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NYSE · USD

CRM

Salesforce, Inc.

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Tapewire entity
2842
SEC CIK
0001108524
Parsed reports
8,698

Last 12 months

Inside the activity.

6 purchase rows · 13 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202505
Dec 202525
Jan 202601
Feb 202600
Mar 202630
Apr 202600
May 202600
Jun 202600
Jul 202600
Aug 202600
Sep 202612
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
September 15, 2025 Filed Sep 16, 2025 20:44 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 36 $244.35 $8,796.42
Disclosure

SEC source: 0001108524-25-000111 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,571

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 15, 2025 Filed Sep 16, 2025 20:44 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 258 $243.72 $62,878.60
Disclosure

SEC source: 0001108524-25-000111 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,607

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.3488 to $244.1793 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 15, 2025 Filed Sep 16, 2025 20:44 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 791 $242.73 $192,000.30
Disclosure

SEC source: 0001108524-25-000111 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,865

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.2800 to $243.2622 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 15, 2025 Filed Sep 16, 2025 20:44 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 1,165 $241.81 $281,709.12
Disclosure

SEC source: 0001108524-25-000111 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,912,656

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.2750 to $242.2700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 15, 2025 Filed Sep 16, 2025 20:44 UTC
Benioff MarcDirector · Chair and CEO
Exercise / conversionCommon Stock 2,250 $161.50 $363,375.00
Disclosure

SEC source: 0001108524-25-000111 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,821

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 12, 2025 Filed Sep 15, 2025 20:18 UTC
Benioff MarcDirector · Chair and CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 2,250 $0.00 Strike: $161.50 $0.00
Disclosure

SEC source: 0001108524-25-000109 · form4.xml · derivative · entry 9

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 78,872

Underlying: Common Stock · 2,250 shares

Expires 2026-03-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F8 · derivative.exercise_date: Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
September 12, 2025 Filed Sep 15, 2025 20:18 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 47 $246.94 $11,606.18
Disclosure

SEC source: 0001108524-25-000109 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,571

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 12, 2025 Filed Sep 15, 2025 20:18 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 129 $245.98 $31,731.99
Disclosure

SEC source: 0001108524-25-000109 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,618

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.5700 to $246.3500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 12, 2025 Filed Sep 15, 2025 20:18 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 896 $244.82 $219,355.40
Disclosure

SEC source: 0001108524-25-000109 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,747

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.2300 to $245.2200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 12, 2025 Filed Sep 15, 2025 20:18 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 281 $243.62 $68,456.80
Disclosure

SEC source: 0001108524-25-000109 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,912,643

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.1402 to $244.0300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 12, 2025 Filed Sep 15, 2025 20:18 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 897 $242.64 $217,645.30
Disclosure

SEC source: 0001108524-25-000109 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,912,924

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.0200 to $242.9997 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 12, 2025 Filed Sep 15, 2025 20:18 UTC
Benioff MarcDirector · Chair and CEO
Exercise / conversionCommon Stock 2,250 $161.50 $363,375.00
Disclosure

SEC source: 0001108524-25-000109 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,821

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 11, 2025 Filed Sep 12, 2025 20:23 UTC
Benioff MarcDirector · Chair and CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 2,250 $0.00 Strike: $161.50 $0.00
Disclosure

SEC source: 0001108524-25-000107 · form4.xml · derivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 81,122

Underlying: Common Stock · 2,250 shares

Expires 2026-03-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F8 · derivative.exercise_date: Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
September 11, 2025 Filed Sep 12, 2025 20:23 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 91 $246.84 $22,462.84
Disclosure

SEC source: 0001108524-25-000107 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,571

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.7641 to $246.9266 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 11, 2025 Filed Sep 12, 2025 20:23 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 1,336 $246.26 $328,998.15
Disclosure

SEC source: 0001108524-25-000107 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,662

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.7412 to $246.7328 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 11, 2025 Filed Sep 12, 2025 20:23 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 695 $245.25 $170,451.25
Disclosure

SEC source: 0001108524-25-000107 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,912,998

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.7308 to $245.7142 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 11, 2025 Filed Sep 12, 2025 20:23 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 128 $244.00 $31,231.92
Disclosure

SEC source: 0001108524-25-000107 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,693

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.5000 to $244.3500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 11, 2025 Filed Sep 12, 2025 20:23 UTC
Benioff MarcDirector · Chair and CEO
Exercise / conversionCommon Stock 2,250 $161.50 $363,375.00
Disclosure

SEC source: 0001108524-25-000107 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,821

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 10, 2025 Filed Sep 10, 2025 23:45 UTC GiftCommon Stock 4,278 $0.00 $0.00
Disclosure

SEC source: 0001108524-25-000103 · form4.xml · nonDerivative · entry 3

Kirk David Blair · CIK 0002077892 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 8,102

F1 · kind: Represents the transfer of common stock by bona fide gift from a trust held for the benefit of the reporting person and his spouse to the reporting person. No funds were exchanged, and no sale of shares occurred in the transfer.

Read SEC document
September 10, 2025 Filed Sep 10, 2025 23:45 UTC GiftCommon Stock 4,278 $0.00 $0.00
Disclosure

SEC source: 0001108524-25-000103 · form4.xml · nonDerivative · entry 2

Kirk David Blair · CIK 0002077892 · Director

10b5-1 filing: No plan indicated

Ownership: Indirect · By Trust

Disclosed balance after: 215

F1 · kind: Represents the transfer of common stock by bona fide gift from a trust held for the benefit of the reporting person and his spouse to the reporting person. No funds were exchanged, and no sale of shares occurred in the transfer.

Read SEC document
September 10, 2025 Filed Sep 11, 2025 21:54 UTC
Benioff MarcDirector · Chair and CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 2,250 $0.00 Strike: $161.50 $0.00
Disclosure

SEC source: 0001108524-25-000105 · form4.xml · derivative · entry 14

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 83,372

Underlying: Common Stock · 2,250 shares

Expires 2026-03-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F13 · derivative.exercise_date: Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
September 10, 2025 Filed Sep 11, 2025 21:54 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 47 $253.81 $11,929.07
Disclosure

SEC source: 0001108524-25-000105 · form4.xml · nonDerivative · entry 11

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,571

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 10, 2025 Filed Sep 11, 2025 21:54 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 257 $252.53 $64,899.88
Disclosure

SEC source: 0001108524-25-000105 · form4.xml · nonDerivative · entry 10

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,618

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F11 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $252.1462 to $252.9940 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 10, 2025 Filed Sep 11, 2025 21:54 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 74 $250.83 $18,561.28
Disclosure

SEC source: 0001108524-25-000105 · form4.xml · nonDerivative · entry 9

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,875

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F10 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $250.7444 to $250.8992 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 10, 2025 Filed Sep 11, 2025 21:54 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 82 $249.94 $20,495.43
Disclosure

SEC source: 0001108524-25-000105 · form4.xml · nonDerivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,949

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F9 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $249.6137 to $250.2914 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 10, 2025 Filed Sep 11, 2025 21:54 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 190 $248.36 $47,188.19
Disclosure

SEC source: 0001108524-25-000105 · form4.xml · nonDerivative · entry 7

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,912,031

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F8 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.7303 to $248.6505 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 10, 2025 Filed Sep 11, 2025 21:54 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 463 $247.12 $114,414.66
Disclosure

SEC source: 0001108524-25-000105 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,912,221

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.7000 to $247.5681 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 10, 2025 Filed Sep 11, 2025 21:54 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 322 $245.95 $79,196.87
Disclosure

SEC source: 0001108524-25-000105 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,912,684

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.6000 to $246.5719 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 10, 2025 Filed Sep 11, 2025 21:54 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 193 $245.16 $47,315.59
Disclosure

SEC source: 0001108524-25-000105 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,006

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.5952 to $245.5854 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 10, 2025 Filed Sep 11, 2025 21:54 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 137 $243.40 $33,345.12
Disclosure

SEC source: 0001108524-25-000105 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,199

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.0404 to $243.9480 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 10, 2025 Filed Sep 11, 2025 21:54 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 485 $242.54 $117,629.81
Disclosure

SEC source: 0001108524-25-000105 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,336

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.0107 to $242.8896 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 10, 2025 Filed Sep 11, 2025 21:54 UTC
Benioff MarcDirector · Chair and CEO
Exercise / conversionCommon Stock 2,250 $161.50 $363,375.00
Disclosure

SEC source: 0001108524-25-000105 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,821

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 09, 2025 Filed Sep 10, 2025 23:45 UTC PurchaseCommon Stock 3,400 $254.66 $865,827.00
Disclosure

SEC source: 0001108524-25-000103 · form4.xml · nonDerivative · entry 1

Kirk David Blair · CIK 0002077892 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,824

Read SEC document
September 09, 2025 Filed Sep 10, 2025 20:47 UTC
Benioff MarcDirector · Chair and CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 2,250 $0.00 Strike: $161.50 $0.00
Disclosure

SEC source: 0001108524-25-000101 · form4.xml · derivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 85,622

Underlying: Common Stock · 2,250 shares

Expires 2026-03-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F8 · derivative.exercise_date: Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
September 09, 2025 Filed Sep 10, 2025 20:47 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 143 $254.79 $36,434.36
Disclosure

SEC source: 0001108524-25-000101 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,571

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.4912 to $255.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 09, 2025 Filed Sep 10, 2025 20:47 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 192 $253.53 $48,677.91
Disclosure

SEC source: 0001108524-25-000101 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,714

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $253.3300 to $254.1062 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 09, 2025 Filed Sep 10, 2025 20:47 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 1,354 $252.78 $342,259.11
Disclosure

SEC source: 0001108524-25-000101 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,906

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $252.3300 to $253.3200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 09, 2025 Filed Sep 10, 2025 20:47 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 561 $252.10 $141,426.47
Disclosure

SEC source: 0001108524-25-000101 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,260

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $251.3200 to $252.3111 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 09, 2025 Filed Sep 10, 2025 20:47 UTC
Benioff MarcDirector · Chair and CEO
Exercise / conversionCommon Stock 2,250 $161.50 $363,375.00
Disclosure

SEC source: 0001108524-25-000101 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,821

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 08, 2025 Filed Sep 9, 2025 21:02 UTC
Benioff MarcDirector · Chair and CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 2,250 $0.00 Strike: $161.50 $0.00
Disclosure

SEC source: 0001108524-25-000099 · form4.xml · derivative · entry 8

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 87,872

Underlying: Common Stock · 2,250 shares

Expires 2026-03-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F7 · derivative.exercise_date: Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
September 08, 2025 Filed Sep 9, 2025 21:02 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 1,416 $251.56 $356,212.78
Disclosure

SEC source: 0001108524-25-000099 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,571

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $251.0484 to $251.9891 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 08, 2025 Filed Sep 9, 2025 21:02 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 701 $250.67 $175,720.93
Disclosure

SEC source: 0001108524-25-000099 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,912,987

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $250.0469 to $251.0434 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 08, 2025 Filed Sep 9, 2025 21:02 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 91 $249.15 $22,672.54
Disclosure

SEC source: 0001108524-25-000099 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,688

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F3 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.7294 to $249.3532 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 08, 2025 Filed Sep 9, 2025 21:02 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 42 $247.71 $10,403.82
Disclosure

SEC source: 0001108524-25-000099 · form4.xml · nonDerivative · entry 2

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,779

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 08, 2025 Filed Sep 9, 2025 21:02 UTC
Benioff MarcDirector · Chair and CEO
Exercise / conversionCommon Stock 2,250 $161.50 $363,375.00
Disclosure

SEC source: 0001108524-25-000099 · form4.xml · nonDerivative · entry 1

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,821

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 05, 2025 Filed Sep 8, 2025 20:45 UTC
Benioff MarcDirector · Chair and CEO
Exercise / conversionNon-qualified Stock Option (Right to Buy) · Derivative 2,250 $0.00 Strike: $161.50 $0.00
Disclosure

SEC source: 0001108524-25-000097 · form4.xml · derivative · entry 9

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 90,122

Underlying: Common Stock · 2,250 shares

Expires 2026-03-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F9 · derivative.exercise_date: Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Read SEC document
September 05, 2025 Filed Sep 8, 2025 20:45 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 839 $250.15 $209,873.08
Disclosure

SEC source: 0001108524-25-000097 · form4.xml · nonDerivative · entry 6

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,911,571

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F7 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $249.8750 to $250.8406 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 05, 2025 Filed Sep 8, 2025 20:45 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 844 $249.55 $210,620.20
Disclosure

SEC source: 0001108524-25-000097 · form4.xml · nonDerivative · entry 5

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,912,410

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F6 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.8827 to $249.8713 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 05, 2025 Filed Sep 8, 2025 20:45 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 303 $248.27 $75,225.51
Disclosure

SEC source: 0001108524-25-000097 · form4.xml · nonDerivative · entry 4

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,254

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F5 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.8561 to $248.8425 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document
September 05, 2025 Filed Sep 8, 2025 20:45 UTC
Benioff MarcDirector · Chair and CEO
SaleCommon Stock 140 $246.89 $34,564.08
Disclosure

SEC source: 0001108524-25-000097 · form4.xml · nonDerivative · entry 3

Benioff Marc · CIK 0001294693 · Director · Chair and CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,913,557

F1 · kind: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F4 · price: Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.7709 to $247.6765 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F2 · ownership.direct: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.