LOVE

SEC source: 0001213900-21-060947 · ownership.xml · nonDerivative · entry 10

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 265,100

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.49: $85.25 to $85.57, (b) with respect to the weighted average price of $85.10: $85.00 to $85.31, (c) with respect to the weighted average price of $85.35: $85.10 to $85.90, (d) with respect to the weighted average price of $86.57: $86.11 to $86.99, and (e) with respect to the weighted average price of $87.09: $87.01 to $87.18. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral QP. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-060947 · ownership.xml · nonDerivative · entry 9

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 265,191

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.49: $85.25 to $85.57, (b) with respect to the weighted average price of $85.10: $85.00 to $85.31, (c) with respect to the weighted average price of $85.35: $85.10 to $85.90, (d) with respect to the weighted average price of $86.57: $86.11 to $86.99, and (e) with respect to the weighted average price of $87.09: $87.01 to $87.18. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral Equity Partners QP, LP ("Mistral QP") on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-060947 · ownership.xml · nonDerivative · entry 8

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 265,293

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.49: $85.25 to $85.57, (b) with respect to the weighted average price of $85.10: $85.00 to $85.31, (c) with respect to the weighted average price of $85.35: $85.10 to $85.90, (d) with respect to the weighted average price of $86.57: $86.11 to $86.99, and (e) with respect to the weighted average price of $87.09: $87.01 to $87.18. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral QP. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-060947 · ownership.xml · nonDerivative · entry 7

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 266,680

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.49: $85.25 to $85.57, (b) with respect to the weighted average price of $85.10: $85.00 to $85.31, (c) with respect to the weighted average price of $85.35: $85.10 to $85.90, (d) with respect to the weighted average price of $86.57: $86.11 to $86.99, and (e) with respect to the weighted average price of $87.09: $87.01 to $87.18. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral Equity Partners QP, LP ("Mistral QP") on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-060947 · ownership.xml · nonDerivative · entry 6

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 268,224

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.49: $85.25 to $85.57, (b) with respect to the weighted average price of $85.10: $85.00 to $85.31, (c) with respect to the weighted average price of $85.35: $85.10 to $85.90, (d) with respect to the weighted average price of $86.57: $86.11 to $86.99, and (e) with respect to the weighted average price of $87.09: $87.01 to $87.18. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral QP. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-060947 · ownership.xml · nonDerivative · entry 5

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 280,782

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.49: $85.25 to $85.57, (b) with respect to the weighted average price of $85.10: $85.00 to $85.31, (c) with respect to the weighted average price of $85.35: $85.10 to $85.90, (d) with respect to the weighted average price of $86.57: $86.11 to $86.99, and (e) with respect to the weighted average price of $87.09: $87.01 to $87.18. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral Equity Partners QP, LP ("Mistral QP") on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-061336 · ownership.xml · nonDerivative · entry 3

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · Director

SCGPM, LLC · CIK 0001744514 · Affiliate of reporting person

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · Affiliate of reporting person

Satori Capital III GP, LLC · CIK 0001744515 · Affiliate of reporting person

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · Affiliate of reporting person

Satori Capital III, LP · CIK 0001679721 · Affiliate of reporting person

VANDERBECK SUNNY · CIK 0001106523 · Affiliate of reporting person

Eisenman Randy · CIK 0001335485 · Affiliate of reporting person

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 481,269

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.06: $85.00 to $85.35, inclusive; (b) with respect to the weighted average price of $85.45: $85.00 to $85.94, inclusive; (c) with respect to the weighted average price of $86.25: $86.02 to $86.85, inclusive; and (d) with respect to the weighted average price of $85.43: $85.06 to $85.60, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-061336 · ownership.xml · nonDerivative · entry 2

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · Director

SCGPM, LLC · CIK 0001744514 · Affiliate of reporting person

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · Affiliate of reporting person

Satori Capital III GP, LLC · CIK 0001744515 · Affiliate of reporting person

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · Affiliate of reporting person

Satori Capital III, LP · CIK 0001679721 · Affiliate of reporting person

VANDERBECK SUNNY · CIK 0001106523 · Affiliate of reporting person

Eisenman Randy · CIK 0001335485 · Affiliate of reporting person

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 484,942

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.06: $85.00 to $85.35, inclusive; (b) with respect to the weighted average price of $85.45: $85.00 to $85.94, inclusive; (c) with respect to the weighted average price of $86.25: $86.02 to $86.85, inclusive; and (d) with respect to the weighted average price of $85.43: $85.06 to $85.60, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-060947 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 294,763

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.49: $85.25 to $85.57, (b) with respect to the weighted average price of $85.10: $85.00 to $85.31, (c) with respect to the weighted average price of $85.35: $85.10 to $85.90, (d) with respect to the weighted average price of $86.57: $86.11 to $86.99, and (e) with respect to the weighted average price of $87.09: $87.01 to $87.18. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral QP. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-060947 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 300,447

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.49: $85.25 to $85.57, (b) with respect to the weighted average price of $85.10: $85.00 to $85.31, (c) with respect to the weighted average price of $85.35: $85.10 to $85.90, (d) with respect to the weighted average price of $86.57: $86.11 to $86.99, and (e) with respect to the weighted average price of $87.09: $87.01 to $87.18. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral Equity Partners QP, LP ("Mistral QP") on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-061336 · ownership.xml · nonDerivative · entry 1

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · Director

SCGPM, LLC · CIK 0001744514 · Affiliate of reporting person

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · Affiliate of reporting person

Satori Capital III GP, LLC · CIK 0001744515 · Affiliate of reporting person

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · Affiliate of reporting person

Satori Capital III, LP · CIK 0001679721 · Affiliate of reporting person

VANDERBECK SUNNY · CIK 0001106523 · Affiliate of reporting person

Eisenman Randy · CIK 0001335485 · Affiliate of reporting person

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 526,799

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.06: $85.00 to $85.35, inclusive; (b) with respect to the weighted average price of $85.45: $85.00 to $85.94, inclusive; (c) with respect to the weighted average price of $86.25: $86.02 to $86.85, inclusive; and (d) with respect to the weighted average price of $85.43: $85.06 to $85.60, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001815110-21-000004 · wf-form4_163796295518606.xml · derivative · entry 2

Fox Mary · CIK 0001815110 · President and COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,329

Underlying: Common Stock · 9,664 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents the contingent right to receive one share of the Issuer's Common Stock.

F2 · derivative.exercise_date: On November 18, 2021, the Reporting Person received a grant of 19,329 RSUs, of which (a) 50% vest in four equal installments on the first, second, third and fourth anniversaries of the grant date, and (b) 50% vest in four equal tranches with each tranche eligible to vest based on the Issuer's achievement of certain financial performance targets for the applicable performance period.

F2 · derivative.expiration_date: On November 18, 2021, the Reporting Person received a grant of 19,329 RSUs, of which (a) 50% vest in four equal installments on the first, second, third and fourth anniversaries of the grant date, and (b) 50% vest in four equal tranches with each tranche eligible to vest based on the Issuer's achievement of certain financial performance targets for the applicable performance period.

SEC source: 0001815110-21-000004 · wf-form4_163796295518606.xml · derivative · entry 1

Fox Mary · CIK 0001815110 · President and COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,665

Underlying: Common Stock · 9,665 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents the contingent right to receive one share of the Issuer's Common Stock.

F2 · derivative.exercise_date: On November 18, 2021, the Reporting Person received a grant of 19,329 RSUs, of which (a) 50% vest in four equal installments on the first, second, third and fourth anniversaries of the grant date, and (b) 50% vest in four equal tranches with each tranche eligible to vest based on the Issuer's achievement of certain financial performance targets for the applicable performance period.

F2 · derivative.expiration_date: On November 18, 2021, the Reporting Person received a grant of 19,329 RSUs, of which (a) 50% vest in four equal installments on the first, second, third and fourth anniversaries of the grant date, and (b) 50% vest in four equal tranches with each tranche eligible to vest based on the Issuer's achievement of certain financial performance targets for the applicable performance period.

SEC source: 0001213900-21-060947 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 306,776

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.49: $85.25 to $85.57, (b) with respect to the weighted average price of $85.10: $85.00 to $85.31, (c) with respect to the weighted average price of $85.35: $85.10 to $85.90, (d) with respect to the weighted average price of $86.57: $86.11 to $86.99, and (e) with respect to the weighted average price of $87.09: $87.01 to $87.18. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral QP. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-060947 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 307,360

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.49: $85.25 to $85.57, (b) with respect to the weighted average price of $85.10: $85.00 to $85.31, (c) with respect to the weighted average price of $85.35: $85.10 to $85.90, (d) with respect to the weighted average price of $86.57: $86.11 to $86.99, and (e) with respect to the weighted average price of $87.09: $87.01 to $87.18. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral Equity Partners QP, LP ("Mistral QP") on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-060156 · ownership.xml · nonDerivative · entry 2

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · 10% owner

SCGPM, LLC · CIK 0001744514 · 10% owner

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · 10% owner

Satori Capital III GP, LLC · CIK 0001744515 · 10% owner

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · 10% owner

Satori Capital III, LP · CIK 0001679721 · 10% owner

VANDERBECK SUNNY · CIK 0001106523 · 10% owner

Eisenman Randy · CIK 0001335485 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 538,090

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.03: $85.00 to $85.25, inclusive and (b) with respect to the weighted average price of $85.15: $85.00 to $85.26, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-060181 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 308,010

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.03: $85.02 to $85.09, and (b) with respect to the weighted average price of $85.12: $85.00 to $85.35. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3). (a) with respect to the weighted average price of $75.27: $75.00 to $76.00; and (b) with respect to the weighted average price of $75.33: $75.04 to $75.59.

F2 · ownership.nature: Represents shares sold by Mistral QP. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-060181 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 327,883

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.03: $85.02 to $85.09, and (b) with respect to the weighted average price of $85.12: $85.00 to $85.35. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3). (a) with respect to the weighted average price of $75.27: $75.00 to $76.00; and (b) with respect to the weighted average price of $75.33: $75.04 to $75.59.

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral Equity Partners QP, LP ("Mistral QP") on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-060156 · ownership.xml · nonDerivative · entry 1

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · 10% owner

SCGPM, LLC · CIK 0001744514 · 10% owner

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · 10% owner

Satori Capital III GP, LLC · CIK 0001744515 · 10% owner

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · 10% owner

Satori Capital III, LP · CIK 0001679721 · 10% owner

VANDERBECK SUNNY · CIK 0001106523 · 10% owner

Eisenman Randy · CIK 0001335485 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 568,090

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.03: $85.00 to $85.25, inclusive and (b) with respect to the weighted average price of $85.15: $85.00 to $85.26, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-060181 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 350,010

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.03: $85.02 to $85.09, and (b) with respect to the weighted average price of $85.12: $85.00 to $85.35. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3). (a) with respect to the weighted average price of $75.27: $75.00 to $76.00; and (b) with respect to the weighted average price of $75.33: $75.04 to $75.59.

F2 · ownership.nature: Represents shares sold by Mistral QP. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-060181 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 351,149

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $85.03: $85.02 to $85.09, and (b) with respect to the weighted average price of $85.12: $85.00 to $85.35. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3). (a) with respect to the weighted average price of $75.27: $75.00 to $76.00; and (b) with respect to the weighted average price of $75.33: $75.04 to $75.59.

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral Equity Partners QP, LP ("Mistral QP") on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-057471 · ownership.xml · nonDerivative · entry 5

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · 10% owner

SCGPM, LLC · CIK 0001744514 · 10% owner

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · 10% owner

Satori Capital III GP, LLC · CIK 0001744515 · 10% owner

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · 10% owner

Satori Capital III, LP · CIK 0001679721 · 10% owner

VANDERBECK SUNNY · CIK 0001106523 · 10% owner

Eisenman Randy · CIK 0001335485 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 570,257

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-057471 · ownership.xml · nonDerivative · entry 4

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · 10% owner

SCGPM, LLC · CIK 0001744514 · 10% owner

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · 10% owner

Satori Capital III GP, LLC · CIK 0001744515 · 10% owner

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · 10% owner

Satori Capital III, LP · CIK 0001679721 · 10% owner

VANDERBECK SUNNY · CIK 0001106523 · 10% owner

Eisenman Randy · CIK 0001335485 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 570,357

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $80.85: $80.75 to $80.98, inclusive; (b) with respect to the weighted average price of $81.54: $81.00 to $81.96, inclusive; (c) with respect to the weighted average price of $82.38: $82.00 to $82.99, inclusive and (d) with respect to the weighted average price of $83.00: $83.00 to $83.02, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-057471 · ownership.xml · nonDerivative · entry 3

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · 10% owner

SCGPM, LLC · CIK 0001744514 · 10% owner

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · 10% owner

Satori Capital III GP, LLC · CIK 0001744515 · 10% owner

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · 10% owner

Satori Capital III, LP · CIK 0001679721 · 10% owner

VANDERBECK SUNNY · CIK 0001106523 · 10% owner

Eisenman Randy · CIK 0001335485 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 572,872

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $80.85: $80.75 to $80.98, inclusive; (b) with respect to the weighted average price of $81.54: $81.00 to $81.96, inclusive; (c) with respect to the weighted average price of $82.38: $82.00 to $82.99, inclusive and (d) with respect to the weighted average price of $83.00: $83.00 to $83.02, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-057471 · ownership.xml · nonDerivative · entry 2

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · 10% owner

SCGPM, LLC · CIK 0001744514 · 10% owner

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · 10% owner

Satori Capital III GP, LLC · CIK 0001744515 · 10% owner

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · 10% owner

Satori Capital III, LP · CIK 0001679721 · 10% owner

VANDERBECK SUNNY · CIK 0001106523 · 10% owner

Eisenman Randy · CIK 0001335485 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 618,074

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $80.85: $80.75 to $80.98, inclusive; (b) with respect to the weighted average price of $81.54: $81.00 to $81.96, inclusive; (c) with respect to the weighted average price of $82.38: $82.00 to $82.99, inclusive and (d) with respect to the weighted average price of $83.00: $83.00 to $83.02, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-057471 · ownership.xml · nonDerivative · entry 1

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · 10% owner

SCGPM, LLC · CIK 0001744514 · 10% owner

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · 10% owner

Satori Capital III GP, LLC · CIK 0001744515 · 10% owner

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · 10% owner

Satori Capital III, LP · CIK 0001679721 · 10% owner

VANDERBECK SUNNY · CIK 0001106523 · 10% owner

Eisenman Randy · CIK 0001335485 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 639,350

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $80.85: $80.75 to $80.98, inclusive; (b) with respect to the weighted average price of $81.54: $81.00 to $81.96, inclusive; (c) with respect to the weighted average price of $82.38: $82.00 to $82.99, inclusive and (d) with respect to the weighted average price of $83.00: $83.00 to $83.02, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-057330 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 753

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.00 to $85.085. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral QP. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-057330 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 353,170

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.00 to $85.085. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral Equity Partners QP, LP ("Mistral QP") on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-056552 · ownership.xml · nonDerivative · entry 5

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · Director

SCGPM, LLC · CIK 0001744514 · Affiliate of reporting person

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · Affiliate of reporting person

Satori Capital III GP, LLC · CIK 0001744515 · Affiliate of reporting person

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · Affiliate of reporting person

Satori Capital III, LP · CIK 0001679721 · Affiliate of reporting person

VANDERBECK SUNNY · CIK 0001106523 · Affiliate of reporting person

Eisenman Randy · CIK 0001335485 · Affiliate of reporting person

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 640,357

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-056552 · ownership.xml · nonDerivative · entry 4

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · Director

SCGPM, LLC · CIK 0001744514 · Affiliate of reporting person

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · Affiliate of reporting person

Satori Capital III GP, LLC · CIK 0001744515 · Affiliate of reporting person

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · Affiliate of reporting person

Satori Capital III, LP · CIK 0001679721 · Affiliate of reporting person

VANDERBECK SUNNY · CIK 0001106523 · Affiliate of reporting person

Eisenman Randy · CIK 0001335485 · Affiliate of reporting person

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 641,857

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $80.44: $80.00 to $80.77, inclusive; (b) with respect to the weighted average price of $80.97: $80.96 to $80.99, inclusive; (c) with respect to the weighted average price of $81.22: $81.01 to $81.38, inclusive and (d) with respect to the weighted average price of $80.42: $80.00 to $80.96, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-056552 · ownership.xml · nonDerivative · entry 3

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · Director

SCGPM, LLC · CIK 0001744514 · Affiliate of reporting person

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · Affiliate of reporting person

Satori Capital III GP, LLC · CIK 0001744515 · Affiliate of reporting person

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · Affiliate of reporting person

Satori Capital III, LP · CIK 0001679721 · Affiliate of reporting person

VANDERBECK SUNNY · CIK 0001106523 · Affiliate of reporting person

Eisenman Randy · CIK 0001335485 · Affiliate of reporting person

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 672,451

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $80.44: $80.00 to $80.77, inclusive; (b) with respect to the weighted average price of $80.97: $80.96 to $80.99, inclusive; (c) with respect to the weighted average price of $81.22: $81.01 to $81.38, inclusive and (d) with respect to the weighted average price of $80.42: $80.00 to $80.96, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-056552 · ownership.xml · nonDerivative · entry 2

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · Director

SCGPM, LLC · CIK 0001744514 · Affiliate of reporting person

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · Affiliate of reporting person

Satori Capital III GP, LLC · CIK 0001744515 · Affiliate of reporting person

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · Affiliate of reporting person

Satori Capital III, LP · CIK 0001679721 · Affiliate of reporting person

VANDERBECK SUNNY · CIK 0001106523 · Affiliate of reporting person

Eisenman Randy · CIK 0001335485 · Affiliate of reporting person

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 674,457

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $80.44: $80.00 to $80.77, inclusive; (b) with respect to the weighted average price of $80.97: $80.96 to $80.99, inclusive; (c) with respect to the weighted average price of $81.22: $81.01 to $81.38, inclusive and (d) with respect to the weighted average price of $80.42: $80.00 to $80.96, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-056552 · ownership.xml · nonDerivative · entry 1

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · Director

SCGPM, LLC · CIK 0001744514 · Affiliate of reporting person

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · Affiliate of reporting person

Satori Capital III GP, LLC · CIK 0001744515 · Affiliate of reporting person

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · Affiliate of reporting person

Satori Capital III, LP · CIK 0001679721 · Affiliate of reporting person

VANDERBECK SUNNY · CIK 0001106523 · Affiliate of reporting person

Eisenman Randy · CIK 0001335485 · Affiliate of reporting person

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 674,857

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $80.44: $80.00 to $80.77, inclusive; (b) with respect to the weighted average price of $80.97: $80.96 to $80.99, inclusive; (c) with respect to the weighted average price of $81.22: $81.01 to $81.38, inclusive and (d) with respect to the weighted average price of $80.42: $80.00 to $80.96, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-054908 · ownership.xml · nonDerivative · entry 1

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · Director

SCGPM, LLC · CIK 0001744514 · Affiliate of reporting person

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · Affiliate of reporting person

Satori Capital III GP, LLC · CIK 0001744515 · Affiliate of reporting person

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · Affiliate of reporting person

Satori Capital III, LP · CIK 0001679721 · Affiliate of reporting person

VANDERBECK SUNNY · CIK 0001106523 · Affiliate of reporting person

Eisenman Randy · CIK 0001335485 · Affiliate of reporting person

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 769,957

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.14, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-054503 · ownership.xml · nonDerivative · entry 1

Satori Capital, LLC · CIK 0001744516 · Director · Affiliate of reporting person

Grafer John Richard · CIK 0001729954 · Director

SCGPM, LLC · CIK 0001744514 · Affiliate of reporting person

Satori Capital Strategic Opportunities GP, LLC · CIK 0001744517 · Affiliate of reporting person

Satori Capital III GP, LLC · CIK 0001744515 · Affiliate of reporting person

Satori Capital Strategic Opportunities, LP · CIK 0001501320 · Affiliate of reporting person

Satori Capital III, LP · CIK 0001679721 · Affiliate of reporting person

VANDERBECK SUNNY · CIK 0001106523 · Affiliate of reporting person

Eisenman Randy · CIK 0001335485 · Affiliate of reporting person

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 771,357

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.52, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).

F2 · ownership.nature: Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

SEC source: 0001213900-21-054008 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 354,009

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.00 to $75.095. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral QP. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-054008 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 359,197

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.00 to $75.095. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral Equity Partners QP, LP ("Mistral QP") on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-053506 · ownership.xml · nonDerivative · entry 3

Nelson Shawn David · CIK 0001730879 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · The LPDV Holding Trust

Disclosed balance after: 82,145

F1 · kind: The sales reported were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $66.75: $66.23 to $67.12; (b) with respect to the weighted average price of $67.53: $67.24 to $67.69; and (c) with respect to the weighted average price of $70.29: $69.98 to $70.67. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (2).

F3 · ownership.nature: The reported shares are held by The LDPV Holding Trust, dated October 1, 2018, of which the reporting person's spouse is trustee and the reporting person has sole authority over the disposition of the shares of the Issuer held by the trust.

SEC source: 0001213900-21-053506 · ownership.xml · nonDerivative · entry 2

Nelson Shawn David · CIK 0001730879 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · The LPDV Holding Trust

Disclosed balance after: 83,469

F1 · kind: The sales reported were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $66.75: $66.23 to $67.12; (b) with respect to the weighted average price of $67.53: $67.24 to $67.69; and (c) with respect to the weighted average price of $70.29: $69.98 to $70.67. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (2).

F3 · ownership.nature: The reported shares are held by The LDPV Holding Trust, dated October 1, 2018, of which the reporting person's spouse is trustee and the reporting person has sole authority over the disposition of the shares of the Issuer held by the trust.

SEC source: 0001213900-21-053506 · ownership.xml · nonDerivative · entry 1

Nelson Shawn David · CIK 0001730879 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · The LPDV Holding Trust

Disclosed balance after: 84,930

F1 · kind: The sales reported were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $66.75: $66.23 to $67.12; (b) with respect to the weighted average price of $67.53: $67.24 to $67.69; and (c) with respect to the weighted average price of $70.29: $69.98 to $70.67. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (2).

F3 · ownership.nature: The reported shares are held by The LDPV Holding Trust, dated October 1, 2018, of which the reporting person's spouse is trustee and the reporting person has sole authority over the disposition of the shares of the Issuer held by the trust.

SEC source: 0001013762-21-000038 · ownership.xml · derivative · entry 2

Romig Shirley · CIK 0001815403 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,622 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents the contingent right to receive one share of the Issuer's common stock.

F1 · derivative.exercise_date: The reported shares were acquired upon the vesting of time-based restricted stock units ("RSUs") granted on October 2, 2019.

F1 · derivative.expiration_date: The reported shares were acquired upon the vesting of time-based restricted stock units ("RSUs") granted on October 2, 2019.

SEC source: 0001013762-21-000038 · ownership.xml · nonDerivative · entry 1

Romig Shirley · CIK 0001815403 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,616

F1 · shares: The reported shares were acquired upon the vesting of time-based restricted stock units ("RSUs") granted on October 2, 2019.

SEC source: 0001213900-21-050659 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 364,974

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $75.43: $75.00 to $76.00; and (b) with respect to the weighted average price of $76.27: $76.01 to $76.48. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral QP. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-050659 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 366,958

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $75.43: $75.00 to $76.00; and (b) with respect to the weighted average price of $76.27: $76.01 to $76.48. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral Equity Partners QP, LP ("Mistral QP") on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-050659 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 369,169

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $75.43: $75.00 to $76.00; and (b) with respect to the weighted average price of $76.27: $76.01 to $76.48. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral QP. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-050659 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 387,733

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $75.43: $75.00 to $76.00; and (b) with respect to the weighted average price of $76.27: $76.01 to $76.48. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral Equity Partners QP, LP ("Mistral QP") on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-050073 · ownership.xml · nonDerivative · entry 4

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 408,417

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $75.27: $75.00 to $76.00; and (b) with respect to the weighted average price of $75.33: $75.04 to $75.59. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-050073 · ownership.xml · nonDerivative · entry 3

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 420,246

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $75.27: $75.00 to $76.00; and (b) with respect to the weighted average price of $75.33: $75.04 to $75.59. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-050073 · ownership.xml · nonDerivative · entry 2

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 433,417

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $75.27: $75.00 to $76.00; and (b) with respect to the weighted average price of $75.33: $75.04 to $75.59. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F2 · ownership.nature: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

SEC source: 0001213900-21-050073 · ownership.xml · nonDerivative · entry 1

HEYER ANDREW R · CIK 0001259062 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnotes

Disclosed balance after: 467,012

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $75.27: $75.00 to $76.00; and (b) with respect to the weighted average price of $75.33: $75.04 to $75.59. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F1 · ownership.nature: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F4 · ownership.nature: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.