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NYSE · USD

CRM

Salesforce, Inc.

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Tapewire entity
2842
SEC CIK
0001108524
Parsed reports
8,698

Last 12 months

Inside the activity.

6 purchase rows · 8 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Dec 202525
Jan 202601
Feb 202600
Mar 202630
Apr 202600
May 202600
Jun 202600
Jul 202600
Aug 202600
Sep 202612
Oct 202600
Nov 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
July 31, 2007 Filed Jul 31, 2007 23:09 UTC
CAKEBREAD STEVENChief Financial Officer
SaleCommon Stock 100 $38.98 $3,898.00
Disclosure

SEC source: 0001219119-07-000395 · edgardoc.xml · nonDerivative · entry 7

CAKEBREAD STEVEN · CIK 0001254015 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 180,688

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 31, 2007 Filed Jul 31, 2007 23:09 UTC
CAKEBREAD STEVENChief Financial Officer
SaleCommon Stock 300 $38.97 $11,691.00
Disclosure

SEC source: 0001219119-07-000395 · edgardoc.xml · nonDerivative · entry 6

CAKEBREAD STEVEN · CIK 0001254015 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 180,788

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 31, 2007 Filed Jul 31, 2007 23:09 UTC
CAKEBREAD STEVENChief Financial Officer
SaleCommon Stock 100 $38.96 $3,896.00
Disclosure

SEC source: 0001219119-07-000395 · edgardoc.xml · nonDerivative · entry 5

CAKEBREAD STEVEN · CIK 0001254015 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 181,088

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 31, 2007 Filed Jul 31, 2007 23:09 UTC
CAKEBREAD STEVENChief Financial Officer
SaleCommon Stock 900 $38.89 $35,001.00
Disclosure

SEC source: 0001219119-07-000395 · edgardoc.xml · nonDerivative · entry 4

CAKEBREAD STEVEN · CIK 0001254015 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 181,188

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 31, 2007 Filed Jul 31, 2007 23:09 UTC
CAKEBREAD STEVENChief Financial Officer
SaleCommon Stock 500 $38.88 $19,440.00
Disclosure

SEC source: 0001219119-07-000395 · edgardoc.xml · nonDerivative · entry 3

CAKEBREAD STEVEN · CIK 0001254015 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 182,088

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 31, 2007 Filed Jul 31, 2007 23:09 UTC
CAKEBREAD STEVENChief Financial Officer
SaleCommon Stock 600 $38.94 $23,364.00
Disclosure

SEC source: 0001219119-07-000395 · edgardoc.xml · nonDerivative · entry 2

CAKEBREAD STEVEN · CIK 0001254015 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 182,588

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 31, 2007 Filed Jul 31, 2007 23:09 UTC
CAKEBREAD STEVENChief Financial Officer
Exercise / conversionCommon Stock 5,000 $1.10 $5,500.00
Disclosure

SEC source: 0001219119-07-000395 · edgardoc.xml · nonDerivative · entry 1

CAKEBREAD STEVEN · CIK 0001254015 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 183,188

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 00:16 UTC
Benioff MarcDirector · Chairman of the Board & CEO · 10% owner
SaleCommon Stock 20,000 $40.60 $812,010.00
Disclosure

SEC source: 0001219119-07-000389 · edgardoc.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chairman of the Board & CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,271,006

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

F2 · balance_after: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 00:16 UTC
Harris ParkerEVP, Technology
SaleCommon Stock 100 $40.70 $4,070.00
Disclosure

SEC source: 0001219119-07-000390 · edgardoc.xml · nonDerivative · entry 3

Harris Parker · CIK 0001294774 · EVP, Technology

10b5-1 filing: Not disclosed

Ownership: Indirect · by Holly FamilyTrust

Disclosed balance after: 120,718

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

F4 · ownership.nature: Shares held in The Holly L. Johnson Family Trust under the Holly L. Johnson Grantor Retained Annuity Trust, dated December 19, 2003.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 00:16 UTC
Harris ParkerEVP, Technology
SaleCommon Stock 1,000 $40.70 $40,700.00
Disclosure

SEC source: 0001219119-07-000390 · edgardoc.xml · nonDerivative · entry 2

Harris Parker · CIK 0001294774 · EVP, Technology

10b5-1 filing: Not disclosed

Ownership: Indirect · by HJ Family Trust

Disclosed balance after: 665,523

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

F3 · ownership.nature: Shares held in The G. Parker Harris III & Holly L. Johnson Family Trust.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 00:16 UTC
Harris ParkerEVP, Technology
SaleCommon Stock 100 $40.70 $4,070.00
Disclosure

SEC source: 0001219119-07-000390 · edgardoc.xml · nonDerivative · entry 1

Harris Parker · CIK 0001294774 · EVP, Technology

10b5-1 filing: Not disclosed

Ownership: Indirect · by GP Family Trust

Disclosed balance after: 120,718

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

F2 · ownership.nature: Shares held in The G. Parker Harris III Family Trust under the G. Parker Harris, III Grantor Retained Annuity Trust, dated December 19, 2003.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 5,000 $0.00 Strike: $1.10 $0.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · derivative · entry 29

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 194,100

Underlying: Common Stock · 5,000 shares

Expires 2012-10-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 100 $40.99 $4,099.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 27

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 834

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 100 $40.95 $4,095.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 26

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 934

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 200 $40.89 $8,178.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 25

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,034

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 100 $40.85 $4,085.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 24

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,234

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 200 $40.83 $8,166.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 23

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,334

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 200 $40.80 $8,160.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 22

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,534

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 100 $40.72 $4,072.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 21

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,734

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 100 $40.70 $4,070.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 20

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,834

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 200 $40.69 $8,138.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 19

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,934

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 300 $40.67 $12,201.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 18

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,134

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 200 $40.67 $8,133.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 17

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,434

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 200 $40.65 $8,130.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 16

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,634

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 100 $40.61 $4,061.25
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 15

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,834

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 100 $40.61 $4,061.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 14

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,934

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 300 $40.56 $12,168.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 13

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,034

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 100 $40.53 $4,053.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 12

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,334

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 100 $40.51 $4,051.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 11

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,434

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 600 $40.49 $24,294.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 10

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,534

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 200 $40.49 $8,097.50
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 9

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,134

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 400 $40.47 $16,188.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 8

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,334

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 100 $40.45 $4,045.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 7

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,734

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 300 $40.44 $12,132.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 6

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,834

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 200 $40.43 $8,086.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 5

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,134

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 300 $40.38 $12,114.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 4

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,334

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 100 $40.19 $4,019.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 3

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,634

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
SaleCommon Stock 100 $40.14 $4,014.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 2

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,734

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 30, 2007 Filed Jul 31, 2007 23:08 UTC
Steele JimPresident, WW Sales
Exercise / conversionCommon Stock 5,000 $1.10 $5,500.00
Disclosure

SEC source: 0001219119-07-000391 · edgardoc.xml · nonDerivative · entry 1

Steele Jim · CIK 0001294736 · President, WW Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,834

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 27, 2007 Filed Jul 27, 2007 23:15 UTC
Benioff MarcDirector · Chairman of the Board & CEO · 10% owner
SaleCommon Stock 20,000 $41.41 $828,148.00
Disclosure

SEC source: 0001219119-07-000386 · edgardoc.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chairman of the Board & CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,291,006

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

F2 · balance_after: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
July 27, 2007 Filed Jul 27, 2007 23:15 UTC
Harris ParkerEVP, Technology
SaleCommon Stock 100 $41.55 $4,155.00
Disclosure

SEC source: 0001219119-07-000387 · edgardoc.xml · nonDerivative · entry 3

Harris Parker · CIK 0001294774 · EVP, Technology

10b5-1 filing: Not disclosed

Ownership: Indirect · by Holly FamilyTrust

Disclosed balance after: 120,818

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

F4 · ownership.nature: Shares held in The Holly L. Johnson Family Trust under the Holly L. Johnson Grantor Retained Annuity Trust, dated December 19, 2003.

Read SEC document
July 27, 2007 Filed Jul 27, 2007 23:15 UTC
Harris ParkerEVP, Technology
SaleCommon Stock 1,000 $41.55 $41,550.00
Disclosure

SEC source: 0001219119-07-000387 · edgardoc.xml · nonDerivative · entry 2

Harris Parker · CIK 0001294774 · EVP, Technology

10b5-1 filing: Not disclosed

Ownership: Indirect · by HJ Family Trust

Disclosed balance after: 666,523

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

F3 · ownership.nature: Shares held in The G. Parker Harris III & Holly L. Johnson Family Trust.

Read SEC document
July 27, 2007 Filed Jul 27, 2007 23:15 UTC
Harris ParkerEVP, Technology
SaleCommon Stock 100 $41.55 $4,155.00
Disclosure

SEC source: 0001219119-07-000387 · edgardoc.xml · nonDerivative · entry 1

Harris Parker · CIK 0001294774 · EVP, Technology

10b5-1 filing: Not disclosed

Ownership: Indirect · by GP Family Trust

Disclosed balance after: 120,818

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

F2 · ownership.nature: Shares held in The G. Parker Harris III Family Trust under the G. Parker Harris, III Grantor Retained Annuity Trust, dated December 19, 2003.

Read SEC document
July 27, 2007 Filed Jul 27, 2007 23:15 UTC
CAKEBREAD STEVENChief Financial Officer
Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 2,500 $0.00 Strike: $1.10 $0.00
Disclosure

SEC source: 0001219119-07-000388 · edgardoc.xml · derivative · entry 4

CAKEBREAD STEVEN · CIK 0001254015 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 147,111

Underlying: Common Stock · 2,500 shares

Expires 2012-06-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 27, 2007 Filed Jul 27, 2007 23:15 UTC
CAKEBREAD STEVENChief Financial Officer
SaleCommon Stock 2,500 $41.00 $102,500.00
Disclosure

SEC source: 0001219119-07-000388 · edgardoc.xml · nonDerivative · entry 2

CAKEBREAD STEVEN · CIK 0001254015 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 178,188

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

Read SEC document
July 27, 2007 Filed Jul 27, 2007 23:15 UTC
CAKEBREAD STEVENChief Financial Officer
Exercise / conversionCommon Stock 2,500 $1.10 $2,750.00
Disclosure

SEC source: 0001219119-07-000388 · edgardoc.xml · nonDerivative · entry 1

CAKEBREAD STEVEN · CIK 0001254015 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 180,688

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

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July 26, 2007 Filed Jul 27, 2007 01:24 UTC
Benioff MarcDirector · Chairman of the Board & CEO · 10% owner
SaleCommon Stock 20,000 $42.41 $848,124.00
Disclosure

SEC source: 0001219119-07-000384 · edgardoc.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chairman of the Board & CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,311,006

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

F2 · balance_after: Shares held in The Marc R. Benioff Revocable Trust.

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July 26, 2007 Filed Jul 27, 2007 01:24 UTC
Harris ParkerEVP, Technology
SaleCommon Stock 80 $41.99 $3,359.20
Disclosure

SEC source: 0001219119-07-000385 · edgardoc.xml · nonDerivative · entry 7

Harris Parker · CIK 0001294774 · EVP, Technology

10b5-1 filing: Not disclosed

Ownership: Indirect · by Holly FamilyTrust

Disclosed balance after: 120,918

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

F4 · ownership.nature: Shares held in The Holly L. Johnson Family Trust under the Holly L. Johnson Grantor Retained Annuity Trust, dated December 19, 2003.

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July 26, 2007 Filed Jul 27, 2007 01:24 UTC
Harris ParkerEVP, Technology
SaleCommon Stock 20 $43.25 $865.00
Disclosure

SEC source: 0001219119-07-000385 · edgardoc.xml · nonDerivative · entry 6

Harris Parker · CIK 0001294774 · EVP, Technology

10b5-1 filing: Not disclosed

Ownership: Indirect · by Holly FamilyTrust

Disclosed balance after: 120,998

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

F4 · ownership.nature: Shares held in The Holly L. Johnson Family Trust under the Holly L. Johnson Grantor Retained Annuity Trust, dated December 19, 2003.

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July 26, 2007 Filed Jul 27, 2007 01:24 UTC
Harris ParkerEVP, Technology
SaleCommon Stock 800 $41.97 $33,576.00
Disclosure

SEC source: 0001219119-07-000385 · edgardoc.xml · nonDerivative · entry 5

Harris Parker · CIK 0001294774 · EVP, Technology

10b5-1 filing: Not disclosed

Ownership: Indirect · by HJ Family Trust

Disclosed balance after: 667,523

F1 · date: Acquisition/Disposition of Derivative and/or Non-Derivative securities is pursuant to a 10b5-1 Plan.

F3 · ownership.nature: Shares held in The G. Parker Harris III & Holly L. Johnson Family Trust.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.