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NYSE · USD

CRM

Salesforce, Inc.

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Tapewire entity
2842
SEC CIK
0001108524
Parsed reports
8,698

Last 12 months

Inside the activity.

6 purchase rows · 13 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202505
Dec 202525
Jan 202601
Feb 202600
Mar 202630
Apr 202600
May 202600
Jun 202600
Jul 202600
Aug 202600
Sep 202612
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 700 $275.20 $192,643.01
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 19

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,545,432

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F18 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $274.6700 to $275.6600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F14 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,168 $273.76 $319,754.95
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 18

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,546,132

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F17 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $273.3900 to $274.2300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F14 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 600 $272.50 $163,501.98
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 17

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,547,300

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F16 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $272.1300 to $272.9900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F14 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 500 $271.22 $135,611.00
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 16

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,547,900

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F15 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $270.8500 to $271.5300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F14 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 400 $270.09 $108,036.00
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 15

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,548,400

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F13 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $269.7900 to $270.3400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F14 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 185 $283.04 $52,362.40
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 14

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,548,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 215 $282.12 $60,655.20
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 13

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,548,985

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F12 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $281.7000 to $282.4800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 200 $280.71 $56,141.00
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 12

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,549,200

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F11 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $280.5800 to $280.8300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 300 $279.70 $83,910.99
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 11

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,549,400

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F10 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $279.4700 to $279.9600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 100 $277.46 $27,746.00
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 10

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,549,700

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 692 $276.66 $191,447.82
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 9

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,549,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $276.3700 to $277.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,500 $275.93 $689,822.00
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,550,492

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $275.3200 to $276.3100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,001 $274.67 $274,942.27
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 7

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,552,992

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $274.3000 to $275.1700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,900 $273.77 $520,170.03
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,553,993

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $273.3000 to $274.2200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 907 $272.62 $247,269.97
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,555,893

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $272.2400 to $273.1700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 700 $271.71 $190,200.01
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,556,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $271.4000 to $272.0900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 900 $270.47 $243,425.97
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,557,500

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $270.0100 to $270.9900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 400 $269.39 $107,754.00
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,558,400

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $268.9100 to $269.7800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 02, 2020 Filed Sep 3, 2020 20:16 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-024701 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,558,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
September 02, 2020 Filed Sep 10, 2020 00:39 UTC
Benioff MarcDirector · Chair of the Board & CEO
GiftCommon Stock 40,000 $0.00 $0.00
Disclosure

SEC source: 0001127602-20-024859 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,488,800

F1 · kind: Gifts to charitable organizations.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $52.30 $0.00
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · derivative · entry 21

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 159,441

Underlying: Common Stock · 10,000 shares

Expires 2020-11-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F20 · derivative.exercise_date: Option is exercisable and vests over four years at the rate of 25% on November 26, 2014, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 318 $280.23 $89,112.92
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 20

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,548,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F19 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $280.0600 to $280.4400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F13 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,026 $279.27 $286,531.64
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 19

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,549,118

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F18 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $278.8700 to $279.8600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F13 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 600 $277.96 $166,774.98
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 18

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,550,144

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F17 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $277.6700 to $278.4800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F13 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 100 $276.59 $27,659.00
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 17

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,550,744

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F13 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 100 $275.30 $27,530.00
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 16

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,550,844

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F13 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 200 $274.20 $54,840.00
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 15

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,550,944

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F16 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $274.1900 to $274.2100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F13 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 800 $273.52 $218,817.04
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 14

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,551,144

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F15 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $273.1500 to $273.9900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F13 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,000 $272.44 $272,443.00
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 13

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,551,944

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F14 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $272.0800 to $273.0500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F13 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 856 $271.55 $232,443.03
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 12

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,552,944

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F12 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $271.0000 to $271.9800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F13 · ownership.direct: Shares held in The Marc R. Benioff Revocable Trust.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 333 $281.08 $93,600.24
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 11

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,553,800

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F11 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $280.9500 to $281.2500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 800 $280.18 $224,145.04
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 10

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,554,133

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F10 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $279.9000 to $280.6700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,700 $279.31 $474,820.03
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 9

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,554,933

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $278.7500 to $279.6800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,300 $278.15 $361,596.95
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,556,633

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $277.6500 to $278.6200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 200 $276.87 $55,373.00
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 7

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,557,933

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $276.5500 to $277.1800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

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September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 200 $275.45 $55,090.00
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,558,133

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $275.1500 to $275.7500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 300 $274.29 $82,287.00
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,558,333

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $274.1100 to $274.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,700 $273.47 $464,893.05
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,558,633

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $273.0300 to $274.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 2,200 $272.48 $599,446.10
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,560,333

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $272.0300 to $273.0100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
SaleCommon Stock 1,267 $271.52 $344,017.99
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,562,533

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F2 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $271.0000 to $271.9600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:31 UTC
Benioff MarcDirector · Chair of the Board & CEO
Exercise / conversionCommon Stock 10,000 $52.30 $523,000.00
Disclosure

SEC source: 0001127602-20-024593 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair of the Board & CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,563,800

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

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September 01, 2020 Filed Sep 2, 2020 00:39 UTC
Harris ParkerDirector · Co-Founder and CTO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 5,000 $0.00 Strike: $59.34 $0.00
Disclosure

SEC source: 0001127602-20-024595 · form4.xml · derivative · entry 14

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 233,685

Underlying: Common Stock · 5,000 shares

Expires 2021-11-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F14 · derivative.exercise_date: Option vests over four years at the rate of 25% on November 25, 2015, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:39 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 467 $279.99 $130,756.64
Disclosure

SEC source: 0001127602-20-024595 · form4.xml · nonDerivative · entry 9

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 61,955

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F9 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $279.6900 to $280.2200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:39 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 1,000 $279.06 $279,056.00
Disclosure

SEC source: 0001127602-20-024595 · form4.xml · nonDerivative · entry 8

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 62,422

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F8 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $278.5200 to $279.4600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:39 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 600 $277.88 $166,728.00
Disclosure

SEC source: 0001127602-20-024595 · form4.xml · nonDerivative · entry 7

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 63,422

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $277.2200 to $278.1900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:39 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 100 $275.47 $27,547.00
Disclosure

SEC source: 0001127602-20-024595 · form4.xml · nonDerivative · entry 6

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 64,022

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:39 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 840 $273.65 $229,863.56
Disclosure

SEC source: 0001127602-20-024595 · form4.xml · nonDerivative · entry 5

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 64,122

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $273.1800 to $274.1200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:39 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 1,400 $272.51 $381,515.96
Disclosure

SEC source: 0001127602-20-024595 · form4.xml · nonDerivative · entry 4

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 64,962

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $272.0600 to $272.9900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:39 UTC
Harris ParkerDirector · Co-Founder and CTO
SaleCommon Stock 593 $271.49 $160,992.80
Disclosure

SEC source: 0001127602-20-024595 · form4.xml · nonDerivative · entry 3

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 66,362

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $271.0000 to $271.8600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Read SEC document
September 01, 2020 Filed Sep 2, 2020 00:39 UTC
Harris ParkerDirector · Co-Founder and CTO
Exercise / conversionCommon Stock 5,000 $59.34 $296,700.00
Disclosure

SEC source: 0001127602-20-024595 · form4.xml · nonDerivative · entry 2

Harris Parker · CIK 0001294774 · Director · Co-Founder and CTO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 66,955

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transaction reported in this Form 4 was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person at least 90 days prior to the trading date.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.