied as to 1/4th of the total number of shares on August 15, 2011 and then, an additional 1/16th of the total number of shares vest quarterly thereafter, subject to continued service through each vesting date.

F9 · derivative.underlying: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:53 UTC
Athwal JasChief Accounting Officer
SaleClass A Common Stock 1,500 $74.51 $111,765.00
Disclosure

SEC source: 0001209191-14-053540 · doc4.xml · nonDerivative · entry 5

Athwal Jas · CIK 0001575625 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 125,211

F6 · kind: The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:53 UTC
Athwal JasChief Accounting Officer
SaleClass A Common Stock 900 $74.31 $66,879.00
Disclosure

SEC source: 0001209191-14-053540 · doc4.xml · nonDerivative · entry 4

Athwal Jas · CIK 0001575625 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 126,711

F3 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F5 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.21 to $74.38 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (5).

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:53 UTC
Athwal JasChief Accounting Officer
SaleClass A Common Stock 5,390 $73.57 $396,560.09
Disclosure

SEC source: 0001209191-14-053540 · doc4.xml · nonDerivative · entry 3

Athwal Jas · CIK 0001575625 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 127,611

F3 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.17 to $74.16 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:53 UTC
Athwal JasChief Accounting Officer
Exercise / conversionClass A Common Stock 4,451 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-14-053540 · doc4.xml · nonDerivative · entry 2

Athwal Jas · CIK 0001575625 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 133,001

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · price: Each RSU represents a contingent right to receive 1 share of the issuer's Class A Common Stock upon settlement.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:53 UTC
Athwal JasChief Accounting Officer
ConversionClass A Common Stock 7,601 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053540 · doc4.xml · nonDerivative · entry 1

Athwal Jas · CIK 0001575625 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 128,550

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Represents the number of shares that were acquired upon conversion of Class B Common Stock to Class A Common Stock in connection with the settlement of the restricted stock units (the "RSUs") in Table II.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:55 UTC
Cox Christopher KChief Product Officer
ConversionClass B Common Stock · Derivative 86,585 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053542 · doc4.xml · derivative · entry 12

Cox Christopher K · CIK 0001607459 · Chief Product Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 86,585 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F10 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F10 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F11 · shares: The holder elected to convert the shares of Class B Common Stock into Class A Common Stock on a 1-for-1 basis.

F10 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F10 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:55 UTC
Cox Christopher KChief Product Officer
Exercise / conversionClass B Common Stock · Derivative 86,585 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053542 · doc4.xml · derivative · entry 11

Cox Christopher K · CIK 0001607459 · Chief Product Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 86,585

Underlying: Class A Common Stock · 86,585 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F10 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F10 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F10 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F10 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:55 UTC
Cox Christopher KChief Product Officer
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 86,585 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053542 · doc4.xml · derivative · entry 10

Cox Christopher K · CIK 0001607459 · Chief Product Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 952,430

Underlying: Class B Common Stock · 86,585 shares

Expires 2020-08-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_price: Each RSU represents a contingent right to receive 1 share of the issuer's Class B Common Stock upon settlement.

F9 · derivative.exercise_date: The RSUs vest as to 1/16th of the total number of shares quarterly, beginning on August 15, 2013, subject to continued service through each vesting date.

F10 · derivative.underlying: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:55 UTC
Cox Christopher KChief Product Officer
SaleClass A Common Stock 9,323 $74.25 $692,198.25
Disclosure

SEC source: 0001209191-14-053542 · doc4.xml · nonDerivative · entry 9

Cox Christopher K · CIK 0001607459 · Chief Product Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 616,255

F5 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F7 · price: he reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.06 to $74.41 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (7).

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:55 UTC
Cox Christopher KChief Product Officer
SaleClass A Common Stock 35,858 $73.53 $2,636,678.18
Disclosure

SEC source: 0001209191-14-053542 · doc4.xml · nonDerivative · entry 8

Cox Christopher K · CIK 0001607459 · Chief Product Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 625,578

F5 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F6 · price: he reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.05 to $74.03 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (6).

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:55 UTC
Cox Christopher KChief Product Officer
ConversionClass A Common Stock 86,585 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053542 · doc4.xml · nonDerivative · entry 7

Cox Christopher K · CIK 0001607459 · Chief Product Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 661,436

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · shares: Represents the number of shares that were acquired upon conversion of Class B Common Stock to Class A Common Stock in connection with the settlement of the restricted stock units (the "RSUs") in Table II.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:56 UTC Exercise / conversionRestricted Stock Unit (RSU) · Derivative 1,250 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053545 · doc4.xml · derivative · entry 2

Desmond-Hellmann Susan · CIK 0001507911 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,917

Underlying: Class A Common Stock · 1,250 shares

Expires 2023-04-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each RSU represents a contingent right to receive 1 share of the issuer's Class A Common Stock upon settlement.

F2 · derivative.exercise_date: The RSU vests as to 1/4 of the total shares underlying the RSU on May 15, 2014 and 1/16 of the total shares underlying the RSU vest on each subsequent quarterly vesting date, subject to the continued service to the issuer through each quarterly vesting date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:56 UTC Exercise / conversionClass A Common Stock 1,250 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-14-053545 · doc4.xml · nonDerivative · entry 1

Desmond-Hellmann Susan · CIK 0001507911 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,909

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each RSU represents a contingent right to receive 1 share of the issuer's Class A Common Stock upon settlement.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:58 UTC
FISCHER DAVID B.VP Marketing & Bus. Part.
ConversionClass B Common Stock · Derivative 117,945 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053546 · doc4.xml · derivative · entry 6

FISCHER DAVID B. · CIK 0001549078 · VP Marketing & Bus. Part.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 117,945 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F7 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F8 · shares: The holder elected to convert the shares from Class B Common Stock to Class A Common Stock on a 1-for-1 basis.

F7 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F7 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:58 UTC
FISCHER DAVID B.VP Marketing & Bus. Part.
Exercise / conversionClass B Common Stock · Derivative 117,945 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053546 · doc4.xml · derivative · entry 5

FISCHER DAVID B. · CIK 0001549078 · VP Marketing & Bus. Part.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 117,945

Underlying: Class A Common Stock · 117,945 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F7 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F7 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F7 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:58 UTC
FISCHER DAVID B.VP Marketing & Bus. Part.
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 117,945 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053546 · doc4.xml · derivative · entry 4

FISCHER DAVID B. · CIK 0001549078 · VP Marketing & Bus. Part.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 353,845

Underlying: Class B Common Stock · 117,945 shares

Expires 2020-05-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each RSU represents a contingent right to receive 1 share of the issuer's Class B Common Stock upon settlement.

F6 · derivative.exercise_date: The RSUs were granted with both (a) a liquidity event-based vesting condition and (b) a service-based vesting condition, both of which conditions must be satisfied in order for the RSUs to vest. The liquidity event-based vesting condition was satisfied on November 17, 2012. The service-based vesting condition was satisfied as to 1/5th of the total shares on May 15, 2011, and then 1/20th of the total number of shares vest quarterly thereafter, subject to continued service through each vesting date.

F7 · derivative.underlying: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:58 UTC
FISCHER DAVID B.VP Marketing & Bus. Part.
SaleClass A Common Stock 12,667 $74.25 $940,481.68
Disclosure

SEC source: 0001209191-14-053546 · doc4.xml · nonDerivative · entry 3

FISCHER DAVID B. · CIK 0001549078 · VP Marketing & Bus. Part.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 383,600

F2 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.073 to $74.41 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:58 UTC
FISCHER DAVID B.VP Marketing & Bus. Part.
SaleClass A Common Stock 48,877 $73.53 $3,593,955.14
Disclosure

SEC source: 0001209191-14-053546 · doc4.xml · nonDerivative · entry 2

FISCHER DAVID B. · CIK 0001549078 · VP Marketing & Bus. Part.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 396,267

F2 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.0667 to $74.055 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:58 UTC
FISCHER DAVID B.VP Marketing & Bus. Part.
ConversionClass A Common Stock 117,945 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053546 · doc4.xml · nonDerivative · entry 1

FISCHER DAVID B. · CIK 0001549078 · VP Marketing & Bus. Part.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 445,144

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Represents the number of shares that were acquired upon conversion of Class B Common Stock to Class A Common Stock in connection with the settlement of the restricted stock units (the "RSUs") in Table II.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:59 UTC
Sandberg SherylDirector · Chief Operating Officer
ConversionClass B Common Stock · Derivative 43,193 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053547 · doc4.xml · derivative · entry 7

Sandberg Sheryl · CIK 0001366010 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 43,193 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F8 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · shares: The holder elected to convert the shares of Class B Common Stock into Class A Common Stock on a 1-for-1 basis.

F8 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F8 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:59 UTC
Sandberg SherylDirector · Chief Operating Officer
Exercise / conversionClass B Common Stock · Derivative 43,193 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053547 · doc4.xml · derivative · entry 6

Sandberg Sheryl · CIK 0001366010 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,193

Underlying: Class A Common Stock · 43,193 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F8 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F8 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F8 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:59 UTC
Sandberg SherylDirector · Chief Operating Officer
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 43,193 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053547 · doc4.xml · derivative · entry 5

Sandberg Sheryl · CIK 0001366010 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 561,507

Underlying: Class B Common Stock · 43,193 shares

Expires 2022-05-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Each RSU represents a contingent right to receive 1 share of the issuer's Class B Common Stock upon settlement.

F7 · derivative.exercise_date: The RSUs vest as to 1/16th of the total shares quarterly, beginning on February 15, 2014, subject to continued service through each vesting date.

F8 · derivative.underlying: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:59 UTC
Sandberg SherylDirector · Chief Operating Officer
SaleClass A Common Stock 4,800 $74.24 $356,342.40
Disclosure

SEC source: 0001209191-14-053547 · doc4.xml · nonDerivative · entry 3

Sandberg Sheryl · CIK 0001366010 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,795,279

F2 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.03 to $74.40 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:59 UTC
Sandberg SherylDirector · Chief Operating Officer
SaleClass A Common Stock 17,739 $73.53 $1,304,286.58
Disclosure

SEC source: 0001209191-14-053547 · doc4.xml · nonDerivative · entry 2

Sandberg Sheryl · CIK 0001366010 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,800,079

F2 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.02 to $73.98 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

Read SEC document
August 15, 2014 Filed Aug 19, 2014 22:59 UTC
Sandberg SherylDirector · Chief Operating Officer
ConversionClass A Common Stock 43,193 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053547 · doc4.xml · nonDerivative · entry 1

Sandberg Sheryl · CIK 0001366010 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,817,818

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Represents the number of shares that were acquired upon conversion of Class B Common Stock to Class A Common Stock in connection with the settlement of the restricted stock units (the "RSUs") listed in Table II.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 23:01 UTC
Schroepfer Michael ToddChief Technology Officer
ConversionClass B Common Stock · Derivative 86,585 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053550 · doc4.xml · derivative · entry 9

Schroepfer Michael Todd · CIK 0001509441 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 86,585 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F10 · shares: The holder elected to convert the shares of Class B Common Stock into Class A Common Stock on a 1-for-1 basis.

F9 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 23:01 UTC
Schroepfer Michael ToddChief Technology Officer
Exercise / conversionClass B Common Stock · Derivative 86,585 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053550 · doc4.xml · derivative · entry 8

Schroepfer Michael Todd · CIK 0001509441 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 86,585

Underlying: Class A Common Stock · 86,585 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F9 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 23:01 UTC
Schroepfer Michael ToddChief Technology Officer
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 86,585 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053550 · doc4.xml · derivative · entry 7

Schroepfer Michael Todd · CIK 0001509441 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,298,770

Underlying: Class B Common Stock · 86,585 shares

Expires 2020-08-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Each RSU represents a contingent right to receive 1 share of the issuer's Class B Common Stock upon settlement.

F8 · derivative.exercise_date: The RSUs were granted with both (a) a liquidity event-based vesting condition and (b) a service-based vesting condition, both of which conditions must be satisfied in order for the RSUs to vest. The issuer's IPO was declared effective on May 17, 2012; no RSUs will vest until the date that is six months after the IPO, at which time the liquidity event-based vesting condition will have been satisfied. The service-based vesting condition will be satisfied as to 1/16th of the total number of shares on August 15, 2014, after which 1/16th of the total number of shares vest quarterly, subject to continued service through each vesting date.

F9 · derivative.underlying: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 23:01 UTC
Schroepfer Michael ToddChief Technology Officer
SaleClass A Common Stock 8,600 $74.26 $638,617.94
Disclosure

SEC source: 0001209191-14-053550 · doc4.xml · nonDerivative · entry 3

Schroepfer Michael Todd · CIK 0001509441 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 270,401

F2 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.0938 to $74.40 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

Read SEC document
August 15, 2014 Filed Aug 19, 2014 23:01 UTC
Schroepfer Michael ToddChief Technology Officer
SaleClass A Common Stock 36,581 $73.54 $2,690,254.53
Disclosure

SEC source: 0001209191-14-053550 · doc4.xml · nonDerivative · entry 2

Schroepfer Michael Todd · CIK 0001509441 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 279,001

F2 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.0933 to $74.09 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

Read SEC document
August 15, 2014 Filed Aug 19, 2014 23:01 UTC
Schroepfer Michael ToddChief Technology Officer
ConversionClass A Common Stock 86,585 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053550 · doc4.xml · nonDerivative · entry 1

Schroepfer Michael Todd · CIK 0001509441 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 315,582

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Represents the number of shares that were acquired upon conversion of Class B Common Stock to Class A Common Stock in connection with the settlement of the restricted stock units (the "RSUs") listed in Table II.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 23:02 UTC
Stretch ColinVP, Gen. Counsel & Secretary
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 6,444 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053552 · doc4.xml · derivative · entry 8

Stretch Colin · CIK 0001580549 · VP, Gen. Counsel & Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 83,769

Underlying: Class A Common Stock · 6,444 shares

Expires 2023-05-05

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_price: Each RSU represents a contingent right to receive 1 share of the issuer's Class A Common Stock upon settlement.

F6 · derivative.exercise_date: The RSUs vest as to 1/16th of the total shares on February 15, 2014, and then an additional 1/16th of the total shares vest quarterly thereafter, subject to continued service through each vesting date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 23:02 UTC
Stretch ColinVP, Gen. Counsel & Secretary
ConversionClass B Common Stock · Derivative 7,681 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053552 · doc4.xml · derivative · entry 7

Stretch Colin · CIK 0001580549 · VP, Gen. Counsel & Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 7,681 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F7 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F8 · shares: The holder elected to convert the shares of Class B Common Stock into Class A Common Stock on a 1-for-1 basis.

F7 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F7 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 23:02 UTC
Stretch ColinVP, Gen. Counsel & Secretary
Exercise / conversionClass B Common Stock · Derivative 7,681 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053552 · doc4.xml · derivative · entry 6

Stretch Colin · CIK 0001580549 · VP, Gen. Counsel & Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,681

Underlying: Class A Common Stock · 7,681 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · security: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F7 · derivative.exercise_price: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F7 · derivative.exercise_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

F7 · derivative.expiration_date: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 23:02 UTC
Stretch ColinVP, Gen. Counsel & Secretary
Exercise / conversionRestricted Stock Unit (RSU) · Derivative 7,681 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053552 · doc4.xml · derivative · entry 5

Stretch Colin · CIK 0001580549 · VP, Gen. Counsel & Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 99,855

Underlying: Class B Common Stock · 7,681 shares

Expires 2022-05-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each RSU represents a contingent right to receive 1 share of the issuer's Class B Common Stock upon settlement.

F6 · derivative.exercise_date: The RSUs vest as to 1/16th of the total shares on February 15, 2014, and then an additional 1/16th of the total shares vest quarterly thereafter, subject to continued service through each vesting date.

F7 · derivative.underlying: The Class B Common Stock is convertible into the issuer's Class A Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and has no expiration date.

Read SEC document
August 15, 2014 Filed Aug 19, 2014 23:02 UTC
Stretch ColinVP, Gen. Counsel & Secretary
SaleClass A Common Stock 1,300 $74.28 $96,558.02
Disclosure

SEC source: 0001209191-14-053552 · doc4.xml · nonDerivative · entry 4

Stretch Colin · CIK 0001580549 · VP, Gen. Counsel & Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 69,904

F2 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.17 to $74.41 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

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August 15, 2014 Filed Aug 19, 2014 23:02 UTC
Stretch ColinVP, Gen. Counsel & Secretary
SaleClass A Common Stock 6,071 $73.55 $446,513.55
Disclosure

SEC source: 0001209191-14-053552 · doc4.xml · nonDerivative · entry 3

Stretch Colin · CIK 0001580549 · VP, Gen. Counsel & Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 71,204

F2 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.13 to $74.09 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

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August 15, 2014 Filed Aug 19, 2014 23:02 UTC
Stretch ColinVP, Gen. Counsel & Secretary
Exercise / conversionClass A Common Stock 6,444 $0.00 $0.00
Disclosure

SEC source: 0001209191-14-053552 · doc4.xml · nonDerivative · entry 2

Stretch Colin · CIK 0001580549 · VP, Gen. Counsel & Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,275

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.