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NYSE · USD

CRM

Salesforce, Inc.

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2842
SEC CIK
0001108524
Parsed reports
8,698

Last 12 months

Inside the activity.

6 purchase rows · 13 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202505
Dec 202525
Jan 202601
Feb 202600
Mar 202630
Apr 202600
May 202600
Jun 202600
Jul 202600
Aug 202600
Sep 202612
Oct 202600

Latest available

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
May 08, 2020 Filed May 11, 2020 23:47 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,499 $175.32 $438,116.18
Disclosure

SEC source: 0001127602-20-016135 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,900

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $174.8300 to $175.8000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 08, 2020 Filed May 11, 2020 23:47 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 4,500 $174.26 $784,175.85
Disclosure

SEC source: 0001127602-20-016135 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,111,399

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $173.7600 to $174.7400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 08, 2020 Filed May 11, 2020 23:47 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,701 $173.34 $294,857.97
Disclosure

SEC source: 0001127602-20-016135 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,115,899

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $172.7600 to $173.7200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 08, 2020 Filed May 11, 2020 23:47 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,200 $172.24 $206,682.00
Disclosure

SEC source: 0001127602-20-016135 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,117,600

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $171.7500 to $172.7300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 08, 2020 Filed May 11, 2020 23:47 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-016135 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 08, 2020 Filed May 11, 2020 23:50 UTC
Harris ParkerDirector · Co-Founder and CTO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 15,000 $0.00 Strike: $59.34 $0.00
Disclosure

SEC source: 0001127602-20-016139 · form4.xml · derivative · entry 8

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 318,685

Underlying: Common Stock · 15,000 shares

Expires 2021-11-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · derivative.exercise_date: Option vests over four years at the rate of 25% on November 25, 2015, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
May 08, 2020 Filed May 11, 2020 23:50 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 15,000 $175.40 $2,630,950.50
Disclosure

SEC source: 0001127602-20-016139 · form4.xml · nonDerivative · entry 2

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,122

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $175.0000 to $175.9800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
May 08, 2020 Filed May 11, 2020 23:50 UTC
Harris ParkerDirector · Co-Founder and CTO
Exercise / conversionCommon Stock 15,000 $59.34 $890,100.00
Disclosure

SEC source: 0001127602-20-016139 · form4.xml · nonDerivative · entry 1

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 74,122

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
May 08, 2020 Filed May 11, 2020 23:55 UTC SaleCommon Stock 119 $172.95 $20,581.05
Disclosure

SEC source: 0001127602-20-016145 · form4.xml · nonDerivative · entry 1

Roos John Victor · CIK 0001586704 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,068

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
May 07, 2020 Filed May 8, 2020 20:52 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-015955 · form4.xml · derivative · entry 12

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 969,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F11 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
May 07, 2020 Filed May 8, 2020 20:52 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 900 $170.83 $153,749.97
Disclosure

SEC source: 0001127602-20-015955 · form4.xml · nonDerivative · entry 10

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F10 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $170.6700 to $171.0500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 07, 2020 Filed May 8, 2020 20:52 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 5,201 $170.21 $885,252.33
Disclosure

SEC source: 0001127602-20-015955 · form4.xml · nonDerivative · entry 9

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,109,700

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $169.6600 to $170.6100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 07, 2020 Filed May 8, 2020 20:52 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,300 $169.21 $219,978.98
Disclosure

SEC source: 0001127602-20-015955 · form4.xml · nonDerivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,114,901

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $168.5300 to $169.4800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 07, 2020 Filed May 8, 2020 20:52 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,400 $167.89 $235,044.04
Disclosure

SEC source: 0001127602-20-015955 · form4.xml · nonDerivative · entry 7

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,116,201

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $167.4700 to $168.4100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 07, 2020 Filed May 8, 2020 20:52 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,199 $166.72 $199,895.48
Disclosure

SEC source: 0001127602-20-015955 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,117,601

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $166.3100 to $167.2800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 07, 2020 Filed May 8, 2020 20:52 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-015955 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 07, 2020 Filed May 8, 2020 20:55 UTC
Tallapragada SrinivasPres/Chief Engineering Officer
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 2,931 $0.00 Strike: $59.34 $0.00
Disclosure

SEC source: 0001127602-20-015958 · form4.xml · derivative · entry 5

Tallapragada Srinivas · CIK 0001742882 · Pres/Chief Engineering Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,931 shares

Expires 2021-11-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 25, 2015, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
May 07, 2020 Filed May 8, 2020 20:55 UTC
Tallapragada SrinivasPres/Chief Engineering Officer
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 2,069 $0.00 Strike: $80.99 $0.00
Disclosure

SEC source: 0001127602-20-015958 · form4.xml · derivative · entry 4

Tallapragada Srinivas · CIK 0001742882 · Pres/Chief Engineering Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 80,123

Underlying: Common Stock · 2,069 shares

Expires 2022-11-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 22, 2016, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
May 07, 2020 Filed May 8, 2020 20:55 UTC
Tallapragada SrinivasPres/Chief Engineering Officer
SaleCommon Stock 5,000 $166.50 $832,500.00
Disclosure

SEC source: 0001127602-20-015958 · form4.xml · nonDerivative · entry 3

Tallapragada Srinivas · CIK 0001742882 · Pres/Chief Engineering Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,107

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
May 07, 2020 Filed May 8, 2020 20:55 UTC
Tallapragada SrinivasPres/Chief Engineering Officer
Exercise / conversionCommon Stock 2,931 $59.34 $173,925.54
Disclosure

SEC source: 0001127602-20-015958 · form4.xml · nonDerivative · entry 2

Tallapragada Srinivas · CIK 0001742882 · Pres/Chief Engineering Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,107

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
May 07, 2020 Filed May 8, 2020 20:55 UTC
Tallapragada SrinivasPres/Chief Engineering Officer
Exercise / conversionCommon Stock 2,069 $80.99 $167,568.31
Disclosure

SEC source: 0001127602-20-015958 · form4.xml · nonDerivative · entry 1

Tallapragada Srinivas · CIK 0001742882 · Pres/Chief Engineering Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,176

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
May 06, 2020 Filed May 8, 2020 20:49 UTC
Hawkins Mark JPresident and CFO
SaleCommon Stock 876 $164.44 $144,049.44
Disclosure

SEC source: 0001127602-20-015950 · form4.xml · nonDerivative · entry 1

Hawkins Mark J · CIK 0001430437 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,155

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
May 06, 2020 Filed May 8, 2020 20:52 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-015955 · form4.xml · derivative · entry 11

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 979,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F11 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
May 06, 2020 Filed May 8, 2020 20:52 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,200 $165.26 $198,315.96
Disclosure

SEC source: 0001127602-20-015955 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $165.0100 to $165.6300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 06, 2020 Filed May 8, 2020 20:52 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 5,234 $164.50 $861,014.98
Disclosure

SEC source: 0001127602-20-015955 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,110,000

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $164.0100 to $164.9200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 06, 2020 Filed May 8, 2020 20:52 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 3,566 $163.74 $583,891.13
Disclosure

SEC source: 0001127602-20-015955 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,115,234

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $163.0100 to $163.9700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 06, 2020 Filed May 8, 2020 20:52 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-015955 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 05, 2020 Filed May 6, 2020 00:07 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-015569 · form4.xml · derivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 989,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
May 05, 2020 Filed May 6, 2020 00:07 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 6,212 $163.30 $1,014,441.34
Disclosure

SEC source: 0001127602-20-015569 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $162.9400 to $163.9200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 05, 2020 Filed May 6, 2020 00:07 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 3,288 $162.58 $534,570.60
Disclosure

SEC source: 0001127602-20-015569 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,115,012

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $161.9200 to $162.9100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 05, 2020 Filed May 6, 2020 00:07 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 500 $161.15 $80,577.00
Disclosure

SEC source: 0001127602-20-015569 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,300

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $160.7400 to $161.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 05, 2020 Filed May 6, 2020 00:07 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-015569 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 05, 2020 Filed May 6, 2020 21:07 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 922 $163.23 $150,498.98
Disclosure

SEC source: 0001127602-20-015650 · form4.xml · nonDerivative · entry 5

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trusts

Disclosed balance after: 257,238

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $162.9300 to $163.8300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
May 05, 2020 Filed May 6, 2020 21:07 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 160 $162.21 $25,953.70
Disclosure

SEC source: 0001127602-20-015650 · form4.xml · nonDerivative · entry 4

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trusts

Disclosed balance after: 258,160

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $161.7200 to $162.6100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
May 05, 2020 Filed May 6, 2020 21:07 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 2,000 $163.45 $326,897.60
Disclosure

SEC source: 0001127602-20-015650 · form4.xml · nonDerivative · entry 3

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,076,221

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $163.3100 to $163.8850 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
May 05, 2020 Filed May 6, 2020 21:07 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 2,406 $162.95 $392,056.74
Disclosure

SEC source: 0001127602-20-015650 · form4.xml · nonDerivative · entry 2

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,078,221

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $162.3100 to $ 163.1900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
May 05, 2020 Filed May 6, 2020 21:07 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 300 $161.33 $48,399.03
Disclosure

SEC source: 0001127602-20-015650 · form4.xml · nonDerivative · entry 1

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,080,627

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $161.000 to $161.6500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
May 04, 2020 Filed May 5, 2020 00:27 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-015335 · form4.xml · derivative · entry 15

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 999,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F13 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
May 04, 2020 Filed May 5, 2020 00:27 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,709 $161.47 $275,951.38
Disclosure

SEC source: 0001127602-20-015335 · form4.xml · nonDerivative · entry 13

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F12 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $161.2600 to $161.9100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 04, 2020 Filed May 5, 2020 00:27 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 3,205 $160.78 $515,290.93
Disclosure

SEC source: 0001127602-20-015335 · form4.xml · nonDerivative · entry 12

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,110,509

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F11 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $160.2600 to $161.2000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 04, 2020 Filed May 5, 2020 00:27 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,800 $159.63 $446,955.04
Disclosure

SEC source: 0001127602-20-015335 · form4.xml · nonDerivative · entry 11

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,113,714

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F10 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $159.2300 to $160.0400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 04, 2020 Filed May 5, 2020 00:27 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,100 $158.90 $174,786.04
Disclosure

SEC source: 0001127602-20-015335 · form4.xml · nonDerivative · entry 10

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,116,514

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $158.1400 to $159.1100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 04, 2020 Filed May 5, 2020 00:27 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 700 $157.51 $110,260.01
Disclosure

SEC source: 0001127602-20-015335 · form4.xml · nonDerivative · entry 9

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,117,614

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $156.9700 to $157.9500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 04, 2020 Filed May 5, 2020 00:27 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 486 $155.72 $75,677.88
Disclosure

SEC source: 0001127602-20-015335 · form4.xml · nonDerivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,314

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $155.5800 to $155.8000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 04, 2020 Filed May 5, 2020 00:27 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-015335 · form4.xml · nonDerivative · entry 7

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 01, 2020 Filed May 4, 2020 20:13 UTC SaleCommon Stock 10,000 $160.00 $1,600,000.00
Disclosure

SEC source: 0001127602-20-015330 · form4.xml · nonDerivative · entry 1

HASSENFELD ALAN G · CIK 0000916371 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,563

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
May 01, 2020 Filed May 5, 2020 00:19 UTC SaleCommon Stock 119 $158.49 $18,860.31
Disclosure

SEC source: 0001127602-20-015332 · form4.xml · nonDerivative · entry 1

Roos John Victor · CIK 0001586704 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,187

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
May 01, 2020 Filed May 5, 2020 00:27 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-015335 · form4.xml · derivative · entry 14

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,009,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F13 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
May 01, 2020 Filed May 5, 2020 00:27 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 100 $160.03 $16,003.00
Disclosure

SEC source: 0001127602-20-015335 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
May 01, 2020 Filed May 5, 2020 00:27 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 500 $159.03 $79,517.00
Disclosure

SEC source: 0001127602-20-015335 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,900

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $158.6900 to $159.5900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.