LOVE

SEC source: 0001213900-21-006159 · ownership.xml · nonDerivative · entry 2

Krause Albert Jack · CIK 0001729258 · President and COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 123,012

F1 · shares: The reported shares were withheld to satisfy the Reporting Person's tax liability in connection with the vesting of restricted stock units ("RSU"). No shares were sold.

SEC source: 0001213900-21-006159 · ownership.xml · nonDerivative · entry 1

Krause Albert Jack · CIK 0001729258 · President and COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 127,723

SEC source: 0001213900-21-006158 · ownership.xml · derivative · entry 3

Dellomo Donna · CIK 0001442517 · EVP and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 8,755 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

F3 · derivative.exercise_date: On April 14, 2020, the Reporting Person received a grant of 8,755 time-based RSUs which fully vested on January 31, 2021.

F3 · derivative.expiration_date: On April 14, 2020, the Reporting Person received a grant of 8,755 time-based RSUs which fully vested on January 31, 2021.

SEC source: 0001213900-21-006158 · ownership.xml · nonDerivative · entry 2

Dellomo Donna · CIK 0001442517 · EVP and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 72,512

F1 · shares: The reported shares were withheld to satisfy the Reporting Person's tax liability in connection with the vesting of restricted stock units ("RSU"). No shares were sold.

SEC source: 0001213900-21-006158 · ownership.xml · nonDerivative · entry 1

Dellomo Donna · CIK 0001442517 · EVP and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 76,894

SEC source: 0001213900-21-006156 · ownership.xml · derivative · entry 4

Nelson Shawn David · CIK 0001730879 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 9,338 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each RSU represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

F4 · derivative.exercise_date: On April 14, 2020, the Reporting Person received a grant of 9,338 time-based RSUs which fully vested on January 31, 2021.

F4 · derivative.expiration_date: On April 14, 2020, the Reporting Person received a grant of 9,338 time-based RSUs which fully vested on January 31, 2021.

SEC source: 0001213900-21-006156 · ownership.xml · nonDerivative · entry 2

Nelson Shawn David · CIK 0001730879 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 122,229

F1 · shares: The reported shares were withheld to satisfy the Reporting Person's tax liability in connection with the vesting of restricted stock units ("RSU"). No shares were sold.

SEC source: 0001213900-21-006156 · ownership.xml · nonDerivative · entry 1

Nelson Shawn David · CIK 0001730879 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 126,460

SEC source: 0001213900-21-003450 · ownership.xml · nonDerivative · entry 2

Nelson Shawn David · CIK 0001730879 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 117,122

F1 · kind: The sales reported were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $49.2016: $48.65 to $49.63; and (b) with respect to the weighted average price $49.7877: $49.65 to $49.93. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (2).

SEC source: 0001213900-21-003450 · ownership.xml · nonDerivative · entry 1

Nelson Shawn David · CIK 0001730879 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 118,523

F1 · kind: The sales reported were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $49.2016: $48.65 to $49.63; and (b) with respect to the weighted average price $49.7877: $49.65 to $49.93. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (2).

SEC source: 0001213900-21-002985 · ownership.xml · nonDerivative · entry 5

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 974,166

F7 · shares: Represents shares sold by Mistral QP.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.00 to $50.08. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (6).

F2 · ownership.nature: These securities are held by the Mistral Funds (as defined below). By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-002985 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 974,868

F5 · shares: Represents shares sold by Mistral LP.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.00 to $50.08. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (6).

F2 · ownership.nature: These securities are held by the Mistral Funds (as defined below). By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-002293 · ownership.xml · nonDerivative · entry 2

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · Director

SCGPM, LLC · CIK 0001744514 · Affiliate of reporting person

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · Affiliate of reporting person

Satori Capital III GP, LLC · CIK 0001744515 · Affiliate of reporting person

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · Affiliate of reporting person

Satori Capital III, LP · CIK 0001679721 · Affiliate of reporting person

VANDERBECK SUNNY · CIK 0001106523 · Affiliate of reporting person

Eisenman Randy · CIK 0001335485 · Affiliate of reporting person

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 1,037,670

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $47.05: $47.00 to $47.38; and (b) with respect to the weighted average price of $48.16: $47.44 to $48.54. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-002985 · ownership.xml · nonDerivative · entry 7

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 38,287

F10 · kind: Represents shares received by Heyer Investment Management, LLC and Andrew R. Heyer 2007 Associates, L.P. pursuant to the distribution described in footnote (1).

F11 · ownership.nature: These shares are held by Heyer Investment Management, LLC and Andrew R. Heyer 2007 Associates, L.P., each of which Mr. Heyer controls.

SEC source: 0001213900-21-002985 · ownership.xml · nonDerivative · entry 6

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 157,599

F8 · kind: Represents shares received by Mr. Heyer pursuant to the distributions described in footnotes (1) and (4).

F9 · ownership.direct: These shares are owned directly by Mr. Heyer.

SEC source: 0001213900-21-002985 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 977,508

F4 · kind: Represents a distribution of shares of the registrant's common stock from MEP Co-Invest, LLC ("MEP LLC") to its sole member (Mistral LP, Mistral QP and MEP LLC. are referred to herein as the "Mistral Funds").

F2 · ownership.nature: These securities are held by the Mistral Funds (as defined below). By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-002985 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 994,536

F3 · kind: Represents a pro rata distribution of shares of the registrant's common stock from Mistral Equity Partners QP, LP ("Mistral QP") to its members.

F2 · ownership.nature: These securities are held by the Mistral Funds (as defined below). By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-002985 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 1,076,262

F1 · kind: Represents a pro rata distribution of shares of the registrant's common stock from Mistral Equity Partners, LP to its members ("Mistral LP").

F2 · ownership.nature: These securities are held by the Mistral Funds (as defined below). By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-003211 · ownership.xml · nonDerivative · entry 1

PHOENIX WILLIAM · CIK 0001204962 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,072

F1 · kind: Represents shares acquired in pro rata distributions of shares of the registrant's common stock from Mistral Equity Partners, LP to its members.

SEC source: 0001213900-21-002293 · ownership.xml · nonDerivative · entry 1

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · Director

SCGPM, LLC · CIK 0001744514 · Affiliate of reporting person

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · Affiliate of reporting person

Satori Capital III GP, LLC · CIK 0001744515 · Affiliate of reporting person

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · Affiliate of reporting person

Satori Capital III, LP · CIK 0001679721 · Affiliate of reporting person

VANDERBECK SUNNY · CIK 0001106523 · Affiliate of reporting person

Eisenman Randy · CIK 0001335485 · Affiliate of reporting person

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 1,107,144

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $47.05: $47.00 to $47.38; and (b) with respect to the weighted average price of $48.16: $47.44 to $48.54. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-002056 · ownership.xml · nonDerivative · entry 8

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,377,508

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $48.60: $47.84 to $48.83, (b) with respect to the weighted average price of $49.05: $48.84 to $49.83, (c) with respect to the weighted average price of $49.86: $49.84 to $50.83, (d) with respect to the weighted average price of $50.86: $50.84 to $51.42. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-002056 · ownership.xml · nonDerivative · entry 7

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,377,802

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $48.60: $47.84 to $48.83, (b) with respect to the weighted average price of $49.05: $48.84 to $49.83, (c) with respect to the weighted average price of $49.86: $49.84 to $50.83, (d) with respect to the weighted average price of $50.86: $50.84 to $51.42. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-002056 · ownership.xml · nonDerivative · entry 6

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,378,908

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $48.60: $47.84 to $48.83, (b) with respect to the weighted average price of $49.05: $48.84 to $49.83, (c) with respect to the weighted average price of $49.86: $49.84 to $50.83, (d) with respect to the weighted average price of $50.86: $50.84 to $51.42. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-002056 · ownership.xml · nonDerivative · entry 5

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,381,029

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $48.60: $47.84 to $48.83, (b) with respect to the weighted average price of $49.05: $48.84 to $49.83, (c) with respect to the weighted average price of $49.86: $49.84 to $50.83, (d) with respect to the weighted average price of $50.86: $50.84 to $51.42. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-002056 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,389,008

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $48.60: $47.84 to $48.83, (b) with respect to the weighted average price of $49.05: $48.84 to $49.83, (c) with respect to the weighted average price of $49.86: $49.84 to $50.83, (d) with respect to the weighted average price of $50.86: $50.84 to $51.42. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-002056 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,398,752

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $48.60: $47.84 to $48.83, (b) with respect to the weighted average price of $49.05: $48.84 to $49.83, (c) with respect to the weighted average price of $49.86: $49.84 to $50.83, (d) with respect to the weighted average price of $50.86: $50.84 to $51.42. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-002056 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,435,409

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $48.60: $47.84 to $48.83, (b) with respect to the weighted average price of $49.05: $48.84 to $49.83, (c) with respect to the weighted average price of $49.86: $49.84 to $50.83, (d) with respect to the weighted average price of $50.86: $50.84 to $51.42. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-002056 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,443,899

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $48.60: $47.84 to $48.83, (b) with respect to the weighted average price of $49.05: $48.84 to $49.83, (c) with respect to the weighted average price of $49.86: $49.84 to $50.83, (d) with respect to the weighted average price of $50.86: $50.84 to $51.42. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 14

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,475,838

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 13

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,480,017

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 12

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,495,738

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 11

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,495,801

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 10

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,496,038

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 9

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,499,146

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 8

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,510,838

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 7

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,513,828

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 6

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,525,074

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 5

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,527,964

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,538,838

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,540,938

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,548,838

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-001282 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,549,930

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-000293 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 36,712

F6 · kind: Represents shares acquired in pro rata distributions of shares of the registrant's common stock from MSH3 and MSH4 to its members

F7 · ownership.nature: These shares are held by Heyer Investment Management, LLC and Andrew R. Heyer 2007 Associates, L.P., each of which Mr. Heyer controls.

SEC source: 0001213900-21-000293 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 140,458

F6 · kind: Represents shares acquired in pro rata distributions of shares of the registrant's common stock from MSH3 and MSH4 to its members

SEC source: 0001213900-21-000293 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 0

F4 · kind: Represents a pro rata distribution of shares of the registrant's common stock from MSH4 to its members.

F3 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds (as defined below), MSH3 and Mistral Sac Holdings 4, LLC ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

F5 · ownership.nature: These securities were held by MSH4.

SEC source: 0001213900-21-000293 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 0

F1 · kind: Represents a pro rata distribution of shares of the registrant's common stock from Mistral Sac Holdings 3, LLC ("MSH3") to its members.

F2 · ownership.nature: These securities were held by MSH3.

F3 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds (as defined below), MSH3 and Mistral Sac Holdings 4, LLC ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-000560 · ownership.xml · nonDerivative · entry 1

PHOENIX WILLIAM · CIK 0001204962 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,258

F1 · kind: Represents shares acquired in pro rata distributions of shares of the registrant's common stock from Mistral Sac Holdings 3, LLC and Mistral Sac Holdings 4, LLC to its members

SEC source: 0001213900-21-000448 · ownership.xml · nonDerivative · entry 1

McLallen Walter Field · CIK 0001666150 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,391

F1 · kind: Represents shares acquired in pro rata distributions of shares of the registrant's common stock from Mistral Sac Holdings 3, LLC to its members

SEC source: 0001213900-20-045669 · ownership.xml · nonDerivative · entry 6

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,645,419

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $44.02: $44.00 to $44.02, (b) with respect to the weighted average price of $45.08: $45.00 to $45.32 and (c) with respect to the weighted average price of $44.67: $44.12 to $45.99. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-20-045669 · ownership.xml · nonDerivative · entry 5

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 1,647,330

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $44.02: $44.00 to $44.02, (b) with respect to the weighted average price of $45.08: $45.00 to $45.32 and (c) with respect to the weighted average price of $44.67: $44.12 to $45.99. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.