LOVE

SEC source: 0001213900-21-022447 · ownership.xml · nonDerivative · entry 2

Nelson Shawn David · CIK 0001730879 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · The LDPV Holding Trust

Disclosed balance after: 96,645

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (i) in the case of $68.00, from $67.50 to $68.39; in the case of $68.98, from $68.61 to $69.51; and (iii) in the case of $69.70, from $69.69 to $70.27. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F3 · balance_after: In the Form 4 filed by the reporting person with the SEC on January 21, 2021, total direct and indirect holdings of the reporting person accurately reflected all holdings and transactions to date. However, the shares sold were inadvertently deducted from the reporting person's direct holdings rather than the reporting person's indirect holdings, with such allocations carrying over in subsequent filings. Total beneficial holdings were not affected. Total direct and indirect holdings in this filing reflect the actual allocation.

F2 · ownership.nature: The reported shares are held by The LDPV Holding Trust, dated October 1, 2018, of which the reporting person's spouse is trustee and the reporting person has sole authority over the disposition of the shares of the Issuer held by the trust.

SEC source: 0001213900-21-022447 · ownership.xml · nonDerivative · entry 1

Nelson Shawn David · CIK 0001730879 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · The LDPV Holding Trust

Disclosed balance after: 98,445

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (i) in the case of $68.00, from $67.50 to $68.39; in the case of $68.98, from $68.61 to $69.51; and (iii) in the case of $69.70, from $69.69 to $70.27. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: The reported shares are held by The LDPV Holding Trust, dated October 1, 2018, of which the reporting person's spouse is trustee and the reporting person has sole authority over the disposition of the shares of the Issuer held by the trust.

SEC source: 0001213900-21-022443 · ownership.xml · derivative · entry 4

Dellomo Donna · CIK 0001442517 · EVP and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,444

Underlying: Common Stock · 2,721 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting and settlement of the RSU, one share of Issuer's common stock. Settlement will occur on June 5, 2021.

F3 · derivative.exercise_date: The reported shares will be settled on June 5, 2021 upon the vesting of the first tranche of performance based RSUs granted on June 5, 2020 based on the Issuer's achievements with respect to certain financial performance metrics for the applicable performance period.

F3 · derivative.expiration_date: The reported shares will be settled on June 5, 2021 upon the vesting of the first tranche of performance based RSUs granted on June 5, 2020 based on the Issuer's achievements with respect to certain financial performance metrics for the applicable performance period.

SEC source: 0001213900-21-022443 · ownership.xml · derivative · entry 3

Dellomo Donna · CIK 0001442517 · EVP and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,051

Underlying: Common Stock · 1,049 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting and settlement of the RSU, one share of Issuer's common stock. Settlement will occur on June 5, 2021.

F2 · derivative.exercise_date: The reported shares will be settled on June 5, 2021 upon the vesting of the second tranche of performance based RSUs granted on June 5, 2019 based on the Issuer's achievements with respect to certain financial performance metrics for the applicable performance period.

F2 · derivative.expiration_date: The reported shares will be settled on June 5, 2021 upon the vesting of the second tranche of performance based RSUs granted on June 5, 2019 based on the Issuer's achievements with respect to certain financial performance metrics for the applicable performance period.

SEC source: 0001213900-21-022443 · ownership.xml · nonDerivative · entry 2

Dellomo Donna · CIK 0001442517 · EVP and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 76,282

SEC source: 0001213900-21-022443 · ownership.xml · nonDerivative · entry 1

Dellomo Donna · CIK 0001442517 · EVP and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 73,561

SEC source: 0001213900-21-012098 · ownership.xml · derivative · entry 4

Fox Mary · CIK 0001815110 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,748

Underlying: Common Stock · 1,623 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

F3 · derivative.exercise_date: The Reporting Person received a grant of 3,245 RSUs, of which 50% are subject to vesting on February 25, 2021 and 50% are subject to vesting on February 25, 2022.

F3 · derivative.expiration_date: The Reporting Person received a grant of 3,245 RSUs, of which 50% are subject to vesting on February 25, 2021 and 50% are subject to vesting on February 25, 2022.

SEC source: 0001213900-21-012098 · ownership.xml · derivative · entry 3

Fox Mary · CIK 0001815110 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,371

Underlying: Common Stock · 3,245 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

F2 · derivative.exercise_date: The Reporting Person received a grant of 3,245 RSUs, of which 100% are subject to vesting on February 25, 2021.

F2 · derivative.expiration_date: The Reporting Person received a grant of 3,245 RSUs, of which 100% are subject to vesting on February 25, 2021.

SEC source: 0001213900-21-012098 · ownership.xml · nonDerivative · entry 2

Fox Mary · CIK 0001815110 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,868

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

SEC source: 0001213900-21-012098 · ownership.xml · nonDerivative · entry 1

Fox Mary · CIK 0001815110 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,245

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

SEC source: 0001213900-21-010454 · ownership.xml · nonDerivative · entry 14

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 673,680

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $55.47: $55.00 to $55.845; (b) with respect to the weighted average price of $54.43: $54.045 to $54.985; (c) with respect to the weighted average price of $53.41: $53.01 to $53.995; and (d) with respect to the weighted average price of $52.69: $52.24 to $52.9675. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010454 · ownership.xml · nonDerivative · entry 13

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 674,795

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $55.47: $55.00 to $55.845; (b) with respect to the weighted average price of $54.43: $54.045 to $54.985; (c) with respect to the weighted average price of $53.41: $53.01 to $53.995; and (d) with respect to the weighted average price of $52.69: $52.24 to $52.9675. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010454 · ownership.xml · nonDerivative · entry 12

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 675,035

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $55.47: $55.00 to $55.845; (b) with respect to the weighted average price of $54.43: $54.045 to $54.985; (c) with respect to the weighted average price of $53.41: $53.01 to $53.995; and (d) with respect to the weighted average price of $52.69: $52.24 to $52.9675. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010454 · ownership.xml · nonDerivative · entry 9

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 574,166

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $55.47: $55.00 to $55.845; (b) with respect to the weighted average price of $54.43: $54.045 to $54.985; (c) with respect to the weighted average price of $53.41: $53.01 to $53.995; and (d) with respect to the weighted average price of $52.69: $52.24 to $52.9675. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010454 · ownership.xml · nonDerivative · entry 8

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 580,228

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $55.47: $55.00 to $55.845; (b) with respect to the weighted average price of $54.43: $54.045 to $54.985; (c) with respect to the weighted average price of $53.41: $53.01 to $53.995; and (d) with respect to the weighted average price of $52.69: $52.24 to $52.9675. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010454 · ownership.xml · nonDerivative · entry 7

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 581,534

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $55.47: $55.00 to $55.845; (b) with respect to the weighted average price of $54.43: $54.045 to $54.985; (c) with respect to the weighted average price of $53.41: $53.01 to $53.995; and (d) with respect to the weighted average price of $52.69: $52.24 to $52.9675. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010454 · ownership.xml · nonDerivative · entry 6

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 604,006

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $55.47: $55.00 to $55.845; (b) with respect to the weighted average price of $54.43: $54.045 to $54.985; (c) with respect to the weighted average price of $53.41: $53.01 to $53.995; and (d) with respect to the weighted average price of $52.69: $52.24 to $52.9675. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010454 · ownership.xml · nonDerivative · entry 5

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 608,295

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $55.47: $55.00 to $55.845; (b) with respect to the weighted average price of $54.43: $54.045 to $54.985; (c) with respect to the weighted average price of $53.41: $53.01 to $53.995; and (d) with respect to the weighted average price of $52.69: $52.24 to $52.9675. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010454 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 609,218

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $55.47: $55.00 to $55.845; (b) with respect to the weighted average price of $54.43: $54.045 to $54.985; (c) with respect to the weighted average price of $53.41: $53.01 to $53.995; and (d) with respect to the weighted average price of $52.69: $52.24 to $52.9675. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010454 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 625,117

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $55.47: $55.00 to $55.845; (b) with respect to the weighted average price of $54.43: $54.045 to $54.985; (c) with respect to the weighted average price of $53.41: $53.01 to $53.995; and (d) with respect to the weighted average price of $52.69: $52.24 to $52.9675. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010454 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 634,982

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $55.47: $55.00 to $55.845; (b) with respect to the weighted average price of $54.43: $54.045 to $54.985; (c) with respect to the weighted average price of $53.41: $53.01 to $53.995; and (d) with respect to the weighted average price of $52.69: $52.24 to $52.9675. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010454 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 637,107

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $55.47: $55.00 to $55.845; (b) with respect to the weighted average price of $54.43: $54.045 to $54.985; (c) with respect to the weighted average price of $53.41: $53.01 to $53.995; and (d) with respect to the weighted average price of $52.69: $52.24 to $52.9675. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 27

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 679,166

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 26

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 685,765

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 25

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 687,140

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 24

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 711,465

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 23

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 716,006

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 22

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 716,952

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 21

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 733,690

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 20

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 737,729

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 19

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 738,571

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 18

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 753,457

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 17

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 755,481

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 16

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 755,903

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 15

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 763,366

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 14

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 763,529

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 13

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 763,564

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 12

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 764,166

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 11

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 764,979

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 10

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 765,149

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 9

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 768,146

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 8

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 805,270

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 7

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 813,011

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 6

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 949,861

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 5

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 954,112

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 954,998

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 970,666

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F3 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 971,381

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F2 · ownership.nature: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-010453 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 971,530

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F5 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-006159 · ownership.xml · derivative · entry 3

Krause Albert Jack · CIK 0001729258 · President and COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 9,338 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents the contingent right to receive, upon vesting of the RSU, one share of the Issuer's common stock.

F3 · derivative.exercise_date: On April 14, 2020, the Reporting Person received a grant of 9,338 time-based RSUs which fully vested on January 31, 2021.

F3 · derivative.expiration_date: On April 14, 2020, the Reporting Person received a grant of 9,338 time-based RSUs which fully vested on January 31, 2021.