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NYSE · USD

CRM

Salesforce, Inc.

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Tapewire entity
2842
SEC CIK
0001108524
Parsed reports
8,698

Last 12 months

Inside the activity.

6 purchase rows · 13 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202505
Dec 202525
Jan 202601
Feb 202600
Mar 202630
Apr 202600
May 202600
Jun 202600
Jul 202600
Aug 202600
Sep 202612
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
March 25, 2020 Filed Mar 27, 2020 01:13 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-012046 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:20 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-011892 · form4.xml · derivative · entry 11

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,279,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F12 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:20 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 460 $153.31 $70,521.59
Disclosure

SEC source: 0001127602-20-011892 · form4.xml · nonDerivative · entry 10

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F11 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $153.1400 to $153.4300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:20 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,600 $152.53 $396,586.06
Disclosure

SEC source: 0001127602-20-011892 · form4.xml · nonDerivative · entry 9

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,109,260

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F10 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $152.0600 to $153.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:20 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 900 $151.54 $136,384.02
Disclosure

SEC source: 0001127602-20-011892 · form4.xml · nonDerivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,111,860

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $151.0400 to $151.9600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:20 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,500 $150.49 $225,730.05
Disclosure

SEC source: 0001127602-20-011892 · form4.xml · nonDerivative · entry 7

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,112,760

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $150.0100 to $151.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:20 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,300 $149.46 $343,751.10
Disclosure

SEC source: 0001127602-20-011892 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,114,260

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $149.0100 to $149.9900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:20 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,443 $148.41 $214,158.23
Disclosure

SEC source: 0001127602-20-011892 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,116,560

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $148.0100 to $148.9900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:20 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 300 $147.19 $44,157.99
Disclosure

SEC source: 0001127602-20-011892 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,003

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $146.8200 to $147.4000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:20 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 200 $145.90 $29,180.00
Disclosure

SEC source: 0001127602-20-011892 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,303

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $145.5500 to $146.2500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:20 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 297 $144.57 $42,937.11
Disclosure

SEC source: 0001127602-20-011892 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,503

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $144.4500 to $144.6300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:20 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-011892 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:25 UTC PurchaseCommon Stock 400 $152.88 $61,150.00
Disclosure

SEC source: 0001127602-20-011894 · form4.xml · nonDerivative · entry 5

Wojcicki Susan · CIK 0001519786 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 104,283

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were purchased in multiple transactions at prices ranging from $152.5000 to $153.2800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, of the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth above.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:25 UTC PurchaseCommon Stock 100 $151.34 $15,134.00
Disclosure

SEC source: 0001127602-20-011894 · form4.xml · nonDerivative · entry 4

Wojcicki Susan · CIK 0001519786 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,883

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:25 UTC PurchaseCommon Stock 400 $149.57 $59,827.00
Disclosure

SEC source: 0001127602-20-011894 · form4.xml · nonDerivative · entry 3

Wojcicki Susan · CIK 0001519786 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,783

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · price: Weighted average price. These shares were purchased in multiple transactions at prices ranging from $149.3200 to $149.9100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, of the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth above.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:25 UTC PurchaseCommon Stock 100 $148.89 $14,889.00
Disclosure

SEC source: 0001127602-20-011894 · form4.xml · nonDerivative · entry 2

Wojcicki Susan · CIK 0001519786 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,383

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:25 UTC PurchaseCommon Stock 100 $144.63 $14,463.00
Disclosure

SEC source: 0001127602-20-011894 · form4.xml · nonDerivative · entry 1

Wojcicki Susan · CIK 0001519786 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,283

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:27 UTC
Weaver Amy EPresident and CLO
SaleCommon Stock 5,000 $148.00 $740,000.00
Disclosure

SEC source: 0001127602-20-011896 · form4.xml · nonDerivative · entry 1

Weaver Amy E · CIK 0001653189 · President and CLO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,828

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
March 24, 2020 Filed Mar 25, 2020 00:30 UTC
Allanson JoeChief Accounting Officer
SaleCommon Stock 971 $144.63 $140,435.73
Disclosure

SEC source: 0001127602-20-011898 · form4.xml · nonDerivative · entry 1

Allanson Joe · CIK 0001603027 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,228

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 21:58 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-011776 · form4.xml · derivative · entry 20

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,289,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F18 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 21:58 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 252 $143.44 $36,145.95
Disclosure

SEC source: 0001127602-20-011776 · form4.xml · nonDerivative · entry 18

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F17 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $143.1200 to $143.7300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 21:58 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 700 $142.31 $99,617.00
Disclosure

SEC source: 0001127602-20-011776 · form4.xml · nonDerivative · entry 17

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,109,052

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F16 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $141.9200 to $142.6900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 21:58 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,147 $141.33 $303,435.72
Disclosure

SEC source: 0001127602-20-011776 · form4.xml · nonDerivative · entry 16

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,109,752

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F15 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $140.9100 to $141.7600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 21:58 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,500 $140.29 $350,732.00
Disclosure

SEC source: 0001127602-20-011776 · form4.xml · nonDerivative · entry 15

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,111,899

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F14 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $139.8700 to $140.8200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 21:58 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,200 $139.37 $306,621.04
Disclosure

SEC source: 0001127602-20-011776 · form4.xml · nonDerivative · entry 14

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,114,399

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F13 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $138.8700 to $139.8400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 21:58 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,001 $138.00 $138,136.80
Disclosure

SEC source: 0001127602-20-011776 · form4.xml · nonDerivative · entry 13

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,116,599

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F12 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $137.7900 to $138.5100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 21:58 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,000 $137.26 $137,264.50
Disclosure

SEC source: 0001127602-20-011776 · form4.xml · nonDerivative · entry 12

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,117,600

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F11 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $136.7900 to $137.7200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 21:58 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 200 $135.82 $27,163.00
Disclosure

SEC source: 0001127602-20-011776 · form4.xml · nonDerivative · entry 11

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,600

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F10 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $135.5400 to $136.0900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 21:58 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-011776 · form4.xml · nonDerivative · entry 10

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 23:20 UTC
Allanson JoeChief Accounting Officer
SaleCommon Stock 521 $139.86 $72,866.54
Disclosure

SEC source: 0001127602-20-011798 · form4.xml · nonDerivative · entry 3

Allanson Joe · CIK 0001603027 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,199

F1 · kind: Represents a sale of shares to satisfy the tax withholding obligations of the Issuer with respect to the settlement of shares that were earned by the holder pursuant to a restricted stock unit award that vested based on the holder's continued employment through March 22, 2020.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 23:22 UTC
Dayon AlexandrePres. & Chief Strategy Officer
SaleCommon Stock 916 $139.86 $128,110.84
Disclosure

SEC source: 0001127602-20-011800 · form4.xml · nonDerivative · entry 3

Dayon Alexandre · CIK 0001603046 · Pres. & Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 73,495

F1 · kind: Represents a sale of shares to satisfy the tax withholding obligations of the Issuer with respect to the settlement of shares that were earned by the holder pursuant to a restricted stock unit award that vested based on the holder's continued employment through March 22, 2020.

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March 23, 2020 Filed Mar 23, 2020 23:24 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 2,055 $139.86 $287,410.25
Disclosure

SEC source: 0001127602-20-011802 · form4.xml · nonDerivative · entry 3

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,122

F1 · kind: Represents a sale of shares to satisfy the tax withholding obligations of the Issuer with respect to the settlement of shares that were earned by the holder pursuant to a restricted stock unit award that vested based on the holder's continued employment through March 22, 2020.

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March 23, 2020 Filed Mar 23, 2020 23:26 UTC
Hawkins Mark JPresident and CFO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 2,936 $0.00 Strike: $118.04 $0.00
Disclosure

SEC source: 0001127602-20-011804 · form4.xml · derivative · entry 10

Hawkins Mark J · CIK 0001430437 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 70,470

Underlying: Common Stock · 2,936 shares

Expires 2025-03-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · derivative.exercise_date: Option vests over four years at the rate of 25% on March 22, 2019, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

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March 23, 2020 Filed Mar 23, 2020 23:26 UTC
Hawkins Mark JPresident and CFO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 3,315 $0.00 Strike: $75.57 $0.00
Disclosure

SEC source: 0001127602-20-011804 · form4.xml · derivative · entry 9

Hawkins Mark J · CIK 0001430437 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,520

Underlying: Common Stock · 3,315 shares

Expires 2023-11-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · derivative.exercise_date: Option vests over four years at the rate of 25% on November 22, 2017, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 23:26 UTC
Hawkins Mark JPresident and CFO
SaleCommon Stock 2,476 $139.86 $346,290.88
Disclosure

SEC source: 0001127602-20-011804 · form4.xml · nonDerivative · entry 6

Hawkins Mark J · CIK 0001430437 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,659

F3 · kind: Represents a sale of shares to satisfy the tax withholding obligations of the Issuer with respect to the settlement of shares that were earned by the holder pursuant to a restricted stock unit award that vested based on the holder's continued employment through March 22, 2020.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 23:26 UTC
Hawkins Mark JPresident and CFO
SaleCommon Stock 6,251 $137.89 $861,941.64
Disclosure

SEC source: 0001127602-20-011804 · form4.xml · nonDerivative · entry 5

Hawkins Mark J · CIK 0001430437 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,135

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $137.7900 to $138.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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March 23, 2020 Filed Mar 23, 2020 23:26 UTC
Hawkins Mark JPresident and CFO
Exercise / conversionCommon Stock 2,936 $118.04 $346,565.44
Disclosure

SEC source: 0001127602-20-011804 · form4.xml · nonDerivative · entry 4

Hawkins Mark J · CIK 0001430437 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,386

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 23:26 UTC
Hawkins Mark JPresident and CFO
Exercise / conversionCommon Stock 3,315 $75.57 $250,514.55
Disclosure

SEC source: 0001127602-20-011804 · form4.xml · nonDerivative · entry 3

Hawkins Mark J · CIK 0001430437 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,450

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 23:29 UTC
Tallapragada SrinivasPres/Chief Engineering Officer
SaleCommon Stock 2,298 $139.86 $321,395.98
Disclosure

SEC source: 0001127602-20-011806 · form4.xml · nonDerivative · entry 3

Tallapragada Srinivas · CIK 0001742882 · Pres/Chief Engineering Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,314

F1 · kind: Represents a sale of shares to satisfy the tax withholding obligations of the Issuer with respect to the settlement of shares that were earned by the holder pursuant to a restricted stock unit award that vested based on the holder's continued employment through March 22, 2020.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 23:30 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 1,819 $139.86 $254,403.52
Disclosure

SEC source: 0001127602-20-011808 · form4.xml · nonDerivative · entry 3

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,090,339

F1 · kind: Represents a sale of shares to satisfy the tax withholding obligations of the Issuer with respect to the settlement of shares that were earned by the holder pursuant to a restricted stock unit award that vested based on the holder's continued employment through March 22, 2020.

Read SEC document
March 23, 2020 Filed Mar 23, 2020 23:32 UTC
Weaver Amy EPresident and CLO
SaleCommon Stock 2,277 $139.86 $318,458.94
Disclosure

SEC source: 0001127602-20-011810 · form4.xml · nonDerivative · entry 3

Weaver Amy E · CIK 0001653189 · President and CLO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,828

F1 · kind: Represents a sale of shares to satisfy the tax withholding obligations of the Issuer with respect to the settlement of shares that were earned by the holder pursuant to a restricted stock unit award that vested based on the holder's continued employment through March 22, 2020.

Read SEC document
March 22, 2020 Filed Mar 23, 2020 23:20 UTC
Allanson JoeChief Accounting Officer
Exercise / conversionRestricted Stock Units · Derivative 1,161 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001127602-20-011798 · form4.xml · derivative · entry 5

Allanson Joe · CIK 0001603027 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,483

Underlying: Common Stock · 1,161 shares

Expires 2023-03-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Restricted Stock Units convert to shares of common stock on a one-for-one basis.

F4 · derivative.exercise_date: These restricted stock units vested as to 25% of the original grant on March 22, 2020 and vest as to 1/16 of the original grant quarterly thereafter.

Read SEC document
March 22, 2020 Filed Mar 23, 2020 23:20 UTC
Allanson JoeChief Accounting Officer
Exercise / conversionRestricted Stock Units · Derivative 331 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001127602-20-011798 · form4.xml · derivative · entry 4

Allanson Joe · CIK 0001603027 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,648

Underlying: Common Stock · 331 shares

Expires 2022-03-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Restricted Stock Units convert to shares of common stock on a one-for-one basis.

F3 · derivative.exercise_date: These restricted stock units vested as to 25% of the original grant on March 22, 2019 and vest as to 1/16 of the original grant quarterly thereafter.

Read SEC document
March 22, 2020 Filed Mar 23, 2020 23:20 UTC
Allanson JoeChief Accounting Officer
Exercise / conversionCommon Stock 1,161 $0.00 $0.00
Disclosure

SEC source: 0001127602-20-011798 · form4.xml · nonDerivative · entry 2

Allanson Joe · CIK 0001603027 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,720

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 22, 2020 Filed Mar 23, 2020 23:20 UTC
Allanson JoeChief Accounting Officer
Exercise / conversionCommon Stock 331 $0.00 $0.00
Disclosure

SEC source: 0001127602-20-011798 · form4.xml · nonDerivative · entry 1

Allanson Joe · CIK 0001603027 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,559

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 22, 2020 Filed Mar 23, 2020 23:22 UTC
Dayon AlexandrePres. & Chief Strategy Officer
Exercise / conversionRestricted Stock Units · Derivative 1,161 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001127602-20-011800 · form4.xml · derivative · entry 5

Dayon Alexandre · CIK 0001603046 · Pres. & Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,483

Underlying: Common Stock · 1,161 shares

Expires 2023-03-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Restricted Stock Units convert to shares of common stock on a one-for-one basis.

F4 · derivative.exercise_date: These restricted stock units vested as to 25% of the original grant on March 22, 2020 and vest as to 1/16 of the original grant quarterly thereafter.

Read SEC document
March 22, 2020 Filed Mar 23, 2020 23:22 UTC
Dayon AlexandrePres. & Chief Strategy Officer
Exercise / conversionRestricted Stock Units · Derivative 662 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001127602-20-011800 · form4.xml · derivative · entry 4

Dayon Alexandre · CIK 0001603046 · Pres. & Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,296

Underlying: Common Stock · 662 shares

Expires 2022-03-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Restricted Stock Units convert to shares of common stock on a one-for-one basis.

F3 · derivative.exercise_date: These restricted stock units vested as to 25% of the original grant on March 22, 2019 and vest as to 1/16 of the original grant quarterly thereafter.

Read SEC document
March 22, 2020 Filed Mar 23, 2020 23:22 UTC
Dayon AlexandrePres. & Chief Strategy Officer
Exercise / conversionCommon Stock 1,161 $0.00 $0.00
Disclosure

SEC source: 0001127602-20-011800 · form4.xml · nonDerivative · entry 2

Dayon Alexandre · CIK 0001603046 · Pres. & Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 74,411

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 22, 2020 Filed Mar 23, 2020 23:22 UTC
Dayon AlexandrePres. & Chief Strategy Officer
Exercise / conversionCommon Stock 662 $0.00 $0.00
Disclosure

SEC source: 0001127602-20-011800 · form4.xml · nonDerivative · entry 1

Dayon Alexandre · CIK 0001603046 · Pres. & Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 73,250

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 22, 2020 Filed Mar 23, 2020 23:24 UTC
Harris ParkerDirector · Co-Founder and CTO
Exercise / conversionRestricted Stock Units · Derivative 4,257 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001127602-20-011802 · form4.xml · derivative · entry 10

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,771

Underlying: Common Stock · 4,257 shares

Expires 2023-03-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Restricted Stock Units convert to shares of common stock on a one-for-one basis.

F9 · derivative.exercise_date: These restricted stock units vested as to 25% of the original grant on March 22, 2020 and vest as to 1/16 of the original grant quarterly thereafter.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.