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NYSE · USD

CRM

Salesforce, Inc.

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Tapewire entity
2842
SEC CIK
0001108524
Parsed reports
8,698

Last 12 months

Inside the activity.

6 purchase rows · 13 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202505
Dec 202525
Jan 202601
Feb 202600
Mar 202630
Apr 202600
May 202600
Jun 202600
Jul 202600
Aug 202600
Sep 202612
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
June 09, 2020 Filed Jun 9, 2020 22:59 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 4,281 $175.09 $749,550.87
Disclosure

SEC source: 0001127602-20-019267 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,109,968

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $174.6900 to $175.5700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 09, 2020 Filed Jun 9, 2020 22:59 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 4,551 $174.24 $792,955.32
Disclosure

SEC source: 0001127602-20-019267 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,114,249

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $173.6900 to $174.6800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 09, 2020 Filed Jun 9, 2020 22:59 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-019267 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 08, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · derivative · entry 14

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 759,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F13 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
June 08, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,334 $176.11 $411,051.01
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · nonDerivative · entry 12

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F12 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $175.9000 to $176.4200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 08, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,500 $175.50 $438,753.00
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · nonDerivative · entry 11

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,111,134

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F11 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $174.9000 to $175.8900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 08, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 3,000 $174.23 $522,675.90
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · nonDerivative · entry 10

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,113,634

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F10 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $173.8900 to $174.8600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 08, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,166 $173.57 $375,952.62
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · nonDerivative · entry 9

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,116,634

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $172.8800 to $173.8600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 08, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · nonDerivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 08, 2020 Filed Jun 8, 2020 23:25 UTC
Tallapragada SrinivasPres/Chief Engineering Officer
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 5,000 $0.00 Strike: $80.99 $0.00
Disclosure

SEC source: 0001127602-20-019166 · form4.xml · derivative · entry 3

Tallapragada Srinivas · CIK 0001742882 · Pres/Chief Engineering Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 75,123

Underlying: Common Stock · 5,000 shares

Expires 2022-11-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 22, 2016, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
June 08, 2020 Filed Jun 8, 2020 23:25 UTC
Tallapragada SrinivasPres/Chief Engineering Officer
SaleCommon Stock 5,000 $173.63 $868,150.00
Disclosure

SEC source: 0001127602-20-019166 · form4.xml · nonDerivative · entry 2

Tallapragada Srinivas · CIK 0001742882 · Pres/Chief Engineering Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,957

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
June 08, 2020 Filed Jun 8, 2020 23:25 UTC
Tallapragada SrinivasPres/Chief Engineering Officer
Exercise / conversionCommon Stock 5,000 $80.99 $404,950.00
Disclosure

SEC source: 0001127602-20-019166 · form4.xml · nonDerivative · entry 1

Tallapragada Srinivas · CIK 0001742882 · Pres/Chief Engineering Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,957

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
June 05, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · derivative · entry 13

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 769,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F13 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
June 05, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 6,139 $173.65 $1,066,049.63
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · nonDerivative · entry 7

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $173.3100 to $174.0400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 05, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,100 $172.91 $363,108.06
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,114,939

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $172.3000 to $173.2800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 05, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 600 $171.89 $103,132.02
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,117,039

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $171.2500 to $172.2100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 05, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 461 $170.21 $78,469.02
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,117,639

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $170.0000 to $170.7700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 05, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 300 $169.15 $50,745.00
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,100

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $168.7300 to $169.3800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 05, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 400 $167.69 $67,075.00
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,400

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $167.3200 to $168.0200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 05, 2020 Filed Jun 8, 2020 23:23 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-019163 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 05, 2020 Filed Jun 8, 2020 23:31 UTC SaleCommon Stock 119 $170.00 $20,230.00
Disclosure

SEC source: 0001127602-20-019170 · form4.xml · nonDerivative · entry 1

Roos John Victor · CIK 0001586704 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,106

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
June 04, 2020 Filed Jun 5, 2020 00:18 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-018924 · form4.xml · derivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 779,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
June 04, 2020 Filed Jun 5, 2020 00:18 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 100 $175.43 $17,543.00
Disclosure

SEC source: 0001127602-20-018924 · form4.xml · nonDerivative · entry 7

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 04, 2020 Filed Jun 5, 2020 00:18 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 647 $174.68 $113,019.00
Disclosure

SEC source: 0001127602-20-018924 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,900

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $174.2500 to $175.1400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 04, 2020 Filed Jun 5, 2020 00:18 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,900 $173.64 $503,553.97
Disclosure

SEC source: 0001127602-20-018924 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,109,547

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $173.2400 to $174.0600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 04, 2020 Filed Jun 5, 2020 00:18 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 3,101 $172.83 $535,932.50
Disclosure

SEC source: 0001127602-20-018924 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,112,447

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $172.2400 to $173.2200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 04, 2020 Filed Jun 5, 2020 00:18 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,200 $171.60 $205,920.00
Disclosure

SEC source: 0001127602-20-018924 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,115,548

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $171.0600 to $171.9500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 04, 2020 Filed Jun 5, 2020 00:18 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,052 $170.65 $350,177.70
Disclosure

SEC source: 0001127602-20-018924 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,116,748

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $170.0600 to $170.9700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 04, 2020 Filed Jun 5, 2020 00:18 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-018924 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 04, 2020 Filed Aug 17, 2020 22:55 UTC
Benioff MarcDirector · Chair of the Board & CEO
GiftCommon Stock 280,000 $0.00 $0.00
Disclosure

SEC source: 0001127602-20-023731 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,613,800

F1 · kind: Gifts to charitable organizations.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 03, 2020 Filed Jun 3, 2020 22:50 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-018765 · form4.xml · derivative · entry 11

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 789,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F10 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
June 03, 2020 Filed Jun 3, 2020 22:50 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 200 $175.24 $35,047.00
Disclosure

SEC source: 0001127602-20-018765 · form4.xml · nonDerivative · entry 9

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $175.1900 to $175.2800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 03, 2020 Filed Jun 3, 2020 22:50 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 5,800 $174.70 $1,013,269.86
Disclosure

SEC source: 0001127602-20-018765 · form4.xml · nonDerivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,109,000

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $174.1900 to $175.1500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 03, 2020 Filed Jun 3, 2020 22:50 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 4,000 $173.70 $694,805.20
Disclosure

SEC source: 0001127602-20-018765 · form4.xml · nonDerivative · entry 7

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,114,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $173.1700 to $174.0800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 03, 2020 Filed Jun 3, 2020 22:50 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-018765 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 03, 2020 Filed Jun 3, 2020 23:16 UTC
Harris ParkerDirector · Co-Founder and CTO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 5,000 $0.00 Strike: $59.34 $0.00
Disclosure

SEC source: 0001127602-20-018767 · form4.xml · derivative · entry 8

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 298,685

Underlying: Common Stock · 5,000 shares

Expires 2021-11-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · derivative.exercise_date: Option vests over four years at the rate of 25% on November 25, 2015, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
June 03, 2020 Filed Jun 3, 2020 23:16 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 5,000 $175.04 $875,186.50
Disclosure

SEC source: 0001127602-20-018767 · form4.xml · nonDerivative · entry 3

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,945

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $175.0000 to $175.1700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
June 03, 2020 Filed Jun 3, 2020 23:16 UTC
Harris ParkerDirector · Co-Founder and CTO
Exercise / conversionCommon Stock 5,000 $59.34 $296,700.00
Disclosure

SEC source: 0001127602-20-018767 · form4.xml · nonDerivative · entry 2

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 64,945

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
June 03, 2020 Filed Jun 5, 2020 00:20 UTC
Hawkins Mark JPresident and CFO
SaleCommon Stock 876 $174.83 $153,151.08
Disclosure

SEC source: 0001127602-20-018928 · form4.xml · nonDerivative · entry 1

Hawkins Mark J · CIK 0001430437 · President and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,020

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
June 02, 2020 Filed Jun 3, 2020 22:50 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-018765 · form4.xml · derivative · entry 10

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 799,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F10 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
June 02, 2020 Filed Jun 3, 2020 22:50 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 323 $174.78 $56,453.55
Disclosure

SEC source: 0001127602-20-018765 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,108,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $174.6200 to $174.8500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 02, 2020 Filed Jun 3, 2020 22:50 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 3,275 $173.79 $569,178.30
Disclosure

SEC source: 0001127602-20-018765 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,109,123

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $173.4800 to $174.2600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 02, 2020 Filed Jun 3, 2020 22:50 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 4,802 $173.03 $830,911.67
Disclosure

SEC source: 0001127602-20-018765 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,112,398

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $172.4500 to $173.4200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 02, 2020 Filed Jun 3, 2020 22:50 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,600 $171.96 $275,136.96
Disclosure

SEC source: 0001127602-20-018765 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,117,200

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $171.4300 to $172.3900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 02, 2020 Filed Jun 3, 2020 22:50 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-018765 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,118,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
June 02, 2020 Filed Jun 3, 2020 23:16 UTC
Harris ParkerDirector · Co-Founder and CTO
GiftCommon Stock 500 $0.00 $0.00
Disclosure

SEC source: 0001127602-20-018767 · form4.xml · nonDerivative · entry 1

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Indirect · By HJ Family Trust

Disclosed balance after: 1,000,487

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · kind: Gifts to charitable organizations.

F3 · ownership.nature: Shares held in The G. Parker Harris III & Holly L. Johnson Family Trust.

Read SEC document
June 01, 2020 Filed Jun 1, 2020 20:45 UTC SaleCommon Stock 198 $177.47 $35,139.06
Disclosure

SEC source: 0001127602-20-018301 · form4.xml · nonDerivative · entry 5

HASSENFELD ALAN G · CIK 0000916371 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 89,077

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
June 01, 2020 Filed Jun 1, 2020 20:45 UTC SaleCommon Stock 3,256 $176.93 $576,084.41
Disclosure

SEC source: 0001127602-20-018301 · form4.xml · nonDerivative · entry 4

HASSENFELD ALAN G · CIK 0000916371 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 89,275

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $176.4100 to $177.3700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
June 01, 2020 Filed Jun 1, 2020 20:45 UTC SaleCommon Stock 1,382 $175.83 $242,997.89
Disclosure

SEC source: 0001127602-20-018301 · form4.xml · nonDerivative · entry 3

HASSENFELD ALAN G · CIK 0000916371 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 92,531

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $175.3100 to $176.2850 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
June 01, 2020 Filed Jun 1, 2020 20:45 UTC SaleCommon Stock 2,507 $174.51 $437,484.79
Disclosure

SEC source: 0001127602-20-018301 · form4.xml · nonDerivative · entry 2

HASSENFELD ALAN G · CIK 0000916371 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 93,913

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $174.2000 to $175.1400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.