BKNG

SEC source: 0001179110-11-001230 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,169

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $418.86 - $419.44. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-11-001230 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,369

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

SEC source: 0001179110-10-018048 · edgar.xml · nonDerivative · entry 8

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,469

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F9 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $405.92 - $406.67. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-018048 · edgar.xml · nonDerivative · entry 7

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,769

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F8 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $403.93 - $404.03. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-018048 · edgar.xml · nonDerivative · entry 6

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,969

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F7 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $402.55 - $402.70. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-018048 · edgar.xml · nonDerivative · entry 5

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 96,169

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F6 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $401.54 - $402.39. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-018048 · edgar.xml · nonDerivative · entry 4

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 96,569

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $397.85 - $398.05. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-018048 · edgar.xml · nonDerivative · entry 3

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 96,769

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $396.53 - $397.20. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-018048 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 96,969

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $395.50 - $396.39. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-018048 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 97,269

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $394.49 - $394.55. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-016880 · edgar.xml · derivative · entry 10

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 13,499 shares

Expires 2011-12-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata thereafter through December 7, 2004.

SEC source: 0001179110-10-016880 · edgar.xml · nonDerivative · entry 6

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 97,469

F2 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.

F7 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $407.33 - $407.52. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-016880 · edgar.xml · nonDerivative · entry 5

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,769

F2 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.

F6 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $406.21 - $407.02. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-016880 · edgar.xml · nonDerivative · entry 4

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 101,172

F2 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $405.20 - $406.06. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-016880 · edgar.xml · nonDerivative · entry 3

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 105,668

F2 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $403.96 - $403.98. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-016880 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 106,468

F2 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $402.77 - $403.50. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-016880 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 110,968

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-10-016582 · edgar.xml · derivative · entry 15

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 8,000 shares

Expires 2015-02-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly thereafter through February 1, 2008.

SEC source: 0001179110-10-016582 · edgar.xml · derivative · entry 14

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 8,000 shares

Expires 2014-06-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly thereafter through June 2, 2007.

SEC source: 0001179110-10-016582 · edgar.xml · derivative · entry 13

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,333 shares

Expires 2013-06-09

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly thereafter through June 9, 2006.

SEC source: 0001179110-10-016582 · edgar.xml · derivative · entry 12

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,333 shares

Expires 2012-05-24

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly thereafter through May 24, 2005.

SEC source: 0001179110-10-016582 · edgar.xml · derivative · entry 11

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,333 shares

Expires 2011-05-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly thereafter through May 22, 2004.

SEC source: 0001179110-10-016582 · edgar.xml · nonDerivative · entry 7

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,071

F1 · security: Includes, among other things, 431 shares of priceline.com Incorporated common stock, the receipt of which have been deferred by Ms. Peretsman.

F9 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $419.59 - $419.64. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-016582 · edgar.xml · nonDerivative · entry 6

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,070

F1 · security: Includes, among other things, 431 shares of priceline.com Incorporated common stock, the receipt of which have been deferred by Ms. Peretsman.

F8 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $418.49 - $419.46. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-016582 · edgar.xml · nonDerivative · entry 5

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,070

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: Includes, among other things, 431 shares of priceline.com Incorporated common stock, the receipt of which have been deferred by Ms. Peretsman.

SEC source: 0001179110-10-016582 · edgar.xml · nonDerivative · entry 4

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,070

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: Includes, among other things, 431 shares of priceline.com Incorporated common stock, the receipt of which have been deferred by Ms. Peretsman.

SEC source: 0001179110-10-016582 · edgar.xml · nonDerivative · entry 3

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,070

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: Includes, among other things, 431 shares of priceline.com Incorporated common stock, the receipt of which have been deferred by Ms. Peretsman.

SEC source: 0001179110-10-016582 · edgar.xml · nonDerivative · entry 2

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,737

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: Includes, among other things, 431 shares of priceline.com Incorporated common stock, the receipt of which have been deferred by Ms. Peretsman.

SEC source: 0001179110-10-016582 · edgar.xml · nonDerivative · entry 1

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,404

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: Includes, among other things, 431 shares of priceline.com Incorporated common stock, the receipt of which have been deferred by Ms. Peretsman.

SEC source: 0001179110-10-016583 · edgar.xml · nonDerivative · entry 7

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 97,469

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

SEC source: 0001179110-10-016583 · edgar.xml · nonDerivative · entry 6

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 97,569

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $416.59 - $416.73. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-016583 · edgar.xml · nonDerivative · entry 5

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 97,709

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $415.57 - $416.21. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-016583 · edgar.xml · nonDerivative · entry 4

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,209

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $414.50 - $414.95. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-016583 · edgar.xml · nonDerivative · entry 3

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,769

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $413.47 - $414.18. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-016583 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 99,269

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

SEC source: 0001179110-10-016583 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 99,369

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

SEC source: 0001179110-10-016584 · edgar.xml · nonDerivative · entry 1

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,003

F1 · security: On November 18, 2010, Mr. Millones made a charitable gift of 70 shares of priceline.com Incorporated, par value $0.008 per share.

SEC source: 0001179110-10-016585 · edgar.xml · nonDerivative · entry 1

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,485

F1 · security: On November 15, 2010, Mr. Bahna made a charitable gift of 5,000 shares of priceline.com Incorporated common stock, par value $0.008 per share.

SEC source: 0001179110-10-016586 · edgar.xml · nonDerivative · entry 1

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 200,138

F1 · security: On November 12, 2010, Mr. Boyd made charitable gifts of 6,000 shares of priceline.com Incorporated common stock, par value $0.008 per share.

SEC source: 0001179110-10-015940 · edgar.xml · nonDerivative · entry 6

BARKER HOWARD W JR · CIK 0001216285 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,763

F1 · security: Includes, among other things, 763 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Barker.

F2 · security: The shares were sold pursuant to a sales plan, dated August 30, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F8 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $419.88 - $420.74. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-015940 · edgar.xml · nonDerivative · entry 5

BARKER HOWARD W JR · CIK 0001216285 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,263

F2 · security: The shares were sold pursuant to a sales plan, dated August 30, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F7 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $418.82 - $419.80. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-015940 · edgar.xml · nonDerivative · entry 4

BARKER HOWARD W JR · CIK 0001216285 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,565

F2 · security: The shares were sold pursuant to a sales plan, dated August 30, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F6 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $417.63 - $418.61. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-015940 · edgar.xml · nonDerivative · entry 3

BARKER HOWARD W JR · CIK 0001216285 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,865

F2 · security: The shares were sold pursuant to a sales plan, dated August 30, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $416.52 - $416.98. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-015940 · edgar.xml · nonDerivative · entry 2

BARKER HOWARD W JR · CIK 0001216285 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,363

F2 · security: The shares were sold pursuant to a sales plan, dated August 30, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $415.43 - $416.26. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-015940 · edgar.xml · nonDerivative · entry 1

BARKER HOWARD W JR · CIK 0001216285 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,063

F2 · security: The shares were sold pursuant to a sales plan, dated August 30, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $414.39 - $415.385. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-015183 · edgar.xml · nonDerivative · entry 5

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 99,469

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F6 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $350.52 - $351.33. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-015183 · edgar.xml · nonDerivative · entry 4

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 100,025

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $349.33 - $350.23. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-015183 · edgar.xml · nonDerivative · entry 3

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 100,425

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $348.09 - $348.99. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-015183 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 100,825

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $346.39 - $347.34. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-015183 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 101,225

F1 · security: The shares were sold pursuant to a sales plan, dated June 10, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $344.24 - $344.98. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.