BKNG

SEC source: 0001179110-10-014107 · edgar.xml · nonDerivative · entry 5

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 101,469

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $348.75 - $349.40. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-014107 · edgar.xml · nonDerivative · entry 4

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 102,169

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $347.68 - $348.48. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-014107 · edgar.xml · nonDerivative · entry 3

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,060

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $345.80 - $345.81. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-014107 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,169

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $344.43 - $344.70. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-014107 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,369

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

SEC source: 0001179110-10-013438 · edgar.xml · nonDerivative · entry 2

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 69,121

F1 · ownership.nature: On August 27, 2010 and September 2, 2010, The Scully Peretsman Foundation made charitable gifts of 10,000 shares of priceline.com Incorporated common stock, par value $0.008 per share. Represents: (a) 1,301 shares held in custodial accounts for the benefit of certain members of Ms. Peretsman's family; and (b) 67,820 shares held by The Scully Peretsman Foundation, for which Ms. Peretsman serves as a trustee. Ms. Peretsman disclaims beneficial ownership of the shares in (a) and (b).

SEC source: 0001179110-10-013436 · edgar.xml · derivative · entry 10

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,499

Underlying: Common Stock · 7,334 shares

Expires 2011-12-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata through December 7, 2004.

SEC source: 0001179110-10-013436 · edgar.xml · derivative · entry 9

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 6,666 shares

Expires 2013-05-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata through May 7, 2006.

SEC source: 0001179110-10-013436 · edgar.xml · nonDerivative · entry 5

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,469

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $296.05 - $296.51. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-013436 · edgar.xml · nonDerivative · entry 4

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 104,969

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $295.02 - $296.00. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-013436 · edgar.xml · nonDerivative · entry 3

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 113,061

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $294.02 - $295.01. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-013436 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 117,469

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-10-013436 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 110,135

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-10-013438 · edgar.xml · nonDerivative · entry 1

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 74,121

F1 · ownership.nature: On August 27, 2010 and September 2, 2010, The Scully Peretsman Foundation made charitable gifts of 10,000 shares of priceline.com Incorporated common stock, par value $0.008 per share. Represents: (a) 1,301 shares held in custodial accounts for the benefit of certain members of Ms. Peretsman's family; and (b) 67,820 shares held by The Scully Peretsman Foundation, for which Ms. Peretsman serves as a trustee. Ms. Peretsman disclaims beneficial ownership of the shares in (a) and (b).

SEC source: 0001179110-10-013060 · edgar.xml · nonDerivative · entry 2

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,073

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $303.00-$303.05. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-013060 · edgar.xml · nonDerivative · entry 1

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,973

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $302.00-$302.68. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-013061 · edgar.xml · nonDerivative · entry 5

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,469

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F6 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $301.27-$302.21. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-013061 · edgar.xml · nonDerivative · entry 4

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,670

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $300.06-$300.95. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-013061 · edgar.xml · nonDerivative · entry 3

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 104,070

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $298.90-$299.45. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-013061 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 104,270

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $297.85-$298.80. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-013061 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 104,970

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $296.79-$297.58. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-010396 · edgar.xml · derivative · entry 8

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,333 shares

Expires 2013-06-09

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly therefter through June 9, 2006.

SEC source: 0001179110-10-010396 · edgar.xml · derivative · entry 7

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,333 shares

Expires 2012-05-24

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly therefter through May 24, 2005.

SEC source: 0001179110-10-010396 · edgar.xml · derivative · entry 6

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,333 shares

Expires 2011-05-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly therefter through May 22, 2004.

SEC source: 0001179110-10-010396 · edgar.xml · nonDerivative · entry 3

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 64,485

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-10-010396 · edgar.xml · nonDerivative · entry 2

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 61,152

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-10-010396 · edgar.xml · nonDerivative · entry 1

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 57,819

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-10-009647 · edgar.xml · derivative · entry 8

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,666

Underlying: Common Stock · 14,000 shares

Expires 2013-05-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata through May 7, 2006.

SEC source: 0001179110-10-009647 · edgar.xml · nonDerivative · entry 4

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 105,469

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.

SEC source: 0001179110-10-009647 · edgar.xml · nonDerivative · entry 3

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 105,569

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $190.61-$191.55. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-009647 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 113,969

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $189.61-$190.51. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-009647 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 119,469

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-10-009648 · edgar.xml · nonDerivative · entry 1

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,113

F1 · security: On May 25, 2010, Mr. Epstein made a charitable gift of 50 shares of priceline.com Incorporated common stock, par value $0.008 per share.

F2 · security: Includes, among other things, 763 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.

SEC source: 0001179110-10-009249 · edgar.xml · derivative · entry 9

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,333 shares

Expires 2013-05-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly thereafter through May 7, 2006.

SEC source: 0001179110-10-009249 · edgar.xml · nonDerivative · entry 6

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,163

SEC source: 0001179110-10-009249 · edgar.xml · nonDerivative · entry 5

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,563

SEC source: 0001179110-10-009249 · edgar.xml · nonDerivative · entry 4

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,963

SEC source: 0001179110-10-009249 · edgar.xml · nonDerivative · entry 3

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,663

SEC source: 0001179110-10-009249 · edgar.xml · nonDerivative · entry 2

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,463

SEC source: 0001179110-10-009249 · edgar.xml · nonDerivative · entry 1

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,496

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: Includes, among other things, 763 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.

SEC source: 0001179110-10-008649 · edgar.xml · derivative · entry 8

RYDIN CRAIG W · CIK 0001262688 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 8,000 shares

Expires 2015-02-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly thereafter through February 1, 2008.

SEC source: 0001179110-10-008649 · edgar.xml · nonDerivative · entry 5

RYDIN CRAIG W · CIK 0001262688 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,763

F2 · security: The shares were sold pursuant to a sales plan, dated February 22, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the sales plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010.

F6 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $221.00-$221.07. Upon request by the Commission, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-008649 · edgar.xml · nonDerivative · entry 4

RYDIN CRAIG W · CIK 0001262688 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,074

F2 · security: The shares were sold pursuant to a sales plan, dated February 22, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the sales plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $220.00-$220.70. Upon request by the Commission, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-008649 · edgar.xml · nonDerivative · entry 3

RYDIN CRAIG W · CIK 0001262688 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,563

F2 · security: The shares were sold pursuant to a sales plan, dated February 22, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the sales plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $218.64-$219.30. Upon request by the Commission, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-008649 · edgar.xml · nonDerivative · entry 2

RYDIN CRAIG W · CIK 0001262688 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,583

F2 · security: The shares were sold pursuant to a sales plan, dated February 22, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the sales plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $217.64-$218.63. Upon request by the Commission, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-008649 · edgar.xml · nonDerivative · entry 1

RYDIN CRAIG W · CIK 0001262688 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,263

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: Includes, among other things, 763 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Rydin.

SEC source: 0001179110-10-008650 · edgar.xml · derivative · entry 16

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,334

Underlying: Common Stock · 16,666 shares

Expires 2013-05-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F14 · derivative.exercise_date: One-third of the stock options vested on May 7, 2004 and the remaining stock options vested pro rata monthly thereafter through May 7, 2006.

SEC source: 0001179110-10-008650 · edgar.xml · derivative · entry 15

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 88,890

Underlying: Common Stock · 88,888 shares

Expires 2011-05-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F13 · derivative.exercise_date: One-half of the stock options vested on May 25, 2001 and the remaining stock options vested pro rata monthly thereafter through November 25, 2002.

SEC source: 0001179110-10-008650 · edgar.xml · nonDerivative · entry 10

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 206,138

F1 · security: The shares were sold pursuant to two sales plans, one dated March 10, 2008 (the "2008 Plan") and one dated August 24, 2009 (the "2009 Plan"), each of which comply with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plans were summarized in Form 8-Ks filed with the Securities and Exchange Commission on March 14, 2008 and August 27, 2009. The existence of the 2008 Plan, the total shares subject to the plan and the date of adoption of the plan were also disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010. The existence of the 2009 Plan, the total shares subject to the plan and the date of adoption of the plan were also disclosed on page 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010.

F9 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $220.50-$221.22. Upon request by the Commission, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-008650 · edgar.xml · nonDerivative · entry 9

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 207,539

F1 · security: The shares were sold pursuant to two sales plans, one dated March 10, 2008 (the "2008 Plan") and one dated August 24, 2009 (the "2009 Plan"), each of which comply with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plans were summarized in Form 8-Ks filed with the Securities and Exchange Commission on March 14, 2008 and August 27, 2009. The existence of the 2008 Plan, the total shares subject to the plan and the date of adoption of the plan were also disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010. The existence of the 2009 Plan, the total shares subject to the plan and the date of adoption of the plan were also disclosed on page 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010.

F8 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $219.50-$220.49. Upon request by the Commission, priceline.com will provide full information regarding the number of shares sold at each separate price.