LOVE

SEC source: 0001213900-20-042352 · ownership.xml · nonDerivative · entry 7

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,928,376

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $37.76: $37.00 to $37.995;(b) with respect to the weighted average price of $38.45: $38.00 to $38.995; (c) with respect to the weighted average price of $39.37: $39.00 to $39.89; (d) with respect to the weighted average price of $40.20: $40.00 to $40.50; (e) with respect to the weighted average price of $40.32: $40.00 to $40.99; and (f) with respect to the weighted average price of $41.12: $41.00 to $41.25. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F8 · ownership.direct: These shares are owned directly by MEP, LP.

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"), a 10% owner of the issuer.

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-042352 · ownership.xml · nonDerivative · entry 6

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,997,783

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $37.76: $37.00 to $37.995;(b) with respect to the weighted average price of $38.45: $38.00 to $38.995; (c) with respect to the weighted average price of $39.37: $39.00 to $39.89; (d) with respect to the weighted average price of $40.20: $40.00 to $40.50; (e) with respect to the weighted average price of $40.32: $40.00 to $40.99; and (f) with respect to the weighted average price of $41.12: $41.00 to $41.25. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by the Mistral Funds on October 19, 2020.

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-042352 · ownership.xml · nonDerivative · entry 5

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,026,584

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $37.76: $37.00 to $37.995;(b) with respect to the weighted average price of $38.45: $38.00 to $38.995; (c) with respect to the weighted average price of $39.37: $39.00 to $39.89; (d) with respect to the weighted average price of $40.20: $40.00 to $40.50; (e) with respect to the weighted average price of $40.32: $40.00 to $40.99; and (f) with respect to the weighted average price of $41.12: $41.00 to $41.25. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-042352 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,032,499

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $37.76: $37.00 to $37.995;(b) with respect to the weighted average price of $38.45: $38.00 to $38.995; (c) with respect to the weighted average price of $39.37: $39.00 to $39.89; (d) with respect to the weighted average price of $40.20: $40.00 to $40.50; (e) with respect to the weighted average price of $40.32: $40.00 to $40.99; and (f) with respect to the weighted average price of $41.12: $41.00 to $41.25. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F8 · ownership.direct: These shares are owned directly by MEP, LP.

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"), a 10% owner of the issuer.

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-042352 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,138,932

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $37.76: $37.00 to $37.995;(b) with respect to the weighted average price of $38.45: $38.00 to $38.995; (c) with respect to the weighted average price of $39.37: $39.00 to $39.89; (d) with respect to the weighted average price of $40.20: $40.00 to $40.50; (e) with respect to the weighted average price of $40.32: $40.00 to $40.99; and (f) with respect to the weighted average price of $41.12: $41.00 to $41.25. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by the Mistral Funds on October 19, 2020.

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-042352 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,141,838

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $37.76: $37.00 to $37.995;(b) with respect to the weighted average price of $38.45: $38.00 to $38.995; (c) with respect to the weighted average price of $39.37: $39.00 to $39.89; (d) with respect to the weighted average price of $40.20: $40.00 to $40.50; (e) with respect to the weighted average price of $40.32: $40.00 to $40.99; and (f) with respect to the weighted average price of $41.12: $41.00 to $41.25. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-042352 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,142,435

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $37.76: $37.00 to $37.995;(b) with respect to the weighted average price of $38.45: $38.00 to $38.995; (c) with respect to the weighted average price of $39.37: $39.00 to $39.89; (d) with respect to the weighted average price of $40.20: $40.00 to $40.50; (e) with respect to the weighted average price of $40.32: $40.00 to $40.99; and (f) with respect to the weighted average price of $41.12: $41.00 to $41.25. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F8 · ownership.direct: These shares are owned directly by MEP, LP.

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"), a 10% owner of the issuer.

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032416 · ownership.xml · nonDerivative · entry 12

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,153,171

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032416 · ownership.xml · nonDerivative · entry 11

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,158,001

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032416 · ownership.xml · nonDerivative · entry 10

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,159,209

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F8 · ownership.direct: These shares are owned directly by MEP, LP.

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"), a 10% owner of the issuer.

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032416 · ownership.xml · nonDerivative · entry 9

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,177,322

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032416 · ownership.xml · nonDerivative · entry 8

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,180,075

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032416 · ownership.xml · nonDerivative · entry 7

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,180,763

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F8 · ownership.direct: These shares are owned directly by MEP, LP.

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"), a 10% owner of the issuer.

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032416 · ownership.xml · nonDerivative · entry 6

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,191,087

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032416 · ownership.xml · nonDerivative · entry 5

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,206,597

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032416 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,210,475

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F8 · ownership.direct: These shares are owned directly by MEP, LP.

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"), a 10% owner of the issuer.

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032416 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,268,639

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032416 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,280,255

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032416 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

Mistral Equity Partners, LP · CIK 0001414551 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 2,283,159

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F8 · ownership.direct: These shares are owned directly by MEP, LP.

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"), a 10% owner of the issuer.

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-031750 · ownership.xml · derivative · entry 10

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 0

Underlying: Common Stock · 74,200 shares

Expires 2021-06-29

F3 · ownership.nature: On October 14, 2020, Mistral Sac Holdings 4, LLP ("MSH4") exercised a warrant to purchase 74,200 shares of Lovesac common stock for $16 per share. MSH4 paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 32,906 of the warrant shares to pay the exercise price and issuing to MSH4 the remaining 41,294 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-031750 · ownership.xml · derivative · entry 9

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 0

Underlying: Common Stock · 90,000 shares

Expires 2021-06-29

F2 · ownership.nature: On October 14, 2020, Mistral Sac Holdings 3, LLP ("MSH3") exercised a warrant to purchase 90,000 shares of Lovesac common stock for $16 per share. MSH3 paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 39,913 of the warrant shares to pay the exercise price and issuing to MSH3 the remaining 50,087 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-031750 · ownership.xml · derivative · entry 8

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 0

Underlying: Common Stock · 75,000 shares

Expires 2021-06-29

F1 · ownership.nature: On October 14, 2020, Mistral Equity Partners, LP ("MEP, LP"), MEP Co-Invest, LLC ("MEP Co-Invest"), and Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds") exercised warrants to purchase a total of 75,000 shares of Lovesac common stock for $16 per share. The Mistral Funds paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 33,260 of the warrant shares to pay the exercise price and issuing to the Mistral Funds the remaining 41,740 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-031750 · ownership.xml · nonDerivative · entry 6

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,359,626

F3 · kind: On October 14, 2020, Mistral Sac Holdings 4, LLP ("MSH4") exercised a warrant to purchase 74,200 shares of Lovesac common stock for $16 per share. MSH4 paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 32,906 of the warrant shares to pay the exercise price and issuing to MSH4 the remaining 41,294 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-031750 · ownership.xml · nonDerivative · entry 5

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,285,426

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-031750 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,325,339

F2 · kind: On October 14, 2020, Mistral Sac Holdings 3, LLP ("MSH3") exercised a warrant to purchase 90,000 shares of Lovesac common stock for $16 per share. MSH3 paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 39,913 of the warrant shares to pay the exercise price and issuing to MSH3 the remaining 50,087 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-031750 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,235,339

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-031750 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,268,599

F1 · kind: On October 14, 2020, Mistral Equity Partners, LP ("MEP, LP"), MEP Co-Invest, LLC ("MEP Co-Invest"), and Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds") exercised warrants to purchase a total of 75,000 shares of Lovesac common stock for $16 per share. The Mistral Funds paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 33,260 of the warrant shares to pay the exercise price and issuing to the Mistral Funds the remaining 41,740 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-031750 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,250,153

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032412 · ownership.xml · derivative · entry 12

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 0

Underlying: Common Stock · 74,200 shares

Expires 2021-06-29

F3 · ownership.nature: On October 14, 2020, Mistral Sac Holdings 4, LLP ("MSH4") exercised a warrant to purchase 74,200 shares of Lovesac common stock for $16 per share. MSH4 paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 32,906 of the warrant shares to pay the exercise price and issuing to MSH4 the remaining 41,294 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032412 · ownership.xml · derivative · entry 11

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 0

Underlying: Common Stock · 90,000 shares

Expires 2021-06-29

F2 · ownership.nature: On October 14, 2020, Mistral Sac Holdings 3, LLP ("MSH3") exercised a warrant to purchase 90,000 shares of Lovesac common stock for $16 per share. MSH3 paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 39,913 of the warrant shares to pay the exercise price and issuing to MSH3 the remaining 50,087 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032412 · ownership.xml · derivative · entry 10

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 0

Underlying: Common Stock · 75,000 shares

Expires 2021-06-29

F1 · ownership.nature: On October 14, 2020, Mistral Equity Partners, LP ("MEP, LP"), MEP Co-Invest, LLC ("MEP Co-Invest"), and Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds") exercised warrants to purchase a total of 75,000 shares of Lovesac common stock for $16 per share. The Mistral Funds paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 33,262 of the warrant shares to pay the exercise price and issuing to the Mistral Funds the remaining 41,738 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032412 · ownership.xml · nonDerivative · entry 7

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,326,718

F3 · kind: On October 14, 2020, Mistral Sac Holdings 4, LLP ("MSH4") exercised a warrant to purchase 74,200 shares of Lovesac common stock for $16 per share. MSH4 paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 32,906 of the warrant shares to pay the exercise price and issuing to MSH4 the remaining 41,294 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032412 · ownership.xml · nonDerivative · entry 6

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,359,624

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032412 · ownership.xml · nonDerivative · entry 5

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,285,424

F2 · kind: On October 14, 2020, Mistral Sac Holdings 3, LLP ("MSH3") exercised a warrant to purchase 90,000 shares of Lovesac common stock for $16 per share. MSH3 paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 39,913 of the warrant shares to pay the exercise price and issuing to MSH3 the remaining 50,087 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032412 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,285,424

F2 · kind: On October 14, 2020, Mistral Sac Holdings 3, LLP ("MSH3") exercised a warrant to purchase 90,000 shares of Lovesac common stock for $16 per share. MSH3 paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 39,913 of the warrant shares to pay the exercise price and issuing to MSH3 the remaining 50,087 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032412 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,325,337

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032412 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,235,337

F1 · kind: On October 14, 2020, Mistral Equity Partners, LP ("MEP, LP"), MEP Co-Invest, LLC ("MEP Co-Invest"), and Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds") exercised warrants to purchase a total of 75,000 shares of Lovesac common stock for $16 per share. The Mistral Funds paid the exercise price on a cashless basis, resulting in Lovesac's withholding of 33,262 of the warrant shares to pay the exercise price and issuing to the Mistral Funds the remaining 41,738 shares.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-032412 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,268,599

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH3, MSH4 and the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-030217 · ownership.xml · derivative · entry 4

Romig Shirley · CIK 0001815403 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,748

Underlying: Common Stock · 1,623 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

F3 · derivative.exercise_date: On October 2, 2019, the reporting person received a grant of 3,245 RSUs, of which 50% vest on the first anniversary of the grant date and 50% vest on the second anniversary of the grant date.

F3 · derivative.expiration_date: On October 2, 2019, the reporting person received a grant of 3,245 RSUs, of which 50% vest on the first anniversary of the grant date and 50% vest on the second anniversary of the grant date.

SEC source: 0001213900-20-030217 · ownership.xml · derivative · entry 3

Romig Shirley · CIK 0001815403 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,371

Underlying: Common Stock · 3,245 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

F2 · derivative.exercise_date: On October 2, 2019, the reporting person received a grant of 3,245 RSUs, of which 100% vest on the first anniversary of the grant date.

F2 · derivative.expiration_date: On October 2, 2019, the reporting person received a grant of 3,245 RSUs, of which 100% vest on the first anniversary of the grant date.

SEC source: 0001213900-20-030217 · ownership.xml · nonDerivative · entry 2

Romig Shirley · CIK 0001815403 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,868

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

SEC source: 0001213900-20-030217 · ownership.xml · nonDerivative · entry 1

Romig Shirley · CIK 0001815403 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,245

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

SEC source: 0001213900-20-026981 · ownership.xml · nonDerivative · entry 1

Nelson Shawn David · CIK 0001730879 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 123,122

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $26.53 to $27.24, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

SEC source: 0001213900-20-018308 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 128,687

F6 · kind: Represents shares acquired in pro rata distributions of shares of the registrant's common stock from MSH2 and MSH4 to its members

SEC source: 0001213900-20-018308 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 33,515

F6 · kind: Represents shares acquired in pro rata distributions of shares of the registrant's common stock from MSH2 and MSH4 to its members

F3 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH2, Mistral Sac Holdings 4, LLC ("MSH4"), Heyer Investment Management LLC, Andrew R. Heyer 2007 Associates, L.P. and the Mistral Funds (as defined below). Mr. Heyer disclaims beneficial ownership of the securities owned by the aforementioned entities, except to the extent of Mr. Heyer's pecuniary interest therein.

F7 · ownership.nature: These shares are held by Heyer Investment Management LLC and Andrew R. Heyer 2007 Associates, L.P., each of which Mr. Heyer controls.

SEC source: 0001213900-20-018308 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 0

F4 · kind: Represents a pro rata distribution of shares of the registrant's common stock from MSH4 to its members.

F3 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH2, Mistral Sac Holdings 4, LLC ("MSH4"), Heyer Investment Management LLC, Andrew R. Heyer 2007 Associates, L.P. and the Mistral Funds (as defined below). Mr. Heyer disclaims beneficial ownership of the securities owned by the aforementioned entities, except to the extent of Mr. Heyer's pecuniary interest therein.

F5 · ownership.nature: These securities were held by MSH4.

SEC source: 0001213900-20-018308 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 0

F1 · kind: Represents a pro rata distribution of shares of the registrant's common stock from Mistral Sac Holdings 2, LLC ("MSH2") to its members.

F2 · ownership.nature: These securities were held by MSH2.

F3 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MSH2, Mistral Sac Holdings 4, LLC ("MSH4"), Heyer Investment Management LLC, Andrew R. Heyer 2007 Associates, L.P. and the Mistral Funds (as defined below). Mr. Heyer disclaims beneficial ownership of the securities owned by the aforementioned entities, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-018337 · ownership.xml · nonDerivative · entry 1

PHOENIX WILLIAM · CIK 0001204962 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,262

F1 · kind: Represents a pro rata distribution from Mistral Sac Holdings 2, LLC to its members.

SEC source: 0001213900-20-014631 · ownership.xml · derivative · entry 1

PHOENIX WILLIAM · CIK 0001204962 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,126

Underlying: Common Stock · 4,126 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

F2 · derivative.exercise_date: The reporting person received a grant of 4,126 RSUs, of which 100% are subject to vesting on 6/5/2021.

F2 · derivative.expiration_date: The reporting person received a grant of 4,126 RSUs, of which 100% are subject to vesting on 6/5/2021.

SEC source: 0001213900-20-014627 · ownership.xml · derivative · entry 1

McLallen Walter Field · CIK 0001666150 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,126

Underlying: Common Stock · 4,126 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

F2 · derivative.exercise_date: The reporting person received a grant of 4,126 RSUs, of which 100% are subject to vesting on 6/5/2020.

F2 · derivative.expiration_date: The reporting person received a grant of 4,126 RSUs, of which 100% are subject to vesting on 6/5/2020.