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NYSE · USD

CRM

Salesforce, Inc.

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Tapewire entity
2842
SEC CIK
0001108524
Parsed reports
8,698

Last 12 months

Inside the activity.

6 purchase rows · 13 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202505
Dec 202525
Jan 202601
Feb 202600
Mar 202630
Apr 202600
May 202600
Jun 202600
Jul 202600
Aug 202600
Sep 202612
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
August 06, 2020 Filed Aug 6, 2020 23:45 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 800 $205.37 $164,296.00
Disclosure

SEC source: 0001127602-20-023094 · form4.xml · nonDerivative · entry 12

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,921,791

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F13 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $204.9500 to $205.7900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F11 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
August 06, 2020 Filed Aug 6, 2020 23:45 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 600 $204.09 $122,455.02
Disclosure

SEC source: 0001127602-20-023094 · form4.xml · nonDerivative · entry 11

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,922,591

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F12 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $203.7800 to $204.4700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F11 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
August 06, 2020 Filed Aug 6, 2020 23:45 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 609 $202.98 $123,617.74
Disclosure

SEC source: 0001127602-20-023094 · form4.xml · nonDerivative · entry 10

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,923,191

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F10 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $202.6400 to $203.4000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F11 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
August 06, 2020 Filed Aug 6, 2020 23:45 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 400 $209.85 $83,940.00
Disclosure

SEC source: 0001127602-20-023094 · form4.xml · nonDerivative · entry 9

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,923,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $209.7900 to $209.9400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 06, 2020 Filed Aug 6, 2020 23:45 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,400 $209.19 $292,868.94
Disclosure

SEC source: 0001127602-20-023094 · form4.xml · nonDerivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,924,200

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $208.7900 to $209.5200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 06, 2020 Filed Aug 6, 2020 23:45 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,378 $208.14 $494,950.98
Disclosure

SEC source: 0001127602-20-023094 · form4.xml · nonDerivative · entry 7

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,925,600

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $207.7900 to $208.7600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 06, 2020 Filed Aug 6, 2020 23:45 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 903 $207.27 $187,161.38
Disclosure

SEC source: 0001127602-20-023094 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,927,978

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $206.7900 to $207.7700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 06, 2020 Filed Aug 6, 2020 23:45 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,600 $206.18 $329,886.08
Disclosure

SEC source: 0001127602-20-023094 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,928,881

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $205.7100 to $206.6500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 06, 2020 Filed Aug 6, 2020 23:45 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,200 $205.29 $246,344.04
Disclosure

SEC source: 0001127602-20-023094 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,930,481

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $204.7000 to $205.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 06, 2020 Filed Aug 6, 2020 23:45 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,300 $204.13 $265,368.35
Disclosure

SEC source: 0001127602-20-023094 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,931,681

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $203.6900 to $204.5700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 06, 2020 Filed Aug 6, 2020 23:45 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 819 $203.00 $166,253.40
Disclosure

SEC source: 0001127602-20-023094 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,932,981

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $202.6600 to $203.3600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 06, 2020 Filed Aug 6, 2020 23:45 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-023094 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,933,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
August 05, 2020 Filed Aug 5, 2020 23:24 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-022982 · form4.xml · derivative · entry 7

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 349,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
August 05, 2020 Filed Aug 5, 2020 23:24 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,617 $203.26 $328,667.86
Disclosure

SEC source: 0001127602-20-022982 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,923,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $202.8600 to $203.7300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F5 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
August 05, 2020 Filed Aug 5, 2020 23:24 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 3,383 $202.41 $684,757.43
Disclosure

SEC source: 0001127602-20-022982 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,925,417

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $201.8400 to $202.8200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F5 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
August 05, 2020 Filed Aug 5, 2020 23:24 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 100 $203.88 $20,388.00
Disclosure

SEC source: 0001127602-20-022982 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,928,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
August 05, 2020 Filed Aug 5, 2020 23:24 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 3,604 $203.20 $732,321.27
Disclosure

SEC source: 0001127602-20-022982 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,928,900

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $202.8200 to $203.8000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 05, 2020 Filed Aug 5, 2020 23:24 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 6,296 $202.40 $1,274,331.18
Disclosure

SEC source: 0001127602-20-022982 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,932,504

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $201.8200 to $202.8100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 05, 2020 Filed Aug 5, 2020 23:24 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-022982 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,938,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
August 04, 2020 Filed Aug 5, 2020 00:39 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-022766 · form4.xml · derivative · entry 10

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 359,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F11 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
August 04, 2020 Filed Aug 5, 2020 00:39 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 619 $202.73 $125,489.00
Disclosure

SEC source: 0001127602-20-022766 · form4.xml · nonDerivative · entry 9

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,928,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F10 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $202.4000 to $203.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F7 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
August 04, 2020 Filed Aug 5, 2020 00:39 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 614 $201.71 $123,852.27
Disclosure

SEC source: 0001127602-20-022766 · form4.xml · nonDerivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,929,419

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $201.3400 to $202.2500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F7 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
August 04, 2020 Filed Aug 5, 2020 00:39 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,766 $200.80 $555,424.69
Disclosure

SEC source: 0001127602-20-022766 · form4.xml · nonDerivative · entry 7

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,930,033

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $200.3000 to $201.2700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F7 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
August 04, 2020 Filed Aug 5, 2020 00:39 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,001 $199.65 $199,850.55
Disclosure

SEC source: 0001127602-20-022766 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,932,799

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $199.2600 to $200.1700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F7 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
August 04, 2020 Filed Aug 5, 2020 00:39 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,239 $202.65 $251,082.98
Disclosure

SEC source: 0001127602-20-022766 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,933,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $202.2300 to $203.0300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 04, 2020 Filed Aug 5, 2020 00:39 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,750 $201.51 $352,635.33
Disclosure

SEC source: 0001127602-20-022766 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,935,039

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $201.2200 to $202.0400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 04, 2020 Filed Aug 5, 2020 00:39 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 4,911 $200.76 $985,913.21
Disclosure

SEC source: 0001127602-20-022766 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,936,789

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $200.2100 to $201.2000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 04, 2020 Filed Aug 5, 2020 00:39 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,100 $199.62 $419,212.08
Disclosure

SEC source: 0001127602-20-022766 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,941,700

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $199.1900 to $200.1800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
August 04, 2020 Filed Aug 5, 2020 00:39 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-022766 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,943,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
August 04, 2020 Filed Aug 5, 2020 00:44 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 500 $202.51 $101,256.00
Disclosure

SEC source: 0001127602-20-022769 · form4.xml · nonDerivative · entry 9

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trusts

Disclosed balance after: 240,948

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $202.3700 to $202.6500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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August 04, 2020 Filed Aug 5, 2020 00:44 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 469 $201.44 $94,474.42
Disclosure

SEC source: 0001127602-20-022769 · form4.xml · nonDerivative · entry 8

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trusts

Disclosed balance after: 241,448

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $201.3100 to $201.5700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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August 04, 2020 Filed Aug 5, 2020 00:44 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 1,574 $200.80 $316,051.96
Disclosure

SEC source: 0001127602-20-022769 · form4.xml · nonDerivative · entry 7

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trusts

Disclosed balance after: 241,917

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $200.3100 to $201.2800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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August 04, 2020 Filed Aug 5, 2020 00:44 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 703 $199.53 $140,267.55
Disclosure

SEC source: 0001127602-20-022769 · form4.xml · nonDerivative · entry 6

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trusts

Disclosed balance after: 243,491

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $199.1700 to $199.7400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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August 04, 2020 Filed Aug 5, 2020 00:44 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 100 $203.24 $20,324.00
Disclosure

SEC source: 0001127602-20-022769 · form4.xml · nonDerivative · entry 5

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,006,770

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

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August 04, 2020 Filed Aug 5, 2020 00:44 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 2,026 $202.54 $410,337.33
Disclosure

SEC source: 0001127602-20-022769 · form4.xml · nonDerivative · entry 4

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,006,870

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $202.1800 to $202.8600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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August 04, 2020 Filed Aug 5, 2020 00:44 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 3,503 $201.36 $705,376.34
Disclosure

SEC source: 0001127602-20-022769 · form4.xml · nonDerivative · entry 3

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,008,896

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $201.0500 to $202.0100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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August 04, 2020 Filed Aug 5, 2020 00:44 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 6,120 $200.60 $1,227,687.30
Disclosure

SEC source: 0001127602-20-022769 · form4.xml · nonDerivative · entry 2

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,012,399

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $200.0500 to $201.0300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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August 04, 2020 Filed Aug 5, 2020 00:44 UTC
Taylor Bret StevenPresident & COO
SaleCommon Stock 2,369 $199.54 $472,707.65
Disclosure

SEC source: 0001127602-20-022769 · form4.xml · nonDerivative · entry 1

Taylor Bret Steven · CIK 0001610312 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,018,519

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $199.0400 to $199.9700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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August 04, 2020 Filed Aug 5, 2020 01:02 UTC
Harris ParkerDirector · Co-Founder and CTO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 5,000 $0.00 Strike: $59.34 $0.00
Disclosure

SEC source: 0001127602-20-022774 · form4.xml · derivative · entry 11

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 253,685

Underlying: Common Stock · 5,000 shares

Expires 2021-11-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F12 · derivative.exercise_date: Option vests over four years at the rate of 25% on November 25, 2015, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

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August 04, 2020 Filed Aug 5, 2020 01:02 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 619 $202.83 $125,551.03
Disclosure

SEC source: 0001127602-20-022774 · form4.xml · nonDerivative · entry 6

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 61,132

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $202.4800 to $203.0400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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August 04, 2020 Filed Aug 5, 2020 01:02 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 600 $201.81 $121,087.02
Disclosure

SEC source: 0001127602-20-022774 · form4.xml · nonDerivative · entry 5

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 61,751

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $201.3800 to $202.3300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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August 04, 2020 Filed Aug 5, 2020 01:02 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 2,581 $200.82 $518,316.68
Disclosure

SEC source: 0001127602-20-022774 · form4.xml · nonDerivative · entry 4

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 62,351

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $200.3700 to $201.3200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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August 04, 2020 Filed Aug 5, 2020 01:02 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 1,200 $199.74 $239,682.96
Disclosure

SEC source: 0001127602-20-022774 · form4.xml · nonDerivative · entry 3

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 64,932

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $199.2900 to $200.2300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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August 04, 2020 Filed Aug 5, 2020 01:02 UTC
Harris ParkerDirector · Co-Founder and CTO
Exercise / conversionCommon Stock 5,000 $59.34 $296,700.00
Disclosure

SEC source: 0001127602-20-022774 · form4.xml · nonDerivative · entry 2

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 66,132

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

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August 04, 2020 Filed Aug 5, 2020 01:02 UTC
Harris ParkerDirector · Co-Founder and CTO
GiftCommon Stock 500 $0.00 $0.00
Disclosure

SEC source: 0001127602-20-022774 · form4.xml · nonDerivative · entry 1

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Indirect · By HJ Family Trust

Disclosed balance after: 995,987

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · kind: Gifts to charitable organizations.

F3 · ownership.nature: Shares held in The G. Parker Harris III & Holly L. Johnson Family Trust.

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August 03, 2020 Filed Aug 4, 2020 01:17 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-022634 · form4.xml · derivative · entry 27

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 369,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F26 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
August 03, 2020 Filed Aug 4, 2020 01:17 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 500 $204.43 $102,216.00
Disclosure

SEC source: 0001127602-20-022634 · form4.xml · nonDerivative · entry 25

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,933,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F25 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $204.2300 to $204.6100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F7 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

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August 03, 2020 Filed Aug 4, 2020 01:17 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,031 $203.39 $209,694.37
Disclosure

SEC source: 0001127602-20-022634 · form4.xml · nonDerivative · entry 24

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,934,300

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F24 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $203.0600 to $204.0300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F7 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

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August 03, 2020 Filed Aug 4, 2020 01:17 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 900 $202.45 $182,203.02
Disclosure

SEC source: 0001127602-20-022634 · form4.xml · nonDerivative · entry 23

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,935,331

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F23 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $201.9400 to $202.9300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F7 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

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August 03, 2020 Filed Aug 4, 2020 01:17 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 771 $200.91 $154,900.53
Disclosure

SEC source: 0001127602-20-022634 · form4.xml · nonDerivative · entry 22

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,936,231

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F22 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $200.5000 to $201.2700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F7 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.